Category Archives: Business

It can be stressful when it comes to choosing whether you will rent or buy a crane for your business, especially if you are on a tight budget. Buying a crane is an engagement or else its your loss, you are choosing to maintain and store a crane, which is not the easiest job. We will list the main reasons why you will want to rent a crane rather than to buy one for your next project…

Top Reasons To Rent Crane
Top Reasons To Rent Crane


If a business will use a crane for years, it makes sense that they want to buy one, but it is a waste of money for a company that will use it only once. Even if you will need it three or four times, renting is the way to go because it will save you hundreds if not thousands of dollars.

Renting a crane is not cheap, but you must consider that when you buy a crane, this is not the only expense you will have to do; there is a lot of maintenance, repairs, and training cost that you will have to undertake.

Cost Of Insurance

Renting a crane places the stress of insurance fees on the crane services company instead. If you rent the crane, you will not have to spend on an insurance premium. If a premium is required, it will only be for the term of the rental. The stress of getting the crane on the site will be off you, and the rental company will undertake many other details.


Not everyone has a crane operator working for their business, and it is normal. Some crane rental businesses allow you to rent an operator. You won’t need to provide training or waste money during the hiring process. You will have a fully-trained operator that has various years of experience. This will ensure your safety and the smooth running of the project.


Another advantage of renting a crane is that you can have a flexible lease. If you think you’ll need the crane for a longer amount of time, you can prolong the lease. If you need a crane for a few jobs, there’s no reason not to hire one. If you encounter new problems in your profession, you can also upgrade your crane. Professional crane rental businesses can handle all of your requirements, ensuring that your operation does not come to a halt. You merely need to inform the company you’re dealing with about your requirements, and they’ll take care of the rest.

Choose The Correct Equipment
Choose The Correct Equipment

Correct Equipment

Different cranes are required for different operations, and if you don’t have a full fleet of construction cranes, you may find yourself in a situation where you don’t have the correct crane for the job. Working with a crane rental firm gives you access to a variety of cranes, including mobile cranes, tower cranes, rough terrain cranes, boom trucks, and deck cranes, among others. As a result, when you work with a crane rental firm, you can rest assured that you’ll obtain the correct crane for the job rather than trying to fit a square peg into a round hole.

Another key benefit of employing the appropriate specialized equipment is the reduced chance of employee injury and accidents, both of which can result in downtime. There are also fewer chances of major malfunctions and safety breaches when cranes on every construction site are enrolled in an automated maintenance and repair program.

These are just a few of the numerous advantages of working with a crane rental firm. Contact Casey Crane Hire, the premier mobile crane company in VIC. Operated by professionals with a long history and experience, they are focused on getting the job done and exceeding expectations using cutting-edge equipment.

We are all living in a strange world, where anything can happen at any time. Life is full of experiences –some good, some bad and others just plain nasty. While we don’t have control over the “bad experiences”, we do, however, choose how to react to them.

Getting trapped in an elevator cannot be compared with life challenges like death, accidents, illness and depression, but can be ranked pretty high on the list of ugly life experiences.

Are you someone who uses an elevator every day? Well, research shows that you have approximately 1 in 5 000 chances of getting stuck each month. It sounds pretty shocking, isn’t it?

Well, here’s the real question: what exactly do you do when you are hanging stories above the ground?

Take A Deep Breath And Stay Calm

Take A Deep Breath And Stay Calm

Let’s face, it’s a natural human instinct to panic when you are trapped in a real-life nightmare. However, you must tell yourself to put your mind above matter and remain as calm as possible. If you start panicking, your body will begin to feel the effects, making it more difficult for you to think correctly and, as a result, making it more difficult for you to discover a means to escape.

So, take a big breath in and relax your entire body. When your body is relaxed, it is difficult for your mind to panic.

