What Can Marketers Learn From the K-Pop Industry – Part 3

It is indeed a fact that K-pop is ruling the world. However, did you know that there are certain techniques that are used by the K-pop industry to rev up their sales? And if you also want to know the key to the success of the K-pop entertainment industry, make sure to read till the last line of this article!

#1. Grow Content Creators

Who Is the U.S. K-Pop Fan? | Billboard

Who remembers the fan who screamed: “I am going to sue you Suga, for making me helplessly fall in love with you?” I do and I agree entirely with her. It’s illegal for K-pop idols to be so attractive.

Anyway, this is one of the legendary K-pop fan moments that will be remembered in history.

In our last article, we talked about how fandom culture in South Korea supports and increases K-pop celebrities’ popularity. But another thing that we will discuss here is fan-made content. Did you know that K-pop fans create numerous websites all over the Internet where they post articles, videos and pictures of their idols in different contexts?

For instance, some fans post and share the stories of how their favourite idols started their journey to success and include photos of their childhood and video clips of their past and present performances.

For example, a certain lucky fan coincidentally found some photos of the Golden Maknae of BTS from a pastor of a church and uploaded these pictures onto SNS. I still remember how these pictures immediately went viral and received thousands and thousands of retweets on Twitter. Millions of fans over the world went crazy over the photos of baby Jungkook and we can all agree that he has always been an adorable and handsome boy ever since he was a little child. Moreover, his adorable bunny face and toothy smile melted everyone’s hearts.

Nowadays, many fan websites, YouTube channels, and Instagram and Twitter accounts are dedicated to K-pop idols. For instance, several BTS fanfiction stories are created on YouTube or written on Wattpad. Below you will find a list of some of the fansites for the most famous K-pop boy band, BTS:


  • idollove: @idollove89 (website)
  • Bow Wow: @B_OW_wow (website)
  • 취미는사랑: @love_as_hobby (blog)
  • Go for it: @GOFORIT_39124 (blog)
  • Mingga: @mingga92

Moreover, what’s more fascinating in the Korean pop world is that much of their marketing does not happen through official means and instead it’s the fans who tend to promote the K-pop idols on social media actively. A great example is the fan cams of Korean celebrities on social media platforms. And according to “AE Top Musics”, a YouTube channel that compiled some of the highest viewed K-pop fan cams of all time, the first three most viewed fan cams belong to the three most drool-worthy members of BTS, that is, Jungkook, Jimin and V.

So, to all the marketers out there, you can use this tip to encourage your customers to share your own content. For example, invite them to your events and motivate them to post their own coverage of your events. You can also provide opportunities for them to view or try your products before they are launched.

#2. Concentrate on Content Marketing First

File:Line FriendsStore BT21 03.jpg - Wikimedia Commons

In the Korean entertainment industry, the K-entertainment companies try to make use of everything possible to ensure that their idols are always seen and heard. For instance, once a group is formed and launched, they try to make everything possible to make their stars become popular. And of course, it is easier for the entertainment companies to make money from their stars’ popularity. For example, they earn from concert ticket sales, albums sales to clothes, shoes, photo cards, calendars, stickers, dolls, key chains, accessories and more other idol-related merchandise.

For instance, did you know that there is a game called “To the Edge of Seventeen” that is a BTS inspired visual game? And what about BT21? Have you ever heard about it? Well, let me tell you that they are more than animated characters as they were created back in September 2017 by the members of BTS. When the boys spent a whole day sketching character ideas, a group of designers turned these rough sketches into more defined characters. There are eight in total: Tata, Mang, Chimmy, RJ, Koya, Cooky, Shooky, and Van.

Hence, we recommend that once your brand is stable and you have earned a loyal following, make sure to create branded items or work with non-competing products to produce co-branded stuff.

Will you apply these marketing strategies? Please share your comments!



Without a doubt, I can say that K-pop has won the attention and interest of worldwide audiences. And as a result, the Hallyu Wave improved and boosted the economy of South Korea. Now, if you want to learn the secrets behind the Korean pop industry’s success, I invite you to read the following article.

#1. Build a Unique Cultural Ecosystem

South Koreans Are Divided Over BTS' Looming Mandatory Military Service

What’s the first thing you think of when I say “Lachimolala” and “Tony Montana?” One boy who couldn’t read lips during a Whisper Challenge game and guessed “Lachimolala” from the word “Carbonara.” And do you also get the picture of Jin in your mind when I say these words: Worldwide handsome?

