Toilet: How to Reduce Water Consumption?


    – Step 1: Evaluate your water consumption

    – Step 2: Adopt good habits

    – Step 3: Install water-saving accessories in your toilet tanks

    – Step 4: Completely change your flushing mechanism

Your toilets consume a lot of water, and you want to reduce your bill? We offer you alternative solutions to dry toilets to reduce your water consumption, preserve the environment and lower your expenses.

1. Evaluate your water consumption

With an average of five liters per flush and four flushes per day per person, the annual water consumption of a toilet is 40 m3. At $3 per cubic meter of water, the average yearly expense on toilet water for a family of four is $120.

Toilet water consumption accounts for 20% of domestic consumption, and baths and showers accounting for 39%.

There are currently several solutions to reduce your toilet water consumption by half and your water bill with it.

2. Adopt good habits

Maintain your toilets

    – Your toilet flush should be efficient in one use. Make sure it works properly by adjusting the float if necessary.

    – If there is no pressure reducer between the water meter and the toilet, manually reduce the pressure to decrease the water flow.

    – Connect your toilet tank to receive the water used when you wash your hands. This will allow the water to be used a second time.

Handle your toilet flapper properly

Water discharge depends on how long you hold the flush button. To reduce it:

    – Only press the button very quickly.

    – Check that your flapper is adjusted correctly and has no manufacturing defects.

3. Install energy-saving accessories in your toilet tanks


Recycle what you have at home

    – The 1.5L water bottle: remove the label, fill the bottle with water and place it in the tank opposite the faucet. If possible, use two bottles; this represents about 3 liters less water in your tank, i.e., 6/7 l instead of 9/10 l for a typical tank.

Tip: you can fill the bottle with rainwater; it is not intended for drinking.

    – Glass jars: no need for a lid; place them at the bottom of the tank, they fill up with water, and when they are drained, they retain some water in the tank.

    – Freezer trays: if you don’t use them, why not recycle them in the tank?

Note: don’t use brick or materials that may disintegrate!

Use a commercial “eco” product.

    Flexible plates form a dam that retains excess water and reduces water consumption by up to 40%—payback: about 1 year.

    – Toilet tanks: this plastic bag retains part of the water with each flush and reduces the volume of water evacuated from 1.5 to 3 liters per flush—payback: between 4 and 6 months.

    – The water-stop: a small stainless steel mechanism that is attached to the outside or inside of the overflow of your toilet. You can adjust the flush flow rate by pressing the pull tab or the button. Some training is required to use it, but the system is effective—payback: about 1 year.

For the excellent efficiency of these products, the evacuation of the toilets must be optimized so that the flushes are not multiplied and harm the sought-after water saving.

4. Change your flushing mechanism completely

Install a dual flow mechanism

The installation is not complicated, but it requires following the instructions for optimal product use. Once installed, it works like a water-stop as it reduces the volume of water used from the tank, with a choice between 3 l or 6 l—payback: about 2 years.

Change your toilet for a more economical model.

Several toilets have a water consumption reduced to 2/4 liters and allow a financial saving close to 50% compared to a 3/6 liters toilet. You can find these models in large home stores and on the internet.

Did you like this post? Don’t forget to leave your comments below. 

Read more:

Dual Flush vs. Single Flush Toilet;

How to Get Rid of Bloated Stomach;

Choosing Your Bathroom Renovations in Miami.

Since 1990, at least 2297 journalists and media personnel were killed. Several attacks have been reported on the media and several journalists have given their lives in the defense of journalism. People like Duniya Muhiyadin, Deyda Hydara, Carlos Cardoso and Norbert Zongo have brushed with death while exercising their profession.

Created in 1991, The Declaration of Windhoek has expressed the importance of a free press and the

First Amendment to the Constitution Act protects the right and freedom of the press.

However, how is it possible that, despite such measures, journalists are still being assassinated today?

Why Is Freedom of the Press Important?


Freedom of the press

Someone somewhere said that liberty of the press is the “sine qua non” for democratic governance.


A truly democratic society demands the dynamic and intelligent participation of its members in the affairs of the society. And, the responsibility to fulfill these needs rests partly on the press.

 A nation has the right to be informed and hence, the press plays the information role, whereby it disseminates news and publicize information that needs attention. Citizens gain information about new policies, government projects and law amendments. The information obtained from the media enables them to make decisions. For example, campaigns are organized by The World Association of Newspapers to re-educate the public about fundamental issues. Even in terms of politics, the media assumes the responsibility of disseminating political information that voters require to make their decisions.


