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Category: Mass Media

Media as Mediators between Media Consumers and Advertisers

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| Mass Media
Media as Mediators between Media Consumers and Advertisers

It’s truly amazing to look back at history and find that the medium that kept most of us entertained during the coronavirus lockdown was only invented in 1927. However, it wasn’t until the 1950s that television reached national in scope, with at least one television set crossing the threshold of half of all US homes. […]

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The Cinematic World: Learning About The Different TV Genres (Part 2)

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| Mass Media
The Cinematic World: Learning About The Different TV Genres (Part 2)

Every day, television transmits a wide range of programming. Since its inception, television has borrowed a wide range of shows from the radio. Each form of the TV show may be classified as belonging to a specific genre. So, let’s learn about the different TV genres. TV Soap Opera TV soap operas are serials of […]

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The Cinematic World: Learning About The Different TV Genres

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| Mass Media
The Cinematic World: Learning About The Different TV Genres

When you say that you are going to watch some television, it rather means you are going to watch some types of program such as news, a soap opera, a football match or a game show. Television broadcasts many kinds of programs every day. Since its invention television has borrowed many types of programs from […]

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The Audiovisual World: Learning About Common Camera Movements and Editing Sequences

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| Mass Media
The Audiovisual World: Learning About Common Camera Movements and Editing Sequences

We’ve learned about different camera shots and angles, today it’s about more camera movements and some common editing sequences. Most films and videos contain shots that are put or edited together by several types of transitions. A transition could be defined as the way in which any two shots are joined together. Camera Movements Zoom […]

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The Audiovisual World: Learning About Camera Angles and Movements

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| Mass Media
The Audiovisual World: Learning About Camera Angles and Movements

Pictures are just like words and sentences and have their own grammatical rules. Indeed, visual language has its own grammar and follows certain conventions like different camera angles and movements. Producers of shots convey information through the camera and editing by adopting those conventions. So, let’s learn more about them. Camera Angles A major distinction […]

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The Audiovisual World: Learning About Basic Camera Video Shots (Part 2)

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| Mass Media
The Audiovisual World: Learning About Basic Camera Video Shots (Part 2)

A movie can send messages to the viewer through diverse camera shots. Shots are extremely important in constructing meaning in either a documentary or a film. In reality, each shot size is associated with information and significance. Different shot sizes will be chosen by a video producer or director to impact the structure and meaning […]

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Dysfunctions Of The Role Of Mass Media

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| Mass Media
Dysfunctions Of The Role Of Mass Media

Communication needs of the society must be met for the existence of the society. Slowly, slowly, with the advent of technology and larger and more complex society, the jobs of taking care of these needs were taken over by the mass media. However, the question goes as follows: Is the media really meeting the needs […]

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The Audiovisual World: Learning About Basic Camera Video Shots

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| Mass Media
The Audiovisual World: Learning About Basic Camera Video Shots

Like any other language, television, video and films are means of communication. Through camera shots, they transmit messages to the audience. Shots are very essential in shaping meaning in either a documentary or a movie. In fact, every shot size has information and meanings attached to it. A video producer or director will choose different […]

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A comprehensive guide to podcasts.

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| General, Mass Media
podcast

Do you love talking? Have any exciting ideas or innovative subjects that you want to discuss? Then you should definitely start a podcast. However, you should consider a few things prior to starting your own podcast and you should always plan ahead to be at the top of your podcasting game. Starting a podcast isn’t […]

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Liberty of the Press – Importance and Challenges to This Pillar of Democracy

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| Mass Media
Liberty of the Press

Since 1990, at least 2297 journalists and media personnel were killed. Several attacks have been reported on the media and several journalists have given their lives in the defense of journalism. People like Duniya Muhiyadin, Deyda Hydara, Carlos Cardoso and Norbert Zongo have brushed with death while exercising their profession. Created in 1991, The Declaration […]

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