Tips for Choosing Your Sign Design

Contents

    – What is sign design?

    – Sign design: stages of the project

    – Your sign design budget

    – Specialist companies

How to make your sign project a reality?

A sign is a very effective advertising medium that helps to develop your business. It is the reflection of your image that you transmit through its design.

What does the design of a sign consist of?

A sign’s design is an essential element that should not be neglected to fulfil its advertising functions.

While making your sign project a reality, it is crucial to keep in mind that a quality sign must be:

    – Visible: the visibility of a sign is a significant element in measuring its impact on your shop front. Pedestrians and motorists must see it for your business to attract the attention of as many people as possible.

    – Legible: the sign must be legible at a glance, which is why the choice of graphics is essential.

    – Impactful: its impact is measured through many factors such as your choice of lighting, colours, the curious and unexpected layout, or the choice of letters, decorative motifs…

Sign design: project stages

Before choosing a sign for your business, there are several things you should consider to make an appropriate choice.

Also, you must carry out your sign project by asking yourself a few essential questions.

Market research 

The design of a sign should consider your current and potential customers who may walk into your shop. Sign shapes and sizes will differ depending on the target audience you want to reach and your business area.

How do you want to communicate with your customers?

Your sign should be a lasting eye-catcher for the consumer. Elements of your sign may vary depending on your business’s location and the distance from which it can be seen by its size, shape, advertising message, or logo.

What do you want to say?

You also need to think about the advertising message you want to get across. It should be clear and straightforward but also powerful for it to be understood and remembered.

What image do you want to convey?

The aesthetic aspects of your sign are of paramount importance in this image. Its size, colours, and materials used are all elements to be studied during the design of your sign.

Your budget for the design of your sign

The price of the sign depends on many elements. It would help if you consider specific vital criteria that will have a determining impact on the price of your future sign:

    – illuminated or non-illuminated sign;

    – energy consumption;

    – standard or customised sign; maintenance costs;

    – maintenance costs.

Specialist companies

Specialised professionals in advertising and signs, teachers and advertising companies can help you design your sign.

They know the market perfectly and will be able to design with you a sign that perfectly meets your expectations in compliance with the legislation on outdoor advertising. They will guide you through the different stages

    – analysis of your needs ;

    – definition of the specifications;

    – computer design, using computer tools that allow the design of your sign to be simulated in its environment;

    – the estimate;

    – the production of the prototype.

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How did you find this post? Please, remember to share your experience in the comment section below and do not hesitate to request more information on signs of your particular interest. We’ll get back to you at the earliest!

With the current global situation, the demand for health professions is currently high. It is one of the sectors showing the most significant growth. What if you’re not interested in practical medical issues or your skills are more administrative? Have you ever considered working as a receptionist? Keep reading this article to find out if this profession is right for you!

 

So, What Does A Medical Receptionist Do?

medical receptionist is an integral part of the health care team. Nurses, doctors and other medical and administrative staff rely on medical receptionists to provide patients with a friendly, well-organised and welcoming service. As a medical receptionist, you’ll be responsible for all administrative matters relating to patient records. You will also be responsible for the smooth running of the reception and waiting area and maximising patient satisfaction. Medical administrative duties may vary from location to location, but in general, medical receptionists may also perform the following tasks:

  • Greet and assist patients in person and by telephone.
  • Scheduling appointments with patients.
  • Answer all incoming telephone calls courteously and professionally.
  • Maintaining confidentiality of all information about patients, staff and doctors.
  • Issuing invoices to patients.
  • Checking stock and inventory in the office.

 

The Personal Skills and Qualities Required

To work effectively in a medical office, receptionists need to have good interpersonal and administrative skills. A medical receptionist must be professional, discreet, caring, compassionate, and have excellent organisational skills to be successful. Attention to detail is important as they deal with confidential and sensitive information daily. A medical receptionist must be able to multi-task effectively, have excellent time management skills and provide a high level of customer service, whether in general practice, health clinic or hospital.

 

Breathtaking Professionalism

Receptionists are usually the first person a visitor or patient meets in person or on the phone. They represent the whole clinic in every encounter with the patient. Because receptionists have close contact with the public, they must have a friendly, warm yet professional attitude and provide unparalleled customer service. Greet everyone with a nice word and smile and show that you are ready to help.