Find A Light Source

Find A Light Source

If the elevator is dark, use a key chain flashlight or open your mobile phone or PDA to provide some light. Try not to leave the gadget on for too long, since this can drain the battery. Creating light will allow you to view the buttons and have a better understanding of your position. Whether you’re not reading this while stuck in an elevator, check your phone to see if it has a “flashlight” feature. If so, this may be useful – as long as it doesn’t deplete your battery!

Press The “Door Open” Button

This button can become stuck from time to time – which is why it is recommended to have such broken lifts be repaired by March Elevator Ltd – and pressing it will immediately unlock the elevator. You may be laughing, but you’d be shocked how many people call for help to get out of a stuck elevator just to discover that all they have to do is push the “door open” button again.

Press The Call Button

If it’s dark, use a light source to locate the call button. Then, hit the call button to get in touch with a specialist who can assist you. This will notify maintenance professionals when there is an issue with the elevator. This is the quickest and finest method to receive help – far better and safer than attempting to do it yourself.

Press The Alarm Button

Press The Alarm Button

In most elevators, the alarm button is linked to a bell that sounds to inform people that someone is trapped within and needs aid. If you are unable to reach maintenance, ring the bell on a regular basis. People in the building will almost certainly hear the alarm and alert someone who can help you.

Call If You Can

Call If You Can

If there is no answer when you hit the call button, check the reception on your cell phone. Call your local emergency services number if you have any reception.

Get The Attention Of People Outside The Elevator

Get The Attention Of People Outside The Elevator

If you’ve tried the call button or phoning for help and received no response, your next option is to yell or cry for aid. You might try banging on the elevator door with shoes or other objects and yelling to notify onlookers. Depending on the sound transmittance of the door, tapping strongly on it with a key may produce a loud sound that travels throughout the elevator shaft. Shouting can help alert those outside the elevator to your problem, but you should be aware that excessive shouting or yelling can also lead you to panic, so try to remain relatively calm when appealing for assistance.

If Nothing Else Works, Just Wait It Out

Sometimes, if you are lucky enough, people will realize the elevator isn’t working within minutes, and you’ll be on your way out in no time.

Now, there is an even easier way to avoid people getting stuck in elevators and that would be to hire elevators and lifts maintenance services by March Elevator Ltd.


Picking the perfect wine requires a delicate touch – so does building your wine business’ website. As a wine connoisseur, you have skills that could earn you a paycheck. Consider learning how to build a winery e-commerce website and you could be running your own at-home business in no time. All you need are the right tools and an entrepreneurial spirit.

How to Build a Wine E-Commerce Website

E-commerce is a business that experts are predicting will grow leaps and bounds over the next few years. There’s also a huge market for wine. If you’ve ever been intrigued by the prospect of working from home and being your own boss, it’s time you learn a thing or two about how to build a wine e-commerce.

  • Create a brand that appeals to your audience

Your brand consists of all the elements that make up your company’s identity—from your name and your logo to your about page and website layout. Choose a site layout template that works for your brand. As you develop your website, you’ll find that customers want to create a visceral connection with your company. The more you can inspire that through your branding elements, the more loyal your customers will become.

  • Add payment options for your customers

Due to the laws surrounding the sale and use of alcohol, some merchant account and payment providers will not work with an online wine shop. Products that are strongly regulated, like wine, are considered high-risk. A high-risk industry is one with additional requirements including minimum age laws, high chargeback rates or an extra risk of liability in the case of the merchant failing to meet applicable laws. Alcoholic beverages fall under this category, so many payment providers avoid working with online wine stores to protect themselves from potential issues stemming from the nature of the business.

The solution is to use a high-risk payment provider, which is a type of payment provider ready to take on the unique challenges involved in opening an online wine store. Deliver by Linkeo is integrated with several high-risk payment processors ready to offer the solutions your online wine business needs.


  • Understand Shipping and Delivery for Wine Products

Alcohol laws vary from state to state. Some states permit wineries to ship directly to consumers, while others prohibit it entirely. Some states fall in the middle, allowing wine to be shipped to customers within the state but forbidding shipments from out-of-state. This means your ability to ship wine will be limited not just by the state your business resides in, but also the states where your customers are located.