Well, whatever the reasons behind, these words will always be remembered in the K-pop world.

Now, did you know that K-pop has its own language?

For example, do you know what a stan, ship, bias, bias wrecker mean? And what about other terms such as maknae, eonni (unnie), oppa, hyung, noona, dongsaeng, hoobae, sunbae, dongan, selca, OTP? If these terms mean something to you, then many congratulations as you are now officially a part of the K-pop cultural ecosystem.

As you have guessed, the Korean pop culture has developed a unique language. And when talking about that, we cannot forget “taetae language”, which refers to the unique, if not weird, linguistic skills of Kim Tae Hyung. We still don’t know whether the BTS member was always intentionally sarcastic or he just misused his words. Either way, he never fails to amaze us with his language. Especially his “I purple you!”

But aside from this, K-pop groups have also brought a revolution in terms of our dressing styles to our hairstyles. For example, the introduction of makeup lines for men is largely due to the K-pop industry as several members of boy bands use lip tints, brow fillers and so on. As a result, it is not a coincidence that South Korea consists of nearly 20 % of global men’s cosmetics market.

In addition, the craziest and coolest haircuts of G-dragon, a famous Korean singer-rapper, have greatly influenced men’s hairstyles all over the world. Besides, needless to mention how netizens are head over heels for BlackPink’s absolutely beautiful and modernized Korean hanbok outfits in “How You Like That.”

Moreover, the K-pop industry encourages cultural diversity. I have to mention how BTS fuse many traditional cultures in their groundbreaking song “Idol.” For example, the Hanboks in the temple scene with Jimin is a representation of the Korean culture, the flower mandala is a spiritual symbol of Hinduism and Buddhism while the safari outfits they wore at the beginning of the MV represent the South African culture.

Furthermore, K-pop has also inspired people to explore the Korean cuisine and I have to say that TWICE’s Sana’s “Cheese Kimbap” was one of the most likely reasons for the increase of this Korean food.

Therefore, for your organization’s success, we recommend you to build your own cultural ecosystem by using practices and a specific style that fits your organization or adopt something that will become a signature of your product or brand community.

#2. Stroke the Passion of Your Customers

How K-pop fans became celebrated online vigilantes | MIT Technology Review

Ahh… K-pop fans!

Whether you are one or not, fandom is an essential part of the entire K-pop industry. Instead, I would say that what keeps the industry alive is the passionate and loyal fans. They not only influence the popularity of the Korean stars, but are also extremely protective of them.

K-pop fans can also save money to buy expensive gifts for their idols, send food carts, raise funds and send donations during their idols’ events. I couldn’t believe my ears when I heard that Sehun, a popular EXO member, received some land in Scotland for his 24th birthday as a gift from his Chinese fans.

K-pop fans also have monikers. Let me give you a list of them:

  • ARMY: Fans of the group BTS
  • EXO-Ls: Fans of the group EXO
  • Onces: Fans of the group Twice
  • Blinks: Fans of the group BlackPink
  • Reveluv: Fans of the group Red Velvet
  • Sones: Fans of the group Girl Generation (SNSD)
  • Buddy: Fans of the group GFriend

You don’t need to create monikers but it is vital for you to build a closer relationship with your customers. For example, get to know more about the members of your communities on social media sites. Listen to their requests about the types of products they want and respond accordingly.

Will you adopt the following marketing strategies? Please share your comments!



Have you ever heard of k-pop? How about the Korean boy band, BTS? Well, I am sure you must have, as almost everyone on planet earth with an Internet connection would have at least viewed either the iconic Gangnam Style by Psy or BTS’s newly released “Dynamite”. However, there is so much more to learn from the k-pop industry. So, if you are in the marketing industry, you need to follow these tips that have been leading the Korean pop culture to world domination.

 #1. Learn Content and Social Media Marketing

File:180717 열린음악회 트와이스 02.jpg - Wikimedia Commons

Let’s begin with a k-pop quiz. Can you guess the name of the social media platform that was created by Big Hit Entertainment, a South Korean entertainment company, to connect fans with BTS? If you said Weverse, then give yourself 100 points!

Will you be surprised if I tell you that according to Twitter, in 2019, K-pop was the most prominent topic of conversation with more than 6.1 billion related tweets? Not me.