 

Industry Experience

Because medical assistants work in doctors’ offices, health centres or hospitals, these individuals undoubtedly need a basic understanding of the industry and specific software. In general, a course in healthcare administration ensures that they are well versed in privacy laws, medical billing and medical terminology.

 

Effective Communication

Communication skills are a prerequisite for this professional role. In particular, a receptionist must listen well to find out what the patient needs and then help him or her. In addition to providing accurate information about the clinic, receptionists must make difficult phone calls, handle complex patient situations, and send clear messages and notifications to patients and other healthcare professionals, either verbally or in writing via text message or email.

 

Interpersonal Skills

Receptionists come into contact with many different personality types in pleasant and sometimes challenging circumstances. They need to be friendly and confident but also discreet and personable. Receptionists in medical offices also frequently interact with healthcare professionals, managers and other staff, and they must be collaborative, accept and give criticism gracefully, and rise above petty office politics. Good interpersonal skills go beyond basic communication skills. Soft skills such as kindness and sympathy are important for the receptionist profession.

 

Attention to Detail

Good receptionists need to be highly organised and detail-oriented to not forget about daily administrative tasks. After all, they need to keep up to date with information about themselves and perhaps about everyone else. They can find phone numbers and files at a glance and have a neat workspace.

 

Exceptional Time Management

Receptionists perform various tasks during the workday: scheduling appointments, taking calls, completing office tasks on time, and receiving and forwarding messages. This requires a high degree of multi-tasking and the ability to manage and prioritise time. A medical office assistant must be able to manage stress while performing office tasks quickly.

 

Technical Skills for Reception

Receptionists mainly use computers and telephones to communicate with staff and patients. They must therefore have basic keyboarding skills. The telephone system will probably have several internal and external lines that must be operated smoothly. You’ll also probably need to be familiar with word processing software packages. All receptionists should be comfortable using photocopiers, printers and telephone systems.

 

Do you want to work as a medical receptionist? Get in touch with the professionals at Doctors Secretarial Agency (DSA). Drawing on more than 36 years of experience, they offer staffing solutions for medical receptionists and medical transcription jobs.

 

 

 

 

How do you identify a reliable security officer? What are the skills and qualities of a person you can trust with your or your family’s life? Most people don’t realize that it takes a lot more than a scary appearance and a gun to be a real security guard. There are undoubtedly more than just the minimum standards that must be met to obtain a license. The requirements to become a licensed security guard are not the same in every country. In Texas, for example, you only need to complete a 48-hour course to become an armed security guard. To become a certified security guard, you must complete an additional 16 hours of classroom training. In less than two weeks, you can go from a state where you’ve never seen a gun to a state license that certifies you’re qualified to protect a client and everything that comes with it. Unfortunately, this training is only an introduction to some general topics with no instruction, reinforcement or testing of actual skills. I believe there are eight key competencies that all protection professionals should have.

 

#1. Critical Thinking/Decision Making.

A professional police officer considers, anticipates and plans for all possible scenarios. Once everything is put together, he or she can quickly reason and decide on the right course of action.

 

#2. Personal skills

The role of a security officer is, first and foremost, a police role. The security guard must communicate effectively with customers and work with the customer’s employees and other security personnel. Often it is the ability to make contacts and build relationships that enables him or her to perform at the highest level (the ability to set the table for a customer without a reservation in a crowded restaurant, park directly at the entrance and have direct access to the field, etc.).

 

#3. Knowledge of Legislation

A police officer must know what the law allows him or her to do, especially when it comes to using force and firearms.

 

#4. Observation Skills (Situational Awareness)

A security officer must observe his or her surroundings well and understand what he or she sees so that he or she can decide how to act, preferably before an undesirable event occurs. Although this skill is honed through experience, basic classroom work can begin with case studies and videotaping of past incidents and rehearsal of scenarios.

 

#5. Self-Defence Skills

All protection staff should receive ongoing training in self-defence. A good training program will introduce and practice techniques to incapacitate or disable an attacker, but these techniques must be practised and maintained continuously, or they are useless.

 

#6. Physical Fitness

Physical fitness is necessary to maintain a professional image as a security guard, to be able to stand for long periods, to be able to sleep, to be able to cope with stress and to be able to defend the client effectively when necessary.

