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Freezers

Localbiz Has Selected for You… The 5 Best Freezers

A freezer is a practical appliance for storing food for a long time. But with so many different models on offer, it’s hard to know which one to choose. To help you, Localbiz has selected 5 freezers according to their performance, the options they offer, and the opinions of those who have bought them. All you have to do is compare.

Freezers

Best freezer: Localbiz top 5

Siemens GS58NAW41

With a total volume of 360 L, this 4-star freezer (the stars indicate the freezing possibilities) allows you to freeze many foods. Its 7 drawers will enable you to organize your food, which is easy to see thanks to the LED light. Not to be overlooked, this freezer is rated A+++ in terms of energy efficiency. Other strong points: in case of power failure, the autonomy of this freezer is 25 hours, and an alarm sounds if the door is left open. This model also has an anti-frost system.

The only drawback is its high price, which is explained by the features of this freezer.

The pluses

LED light

7 drawers for better storage

Interesting capacity (360 L)

A+++ rated model

25 hours of autonomy in case of power failure

4 stars, the highest level of freezing

Anti-frost system

The –

Very high price

A freezer for small spaces

Faure FFT1104WA

This freezer model is particularly suitable for small spaces (61 cm deep); it can be installed under a work surface, for example. This compactness does not prevent it from being practical; the 3 storage drawers allow you to organize your food storage. This freezer has a capacity of 91 L, so it is unsuitable for large families. This model can store frozen or deep-frozen products (3 stars) and is rated A+ in energy efficiency. In case of power failure, it has a 22-hour autonomy.

The pluses

Freezer suitable for small spaces

22 hours of autonomy in case of power failure

A+ rated

The –

Minimal capacity (91 L)

The practical daily freezer

Whirlpool UW8 F2Y WBI F

With a capacity of 260 L and 7 storage bins, this Whirlpool freezer can freeze a large quantity of food. With 4 stars, this model can freeze one food. Regarding energy efficiency, it is rated A++, which means that it consumes little energy. This appliance has 24 hours of autonomy in case of a power failure. An anti-frost system is also available.

The pluses

24 hours of autonomy in case of power failure

7 storage bins

4 stars, the highest level of freezing

A++ energy efficiency

Anti-frost system

The –

We found nothing!

The freezer for large families

Electrolux EC5231AOW

This chest freezer has a capacity of 495L, so that it can be particularly suitable for large families. This 4-star model allows you to freeze food. In terms of energy efficiency, it is rated A+. In case of breakdown, this freezer has 31 hours of autonomy.

A minor drawback: no anti-frost system is offered on this model. Also, note that this is a “chest” freezer model; you cannot put anything on it, and this system can be less practical for finding your food quickly.

The pluses

Large capacity of the chest (495 L)

31 hours of autonomy in case of power failure

A+ energy efficiency

4 stars, the highest level of freezing

The –

Trunk design makes it less convenient to search for food

No anti-frost system

The low-cost freezer:

Beko MinFrost technology

If you want to buy a freezer at a low price, this BEKO model may suit you. With a capacity of 104 L, it is more suitable for a single person or a couple. It has a 4-star rating and is therefore ideal for freezing food. It is rated A+ for energy efficiency. In case of power failure, it has an autonomy of 18 hours.

As for the previous model, it is a chest freezer. Therefore, you can put nothing on it, and the food search can be more complicated. It’s up to you to decide if this is a problem for your needs and uses.

The pluses

A+ energy efficiency

4 stars, the highest level of freezing

A small price for the size and characteristics of the freezer

The –

Small freezer capacity (104 L)

The “chest” system is less practical for searching for food.

Freezer comparison: criteria for choosing

There are several criteria to consider to choosing a freezer that meets your needs. Localbiz takes a look at the elements to check before making your choice. 

The type of freezer

Freezers

There are 2 freezers: the “chest” freezer, which has an opening on the top, and the cabinet freezer, which has an opening on the front, like a door.

The “chest” freezer is more imposing than a cabinet freezer. Because of its imposing size, it is more adapted to people having a garage or a cellar. Its capacity is generally between 100 and 600 L. The cabinet/upright freezer is more compact and can be installed anywhere. Its capacity is generally between 105 and 300 L. Your choice will depend on the space you have and the power you need (depending on the number of people in your household).