  • Find the right shipping partners

The US Postal Service (USPS) is legally forbidden from shipping alcohol. UPS and FedEx will ship wine, but you need to meet some requirements first:

  • You need to create an account with them (which you’re likely to do as an eCommerce merchant anyway)
  • You’ll need to sign an alcohol shipping agreement
  • You must meet their packaging requirements (preventing leaks or breakage)
  • You’ll need to put a special label on every package disclosing that it contains alcohol
  • You must use the Adult Signature option (delivery requires a signature from a recipient at least 21 years of age)

The Adult Signature restriction is generally the one most likely to cause issues to you as a seller. With a signature requirement, carriers can’t just drop off a package like they normally can, and the further restriction of an adult (21+) signature means younger adults (18-20) also can’t sign for the package. Carriers will make 3 attempts to deliver a shipment before returning it, which can cause customer service issues. To avoid these problems, you may want to work out delivery times and places with your customers or let them choose to hold the shipment at the carrier location for pickup. Of course, you will also need age verification on your online store to ensure only legally-qualified customers can buy.

  • Officially launch your store

Test all of your page elements to make sure they work correctly. Then, you’ll have the opportunity to launch your store to the public. A good promotional discount can help encourage more sales. Make sure to reach out to your audience through social media and blogs to find customers.

Learning how to build a thriving wine e-commerce is an ongoing process, so be patient and keep learning! Do you have any tips to share in the comments? We look forward to hearing them.

A strong online marketing strategy will help you boost your business. The following 10 digital strategies have been proven to help companies improve their performance. If you employ them, you could be on your way to creating a concrete internet marketing strategy that helps you brings in more customers and retain new ones.

1. Invest in Web Design​​

We don’t often think about web design as a marketing tactic, but it influences the amount of time and attention a user will spend on your page. Your website is the center of all your digital marketing efforts, so if your page is not clean, easy to read, and interesting, it won’t matter how much time you put into strategy development – you’re still going to lose customers. If you don’t have the design skills to do it yourself, then it’s worth hiring someone to create a website that is modern, attention-grabbing, and mobile-friendly.

2. Use Search Engine Marketing and Optimization

Search engine marketing and optimization are part of what helps make your business appear higher on a list of search engine results. With a strong SEO strategy, your company website will become associated with the keywords used to find your services. This increases your chances of being the company an individual chooses to work with after searching online.

3. Affiliate and Associate Programs

With an affiliate program, people who believe in your company can share your information and grow your market on a commission-based platform. An affiliate or associate program doesn’t make sense for every business. However, if you do use these, you can quickly see your marketing efforts improve without needing to do much yourself.

4. Hire a Coach or Consultant

If you’re not an expert in digital and internet marketing, ask someone who is. There are hundreds of internet marketing coaches and consultants available to you, many of whom can give you a consultation about what you should change to see success. For small business owners who need to focus on other business systems, a coach or consultant can be extremely helpful.


5. Use Email Marketing

It isn’t enough to just send out emails. You will want to consider various email lists that cater to the specific needs of each individual and can present a personalized approach to your campaigns. Take a hard and clear look at the purchasing habits of your customers and use that information to develop your strategy.

6. Build an Opt-In Email List

An opt-in email list allows customers to come to you and sign up to receive email correspondence. This allows you to connect with potential customers and current clients.

7. Get Into Articles or News Stories

Work with a public relations professional to get your business into articles and news stories on topics related to what you do. It will not only help establish you as a trusted expert, but it will introduce your business to an even broader base of people. You can also sign up for free services that connect you with writers looking for sources, such as Help a Reporter Out.

8. Write Online Press Releases

When you use online press releases, you’re getting your information out there in a formal setting. This allows newspapers, blogs, or other media sources to see your information and write posts about your company without you needing to put in the effort to connect and claim a story.