 

#7. Stress Management

Training without practical training that causes stress is pointless. A security guard starting work for the first time should not experience a stressful situation while working. A successful training programme should expose the trainee to real-life stress scenarios in a controlled environment.

 

#8. Knowledge of Firearms

National firearms training is equivalent to a course for citizens applying for a firearms licence and a test that must be passed if firearms knowledge is inadequate. That’s by no means an exception. It is not even remotely sufficient to prepare a protection officer to use a firearm in a real-life scenario.

 

This list is by no means exhaustive. A security guard has many other valuable skills and attributes, but their actual experience cannot be quantified. However, these eight are important for anyone looking to hire a professional security guard. There is a well-known saying about training: ‘We do not rise with our expectations, we fall with our level of training’. Many check the basic government requirements. They speak well, look well and may even achieve success in the industry when they finish. However, something will inevitably go wrong in this industry. When stress and anxiety arise, the agent does what he or she is trained to do. If this training is inadequate or inappropriate, costly mistakes will occur, which is unacceptable. 

Do you need to train your protection officer? Get in touch with the professionals at Lite Security! They offer all the support and help you need to qualify. They offer recognized security training courses that meet the Australian Qualifications Framework (AQF) and Australian Skills Quality AutAuthority (ASQA) standards.

 

In most families today, especially in Australia, both parents work on weekdays. Consequently, children need someone or a reliable institution that can be with them when the adults are not at home.

This has generated an increasing demand for childcare centres, which have become a promising sector and an industry of interest for those who wish to start a business. But can anyone open a daycare centre? Are there any technical prerequisites to enter this market?

Below we give you some advice on what you need to consider when opening a nursery.

Knowing the Daycare Industry
These days, daycare centres are the primary option for families who need a suitable place to leave their children while they work. As a result, daycare centres have gained even more trust from parents over time and have started to play an educational role for young children.

Given the growing demand, thinking about how to set up this facility can be exciting. But, as in any other business, this requires much more than the simple desire to undertake. It is essential to do previous research before taking any initiative. This way, it is possible to have a realistic view of the market you intend to enter.

Analysis of the Competition

Widely Used Statistical Data Analysis | LimeProxies

As the demand for daycare centres has increased, their supply has also multiplied. Therefore, if you are interested in opening a daycare centre, we strongly recommend that you thoroughly assess the competition in the region where you intend to work. You can start by:

Searching for reliable statistical data and indices regarding the competition
Printing a map of the area of operation and marking the location of each possible competitor for a better geographical overview
Profiling the competitor’s customer service, prices and quality of services Not forgeting to consider the children’s schools, nurseries and state and municipal daycare centres.

Once you have done this survey, you will have all the information about your competitor’s market and will finally be able to outline the strengths and weaknesses of your childcare facility.

Decide on Your Unique Selling Point

What is a Unique Selling Proposition? (Plus 10 Examples) (2021)
Start then with your strategy, defining what will differentiate you from other daycare centres, listing your advantages over your competitors. Ask yourself what your target audience’s needs are and what you can do to improve their lives.

Choose an Appropriate Location
Proximity is a determining requirement in the process of parents choosing a childcare facility. Therefore, as important as knowing your competitors well is to be aware of the habits, profile and purchasing power of the local neighbourhood – probably the first group interested in knowing your daycare.

As for the property in which you intend to build the daycare centre, you will need to pay attention to a series of important factors for its adequate operation, such as:

Basic services: is the location adequately serviced by water, electricity, sanitation and telephone services? Does it meet municipal health surveillance standards?

Infrastructure: will the place need a lot of structural adaptations in order to operate? Will it be possible to make these changes? Is it worth the investment?

Salubrity and quality of life: is the place ventilated? Is it humid or subject to flooding? Is it close to risk or contamination areas?

A good way to know even more about the intended property is to consult the neighbourhood about the place. Then, the next step is to verify with the appropriate institution to understand the various legislative and regulatory requirements that you need to meet.

The security of the Little Ones
In a day care centre, the welfare and safety of the children should always come first. In some countries, among the mandatory facilities are an uncovered play area, preferably with natural vegetation. Another structural requirement of a daycare centre is to have a floor made of easy-to-clean material.