As much as the traditional media, even the new media like the Internet enables an unprecedented empowerment of an individual.

The rise of citizen journalism is a notable example. Some sociologists define it as “when the people known as the audience employ the press tools they have in their possession to inform one another.”

A famous example of citizen journalism comes from the ‘live’ pictures from the London bombings of 2005 that came from the mobile phones of citizens. Move to the right side of the globe and you have OhmyNews, a website in South Korea used by a mass of citizen reporters.


Citizen Journalism

 The fourth estate is also the voice to the voiceless, crucial in building strong democracies and promoting civic participation. The press has a great capacity to permit citizens to gather information and mobilize coalitions around policy issues and strengthen the institutions of representative government.


As the bridge between the government and its people, the press facilitates communication between the state and its nation. Some say that “the media helps to keep the political system transparent and accountable.” By informing government officials about the problems faced by its citizens in their constituency, the media motivated representatives to respond by working according to the society’s needs.


On the other side, governments also depend on the press to receive feedback and evaluate public opinion on their policies and schemes. As pointed out by Jonathan Rauch, “free press disseminates information that informs the electorate and holds powerful people and institutions accountable.” The press even provides the opposition party with an opportunity to be heard so as citizens can listen to both sides of a political story.

The press advocates “victory of truth over the falsehood.” Playing the surveillance function and acts as a watchdog for the society, the media is an independent monitor of power, overseeing political authority and government activities.

We cannot forget how many times the press has played a major role in uncovering wrongdoings and resisting dictatorship regimes.


Corruption is a twenty-first-century disease that can infect an entire system without having any mercy on anyone.


Raising awareness about government’s abuse of power and violations of human rights, the press has, countless times, engaged the subjects in anti-corruption efforts.


If you want examples, here are some:


1.    Two reporters in Guatemala exposed the money-laundering practices of high-level officials to former President Alfonso Portillo.


2.    The chief staff of the former Brazilian President Rousseff was subjected to legal investigations due to his involvement with illicit practices exposed by reporters.


3.    The best demonstration is the contribution of the press in the exposure of the Watergate Scandal, whereby two reporters with their investigations uncovered corruption and nefarious doings in the White House during the Presidency of Richard Nixon.

The press provides the oxygen needed for a democratic society to survive as it encourages consensus, promotes peace and understanding, which can only be achieved with continuous interchange of information and knowledge. But what happens when this right is snatched from the public?


Job interviews can make anyone nervous. After all, you would want to make the best impression you can. But, when it comes to school leavers or fresh graduates, they seem to have an added challenge: little formal job experience.

They have the objective to prove to the employer that their studies and university experiences relate to the job they are seeking. As part of the communication skills segment, they should also work on several aspects that will help them nail down that job interview.

#1.Adopt Winning Strategies

Adopt Winning Strategies

The winning strategy that I’m referring to consists of knowing what you want as a career and what you are passionate about.

Here are some essential questions you need to ask yourself:

  • Do you want a job or a career?
  • Would it be for a short term or long term?
  • Which work environment you want to join: private, public or none for profit?

#2. Dress Code

Dress Code

Your image is like the“Home Page” of a website. The first impression you make on a potential employer is the most crucial one. The first judgment an interviewer makes is going to be based on how you look and what you are wearing – before you even have the chance to say a word or shake a hand. That’s why, in many cases, it is still important to dress professionally for a job interview, regardless of the work environment.

In order to make a good first impression, you need to dress professionally and separate your social image from your professional presence. In general, a candidate dressed in a suit and tie is going to make a much better impression than the candidate dressed in scruffy jeans and t-shirts.

How to Dress For a Professional Interview:

Men’s Interview Attire:

  • Formal suit
  • Long sleeve shirt (mostly white-colored one)
  • Belt
  • Tie
  • Dark socks, conservative leather shoes
  • Little or no jewelry
  • Neat, professional hairstyle
  • Limit the aftershave
  • Neatly trimmed nails
  • Portfolio or briefcase

Women’s Interview Attire:

  • Formal Suit
  • Suit skirt (the skirt should be long enough so as you can sit down comfortably)
  • Coordinated blouse
  • Conservative shoes
  • Professional hairstyle
  • Limited jewelry
  • Light make-up and perfume
  • Neatly manicured clean nails
  • Portfolio or briefcase

What Not to Wear On a Job Interview:

  • Flip-flops or sneakers
  • Shorts
  • Jeans
  • Skirts that are too short
  • Pants that are too tight
  • Piercing and tattoos

#3. Attitude and Behavior:

Attitude and Behavior

If you go on an interview with a stressed, rumpled or tired look, forget the chances of getting hired.