9. Hold Contests and Giveaways

People love contests and giveaways. Anytime you can encourage promotion from your customers in exchange for a free product or service, you will usually see a surge in purchases or connections.

10. Maintain a Blog

Your blog should be used for a number of reasons, including allowing you to consistently post new keywords and optimize your search engine strategy. More than that, your blog becomes somewhere you can offer advice, share bits of information, and really connect with your customers. A lasting relationship begins with trust, and your blog is a great way to build that.

Need help implementing some of these tips, or just want more detailed guidance? Contact Linkeo Ltd today and ask about our Deliver by Linkeo platform.

Choosing the perfect watch can be a real hassle when you don’t know what you are really looking for, but don’t worry, we’ve got you covered on this one and are here to tell you how to choose the perfect watch that will make your friends and colleagues jealous. Come slalom with us and learn more about the watch and the steps you should take and consider prior to buying a new watch. After reading this article, choosing and buying the perfect watch for your loved ones or yourself will become a piece of cake. So without further ado, let’s get into the list.

1. Who are you buying it for


Before buying someone a watch, ask yourself who the watch is for and if that person is going is to wear it or not (because not everyone is a watch person). The type of watch will also depend on the person; for a fashionista, we recommend an ornate or custom watch because it will fit with their overall aesthetics and be something that they can wear regularly. If you want to go the traditional route, pick up a watch with leather straps as it is perfectly wearable in most climates as won’t cause any inconveniences to the person wearing it.

2. Have a budget and stick to it


Even if it is a gift, you should always ask yourself if it will land you in hot waters if you buy it, for a perfectly good and watch, set a budget of around $500 and if you are shopping for yourself, then you can splurge a bit and consider the more expensive options. A watch can cost you anywhere from $50 to $100 000 and there is a watch out there for any budget. However, you should be aware that the more expensive a watch is doesn’t mean it’s better, something the brand costs more than the actual watch.

3. Always consider the style and the feature that the watch has


Again, this all depends on who the watch is for; I always go for more eccentric watches because it reflects your overall personality. However, you might want a more regal watch, and this all depends on you. If you are like me, you will go for a watch with a peculiar style and/or colorful dials, but if you are a more laid-back and straightforward person, you might want to go for the classic, three-hand watch with an easy to read dial. If you love technology, you should go for an apple watch, which helps you stay connected to your smartphone and has more functions than your traditional watch.

4. Do your own research


Don’t buy the first watch you come across; this is not a love at first sight kind of deal; you should do your own research and thoroughly think before you purchase anything, yeah you can always return the watch, but that’s supposed to be the last resort if you’ve made all your research this will rarely happen.

Are you in Toronto and searching for the ideal shop to buy a watch? Then you should definitely visit and get in touch with Moment Watches & Jewelry. A watch can be your best accessory and can make or break an outfit, and this is why you should invest in a watch because your hands deserve the best. So why wait? Contact them now and take active steps into uping your watch game because they are the best watches and custom jewelry in Toronto. You can even shop online, and with these trying times, we live in what’s better than getting your watch delivered to your front door.

If you work in a telecommunication company or a dental office, you’ve definitely heard of an air dryer. No, not a hairdryer, but an air dryer. Most of us are familiar with the former, while very few of us know what an air dyer is or its function. This is a necessity for the success and efficiency of an industrial facility that requires a constant supply of compressed air. Don’t worry; we got you covered, and we are here to explain what it is and everything you need to know about it.

What is an Air Dryer?