Do you want to make sure that you will receive the building approval and registration for a childcare facility? Call in the experts; Inform Building Permits specialises in building surveying and inspection services for domestic and commercial projects in Victoria, Melbourne.

E-commerce platforms offer unlimited opportunities for small to midsize businesses to increase sales, but they are also prime targets for cybercrime and online fraud, due to their lower probability of having robust online security in place to protect customers’ payment data. Unlike major corporations who enjoy the luxury of having their own in-house IT security providers or consultants, most small and midsize e-commerces are bootstrapping their businesses on limited budgets. To make matters worse, recent studies have shown that hackers are migrating to the new automation malware trend. By automating their threat software, cybercriminals can target large swaths of e-commerces rather than attacking them one at a time.

In this article, we will look at five steps you can take to secure your e-commerce website. Starting with a classic suggestion:

Promote Good Password Hygiene

While passwords are experiencing competition from technologies such as facial recognition and multifactor authentication (MFA), they’re still the standard access keys to most software. We need passwords for every service or website we log onto. For most users, it is common practice to use the same password for multiple services. The problem with this approach is that, once the reused usernames and passwords have been taken by hackers, they can be applied to various services, leading to widespread fraud.

If your sticking to passwords on your site for the time being, remember they should require a minimum number of characters (at least six, preferably eight to 10) and use numbers and symbols. It is also advisable to force users change their passwords regularly. And if you can afford it, look into investing in two-factor authentication (2FA) from users and customers. This can ensure that users don’t rehash potentially compromised credentials, and it goes a long way towards making sure that those requesting access are who they say they are.

Use HTTPS

HyperText Transfer Protocol Secure (HTTPS) is the online protocol for secure communications over the internet and one of the easiest ways to help secure your e-commerce website from fraud. Designated by a closed green lock icon on the browser address bar, HTTPS websites are deemed authentic and secure because they’re certified. This means the website really is what it’s claiming to be and not a counterfeit website placed online to fool users so that bad guys can grab access credentials, credit card data, and more.

To enable HTTPS, you will need to acquire a Secure Socket Layer (SSL) certificate. Receiving an SSL certificate is the first step, this now needs to be implemented carefully in your e-commerce solution. Certain web designing and hosting companies can handle this step for you.

The advantages of using HTTPS go beyond security and trustworthiness. Google gives secure HTTPS websites a higher search ranking, leading to more visitors. Conversely, Google also labels unencrypted websites as “not secure,” which makes them appear sketchy and unsafe. These days, there’s few faster ways to get a potential customer to skip your website than to not have HTTPS

Choose a Secure E-Commerce Platform

E-commerce platforms are usually picked for their storefront-building convenience, range of design, and functionality, but security features need to be top of mind, too. Look for proven e-commerce solutions that provide encrypted payment gateways, SSL certificates, and solid authentication protocols for sellers and buyers, like Linkeo Ltd.

Don’t Store Sensitive User Data

Consumer privacy is critical in e-commerce. Businesses need customer data to improve their communications and product offerings as well as make it easy to return purchases. The danger is that website hacking, phishing, and other cyberattacks target this user data.

The first rule is to only collect data that’s useful for the purposes of fulfilling the transaction. Businesses should avoid the temptation of collecting more customer data than is absolutely necessary. This applies specifically to customer credit card information. There’s no need to store them on online servers, which can be a violation of the Payment Card Industry Data Security Standard (PCI DSS), which serves to enforce consumer data protection in the payment card industry.

Cybercriminals and hackers can’t steal what isn’t there, so keeping the valuable personal and financial information of your users should be kept secure and off of online servers. If you have to store certain data, then make sure it’s protected in a safe, online storage repository that observes best practices when it comes to keeping information safe. This should include having stringent access controls, regular audits, and, most importantly, total data encryption.

Maintain a Security-Focused Mindset

E-commerce security is never a one-and-done deal. Threats and hacking methodologies evolve at an alarming rate, and maintaining an awareness and a security-focused mindset is the necessary preventive method. Once your e-commerce website’s security has been compromised, it is often too late. All a business can do at that point is costly and embarrassing damage control.

The real challenge for all businesses is effectively implementing e-commerce authentication and security measures in a frictionless manner so the customer experience is not impacted—and then staying on top of evolving threats without breaking the budget on security.