  • Bring a smile, show confidence and stand tall with your shoulders back. To be perceived as confident, women can wear light make-up. In our society, well-applied make-up conveys high self-esteem and confidence. It says that you pay attention to details.
  • Breathe powerfully. Accumulated stress shows in your body via your breathing. The more stressed you are, the more you tend to breathe shallowly. Take time to build the self-confidence needed.
  • During your job interview, try to adopt a posture that shows interest but still comes across as being relaxed. You can do this by sitting up straight in your chair, with your back against the back of the chair. If you slouch or hang sideways in your chair, it might give the impression that you are not that interested in the job. However, sitting on the edge of your chair can come across as being a little tense and might give the impression that you feel uncomfortable.

#4. Eye Contact:

Eye Contact

When you are looking directly at the interviewer, you are depicting a sign of trust and confidence. You are also claiming control over the conversation.

In the comment section below, you can share your first job interview experience with us.


Welcome back to part 2 of our e-commerce search engine optimization crash course. As we mentioned in part one, this article was developed with help from our friends at Linkeo Ltd. Today, we’ll be looking at detailed instructions for an effective e-commerce SEO strategy, starting with:

Use the Right Keywords

Yes, keywords still matter. While you don’t want to overload your product titles and descriptions with these keywords, they do still need to be present in the copy.

Mention your primary keyword in your product headline, description, meta description, image alternate attributes, and sub-headers. Sprinkle latent semantic index (LSI) keywords throughout. These are related keywords that help Google understand your page in context.

Before you use a keyword, do some research on it. Know how often people search for it (keyword search volume), how competitive it is in the paid advertising space (cost-per-click, or CPC) and what people are looking for when they use that keyword. Why are these factors important? Let’s analyze this further.

Search volume tells you how much interest a particular keyword inspires in consumers. A high search volume indicates greater popularity, which means you’ll get more active searches for that keyword.

CPC tells you how much people pay per click when they buy advertising based on a specific keyword. A high CPC indicates increased competition. If your target keyword is extremely competitive, consider finding an alternative.

Finally, user intent describes what people want to find when they type a specific keyword into Google’s search bar. Let’s say, for instance, that someone looks up showers – does that person want information about shower installation, shower repair, baby showers, bridal showers or something else entirely? If you can’t determine the user intent behind a keyword, add other words to the search string for clarity.

Conduct Competitor Research

If you have no clue where to start with on-site optimization for your e-commerce site, then your competitors are your best bet. Larger competitors, in particular, have probably already put in the legwork for optimizing their websites, and you can learn many of their secrets on their websites themselves.

Keywords are the thing you need to focus on. Particularly, you’ll want to analyze the keywords on their homepages as well as their top product pages.

How can you tell if a website is optimizing for a particular keyword? There are many free browser extensions you can use to see the SEO title and description your competitors use in their title tags. You can also use these tools to see what keywords your competitors are ranking for on both organic and paid searches.

Don’t stop your research with keywords. Check out your competitors’ landing pages too, so you can see how they use the specified keywords to optimize those pages.

Focus on Homepage SEO

The homepage is typically where most businesses focus their SEO budget and energy. While it is definitely one of the top pages of your website to optimize, it is by no means the only one you should focus on. That said, you do want to optimize your homepage well.

This will include focusing on:

Homepage Title Tag: The SEO title tag is one of the most important elements of on-site search optimization. It should include your business name along with the main keyword phrase you are targeting. You should write this title tag in less than 70 characters and in a way that is appealing to search visitors, as they will see it in search results.

Homepage Meta Description: While this is not important as far as keyword rankings, the meta description for your homepage is a 160-character description of your business that will also show up in search beneath the title tag. Write it in a way that encourages people to want to visit your website.

Homepage Content: The content on your homepage should help visitors learn more about your business and the products you have to offer in a clear and concise way. Avoid overloading visitors with too much information. Consider featuring your top few products on the homepage and your unique selling proposition.

Cluttered homepages can confuse visitors as well as search engines. For instance, maybe you sell products in many different categories. Google will struggle to identify what you sell and who you’re targeting with your products, so get specific about what your site offers.

That’s all we have time for today. In our next article, we’ll delve into how internal links and simplifying your site architecture can go a long way to improving your overall SEO. As always, be sure to leave your thoughts, opinions and questions in the comments section below.