It is a piece of machinery or equipment that protects an air compressor from excess moisture that may be present in the air and may deter the proper functioning of your air compressor. They are also used to dehumidify compressed air and can significantly reduce the dew point of compressed air to 18°f lower than the actual temperature of the building/site. However, the function of your air dryer depends on the type of compressor that is present on your site and needs to be maintained regularly. The main types of air dryers used alongside compressed air systems are:

    • Membrane dryers
    • Desiccant dryers
    • Refrigerated dryers

1. Refrigerated Dryers

This is the most common air dryer out there because it is the easiest system to clean and maintain. They are also very cost-effective and are your best option if your equipments don’t need specific requirements like minimum dew point. It works like your average fridge or AC system and de-humidifies air by cooling it, condescending it and draining the subsequent moisture off. There are two types of these, namely the cycling and non-cycling types.

Non-cycling Type

This type of air dryer continuously circulates through the system and never shuts off, unlike its cycling counterpart. The airflow is regulated by using an unloader valve or bypass that matches the volume of compressed air entering the system, and this helps maintain a stable operating temperature.

Cycling Type

This one cools liquid or solid masses, which surrounds an air inlet of a heater exchanger. The solid mass tends to be a metal block or glycerol, which act as heat sinks that help the air compressors cool down. A thermostat is also used to regulate the air compressor, and when the compressor has zero or partial loads, it shuts down and acts as an energy saver.

2. Membrane Air Dryer

As its name suggests, this system uses semi-permeable membrane fibres that separate moisture from compressed air. This type of air dryer is gaining in popularity because it is very environmentally friendly. It also doesn’t require any electricity to run and is usually less expensive to install and maintain since they have no moving parts. They also take up less space, are the quietest air dryers on the market and our list, and are suitable for low-volume air separation.

3. Desiccant Air Dryer

This one is made of two towers, while a lesser-known variant only has one tower/compartment. One of the towers contains a desiccant that removes all moisture from the air system, which comes from the compressor, while the other regenerates the desiccant. 

The single tower desiccant dryer only consists of desiccant materials that dry the air coming from the surrounding environment. This system also doesn’t contain any mechanical parts, so it doesn’t need electricity to function and is optimal for corrosive and hazardous environments.


Air dryers are essential for the proper running of an industrial or commercial complex as atmospheric air typically contains a percentage of water vapour in them. This can create problems for your equipment and may have adverse effects on the final products if they are exposed to a high amount of vapour, leading them to corrode over time. This is why you need an air dryer to prevent any of this to happen further down the line.

Contact Promptair & Electrical Pty Ltd for all your commercial and industrial maintenance and supply of air compressor, dryer and even air filtration services. With Over 40 years in the field, trust their team to maintain and install your air compressors and accessories.

Usually, emergencies can cause emotional and physical stress. When faced with an emergency situation, some businesses are often left bewildered and shocked. During this time, the only best way to avoid any disaster is to have an emergency preparedness plan. It represents the difference between surviving in business and losing everything. And, one of the critical elements of an emergency preparedness planning is to have your own business’ emergency contact list.

#1. Electric Services

Electric Services

Take a look around you, and you’ll notice that everything is powered by electricity. Whatever you require, simply turn on a switch or outlet and there you have electricity, ready to serve you 24 hours a day, seven days a week.

However, despite today’s great advancements, business owners are aware that there are some common electrical problems that will inevitably show their fangs sooner or later.

And I’m not just referring to the fact that the office’s printer is not working or that the HVAC system is acting strangely.

There are some electrical problems hidden within the walls of your office that must be identified and resolved before they cause significant damage to your business.

Here are a few examples of these common issues:

  • Frequent electrical surges
  • Tripping Circuit breaker
  • Outlets and switches that sparkle
  • Buzzing Sounds
  • Light switch failure and dangling outlets
  • Ceiling fixtures that are hot

Once you’ve identified these issues, you should consult with a professional so you don’t have to be concerned all of the time.

#2. Security Services

Security Services

Implementing proper workplace security measures along with adequate insurance coverage are critical elements in reducing risks to your business. And, running a business teaches you to be prepared for the unexpected. When events that are completely out of the ordinary course of business occur, contacting professional security services is the best call to make.