If you want to know more about these issues, feel free to drop us a comment below and let us know what topics you would like us to cover.

As an e-commerce, it’s almost a given that the bulk of your clients will be making payments online. Ensuring you have a working knowledge of how the payment process works is therefore vital. In this article, we will therefore be looking at a few key topics, namely: how the online payment process works, which parties need to be involved, and how much it will cost to take online payments.

The Basics

In essence, online payments work in much the same way as face-to-face payments, with a few added steps. There are a minimum of six parties involved with all online payments. The first is obviously your customer, and the second is yourself.

The ‘middlemen’, as it were, include: A payment ‘gateway’, which is a piece of software that sits behind your online shop. The gateway handles the online transaction, and then securely sends your customer’s payment information to your payment processing company who, as the name implies, handles all payment processing on your behalf. In most cases this will be your bank, although there are numerous third-party that also offer this service. You will also need to deal with the payment network which the customer’s card is linked to, e.g. Visa or PayPal. This network acts as the go-between for the customer’s and your bank.

Let’s now look at a typical online payment journey:

  1. The customer enters their payment information (e.g. debit card or PayPal details) into an online checkout form, so they can pay for something.

  2. The payment gateway securely sends that data to the payment processing company.

  3. The payment processing company then sends that data to the card scheme.

  4. The card scheme checks with the customer’s bank to see if they have enough money to make the purchase, and that the card isn’t blocked.

  5. If the payment is accepted, the money is taken from the customer’s bank account and held by the merchant’s payment processing company.

  6. The payment gateway confirms the sale to both the customer and the merchant.

  7. At the end of each trading day, the payment processing company sends the money from all the merchant’s sales to their bank account.

  8. The money normally arrives in the merchant’s bank account within 2-3 working days.

  9. The payment processing company’s fees for each sale are added to the merchant statement and are billed at the end of the month. The merchant usually pays these fees by Direct Debit.

This last part leads us quite nicely to our next point:

What Charges are Involved in Online Payment Systems?

On top of costs for setting up your website (e.g. web development, web hosting, shopping cart software and plugins), you’ll also have fees for taking payments online. The cost of taking payments online depends on several factors, including: the volume of transactions, the kinds of transactions you’ll be processing, gateway fees, and the fees your payment processing company charges. The fees and considerations generally come under the following categories:

Contract length and type: The length and type of your contract can vary. Make sure you factor in both costs as well as contract length when you’re choosing a gateway supplier.

Set-up fees: Usually a flat, one-time fee to cover the costs of setting up a new merchant account.

Gateway fees: Usually a fixed, monthly fee; plus a per-transaction fee, which might be fixed or variable. These come from your gateway provider.

Transaction fees: Also known as ‘Merchant Service Charges’, these come from your payment processing company. Each time you take a payment, you get charged a small percentage of the payment’s value. These charges can vary depending on the type of transaction (e.g. debit cards generally cost less to process than credit cards) and the volumes of transactions (higher volumes can get you cheaper rates). Transaction fees normally cover the ‘interchange fee’ that an acquirer pays for using the payment scheme’s network. You’ll also be charged a transaction fee for each refund.

Other fees: May include fees for things like: disputed cardholder transactions (also known as a chargeback), security fees, or early cancellation fees and solution modules (such as extra fraud checkers)

We hope the information in this article has proven useful in helping you understand the basics of online payment processing and what it means for your business. Here at Linkeo Ltd, we can assist you with setting up robust and easy-to-navigate payment portals as part of our web-building and hosting services. Feel free to get in touch if you have any further queries. And if you have anything you’d like to share, feel free to leave us a comment below.

How to Kill Ants

 

Contents

 – Option 1: use simple methods to kill ants

 – Option 2: make an ant trap

 – Option 3: buy commercial ant traps

 – Contact a professional in Toronto

 

If ants and repellent methods are no longer sufficient, you may need to consider killing them. There are several ways to do this: for example, with boiling water, coffee grounds, washing-up liquid, diatomaceous earth, boric acid or ready-made traps.

 This post explains how to kill ants or how to exterminate an entire ant farm.

 Option 1: Use simple methods to kill ants

 

 Scald the ants

 Follow the ants to the entrance of the anthill and pour large quantities of boiling water (several litres) into the anthill. This is a simple and effective way to destroy the nest.