If you want to get more traffic and sales to your e-commerce website, then on-page SEO is a critical first step.

There’s a multitude of how-to articles and tutorials on the web offering general SEO advice, but far fewer that specifically address the needs of e-commerce entrepreneurs the same way that the experts at Linkeo Ltd do through their innovative Deliver By Linkeo platform.

Today, we’ve partnered with the Linkeo team to bring you a series of articles that aim to give you a basic understanding of on-site search engine optimization for e-commerce. It will be enough to get you started, make sure you’re sending all the right signals to Google, and set you up for SEO success.

First off…

What is E-Commerce SEO?

E-commerce SEO is the process of making your online store more visible in the search engine results pages (SERPs). When people search for products that you sell, you want to rank as highly as possible so you get more traffic. You can get traffic from paid search, but SEO costs much less. Plus, ad blockers and ad blindness can reduce the effectiveness of paid search, so you’ll want to optimize for search regardless.

E-commerce SEO usually involves optimizing your headlines, product descriptions, metadata, internal link structure, and navigational structure for search and user experience. Each product you sell should have a dedicated page designed to draw traffic from search engines.

However, you don’t want to forget about static, non-product-oriented pages on your site, such as the following:

  • Homepage

  • About page

  • F.A.Q. page

  • Blog articles

  • Help center answers

  • Contact page

Create a list of keywords for those pages as well as related keywords. There are several online resources that make it easy to search for one long-tail keyword and find semantic keywords that go well with it.

Why SEO For E-Commerce Matters

What do consumers do when they need a product or service? Many perform Google searches. They’re looking for options, tips, comparisons, and other information to help them make informed decisions.

If your website doesn’t appear in the SERPs, you lose critical access to qualified and interested e-commerce customers. Your products might have a space on the web, but are they visible?

That’s where e-commerce SEO comes in. It provides you with a way to reach your target audience without paying for ads. Once you get people to your site, you can delight them with your high-quality products, intriguing copy, and motivating calls to action.

How to Develop an E-Commerce SEO Strategy

E-commerce SEO might seem like a huge task, especially if you already have a website populated with tons of products. Yes, it might take time, but you can speed up the process with a solid strategy.

Prioritize pages: Which pages on your site get the most traffic? Start with them. Additionally, if you want people to focus on a specific or flagship product, optimize for that product first.

Create a workflow: SEO requires you to meet lots of specific requirements. Choosing keywords, adding metadata, naming your images correctly, adding image alternate attributes, and incorporating related keywords all fall under this category.

Check out the competition: Your e-commerce SEO strategy should be designed to outwit the competition. Look at your top competitors’ sites and check out their SEO efforts. Identify ways to make yours better.

Follow through with CRO: Conversion rate optimization (CRO) should follow SEO. We’ll be returning to this topic in more detail later on in the series, so just keep this term in mind for the time being.

That’s all for the first part of our e-commerce SEO series. In the next part, we’ll be looking at the most important aspects to consider when developing your SEO strategy. In the meantime, be sure to leave your thoughts, opinions and questions in the comments below.

One of the most important security elements is the consent and verification of individuals, so many companies use biometric input devices. Biometric security systems are becoming an essential part of multi-factor authentication. They are used for various purposes, such as attendance, monitoring the authentication process, and even measuring time delays. More and more large companies now have biometric-based entry and exit systems. Biometrics is a complex subject that encompasses various biometric authentication methods, including vascular pattern recognition, iris, and facial image recognition, and even fingerprints. Let’s take a look at some of the key benefits of this increasingly common element of multi-factor authentication:


Ease Of Use And Convenience

The management, application, and analysis of biometric authentication are very user-friendly – you can obtain technical and accurate results with minimal intervention. New data can be quickly entered, and log files can be rapidly analyzed. Once a table of input and output data has been created, it can be easily studied and managed.


The Best Intelligence

When accurate input and output information is available, it’s not just the company’s responsibility. When it comes to side effects, there is more data to back it up with evidence. It’s also easy to configure, analyze and report data as needed.


Fast And Accurate Identification And Authentication

The use of passwords and passphrases to provide access is relatively simple but generic. Access is available to anyone with a card or access card. Biometric security technologies are biological codes that cannot be manipulated, i.e., accurate identification and authentication of a specific person. The use of iris or facial recognition is becoming increasingly common in security as scanning is a quick and easy process.


Highly Effective

All businesses need effective security systems. Biometric authentication systems increase security and make it easier and better to manage important functions such as presence management. It also makes life easier for employees because they don’t have to carry their cards everywhere.