The comfort of use

Cabinet freezers have several drawers, while chest freezers have storage baskets. So it’s all a matter of preference. A chest freezer involves bending over to grab a food item, while you’ll have to kneel to grab one from the last drawer of your chest freezer.

The degree of freezing

To know the temperature performance, you have to refer to the number of stars in the freezer: each star is equivalent to -6°C. The stars allow you to distinguish between different types of preservation. The fewer stars, the shorter the storage time. An actual freezer will have 4 stars.

The storage capacity 

This depends on the composition of the household. Thus, choose a volume lower than 150 L if you live alone. A freezer between 150 and 250 L capacity is more suitable for 2 or 3 people. Finally, a capacity greater than 250 L is the one to be preferred for families of more than 4 people.

The energy class 

The freezer works continuously. Therefore, choosing an appliance that consumes little energy is better. For that, turn to a freezer belonging to the A-class.

Advantages and disadvantages of a freezer

Today, more and more households have a freezer. It is indeed a practical and valuable appliance in everyday life. 

It allows you to preserve or even freeze food for a long time.

Freezers are available in a variety of designs to meet all expectations.

Good to know: in the case of a chest freezer, the cold remains more inside when the lid is opened than with a cabinet freezer.

A freezer consumes energy. Therefore, choosing a model with low energy consumption is necessary. On the other hand, it is essential to know the disadvantages as well:

The price of a freezer can be high, depending on the model.

If you choose a chest model, note that these large appliances do not necessarily fit in a kitchen. Because of the opening system, you will not be able to place anything in the freezer either.

What is the Role of a Wedding Planner

Summary
1. What is a wedding planner?
2. What is the role of the wedding planner?
3. How to find that special person?

If you lack the time and energy to organize your wedding, why not call a wedding planner? He will manage everything for you from A to Z or just a part of your wedding. You should know that this concept comes from the United States and that it has been widely used for more than 50 years, it is a profession in its own right.

1. What is a wedding planner?

There are two possibilities for the wedding planner:
– He will take care of all the wedding preparations and the planning of this fabulous day.
– He will manage only a part of the wedding planning.

The wedding planner will, therefore, manage the preparations from A to Z until the “D” day, that is to say:

– finding the reception venue (wedding hall), the caterer, the decoration, the photographer and other suppliers necessary for the smooth running of the wedding;
– help you define the theme wedding;
– finding accommodation for the guests;
– advise you on the animation of the wedding.

He can also accompany you in more personal choices, such as:

– Wedding attire;
– wedding rings.

On the “D” day, he will be a real coordinator: he will of course be on site to manage all the last minute unforeseen events and the smallest details to make this day an exceptional success.

Management of the wedding

You don’t have to entrust everything to him; you can ask your wedding planner to intervene only on a part of the organization of your wedding.

For example, he can be present on the day of the wedding celebration to oversee all the preparations and the day’s progress.

2. What is the role of the wedding planner?

Before and during the wedding

The wedding planner must have a lot of quality and talent, namely: be meticulous, have a sense of initiative, know how to anticipate, be quick, efficient, have good interpersonal skills, be diplomatic, know how to communicate.

He has to offer you tailor-made services, that’s why you call for his services.
His major asset is that he is a good negotiator. He knows many quality service providers to satisfy you and lighten your budget. He will, therefore, get information, call, visit the premises, taste, test, and compare prices.

Once he will have all the elements in his possession, he will debrief you on his different searches, you will only have to decide and choose what suits you best in all serenity and especially without stress on the “D” day.
You will be able to fully enjoy this unique day as well as your guests. His role will be to act as the conductor by coordinating the service providers and centralizing the information.

After the wedding

The wedding planner will also be able to manage the after-wedding in the following cases:

– take care of the refurbishment of the reception hall;
– sending out thank-you cards;
– contact the wedding photographer and cameraman for the elaboration of the wedding photo album and the wedding film;
– manage the administrative part.

3. How to spot that special talent?

The wedding planner should be contacted at the beginning of the organization of your wedding: 10 to 12 months before.

There are several ways to find a good wedding planner:

word-of-mouth: the most efficient way to contact your quality service provider.
the eternal yellow pages;
the websites specialized in marriage;
peel the magazines;
taking down names and contact information on TV shows.

Questions to ask your wedding planner
Once you have selected several wedding planners, make an appointment with them, and ask them the right questions, such as:

– Is the staff competent and do they have the necessary know-how for the wedding?
– What are the wedding themes he can offer you and what are his rates?

