Advertising is inevitably linked to human psychology not only in terms of creative processes but in order to make communication more effective and more impactful in the mind of the consumer. However, to strike the sensitive chord of the human heart that will make a potential buyer take action, the right mode of advertising should […]
With the increasing popularity of online shopping, e-marketplaces grow swiftly, and ground-breaking trends can arise at any moment. For example, Shopify has partnered with TikTok, and YouTube might let viewers buy products featured in the videos. Importantly, marketplaces are also catching investors’ eyes. So it is not surprising that many entrepreneurs are wondering how to […]
Since the start of the global pandemic over a year ago, grocery shoppers have taken a definite online turn and many still see the pandemic’s impact on store shelves, according to recent studies. Forty-five percent of consumers report shopping online for groceries more now than before the pandemic, with around a third of those polled […]
Welcome back to our 2-part series on how to improve your promo code business strategy. In the previous section, we talked about what promo codes are and how they work. This article will cover 6 tips on how to maximize the potential of your promo codes. Used sensibly, promo codes are not only a way […]
Promo codes are a mixture of letters and numbers that make up a specific code. This code can be entered into an e-commerce website to gain discount on a product or service like free shipping. It’s a marketing strategy that gives customers another reason to make a purchase. Promo codes have long been used as […]
Given the modern tendency for consumers to live online, companies from all industries can really benefit from social media reputation management. Specifically, they make entice potential customers to make decisions based on the business’s online reputation – more so than on its advertising, direct sales messages, or promotional content. In other words, while your brand’s […]
Small business owners understand the importance of increasing brand awareness and attracting new clients. Your business may be small, but that doesn’t mean your client base has to be. No matter your industry, lead generation is essential for your overall success, and it can help you attract the clients that will allow your company to […]
Welcome back to part 2 of our e-commerce search engine optimization crash course. As we mentioned in part one, this article was developed with help from our friends at Linkeo Ltd. Today, we’ll be looking at detailed instructions for an effective e-commerce SEO strategy, starting with: Use the Right Keywords Yes, keywords still matter. While […]
All E-commerce business owners know that for their brand to thrive they need sales. Crucially, they need sales from new customers, but those don’t always come easy. This leaves many trying to answer the essential question: “How do I generate potential E-commerce leads to my website?” Creating a bullet-proof lead generation machine that fuels business […]
Hello one and all, welcome to part three of our ongoing series on advertising your online platform. We’ve already covered content marketing and influencer marketing in previous articles, and this time, our friendly experts at Linkeo Ltd. will be covering the basics of a few techniques. How to Promote a New Online Store with Email […]