Extra Capacity For Growth

As a business grows, security must evolve with it. The most significant benefit of biometric authentication is scalability. These systems are highly flexible and can easily integrate additional employee data. This means that security increases as the company grows. 


Convenience Is Key

One of the biggest benefits of a biometric authentication system is convenience. Once the biometric test is activated, all fingerprints, irises, and faces are recognized, and employees can get on with their work. Passwords do not need to be renewed. It’s even easy to record the data and analyze it afterward.



Security And Cost-Efficiency

Integrating a biometric authentication system requires no additional capital investment. This significantly reduces initial and ongoing investment costs. These systems are also essential to prevent losses due to fraud and illegal imports. This benefit alone saves money and increases profitability.



Whether it’s a new department or a particular project, the technology can be used for more than one aspect of the organization; For example, banks invest in affordable mobile app development and biometrics to sign using the fingerprint on their smartphones! It’s the most scalable security solution for big and small businesses today.


Offers The Best ROI

Compared to other security solutions, the biometric authentication system has a matchless ROI as It’s a single device that keeps track of every sign-in and employee access in a large enterprise. The device is way better than a resource who would do the same job for a hefty salary.


To Conclude…

Biometrics is becoming key security and multi-factor authentication infrastructure, enabling fast and easy authentication, log review, and analysis. These systems are essential as the industry evolves and becomes more sophisticated, and more changes are expected in the coming years.


Want to know more about complex security infrastructures and multi-factor authentication? Contact the experts at Brevard Background Check. They provide professional fingerprinting and fingerprinting services for Level II criminal background checks at the state (FDLE) and federal (FBI) levels.





If you’re thinking about using an enterprise content management system, you probably already have an idea of what it can do for your business. But have you considered how quickly the changes will take effect? Companies often see the benefits of ECM from day one and continue to use it in the future. Implementing an ECM solution is excellent, but how do you prove it? Of course, you identify some of the benefits of implementation and measure them. But unlike measuring the return on investment of the performance itself, which only shows whether you have recovered the cost of the commission, you need to establish a baseline against which you can measure whether the situation has improved compared to before the ECM implementation. I am not suggesting that you refrain from measuring the payback of your ECM initiatives, but I would like to point out that measuring the payback only tells part of the story. Another thing to keep in mind is that measuring return on investment usually only takes a (relatively) short time after implementation, whereas identifying and measuring benefits should continue throughout the organization’s lifetime.


So, What Are The Benefits of Using ECM Solutions?

  • Operating cost reductions can be achieved indirectly by reducing inventory costs.
  • A correctly implemented ECM solution eliminates the creation of redundant or obsolete copies and versions of content (both physical and electronic), which directly reduces the need for inventory. Storage is cheap, but the cost of operating, maintaining and managing it is less expensive.
  • The reduced storage costs directly result from storing what you need and getting rid of everything else.
  • You can also directly reduce operational costs by adding image management and workflows to your ECM solution. It’s cheaper to move content within an organization electronically than to move it on paper.
  • Productivity increases when the correct information gets into the right hands at the right time
  • Lower e-discovery costs are an obvious benefit of an ECM solution; less content to the store means fewer lawyers to search and fewer investigations.
  • Using workflows to automate low-value tasks frees up time and resources for higher-value tasks.
  • These benefits are usually more difficult (but not impossible) to quantify. Tip: Estimate the number of sick days and staff turnover.
  • Work-life balance improves because information workers with the right tools spend less time working overtime and more time with their families.
  • Customer satisfaction is achieved because customers get what they need (and don’t want) when they need it.
  • By making better and faster decisions, organizations can take advantage of opportunities and avoid unnecessary costs.
  • Business continuity is enhanced by ensuring that the content the business needs is always available.
  • We make the best possible decisions based on the information available at any given time. An ECM solution gives decision-makers faster access to better information.
  • A well-designed and implemented ECM solution consider a backup, archiving, near and off-site storage and disaster recovery.
  • If your customer service staff can immediately resolve customer issues, they will be happy and stay with you. This can be one of the most important benefits of an ECM solution in today’s high customer acquisition costs.


One of the best benefits of well-implemented ECM solutions is that they are cumulative. That means that you get more value for the same work (another advantage of ECM solutions). Don’t think that you can implement one ECM solution, and you will automatically get the benefits! The solution must be implemented in a way that supports appropriate controls and is logically designed. You also need to develop a plan to achieve the benefits and stick to it. Finally, it is essential to understand that an ECM solution that is not integrated with the business or other systems (e.g. an enterprise information system) will not provide as many benefits as an ECM solution as part of its overall information management strategy.