As a business owner, you cannot always control everything but reaching out to the right people can protect your business.

#3. Heat and Air Conditioning Repair Services

Heat and Air Conditioning Repair Services

When something goes wrong with an HVAC system, a business owner may feel helpless because it is not something that an average person is familiar with.

For example, if the air conditioner in your office premises is making shrieking noises that send shivers down your spine, or if you notice a strange musty or moldy odor whenever you walk in the door, this indicates a problem with your HVAC system.

Rather than allowing things to deteriorate to the point where extensive repairs are required, you should definitely seek professional assistance to resolve such issues.

#4. Plumbing Services

Plumbing Services

Plumbing problems can occur at any time and anywhere, which is why the floor of our mental sanity is occasionally affected. However, while water problems in the home often represent minor inconveniences, for businesses, plumbing problems can result in decreased sales, sick employees, and reputational damage. And, that doesn’t sound good at all.

Here is a list of some common plumbing issues most companies must have faced at least once in their lifetimes:

  • Faucet leaks
  • Drain clogs
  • Toilet Clogs
  • Running toilets
  • Broken toilet handles
  • Failed internal toilet components
  • Silent leaks
  • Water temperature problems
  • Low water pressure
  • Sewer smells

This is why it is highly advisable to contact the experts at Asquith Plumbing if you want to avoid these problems. Established over 41 years ago, this company offers a satisfaction guarantee of a wide range of quality plumbing solutions for commercial clients.

So, whether if it’s to unclog pipes or to install a hot water system, no job is too big or too small for Asquith Plumbing. Plus, their technicians are available 24/7. For any of your plumbing problems, you can contact them today.




A product catalogue is one of the most important tools used to sell your products, but it is also useful for telling your brand’s story and building relationships with your customers. You can also represent your brand in a way that your customers will remember. In this blog post, we will go through 7 key features to how you should structure it to get the most out of your digital product catalogue! Let’s five right in:

Make use of negative space

White space is often referred to as negative space. It’s the portion of a page left unmarked and arises from graphic design practice, where printing processes use white paper. White space doesn’t need to be white, it can be any color. What’s important about using negative space is that this ‘tool’ makes the page look balanced and easy-to-read. This is important for online catalogs as sitting in front of a computer screen is much more tiring than flicking through a printed brochure.

But, a huge benefit of going digital is that creating online additional pages doesn’t cost you extra. So you have no reason not to spread out your products and really harness the use of negative space. Even if you only have one picture and some text available, you can still create an incredibly attractive layout by using white space.

Use powerful product images

When it comes to online catalogs it’s critical to catch the user’s attention quickly. You can do this in different ways, but one of the best ways is to use images. As the shopper can’t pick up the product and see what it feels like, product images are key in selling online.

Powerful product photos should be your no. 1 priority if you want to retain visitors in your catalog or on your website. Especially since great product images can increase your eCommerce conversion rate by as much as 30%. Make sure your images are large, high-resolution and highlight the key features of the product.

High-quality pictures are not just relevant for physical products. When you sell a service, subscriptions or provide information to your audience, visuals are still very important, as we remember 80% of what we see. (And only 20% of what we read).

There are several ways to use images to market products. For instance, you can:

  • Show products from different angles and variants

  • Show products in a set

  • Show matching products


Limit the number of products per page

You might get away with 20 products per page on your printed catalog. But not online. There are way too many distractions, so you need to keep the user focused and engaged. And, despite what you might think, pages overflowing with products will do exactly the opposite. Fewer products per page helps the user focus more. Without printing costs to consider there is no limit to spreading your products across additional pages!

Create compelling product descriptions

Now that you have more space in your catalog, take advantage of it by providing more value for your readers with product descriptions. Engaging product descriptions enhance corporate storytelling. They make you understand the meaning behind the product or brand and make you want to read more.

Next to the general product description, you can also showcase a size chart. When selling products where the correct size matters, such as clothing, shoes or bikes, it can make a huge difference to show what sizes to buy.

