Creating an efficient Social Media strategy for your company may be a frightening task. But with a selected plan and resources, it is accomplished. Therefore, before launching into the deep trenches, I’d prefer to offer the following do-it-yourself tips to help you organize your thoughts and develop and execute your plan:
1. Know your ultimate goal. What’s it that you’re seeking to accomplish? Are you trying to realize new customers for your product or service? Are you trying to expand brand awareness or provide customer support? Or is it a mix of all of those things? If it’s, that’s fine. But you want to know your ultimate goal to realize any of the above. Developing your end game strategy will facilitate your remaining task and target executing your social media game plan. This way, you will not waste it slow or money.
2. Pick One Social Media Network to Master. The ugly truth is that you can’t master every Social Media networking site. My advice is to choose the one that you love the foremost and master it. Then use the others as filters to disseminate your content. Today there are such apps/programs, like TweetDeck and Hootsuite, that you can use to automate this process. It only is smart not to waste some time trying to master all of them.
3. Create a Content and Marketing Strategy that Supports Your Ultimate Goal. With Social Media, remember that content is king. It rules the day. Content is everything from your daily posts or tweets, to your blog posts, to your engagement pieces/contests to your videos, audios, books, e-books, e-courses, etc. an excellent example of a content strategy would be if you’re an author who wants to sell more books, you’ll break the text into more bite-size pieces and re-purpose the content to draw in more book sales. The thought here is to administer the people touch and that they will desire a lot.
4. Post Links to Your Social Media Network Sites from Your Main Website. Your website or blog should have social media icons that link to all of the social media networking sites you belong to. This makes it easy for those individuals that visit your website to attach with you via social media, and it also allows you to expand your viral reach by tapping circles or tribes.
5. Add Social Media Share Buttons to any or all of Your Blog Posts and Newsletters. Whenever you create blog posts or transfer a newsletter, you ought to include social media share buttons. This helps expand your viral reach as your friends, fans, and followers begin to share your content with their social media networking base.
6. Visually Link Your Networking Sites. What I mean by this is often to use the identical graphics/logos on your social media sites that you use on your website. That way, when someone goes to your Facebook page or follow you on Twitter, they shouldn’t see something drastically different from your homepage.
7. Stay in Present and Relevant. Don’t found your social media networking profiles and pages only to disappear for months at a time. You wish to stay people returning for more and more. Give your fans something to expect regularly.
8. Track and Analysis of your Efforts. You may know what’s working for you in your social media strategy after you begin to trace your results. This tracking can are available many forms, but at the very least, you’ll be able to use source codes to spot where your traffic is coming from, and you’ll use web analytics to determine what varieties of piques you had during a truck with specific posts. But don’t just limit yourself with numbers.
Understand that it doesn’t matter what percentage FB Fans or Twitter Followers; you build none of them belong to you. Facebook can stop working or shut you down, and then can Twitter. Therefore, your ultimate goal is usually to maneuver your friends, fans, and followers out of social media, to your website, on to your list, and into your pocketbook. If you follow this straightforward formula, you may fail.