Category: startups

Every business has a brand, and branding defines how your customers perceive you. Your business’s ability to serve products or services to your customers by fulfilling their satisfaction determines how strong or weak your brand is. If you want to grow and if you plan to remain in your business for long, you will want something between your product or service and your audience, which will resonate with your offerings and also have a lasting impression in their minds.

Branding helps differentiate

In today’s time, when you can easily find a “me-too” product, it is branding that helps differentiate. And even if you do have a unique or innovative offering, it is through branding that you could gain credibility and respect for your product.

Branding is a process

Once you have gone through the process of choosing the right name for your product. You will want it to be remembered. So branding is the process through which your product communicates with your consumer.

Branding creates an experience

Branding helps create a story around your product or service. Branding is everything that goes around the product. It is the experience your customer has with your product. Branding is what connects with your customers through various touchpoints, even before your customer actually gets to see the product. Branding is what can and needs to appeal to the senses of your customer for them to even notice your product.

Branding is a mind game

Well-thought branding is not just about logos, colors, and packaging. It is more of a strategic decision about the image you want to create. It is positioning your product in your customer’s mind.

Branding is an internal commitment

It is the belief the creators & promoters of the product dearly hold. Working towards a shared vision, you build the brand’s essence and value. With this foundation, the brand’s identity is created. Logos, fonts & colors, tag line, message tone, visuals, and packaging are all a means to personify the brand and give it a distinct personality, style, and a voice of its own.

Branding creates an opportunity

Branding further gives the opportunity of extensions for a new product or even a new product category. Thus the scope of branding is vast, and so are its benefits.

Branding builds loyalty and can be measured

Measures like brand equity and brand value help estimate how much worth a brand is. Brand equity is the premium value a company generates from a product when compared to its generic competitor. While brand value is the financial worth and market value of the brand.

The more powerful your brand stands, the stronger the connection with your audience. Strong branding delivers the values to the customer, getting the latter attracted to your product and service.

A start-up is a young business that is just beginning to develop. Start-ups are usually small and initially financed and operated by a handful of founders or one individual.

Below are factors to consider when thinking about working for a start-up:

You wear many hats

Your job description defines what you’re working on, but there will be times where you have to do duties that you never signed up for. You must be able to agree with taking on tasks that you did not expect. It is all about being a team player, and helping in whichever way is needed.

Long hours

A start-up is the polar opposite of a traditional 9–5. While many times the start-up workplace is flexible and fun, there is an expectation that you get the job done and be available regularly to assist the team. It could mean late nights, early mornings, weekends, and holidays.

Fast-paced environment

Start-ups are always moving and changing. You will have more fast days than slow days. It is a place where creativity lives, and you are responsible for executing the ideas you come up with.

High energy, team-oriented, and impactful

Everyone is excited to be part of a start-up because they can see the impact they are making through the work they produce and are on a mission together to build up an organization together. In larger organizations, it’s more challenging to see the impact you have on the organization, and it is harder making change happen due to the approval process that is involved.

Create rules

You will have the opportunity to establish policies, templates, and standards for the company. Test them and change them until it is ideally suited to your ideal working environment.

Potentially has less stability than larger organizations

Larger organizations provide more stability. Start-ups are somewhat risky because you never know what could happen to the company. The company may not be making enough money, or the company could get bought out. There’s so much that can happen so quickly. If you thrive under pressure, then it won’t be as scary. On the other hand, if you are not much of a risk-taker or if you have many responsibilities, you should take some precautions (build an emergency fund).


Salary hikes depend on revenue generation. If a company does not generate enough money, it will not be able to sustain itself.

Be part of a pioneer team

Since you are among the first employees of this company, you are meant to be the future executives and directors if the company stays strong with progressive and exponential growth.

A start-up environment is such a great way to make an impact on an organization. If you are driven by causing change and seeing the impact you can make, I’d recommend trying a start-up.

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