 Use coffee grounds

 Place wet coffee grounds on the path of the ants, which are a violent poison for ants.

 Good to know: the coffee grounds must be moist, not dry.

 Make an insecticide with rubbing alcohol and washing-up liquid.

 Put a teaspoon of rubbing alcohol and 2 tablespoons of washing-up liquid into a spray bottle, top up with water and shake well. Spray the solution on the ants, and it will kill them instantly.

 Sprinkle with diatomaceous earth

 Diatomaceous earth is a 100% natural powder composed of fossilised diatoms sold in supermarkets and garden centres. It is harmless to humans and animals, and it has tiny sharp edges that can fatally wound ants. Sprinkle diatomaceous earth in the path of ants on your skirting boards, windowsills, etc.

 

 Important: avoid breathing diatomaceous earth, which is irritating to the lungs.

 Good to know: diatomaceous earth must remain dry; it becomes ineffective in a humid environment.

 Option 2: Make an ant trap

 Make a trap to drown ants.

 – Take a plastic bottle and cut it about 15 cm from the neck.

 – Fill the bottom part with a good amount of sugar or jam and a little water or beer.

 – Capture 2 or 3 ants and put them in the trap.

 – Fit the neck (neck down) into the bottom part.

 – Lay the trap down in the path of the ants.

 With this type of trap, you will kill the ants that harm you without destroying the whole anthill.

 Create a trap to kill the whole anthill

 This trap is more drastic and will destroy the whole anthill after a while. Buy boric acid, which is sold in pharmacies as a white powder, and then:

 – Place a cup containing a mixture of equal parts of powdered sugar and boric acid in the path of the ants.

 – Or place cotton wool soaked in the same mixture inside a plastic box with holes in it. Re-soak the cotton pads regularly.

 Important: this last method is not recommended if you have young children, as boric acid is irritating to the skin, eyes, and respiratory tract.

 Option 3: buy commercial ant traps

 Like the boric acid trap, commercial contaminant traps aim to destroy the entire ant farm, which will happen after a few days to 2 weeks. They consist of a small box with holes in it, in which a product that is toxic to ants is combined with a product whose smell attracts them. Place one or more of these traps in the path of the ants, outside or inside the house.

 Important: Follow the instructions for use carefully, as the toxic products contained in these traps are not harmless to humans.

 Materials needed to kill ants.

 Boric acid (Borax) Approx. $3 per 100 g
 Alcohol at 90° Approx. $3
 Bottle of water $0.80
 Cotton From $1
 Dishwashing liquid Approx. $2
 Sugar $1.90 per bottle

Contact a professional in Toronto.

If you are looking for professional pest control in Toronto, EAST WEST PEST CONTROL is fully qualified and experienced to offer a comprehensive range of pest control services, including:

Bed Bud Treatments

Cockroach Treatments

Ant Control

Remember to share this post and your experience in the comment section below.

The importance of public relations can be seen in Google’s Fight Ebola Campaign, where following the outbreak of the Ebola virus in 2014, a strategy implemented by the public relations was able to attract the media’s attention and raise $7.5 million as donation to the people in need.

Public relations strategies – whether to promote a brand or to raise donations for an affected community, have always managed to engage and inform audiences. However, what about the pandemic? With the escalating number of Covid-19 cases, people are panicking and their focus is no longer on business developments. As a result, it is evident that PR strategies cannot continue as usual and instead, the public relations sector has to adopt new models and techniques.

Work From Home

Student, Typing, Keyboard, Text, Startup

Even though the objective of the public relations sector in the lockdown scenario is to sustain brand communication strategies, PR practitioners should be sensible and work from home only. The reason is not only to keep all the employees safe but also to keep the company’s name out of headlines as a probable cause of the coronavirus spread. For example, no company would want to bear the responsibility of spreading the virus as did Biogen, an American multinational biotechnology company that held a conference in a hotel and was consequently blamed for the spread of the virus in eastern Massachusetts.

But even at home, PR professionals are recommended to work 24/7 so as to maintain the stability and come up with creative and innovative ideas and strategies to bring the company in the limelight even in this lockdown scenario.