The worldwide popularity of some K-pop groups such as BTS, Girl’s Generation, Big Bang, BlackPink, Twice, Exo and Red Velvet have confirmed their growing strength on social media platforms such as Facebook, Twitter, YouTube and many more. And, if you are still active on Twitter, let me tell you that it is pretty impossible not to see the way K-pop dominates its trends at almost any given time.

Aside from their own pages, accounts, and channels on several social media sites, K-pop artists are also supported by their label companies’ websites. For example, when Red Velvet’s Wendy fell from the stage during the 2019 SBS Gayo Daejeon rehearsals and was taken for treatment to the hospital, SM Entertainment kept ReVeluv(which is the official fandom club of Red velvet) updated about Wendy’s health.

So, overall the reasons why for example Twice members are considered as the social media Queens are:

  • Fast growth of views on their music videos and photos (and really their photos are irresistible).
  • Trending #hashtags generated on Twitter
  • High engagement rates on their video posts

Like these K-pop celebrities, businesses can use these marketing strategies to reach their potential targets. What they can do is use the social media platforms that their target consumers mostly use and see to it that social media managers participate in discussions and post comments. I guarantee you that it can promote the company’s goodwill and reputation.

#2. Share Behind-the-Scenes Content, Trailers and Teasers

Here's Why BTS Wasn't at the 2019 Teen Choice Awards - TCAs 2019

For all the Army out there, I have a question and please guys be honest with me. How many times have you replayed and watched the Run BTS episode when Jungkook fell off his beanbag, decided the floor was fine for him and fell asleep on it like a sweet angel?

And, of course, when it comes to saying the wildest things on live, you know you can leave it to V. But, we all know that it was just a pronunciation mistake when the most drool-worthy member of BTS said “sexy porn star” instead of “saxophone star.” But, I really wonder – was it really a mistake or the South Korean singer decided to go a bit wild with his words?

Anyway you have guessed by now that k-pop stars share almost everything about themselves to the public. Some of them may share videos while being at home, during concert preparations backstage or during dance and singing practice sessions. Let’s not forget that some even connect with their fans while traveling such as BTS:Bon Voyage.

Moreover, k-pop celebrities don’t just appear on stage to sing during concerts. Instead, they share content showing how they rehearsed and prepared for these concerts. And if you are a true k-pop lover, you would know that trailers and teasers of upcoming albums (also known as “comeback” in the k-pop language) are also shared.

The reason behind sharing these contents is to give more clues and hints about the new activities or albums of Korean pop stars so as to make their fans giddy with anticipation. And, that’s exactly what happens. Who remembers how fans went crazy over a stud earning worn by BTS’s Taehyung in the teaser of “DNA”? Or, how we lost all reason when Jungkook’s tattoos were exposed in the trailer of the song “On”?

So, what you can learn about the Korean entertainment industry is that you can use your social media channels to reveal a lot of things about your company and its products. For instance, you might just let your customers know what a typical day in your office is like.

What is your perspective on these marketing strategies? Please share your comments!


As a small or medium business owner, doing payroll is a necessity, but isn’t that much fun. You’re already extremely busy with running your business. You’ve got to oversee everything whilst managing your employees. Whether you’ve got 2 employees or 200, you need to get them paid on the regular. Not every business has the room to build up a bookkeeping and payroll team, which ends up in you, the business owner, paying out employees on your own. That’s why payroll companies, like Nexgen Accountants exist.

Choosing the right payroll service for your company can be quite difficult, which is why we’re going to help you today. We’re going to give you some great tips for choosing the perfect payroll company for your individual needs. Finding payroll companies isn’t difficult, they’re all over the internet. Choosing the right one for your company takes a little bit of research.

1. Figure Out What Your Needs Are

The first thing you should do is figure out exactly what you need. If you’re a small company, you might be able to get away with using a simple application that quickly does payroll for you like Patriot or Intuit.

If you need something a bit more involved, you should outsource your payroll efforts to a company that specialized in payroll. These services are a bit more personalized and you can build a relationship and grow with them.

2. Look at Ease of Use

The whole reason that you’re outsourcing payroll is that it’s time-consuming. The service that you choose should be easy to use. If it’s a payroll company, they shouldn’t ask too many questions because they should know what they’re doing. When you’re using an app, the interface should make sense and you should be able to easily add employees and input info in a few minutes.

3. Reputation

How do you find out if it’s going to be easy before signing up? Look at customer reviews online. There’s no better way to find out how easy and functional a payroll service will be than listening to previous customers. Read Google and Yelp reviews to find out what you’ll be dealing with.