Enrich the catalog with product videos

You can’t ignore videos in your marketing efforts. Viewers are between 64-85% more likely to purchase from you when they’ve seen one of your product videos. So it’s a good idea to invest in videos. Make the videos personal by having someone showing and talking the potential customer through the product.


Use well placed CTA’s

A well-placed call-to-action can make a huge effect on converting browsers into customers. They invoke a clear action for the readers and it gives them a logical next step. The colors and the contrast with the background can make a huge difference in making your readers aware of the option of buying and the way they can buy.

Luckily, this is quite easy to do. The first and most important thing you need to look for is the color contrast of the buttons with the background. Another thing you can do is make the buttons a bit bigger. But be careful not to irritate the customer if there are already too many products on the page.

Create links to your website

When making the leap from print to online catalogs, it’s also extremely important that you link the catalog to your website. One of the many perks of digital catalogs is that they are truly interactive publications and thereby improve the buyer’s journey.

One of the best ways to turn visitors into customers in your digital catalogs is by making it super easy to shop directly from the catalog. We are impatient online, and the more steps we have to take to buy, the less likely it is that we swing out our credit card.


Now it’s time for you to take the next step towards creating online catalogs. Use all the available tools to improve your digital catalogs and achieve your sales and marketing goals.

It doesn’t have to be difficult or time-consuming. Often even very small changes can help give your visitors that engaging experience that turns them into paying customers.

Start with the ones most relevant to your business. The experts at Linkeo Ltd. can always add on more features to make the digital experience in your catalog even more compelling and engaging.


The father of modern advertising, David Ogilvy, starts his book on advertising by saying: “I do not regard advertising as entertainment or an art form, but as a medium of information.” Indeed that rings true in my ears, even as an advertising student years ago, my mentors often stressed the fact that advertising is not only about beautiful creation, it is not fine art but rather an exquisite form of communication.

Today, we will trace back the origins and use of advertising in ancient civilizations.

The Role of Advertising

The Role of Advertising

Advertising exists to bring the right solution to a communication problem. A client that has a product to sell wishes to make the potential market aware of the product, they then seek the services of an advertising agency. A full-fledged advertising must be able to:

  • Meet the client
  • Interpret the needs of the client by listening to the client and asking the right questions
  • Transmit the information to the creative team
  • Present the right solution to the client and rationally explain the reason behind the solution proposed
  • Choose and publish the advert in the right media
  • And in some cases, measure the impact of the advert or advertising campaign.

Above is the typical workflow in the advertising industry. David Ogilvy continues in his book: “I don’t want you to tell me that you find it ‘creative’. I want you to find it so interesting that you buy the product.” In the end, advertising is about selling; selling a product, a service, an ideology in the case of social adverts initiated b NGOs.

Advertising is required by a plethora of sectors, not only commercial, but practically anyone who has something to communicate to a group of people.

Historical Perspective

Historical Perspective

In order to understand the origin and evolution of advertising, it is good to start with a retrospective on the primitive forms of advertising to capture the essence of the concept of advertising itself.

The Role of Egypt – 2000 BC: 1st Form of Outdoor Advertisement

If we consider that advertising is a form of communication used to encourage, persuade, or direct an audience (viewers, readers or listeners) to take action, then advertising can relate back to as far as 2000 BC, when Egyptians invented the 1st primitive form of outdoor advertisement when they carved public messages on stelae (stone slabs).

Greece – 79 AD: 1st Audio Advertisement

In 79AD, the Greeks invented the first audio advertisement, more precisely the first sonic logo, more commonly called a jingle today.

Europe – Middle Ages: Town Criers, Signs and Symbols

In the middle ages, when towns and cities began to grow and trade was common, town criers could be considered a form of audio advertising. Also at that time, signs were widely used to represent specific trades such as ‘cobbler’, ‘miller’, ‘tailor’, or ‘blacksmith’. Those could be considered as the first logos or symbols designed for commercial purposes.