Do you need help with your ECM and Documentum™ system? Get in touch with Synepsis Consulting today!


It’s no real secret that working with online influencers to promote your brand can yield some great rewards. Finding influencers is becoming much easier to find thanks to marketplaces and search tools, but finding the RIGHT influencers is much more of a challenge. If you want your influencer marketing campaign to bring an impressive ROI, you need to recruit influencers with the creative skills and audience makeup that is the right fit for your brand.

We’ve teamed with the experts at Linkeo Ltd once more to bring you 7 simple steps you can take to ensure your influencers have what it takes to help drive your marketing goals.

Define Your Goals

No matter what marketing task you’re up to, goals always need to be the first step. Your goals will help you figure out what kind of influencer content you’ll need to create, which platforms you want your influencers to publish it on, and what kind of influencers are the best for your brand.

Say your goal is to make your influential consumers more loyal (a popular brand objective). In this case, finding the right influencers is easy. Engage in social listening and track your brand mentions across the web. Identify influential people who are already talking about your business or products, and then you can recruit these influencers to do so in an official capacity.

Pick Your Platform(s)

Valuable influencers exist on many platforms around the web – not just Instagram and YouTube. And many businesses are just starting to take advantage of these options. For example, several fairly large e-commerces and big businesses have recently started working with Snapchat influencers to help connect with the platform’s younger audience.

So before you start looking for influencers, you need to figure out which platforms your target audience engages on most. The platform you pick will depend on where you want to reach your audience and what kind of influencer content you want to create.

Say you want to make a 5-minute branded video with your influencer. You’ll want to consider all video platforms, and even think about a livestream video campaign. If you want a blogger to review your product, you might also consider having them write a blog post and share the post on their social media profiles.

Once you know what platforms you want your influencer content to appear on, you can narrow down your search for influencers immensely.

Micro or Macro?

Next you need to decide how “big” of an influencer you want to find. Say your brand sells natural skin care products. Do you want to team up with one of the biggest bloggers in the niche, or find a team of a few micro-influencers all with around 5,000 followers on Instagram?

Don’t underestimate the power of working with micro-influencers in this case. Micro-influencers tend to have a highly-engaged niche audience that values the influencer’s recommendations as a peer. If you work with micro-influencers, all you’ll need to do is build a team of them in order to scale your campaign.


Narrow down by Niche

Celebrity endorsements were a precursor to what we know as influencer marketing today. Get nearly any celebrity to say they like your products and you’re bound to see an increase in sales.

Let’s go back to the organic makeup brand example. They wouldn’t want to look for Instagram users who simply offer makeup tips to their audience. They need to find influencers who actually have a genuine interest in and use organic makeup products. The more relevant an influencer is to your brand’s niche, the more likely it is that their audience will respond to their recommendations. So unless a generalist has some other ability that makes them valuable to your influencer marketing campaign, look past them to find the best niche influencers for your brand.

Evaluate Engagement

Once you’ve found a few macro- or micro-influencers relevant to your business niche, take some time to look at how effective they are at engaging their audience. Take a scroll through their most recent posts:

  • Do they get a lot of likes/shares?

  • Do they get a lot of comments?

  • What is the sentiment of those comments?

  • Does the influencer encourage engagement by responding to comments?

  • If you’re working with a blogger or YouTuber, does their content get a lot of shares on other social sites?

If you’re using an influencer marketing platform to find leads, they may have some engagement metrics available to help you evaluate potential influencers. A good platform is one that uses engagement data sorted by platform to suggest how much brands should compensate an influencer for their services.

Brainstorm Content Together

Once you think you’ve found the right influencer to work with, ask them to work together to brainstorm and create content around your brand. Giving your influencers some creative freedom in this respect is a great way to evaluate whether they’re really a good fit to work with your brand. If an influencer can’t come up with a genuine positive comment about your product/brand, then they’re probably not a good person to work with in the first place.

Take A Few Influencers for a Test Run

If you followed steps 1-6, you’ve already gone a long way to ensure your influencers can effectively help promote your brand and meet your marketing goals. You should have enough confidence to put them through one last test — create and share your influencer content, and then monitor the results. Even if an influencer has an engaged audience, you won’t know how that audience will respond to your branded message specifically until you try it on them. Keep track of the performance of your individual influencers so you can evaluate which is the most effective at driving your marketing goals.