Good reviews are important, but make sure that the company has been operating for a good amount of time and has the proper licenses.

4. Pricing

The other important thing to look at before trying out a payroll service is how much you’ll be paying. This is especially important for small businesses that don’t require as extensive service as larger companies.

First, find out if there are contracts involved. Most of the do-it-yourself apps operate on a monthly subscription service, but some of the companies will have you enter contracts. When this happens, find out how often you’re paying (per pay period or month) as it might have big implications on the total cost.

5. Self-Service

If you don’t want to be fielding all sorts of questions from your employees, you’ll want to ensure that the payroll company you choose has employee self-service. If your employees can log in to view their own payment and tax info, then they won’t need to ask you.

6. Trial Period

Choose a few different payroll companies and go through a trial period with each of them until you find one that works. Many of them will have cheap trial periods to attempt to win you over with good customer service and support.

You’ll know you’ve found the right service when it’s able to meet your needs for the right price, combined with exceptional customer service. Don’t overthink it!

Did you find this article helpful? Then come back and visit our blog for more awesome tips on how to run your small business.

This post is a continuation of part 1 on What is Die Casting? Lately, we have gone through an introduction to what die casting is. We will now cover the three variants of this process:

1. Traditional die casting

2. Vacuum die casting (for structural applications)

Alloys for die-casting

Alliance Connect (offering the die casting process)

3. Semi-solid die casting (not too common)

1. Traditional die casting

This moulding process allows for the efficient production of commercial parts in large series. A sound and dense surface layer provides mechanical strength. However, elongations at break are low, and the centre of the part is usually porous.

For example, the piston moves at a speed that increases rapidly to a maximum of 2.12 m/s in the last few millimetres of its stroke and then decreases. The pressure in the metal rises to 260 bar.

2. Vacuum pressure moulding


The application of a vacuum between 25 kPa and 7 kPa during the moulding cycle allows evacuating the air in the cavity. This is a solution to the process to reduce the presence of porosity and obtain a dense part. With heat treatable, low iron alloys must maintain good elongation at break (for structural applications).  

For instance, the vacuum is achieved by a vacuum pump and vacuum tank. The vacuum is made in the cavity at the beginning of the injection cycle and continues until the final filling. The central machine controller starts the vacuum employing a valve installed on the mould or more simply by a massive air draw and an opening valve. Also, the mould must be equipped with a mechanical valve system or a cooling block with a baffle (solid air draft) to avoid the introduction of liquid metal into the air draft system. The choice of the mechanical valve or cooling block system depends on the size of the press. Valves use less projected area but are more expensive and more challenging to maintain. The level of vacuum obtained in the mould cavity is also affected by the choice of the air duct’s blocking system; the valves have a faster response. They allow reaching an adequate level of a vacuum more quickly.

Nowadays, there is a solid technological development for vacuum moulding of automotive structural parts. The following techniques are used:

 – Use of low-iron alloys with magnesium to perform heat treatments and strontium to modify the structure

 – Turbulence-free filling of the container using a scupper or by tilting the furnace with in-line filtration of the liquid metal.

 – Use of vacuum die-casting

 – Control of the process and the temperature control of the mould.

 – Development of heat treatments.

Alloys for die casting

The most common alloy for the traditional die casting process is 380, produced from recycled aluminium or a variation, 383, which is more fluid for fine detail casting. Another standard alloy is 360, which is used for high strength applications of complicated and corrosion-prone parts. These alloys are also available with low iron content (A380 and A360) to obtain better elongation at break, but their use reduces tool life due to the mould’s attack by liquid aluminium.

Other common alloys are:

 – 413 used for more excellent resistance to wear and for sealing parts

 – 443 for good ductility

 – 390 for engine blocks

 – 518 for marine parts

Foundry offering the pressure casting process


Web site


Alliance Connect


Victoria, Australia

3. Semi-solid pressure moulding

These processes have been used industrially since the late 1990s. The aim is to mould an alloy in a paste phase (50% solid) in a mould. This allows us to obtain:

– The reduction of porosity

– Better dimensional tolerances

– Lower mould wear

– A very high production rate

– Better mechanical properties

Apart from the low porosity in the castings, the mechanical properties (especially elongation) are improved by a globularization of the metallurgical structure during the paste manufacturing process. The rounded form of the paste allows the rheo fluidization of the flow during casting, i.e. the flow becomes easier as the speed increases. Turbulence and flow separation are eliminated in this type of discharge, and besides, the air in the cavity is evacuated ahead of the flow front. This results in the production of good parts.