Stop All Non-Essential Conferences and Launches

Meeting, Addis Ababa, Ethiopia, Hall, Conference

Without a doubt, it can be said that press releases and launches are key elements in public relations. However, with the pandemic and the number of rising Covid-19 cases, there is absolutely no time for any latest announcement.

The reality is that now people are focusing more on the current situation rather than company news or new brands. Therefore, a smart move will be to cease all press releases and product launches until things start to go back as usual.

Focus On Online Services

Online Marketing, Internet Marketing

Digital PR is the future of public relations.

It is obvious that during the coronavirus pandemic, with movie theatres, pubs and restaurants closed, people are stuck at home and hence have been spending more and more time online. Even though in-person events and conferences are out of bounds at the moment, the public relations sectors can still make the best use of this situation. Now, the question that arises is how.

First, PR practitioners can start searching for ways to use the online world to support and promote PR strategies. For example, one can create webinars. As the name suggests, it is a blend of web and seminar. In layman’s terms, a webinar refers to an event that is organized virtually and is attended by an online audience. The interactive feature of webinars allows a presenter to reach a large and heterogeneous audience from all over the world. The speaker can share PowerPoint presentations, web pages and videos and the participants can also share audio, documents and even engage in online discussions.

Moreover, regular videos can be made and then posted on different new media platforms.

Make Full Use of the Social Media

Phone, Display, Apps, Applications, Screen

Needless to say that during the lockdown, social media has gained much popularity and has become the most crucial tool of information for the general public. As a result, public relations can use different social media platforms like Facebook, Instagram, Twitter and much more to build and maintain people’s trust in the organizations.

For instance, it is important to make sure that all of your information on social media is up to date.

Next, you can search for interesting methods on how to spice up your social profiles and feeds. For example, experts recommend the use of visuals. As images can speak louder than words, similarly, visuals can set the perfect tone and enhance the image of a brand or a company. Some of these ideas are:

  • Color palette – It is believed that color is more than just a visual aid and is crucial for branding and marketing. Colors can convey emotions, feelings and can capture attention of people.
  • Logo: No one can forget the logo of McDonald’s. Hence, a logo should not be taken lightly and instead should be used as an avatar on social media platforms.

Public Relations is an integral part of today’s society and if you want to learn more about the new PR strategies, don’t forget to come back for part 2.

 

What is A Life Insurance?

In essence, life insurance is a policy that safeguards your loved ones against an event that causes the death of the insured or a state of disability that stops them from carrying on with their job. Such a policy guarantees the insured that he/she will be compensated with a specific amount of money, the insured capital, through his direct relatives or the persons he/she chooses as beneficiaries.

Sooner or later, we all have to decide whether we want to have insurance to cover our death. Many individuals are left wondering if it is a worthwhile endeavor to get life insurance or whether it would simply be an additional expense. Are there sufficient incentives to incur that expense each month? Is it a necessity? Well, it is up to you to make the decision, but here are some excellent reasons to have one:

1) Family Protection After Death

Offering compensation for the death of the insured is the basic coverage of Risk Life Insurance. The primary objective of those policies is to minimize the economic effects that arise among the insured’s relatives following his/her death. Hence, in households where people financially rely on the insured, this policy is vital.

2) Covers The Risk Of Disability

Disability Coverage is one of the essential factors to bear in mind when purchasing life insurance. Having a total or permanent disability is potentially life-changing for anyone. Besides the misfortune of being disabled, such circumstances can also bring down and drain family and friends.

With no capacity to work and being occasionally forced to sustain costly treatments and other expenses, disability can result in challenging economic conditions in a family. Seen from this angle, a good life insurance policy can propose options like advancing the insured sum to support these bills.

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3) Ensure Children’s Future

Parents are often concerned about their children’s future, which also leads to many of them considering an insurance plan. Life insurance provides diverse options to secure both financial independence and sustain the level of education that parents succeeded in providing their children with.

For instance, many life insurance policies may incorporate a condition in their terms that assures the continuity of studies of the insured’s children in case he/she dies. By so doing, parents ensure that the underaged children are not forced to leave the institution due to a lack of tuition fees.

4) Taking Out Insurance To Cancel the Mortgage

A significant reason to take out insurance is the possibility of canceling the mortgage in case of death. Having a home loan imposes substantial stress in any household where the individuals still have to pay for their home. The passing of a loved one can devastate one’s finances and in some cases, even put at risk one’s homeownership.