Do this repeatedly with each new influencer you find, and you’ll be able to build a team of powerful brand advocates to broaden reach, help you find new leads, drive sales, encourage retention, and more.

Remember these 7 steps when you conduct influencer research, and you’ll be well on your way to finding the best influencers for your brand’s needs. Are you already working with influencers? Share your views and experiences in the comments section below.

All E-commerce business owners know that for their brand to thrive they need sales. Crucially, they need sales from new customers, but those don’t always come easy. This leaves many trying to answer the essential question: “How do I generate potential E-commerce leads to my website?”

Creating a bullet-proof lead generation machine that fuels business growth by attracting high-value leads, or those consumers most likely to make purchases, comes down to building and executing an E-commerce strategy.

What Is Lead Generation in E-commerce?

A lead is simply a person who’s interested in your brand, products, or services and takes an action to demonstrate that interest. This could involve anything from clicking on your ad campaign to signing up for a free trial. Each lead is a potential customer. Every action a lead takes provides valuable data. You can use this data to convert a lead into a paying customer and inform your overall lead generation strategy.

Who Is Your Ideal Lead?

Having a deep understanding of your ideal lead is the first step in streamlining your marketing efforts and bringing more qualified leads. You may have a general idea about your target customers’ characteristics, behaviors and motivations, but you must develop buyer personas based on data, not assumptions. Start creating a buyer persona using qualitative data from your site analytics, industry reports, and competitor research. Combine this with quantitative research from customer interviews and online discussions around your brand and products.

Having a clear picture of your ideal lead helps you improve the targeting of your marketing campaigns, create more impactful blog content and provide irresistible offers or promotions. You might even discover that you should tweak your product inventory or services to better serve your customers’ needs. After all, if you sell each customer three items instead of one, you’re well on your way to skyrocketing profits without any additional lead gen expenses.

Now, let’s get into how you generate more traffic. Keep in mind that more traffic in and of itself doesn’t equal leads. The goal is to make sure your ideal leads fill your traffic.

Optimize for Search Engines (SEO)

Industry reports state that 75% of users never scroll beyond the first page of search results. Clinching one of those coveted ten spots is the holy grail. E-commerce brands have many digital assets. Optimize those assets with keywords and phrases and you increase your chances of landing on page one. A well-executed SEO strategy peppers search terms across product descriptions, blog content, and metadata, turning each one into a lead magnet.

Many businesses skip out on optimizing their image alt-tags. This is a mistake. Google found that 50% of online shoppers rely on images when deciding what to buy. Now that search results prioritize images, taking the extra time to optimize every product image can pay off with leads that are ready to buy.

Write Valuable Content

Content generates strong leads by piquing a user’s interest. The more content you have, the more likely it is that a consumer will encounter it. The general consensus is that 70% of people prefer to learn about a product from an article over an ad. A recent marketing survey also found that brands using content marketing have six times higher conversion rates than brands that don’t produce content.

Build Your Social Media Followers

According to several reports, there are almost 4.2 billion social media users, and they spend an average of 2 hours and 25 minutes per day on social platforms. This makes social media a goldmine for E-commerce lead generation. Put your efforts towards a few select channels where your buyers spend most of their time.

Use Email Marketing

Email marketing is a relatively inexpensive E-commerce lead-generation technique that delivers an ROI of up to 4400%, or $44 for every $1 spent on a campaign. Consumers have become more protective of their email addresses over the past few years, so they may need some encouragement to hand them over. Entice them with a discount sent straight to their inboxes. You’ll see leads convert to customers and sales roll in.

Optimize Conversion Rates (CRO)

If you’re bringing traffic to your site, but leads aren’t converting to sales, it’s time to revisit your analytics and determine the causes leading to customer drop-offs. You can optimize every element of your site. Once you identify an area for improvement, optimize it. Some changes can be cut and dry, while others need to be tested. Don’t make changes solely based on assumptions. Continue to test one element at a time and check your data before making final decisions.

Take Advantage of Cookies

Cookies collect and store information from a visitor’s session, including the items they clicked on or added to their cart, even if they didn’t check out. Use this cookie data to retarget past visitors and show them personalized ads featuring the products they viewed. You can launch your remarketing campaigns on social media channels or other sites using Google AdWords. To comply with all international laws, include a cookie policy on your website.

Offer Discounts and Deals

You spent time and money bringing E-commerce leads to your site. The fastest way to convert leads into paying customers is to tempt them with deals or discounts. The incentive to buy needn’t be enormous; it can be as simple as 15% off or free shipping. You can also use discounts to increase your average order value with an offer such as, Get $15 off a purchase of $75 or more. It sounds counter-intuitive, but consumers will add extra items to their cart to take advantage of the deal, often exceeding the minimum purchase required.