Several processes have been developed that compete with vacuum die-casting with new generation alloys or permanent low-pressure die-casting.

Instead, the new generation of methods produces the paste in close proximity to the die press.

These processes combine various methods of stirring the aluminium in the solidification phase and loading the paste into the die press container.

For even more information, please feel free to check the website of  Alliance Connect.

If you’re looking to go into business these days, it’s almost a given that you will need to set up a website. These days, all you need to reach a certain level of success is virtual visitors. So, how do you go about drawing them in?

The problem that most people face isn’t setting up a website or blog; it’s actually driving traffic to that digital destination floating about in cyberspace. If you’re not a seasoned digital wizard, you’ve likely struggled with getting the proverbial word out through a variety of forms of online marketing.

To rise above that noise, you need to understand some basic principles. This isn’t just about implementing the latest secret for driving traffic or hacking your way to the top of Google’s search results pages. This is about implementing tried-and-true methods that the biggest online marketers use to create and drive traffic over time.

There are several ways that you can use to drive traffic to your website and actually churn a profit as long as you understand some of the fundamentals behind just how traffic works. We’re talking about things like SEO, social media marketing, email marketing and so on and so forth.

While traffic itself is great to have, it will be useless if you’re not converting these leads and dropping them into your sales funnel, which can help you to sell your products and services. As you come to understand some of the rules behind what drives consumers to purchase from you, you’ll better absorb some of the methods for driving traffic to your site or blog.

Organic Methods to Driving Traffic To Your Website

Want the lowdown on how you can drive traffic to your website? The following traffic-driving strategies will only cost you your time.

Implement Good Search Engine Optimization (SEO)

Today, if you don’t understand SEO, you’re doing yourself a disservice. Discover the nuances about SEO so that you’re engaging in the right type of traffic delivery strategies. You don’t want to bend or break the rules. Plus, by really having an understanding of SEO, you could quite literally supercharge your results.

Create Compelling Content

Content is king. As long as you create compelling content on your site or blog, you’ll keep the visitors coming back for more and more. Also, the better your content is, the more engaged your visitors will be. They will share your content for you, helping to promote your site.

Answer Questions on Forums like Quora

Quora is a great medium for driving traffic to your site. Answer questions on this platform and link the right keywords to anchor content on your site or blog. However, don’t use this platform to spam. Ensure that your answers are detailed and that you know what you’re talking about

Create YouTube Video Tutorials

YouTube is a great resource for driving free organic traffic to your website. Maybe it’s because Google loves YouTube, and considering that it’s the second most popular search engine in the world, gaining exposure on YouTube could be huge. Create useful tutorials and videos that add an immense amount of value and be sure to link to your content through the description.

Get Social On Instagram

Everyone knows that Instagram is a wildly-popular platform for sharing photos and connecting with others from around the world. Yet, few people know how to leverage Instagram to drive traffic to their website. However, many people have built multi-million dollar businesses solely by using Instagram as their main method for driving traffic.

Leverage LinkedIn’s Publishing Platform

LinkedIn’s publishing platform is a great method for marketing the content that’s already on your website. Publish a unique, high-quality post on LinkedIn that delivers an enormous amount of value and ensure that you link that content to anchor content on your blog or website to gain that all-important authority bridge to your primary post.

Utilize Email Marketing

Email marketing is a great way to drive traffic to your site or your blog, and to promote any offers, but it also means that you need a list to market to. Create a lead magnet and build a sales funnel immediately if you haven’t already done so, in order to build up a list that you can eventually market any of your offers to. Just be careful not to spam your mailing list.

Partner For Paid Giveaways

Partnering with companies that have a large footprint is one way to drive interest and visitors to your site. You’ll need to give something away of value here. If you have something you can give away, then locate potential local or regional companies that you can partner with on an initiative.

Engage In Influencer Marketing

Influencer marketing is a great way to get your message out to millions of people without having your own large audience. You can leverage influencers on Twitter, Instagram and any number of other social networks. Find people who are entrenched in your niche or industry and reach out to them. This won’t be cheap, but it could potentially bring you droves of customers and sales in the near term.

These are just some of the most organic methods for driving traffic towards your website. Of course, there are many more. Consider working with the Deliver By Linkeo platform to learn more advanced techniques that will drive your sales numbers higher than they currently are.