France – 1631, French Newspaper: 1st Classified Ads

Thereafter, Gutenberg invented metal type printing in 1140 which popularized the use of paper for various publications. It was much later in 1631 that the French newspaper La Gazette published the first ‘classified ads’. These early line ads were predominantly informative, containing descriptive, rather than persuasive language.

Modern Perspective – The Break From Passively Informative to Aggressively Commercial Messages

Modern Perspective – The Break From Passively Informative to Aggressively Commercial Messages

Advertising as we know it today in its structured form has started to take shape in parallel with the Industrial Revolution period, that is, the mid-1700s. t advertising was born as a solution to the possibility of an economic disaster. From there on however, the role of advertising has become so important that it affects society culturally, socially and economically.

In the next article, we shall learn more about the role of advertising in the contemporary society.


There’s no doubting the importance of an Internet presence for retailers. Even if you have a brick-and-mortar site, having a virtual space allows you to keep selling even after-hours and generate high volumes of profit while avoiding massive inventory and capital costs. Nonetheless, the added competition from retailers around the world, all of whom only have to visit your website in order to scope out your prices, selection, quality and branding means that you need an effective marketing plan. In this article, we will look at steps you can implement to build your strategies.

1. Include Product Reviews

Consumers want to know what a product offers, but they also want to know that it lives up to the promise made in the product copy. You can talk up the product all you want, but the real measure of usefulness and quality comes from past buyers. Ask them to share their thoughts and opinions—even the bad ones—right on the product page. Studies have shown that reviews from past buyers will increase the chances of future sales of those products.

Encourage buyers to post their own reviews, and if this is a new feature on your site, consider offering rewards points or another incentive for sharing their opinions. However, don’t attempt to incentivize positive reviews—simply encourage them to share honest opinions.

2. Optimize Your Site

Although some online shoppers have favorite stores that they visit directly, most prefer to use search engines like Google to find specific products. With search engine optimization (SEO), you can help your pages rank higher in search results, and reach more of these shoppers as a result. If you’re not that tech-savvy, there are plenty of companies like Linkeo Ltd that can handle this side of things for you.

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3. Use pay-per-click (PPC) advertising

Depending on how competitive your industry is, it can be difficult to rank well organically for certain keywords—especially in the first few months of your strategy. However, you can use PPC platforms like Google AdWords to place advertisements beside or above the results for specific keywords.

Placing ads for these keywords can be a great way to reach customers while you build your SEO strategy, and even after you rank organically. You can also use AdWords to advertise on other sites within Google’s Display network.

4. Focus on Benefits, Not Features

While describing what a product can do is important, most people want to know what that product can do FOR THEM. When describing your products, focus less on the features and more on the benefits. For instance, what makes your winter coat better than any other coat that is designed to keep you warm in winter. It could be that the fabric is easier to clean, or that it can be worn to formal and casual events. Whatever it is, make that benefit a selling point in your copy.

5. Enable Mobile Shopping

More and more everyday activities are getting done using mobile devices, including shopping. According to one study, 40 percent of online sales are now made on mobile devices. This means that if your site isn’t already responsive to mobile shopping, now’s the time to change that. Responsive design ensures that your site displays and functions properly on all browsers and screen sizes.

In addition to that, you may also choose to run mobile-specific ads on certain platforms. Facebook, in particular, offers the option to only show ads to mobile users, which can be helpful in directing them to apps and product pages.

Want to Increase Your Online Retail Store’s Revenue?

Whether you’re an e-commerce business or a brick-and-mortar store with an online component, Internet marketing can be extremely effective in generating sales and revenue. If you’re ready to start using SEO, PPC, social media, and other strategies to grow your business, we can help with our Deliver by Linkeo platform.

Our experienced team of Internet marketers can use all of the above strategies and more to help your business reach more customers. Contact us today to speak with an expert!

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