Optimize for Mobile

A sure-fire way to increase lead generation for E-commerce sites is to provide users with a stellar mobile experience. Optimizing for mobile requires you to test your site on devices of all sizes. Ensure that buttons, menus, search bars, and forms are easy to use, content is the right size, and scrolling is a cinch. There are certain site building and hosting companies, like Linkeo Ltd and their Deliver by Linkeo platform, that build sites that are optimized for all devices as standard.

It’s a challenge to establish brands in the E-commerce industry as it’s a crowded market. To succeed, first you must have a deep understanding of who your ideal customer is. Then implement lead-generation strategies to fill your traffic with high-quality, targeted users. We hope the tips outlined in this article go some way to helping you achieve that goal. Share your views in the comments section below and be sure to check back for new content in the coming weeks.


Are you planning to open a business? Or, preparing for a renovation for your commercial space? Well, I guess your retail space would require a fresh coat of paint. And, if you are wondering whether you should hire commercial painters, here are some reasons why you should just go for it!

#1. Design and Aesthetics

Working Spaces Portfolio Project - Fishtech Office Space Design

Who wouldn’t recognize the iconic yellow-red-black color palette of McDonald’s?

When it comes to the purpose of your building, did you know that the color scheme plays a crucial role? And, only Paint Central Florida can help you to create the perfect aesthetic for your building.

Color experts, as their name suggests, will know which colors will suit your building type. Whether it’s for an office space, a hospital, a hotel or even an educational institution, they can match existing colors or find new ones to regenerate your building.

#2. High-Quality Work

Painters and Decorators: How to Find the Right One | Homebuilding

“Experience always counts.”

What if you hire just anyone to paint your business’s space? Well, you might end up with some very bad surprises.

Now, you cannot also consider regular house painters as there is a sharp contrast between residential and commercial painting and it all comes down to quality. Just because walls need to be painted and similar equipment such as paint, ladders and brushes are required doesn’t mean that house painters can do the same job as commercial painters. Yes, these residential painters might be trained and good at their job, but they do not have that same set of skills and experience as commercial painters.

At Paint Central Florida, for example, you will be provided with experienced workers who can execute outstanding and high-quality paint jobs faster than a traditional residential painter.

#3. Equipment and Technology

145,412 Industrial Painting Stock Photos, Pictures & Royalty-Free Images -  iStock

You cannot hire commercial painters that always seem to borrow ladders and sprayers or have to track down power washers.

Painting requires more than just paintbrushes. It is important for the team to be well equipped with everything they need to make your commercial space look the best. For example, they should be well-stocked with safety gear, caulk, patching tools, painting applicators and spraying tools.

Now, as professional painters, they will invest in high-quality supplies and equipment. They will not skimp on quality and instead will use the best tools to deliver the best work.

Furthermore, experts will follow safety recommendations and will also be equipped with the necessary personal protection equipment.

When it comes to technology, you will be surprised at how advanced commercial painters are nowadays. For instance, Benjamin Moore, a famous American paint-based company, previously introduced Gennex ®Color Technology, which can boost both the durability and depth of color that painters are expected to produce. This formulated technology has a few benefits, which includes:

  • Long-lasting results proven
  • Efficient dry times for faster application
  • Color uniformity
  • Zero VOC paints that meet environmental standards

#4. Insurance and Guarantees

Money, Home, Coin, Investment

When you renounced hiring commercial painting services, unfortunately, you run the risk of taking on any liability in case of an accident.

However, it is good to note that these color experts come with their own insurance for their workers and for the site. And, of course, if someone is injured while working or any damage has been done to the commercial space, there is nothing for you to worry as both medical costs and repairs will be covered.

#5. Time Management

Hourglass, Time, Hours, Clock, Amount Of Time

Everyone knows time is money and no one wants to waste their precious money (that is time).

Closing your business or building for the painting job to be done can have a certain degree of impact on your business. However, professional painters have the required experience and skill to minimize the amount of time needed to complete a project.

It is true that even a team of experts can take some time to deliver an outstanding job as they are not magicians. But, they will try to cooperate with you and match up to your schedules so as to avoid any conflicts.

Experts at Paint Central Florida can transform your “ehh” commercial spaces into gorgeous and beautifully finished spaces. If you want to benefit from their services, don’t hesitate to get in touch with them.


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