Welcome back to our ongoing series on the basics of digital marketing. If you’re a newcomer to the industry, this series might help you find your bearings on your journey to the online business sphere.

The most important thing to remember when approaching a digital marketing plan is that there is no exact template to success. Your needs will vary on your individual goals. However, there are certain points that will keep you on the path to success. Let’s have a look at them now.

Create a Realistic Framework

Before you do anything, you’ll want to map out your plan. The important thing is to establish several realistic outcomes while leaving some room for uncertainty. And you want to do this based on a set of chosen key performance indicators that are related to your strategy and goals.

If you don’t choose a subset of metrics to base your strategy on, it’s likely that you’ll veer off track and not make it to your end goal. Keep the process as simplified as possible when communicating and delegating, and establish a clear time-frame so that everyone on the team stays focused.

Identify Appropriate KPIs at the Outset

You’ll have to find the right metrics to focus on in order to understand how you got your end results. Choosing the right KPIs – the ones that most closely represent your key target areas – will help you to stay on target and understand which of your marketing actions are actually working and which need improvement.

The trick with setting these up appropriately is to remember that it’s all about data, but it’s also about human experience. This is the key to setting up a decent sales and marketing strategy on the whole – you are viewing your traffic as numbers, but also humans. You’re going to want to home in on numbers that truly tell a story about what your customers are doing, and using this data to shift things around in the future.

The bottom line is that human behaviour is really what’s affecting your return on investment, so remember to always approach it from a user’s point of view.

Know How to Build an Effective Funnel

Those of you who have experience in the traditional business background should already be familiar with the concept of a sales funnel, which is a step-by-step outline of each phase of the buyers’ journey. The widest part or top of the funnel is where outreach, engagement and brand awareness happen. This is key to capturing new traffic as well as re-engaging repeat traffic. The top of your funnel is where the marketing happens and you’ll want to ensure that this is highly engaging – it’s not so much about the sale as much as it is about relationship-building.

Understand What Makes for Effective Content

Content is so much more than great blogs, landing pages and Facebook ads! There’s a lot you can do to get creative with your content. What makes for truly effective outreach and engagement is your ability to tell a story, and to that end, your strategy should centre around an effective advertising campaign that is high quality and of value.

What do we mean by this? Build your core ads and service offerings first, and then write content with call to actions that lead users towards a purchase. But make sure that it’s relatable, relevant and useful to your audience.

You’ll also want to have a clear understanding of how your content is working with regards to SEO and analytic patterns. Everything that you put out into the world ends up being “data,” so tracking it in the right way is crucial. This also means understanding the user experience.

Visualize a Clear Direction

The whole point is to make a flexible plan to have a clear understanding of how the process will follow through from the ground up, starting with SEO-friendly and highly shareable content. At the end, you’ll want to compare your expected results with the actual results, so that when you create a new strategy you’ll understand better, what works and what doesn’t.

The Final Takeaway

In order to build an effective content marketing strategy, you need to have a solid understanding of project management, which includes a solid vision of the plan as well as each step, and the bits and pieces involved in having each step be successful.

Successful digital marketing strategies are never cut and dry, but with a little practice, you can make them work to your advantage. When you can authentically engage a broad audience, you’ll no doubt impress. However, if you feel you need help getting there, consider contacting Linkeo Ltd and enquire about the Deliver by Linkeo service.

The American government has many regulatory duties and, in this article, you will discover how various independent agencies and government corporations assist in providing these essential services and regulations.

Independent Agencies and Government Corporations

The executive departments are the federal government’s primary operating units, but many other agencies have essential responsibilities for keeping the government and the economy working smoothly. These are often called independent agencies since they are not part of the executive departments. As of 2013, at least 70 independent federal agencies addressed issues ranging from the arts and humanities to pensions for railroad workers.

The nature and purpose of these agencies vary greatly. Some are regulatory groups with powers to supervise certain sectors of the economy. Others provide special services either to the government or to the people. In most cases, the agencies have been created by Congress to deal with matters that have become too complex for the scope of ordinary legislation. In 1970, for example, Congress established the Environmental Protection Agency to coordinate government action to protect the environment.

Meeting Room, Board Room, Conference Room

The following agencies are among the most important ones:

The Central Intelligence Agency (CIA) coordinates certain government departments and agencies’ intelligence activities, collects, correlates and evaluates intelligence information relating to national security and makes recommendations to the National Security Council within the Office of the President.