Life insurance can annul the loan using the insured capital and release the family from banking debt, thereby safeguarding the family’s property. In effect, many banks offer customers better conditions on the loan when they associate it with an insurance policy.

5) Coverage for Serious Illnesses

Another factor prompting the purchase of insurance is the likelihood of a severe illness that could threaten to alter your life and those of your close ones. This coverage can address scenarios where a severe disease stops you from working. Having life insurance will allow you to maintain a particular mode of life and to assume the costs that this new situation brings, such as medical expenses, home modifications, and home care if necessary.

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If you’re looking for trustworthy and supplemental life insurance, the professionals at Mimbs & Associates in Viera, Florida, can help you! Their life insurance is a guaranteed way to ensure your family’s financial security, be it college tuition, essential expenses, mortgages, etc., if anything happens to you. Do not hesitate to contact them!

 

As we often hear, massage is an art and a massage table is the most critical tool in this practice. Nowadays, with all the different styles available on the market, choosing a massage table has become quite a daunting task. But, this guide will surely help you in making the right choice.

Consider the Adjustable Features

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Today, many massage tables come with a range of adjustable features that can help you to tailor the table experience to your needs. For example, one of the vital features included on most tables is the facility to adjust the height. And, trust me, this feature is extremely important when you will have to provide a different range of massage treatments.

For instance, at Nomad Tables, you will easily find massage tables with a range of features that are just perfect for therapists who specialize in head, neck and facial massage. Some tables even consist of a built- in cabinet for your massage supplies and equipment.

Consider the Table Width

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In this practice, it is evident that you will come across different body types. Some will be tall while some short (or some even shorter). Some wide and others narrow. But, for your business to reach the success level, it is imperative that your clients are comfortable (no matter what their size and shape are) and that you deliver an effective treatment without putting a strain on your own body. This is why some consider width to be more important than length (and please get your mind out of the gutter, I am still talking about massage tables).

Now, the ideal table width also depends on how tall the massage therapists are. For instance, it is better to opt for a narrow table around 28 inches if you are a smaller person. But, if you are on the taller side, you might be better off with a wider table that is between 30 and 32 inches wide.

But if you are still unsure about which size to choose, you can go to a local training college or a therapy room and ask to see the tables they use. Once you find out how wide those tables are, you can then try to find something similar.

Consider the Table Length

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While the width is a crucial factor, it is also essential to think about the length of a massage table. As your clients will vary widely in terms of height, choosing the right massage table is of supreme importance if you want to ensure their maximum comfort.

Now, the standard length for most tables is 73 inches. However, nowadays, therapists choose tables that come with removable face cradles for people who are excessively tall, which can add an extra 7-9 inches.

Consider the Table Weight

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Width, length…now what else? Yes, the table weight. Here, you need to factor in two weight considerations: the carrying weight and the working weight.

The carrying weight simply refers to the weight of the table when it is all folded up and portable. In contrast, the working weight can be defined as the amount of weight you can put on the table while doing the massage treatment (including the weight of your client and any accessories you might be using). Usually, the carrying weight of a massage table can be between 22lb and 46lb, with most of the weight being dictated by the table’s designs and dimensions.

But what if you do a lot of mobile treatments and you will need to carry the table frequently? Then, it would be best if you went for a table that weighs under 30lb. In fact, the lighter it is, the better it is.

Here are some ways to reduce the weight of a massage table:

  • Choosing an aluminum frame instead of a wooden one
  • Selecting a table without a lifting backrest
  • Choosing a table with smaller dimensions

Consider the Price

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Finally, we come down to the most important question: how much money should you spend per massage table?

If you are a pro at value shopping, you can easily find a massage table for under $ 100. But, if you are new to the field and are thinking of getting serious about your craft (such as students), you can opt for tables in the $150-$200 range. Now, for all those who are already practising massage therapists and are looking to upgrade their tables, they will want to choose more professional ones, which can cost more than $300.

However, always keep in mind that you should never sacrifice the comfort and safety of your clients only to save up some money, as this can end up costing you way more money in the long run.

Now that you know all about how to choose a massage table, why don’t you check out Nomad Tables? They can help therapists like you find the suitable table for their practice.

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