The Environmental Protection Agency (EPA) works with state and local governments through the United States to control and abate pollution in the air and water and deal with solid waste, pesticides, radiation, and toxic substances. EPA sets and enforces standards for air and water quality, evaluates the impact of pesticides and chemical substances and manages the “Superfund” program for cleaning toxic waste sites.

The Federal Communications Commission (FCC) is charged with regulating interstate and international communications by radio, television, wire, satellite and cable. It licenses radio and television broadcast stations, assigns radio frequencies and enforces regulations designed to ensure that cable rates are reasonable. The FCC regulates common carriers such as telephone and telegraph companies as well as wireless telecommunications service providers.

The Federal Reserve Board is the Federal Reserve System’s governing body, the central bank of the United States. It conducts the nation’s monetary policy by influencing the volume of credit and money in circulation. The Federal Reserve regulates private banking institutions, works to contain systematic risk in financial markets and provides certain financial services to the US government, the public and financial institutions.

The Federal Trade Commission (FTC) enforces federal antitrust and consumer protection laws by investigating complaints against individual companies initiated by consumers, businesses, congressional inquiries, or media reports. The commission seeks to ensure that the nation’s markets function competitively by eliminating unfair or deceptive practices.

The General Services Administration (GSA) is responsible for the purchase, supply, operation and maintenance of the federal property, buildings and equipment and for the sale of surplus items. GSA also manages the federal motor vehicle fleet and oversees telecommuting centers and child care centers.

The National Aeronautics and Space Administration (NASA) was established in 1958 to run the US space program. It placed the first American satellites and astronauts in orbit and it launched the Apollo spacecraft that landed men on the moon in 1969. Today, NASA works to solve challenges in the US air transportation system such as air traffic congestion, conducts International Space Station operations with other countries, explores the Earth, solar system and the universe beyond and develops high-payoff technologies.

The National Archives and Records Administration (NARA) preserves the nation’s history by overseeing all federal records management. The holdings of the National Archives include original textual materials, motion picture films, sound and video recordings, maps, still pictures and computer date. The Declaration of Independence, the US Constitution and the Bill of Rights are preserved and displayed at the National Archives building in Washington, DC.


What do you think about the above agencies? Please share your opinions and don’t forget to come back for part 2!

It’s human nature to avoid thinking about our health deteriorating, but it’s a sad reality that nearly one in two Canadians will get cancer at some point in their lives, according to a report by the Canadian Cancer Society. Smart financial planning involves preparing yourself for unexpected as well as expected expenses. You can save enough money to cover your expected cost of living during retirement, but you also need to be prepared for unexpected expenses, such as a cancer diagnosis.

So, how much does cancer treatment cost in Canada? The short answer is: more than you expect.

The cost of your cancer depends on many variables, such as:

  • the kind of cancer you have
  • how early you’ve been diagnosed
  • the kind of treatment you undergo
  • how much time you need to take off work, and whether anyone needs to take off time to care for you

Another variable is location. If you live far from the nearest cancer-care centre, your out-of-pocket costs – transportation, accommodation, meals – will be higher than if you live nearby. The location also matters when it comes to paying for chemotherapy. Here’s why: In the past, chemotherapy was almost always given intravenously in hospitals, so it was covered by government health plans, just like other hospital-administered medications. But today, many kinds of chemo are taken orally, at home – and not all provincial health plans fully cover them. Currently, only British Columbia, Alberta, Saskatchewan and Manitoba cover home-administered chemo.

There are ways to help cushion the cost. Government assistance may be available if your drug expenses exceed a certain percentage of your income, and there are special arrangements with some drug manufacturers. Applying for these programs can be complex and time-consuming, which is why cancer centres have social workers on staff to help you navigate the system.

Health insurance can also help you cover the cost of cancer treatment. Workplace health benefits like supplemental medical insurance will help you pay for medicines and equipment not covered by your provincial plan, and disability insurance will pay you part of your lost income while you’re off work. Both kinds of insurance come with deductibles and limits, and you’ll need to submit receipts to get your money back.

Critical illness insurance works a little differently. It can help you cover whatever expenses you incur while you’re fighting and recovering from one of the types of cancer that your policy covers, with no deductibles to pay and no receipts to submit. If you’re diagnosed with one of the serious illnesses covered by your policy, after the required waiting period (typically 30 days following diagnosis), your insurance company will pay you the entire amount of your policy, all at once, to spend on whatever you want. You could use the money to make up the difference between what your workplace health insurance covers and what you’ve had to spend on medicines. You could use it to cover the hotel bill that your spouse ran up while you were in an out-of-town hospital. You could pay someone to clean your house and look after your children, while you’re not feeling up to it. You could even use some of the money to go away for a weekend to rest and relax, once you’ve recovered your health.

How Much do These Types of Insurance Cost?

The younger and healthier you are when you buy your policy, the less you’ll pay each month. Usually, the longer the policy term (commonly 10 years, to age 75 or to age 100), the higher the cost. Policies that cover more illnesses cost more. And special features, such as getting back some of what you’ve paid if the policy expires or you die without making a claim, also cost more.

If you buy a 10-year-term critical illness insurance policy and renew it every 10 years, your cost will increase each time you renew. If you buy a non-renewable policy that expires at age 75 or age 100, your cost typically won’t increase as you get older. You can buy most critical illness insurance policies until you’re 65 and make a claim at any age during the policy term.

Make well-informed decisions with helpful advice from Nonmed Insurance Inc. today.

 What is a pastor to you? Is he the solution to all your problems? Is he someone who can perform extraordinary miracles? Do you think of Jonathan Edwards, Billy Graham or Martin Luther King, Jr when you try to picture what a pastor is like?

A pastor is more than just the person who stands at the pulpit once a week and delivers a message. So, if you are wondering whether there is a biblical job description for a pastor’s role, then that makes two of us. Even though pastorship is somewhat of a sensitive topic, well, you know me by now, sensitive topics are my forte.

What Is a Pastor?

A pastor is usually considered the leader of a Christian congregation and the actual English word pastor is translated from the Greek word poimen, which means “shepherd.” Now let us understand the parable of the shepherd. As we all know a shepherd is a person who looks after the flock and ensures that all the sheep are safe, fed, and under control. Similarly, a pastor is someone who needs to be devoted and take care of God’s people, as specified in Jeremiah 23:4, “And I will set up shepherds over them which shall feed them: and they shall fear no more, nor be dismayed, neither shall they be lacking, saith the Lord.”

In the Catholic and Orthodox Churches, the pastor should always be an ordained priest. Ordination can be defined as a process where individuals are consecrated before being allowed to perform religious rites and ceremonies. However, in the context of Protestantism, a pastor may or may not be ordained.

Duties of Pastors

A Pastor’s Relationship With God

Hands, Pray, Worship, Belief, Fingers Crossed

There are many hats that a pastor must wear but his first duty is based on his relationship with God. How can someone be a pastor and advise people when He is not close to God?

Therefore, it is important that a pastor has a holy lifestyle and leads a life of prayer. He should be able to devote his time for God’s word and set an example the Christian life within both the church and community. When a pastor spends more time alone with God and seeks His righteousness, he ends up by having a very close relationship with God and as a result, God uses him to transform the church into a sanctuary for spiritually transformed lives.

It is very important for pastors to lead an honest Christian life as like it or not, when they preach from the pulpit, people always have the tendency to filter those messages through their perceptions of the pastor’s own lifestyle.

A Pastor Should Preach and Teach the Word of God

Priest, Pastor, Bible, Christianity, Preacher

But he answered, “It is written, “‘Man shall not live by bread alone, but by every word that comes from the mouth of God.’”

– Matthew 4:4

One of the essential responsibilities of a pastor is to communicate biblical truth. The basic foundation of Christian life is faith and as said in Romans 10:17, “consequently, faith comes from hearing the message, and the message is heard through the word of Christ.”

Like Jesus, who went from towns to towns and villages to villages to preach the good news of the kingdom, pastors are supposed to teach and guide people through the word of God by calling them to confess their sins and to accept Jesus Christ as their king and saviour.

In Jeremiah 1:12, it is said that, “I watch over my word, to carry it out.” God’s word is very powerful as it brought the world into existence and resurrected Jesus Christ from the grave. For a Christian, the word of God represents light, strength, wisdom and life itself. However, despite the gospel being an essential element, we often tend to neglect it, don’t we? And this mistake is also often caused by pastors who tend to reduce God’s holy scripture to mere information. But let us not forget how Paul ordered Timothy to give careful attention to the public reading and preaching of the word of God.

The duties and responsibilities of a pastor does not end here but that will be all for today. Until next time, please share your comments and tell us what you think about this article.

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