Ask to see their portfolio, photos, or videos to get an idea of their work and whether it corresponds to your selection criteria. Don’t hesitate to tell him all your wishes and your story. He needs to get to know you in order to elaborate on a wedding that resembles you and that is in harmony with your couple.

Last but not least, he must stay in regular contact to find out how the organization of your wedding is progressing and to reframe it if necessary. He must be available and listen to you, and not influence you.

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Designing An Effective Mobile Online Store – Part 2

These days we do pretty much everything on our phones. We chat with friends on our phones. We video conference our colleagues on our phones via team communication tools. We find our significant others on our phones. We bank on our phones, stream shows on our phones, and we certainly love to shop on our phones. That’s exactly why e-commerce sites need to be mobile-first.

That’s the growing consensus among many of today’s industry leaders. In this article, we’re going to be discussing everything you need to know about mobile-first design and the seven reasons why every e-commerce site should be adopting this design model in 2022 and beyond.

What is Mobile-First?

So, what exactly is the mobile-first concept? Mobile-first is a concept whereby websites are designed for smartphones first and then scaled up for use on desktops and laptops later, where traditionally websites have been designed in the reverse direction – for desktop first.

This mobile-first approach forms part of a methodology known as progressive enhancement. Progressive enhancement, as opposed to graceful degradation, proposes that instead of developing all features from the start, websites should be founded upon those features that can be supported by all browser versions. By contrast, a graceful degradation methodology would build an application upon a basis of full functionality then downgrade this enhanced version for different browser versions (e.g. old browsers or, in our case, mobile devices).

The latter method can often result in mobile sites that simply aren’t good enough. That’s why mobile-first designing is now transforming e-commerce with improved mobile experiences that support omnichannel sales. By focusing on mobile first, mobile shoppers benefit from exceptional designs and functionalities both on the small and the big screen.

Mobile-first vs. Mobile-friendly

It’s important to note that mobile-first design is not the same thing as mobile-friendly design. Mobile-friendly (also known as mobile-responsive design) does not start from the smartphone and scale up. In fact, it does the opposite.

Mobile-friendly designs might work on smartphones, but they are principally geared towards desktop use. The design must be compromised for the small screen. That means that the scaled down mobile version tends to be lower in quality, less intuitive, and usually offers an inferior user experience.

Mobile-first methods benefit online stores in particular, because they consider the needs of mobile users first, and design websites precisely for use on smartphones. Since that’s where most purchases take place, it makes a lot of sense to go mobile-first.

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7 Reasons to Consider Mobile-First Ecommerce Site Design

Since so many customers shop via mobile devices, a mobile-first approach is guaranteed to support increased conversions, and improved experiences. Still not convinced? Read on.

1. Economical Website Design Strategy

Switching to mobile-first site design can save you both time and money. Why? Because mobile-first design is essentially a one-size-fits-all solution to great cross-platform user experiences. For example, instead of creating a beautiful website for desktop then having to adapt it heavily just so that it functions at a basic capacity on mobile, you’ll achieve a user-friendly site for all platforms first time around.

Furthermore, mobile-first design promises to be a great financial investment. We live in an undeniably mobile age where optimized mobile experiences are critical for success. Going mobile-first promises to increase client engagement, and extend your reach over a wider demographic. It is true that mobile-first strategies can be expensive in the short term. But the value added by truly great mobile functionality makes it a solid and cost-effective long-term investment.

2. Cross-platform Responsiveness

A mobile-first website will be compatible with a variety of different platforms. In today’s day and age that’s incredibly important. It means that your users can engage with site content, video marketing, and much more from whichever platform is most convenient to them at the time.

3. Better SEO with Mobile-First Indexing

Google has switched to mobile-first indexing. That means that Google uses the mobile version of your site when indexing and ranking content. If you’re already running a site on WordPress or Shopify, for example, Googlebot will now automatically use the mobile version of your site.

Any enterprise marketing agency will tell you that designing mobile-first should be part of any comprehensive search engine optimization strategy. That’s ever more important since three out of every five searches now happen on mobile.

Smartphone usage is on the up and great mobile experiences are essential. By offering higher level mobile experiences, users are more likely to return to your site regularly, improving visibility, relevance, and reach both in the eye of the customer and the search engine.

4. Better Use of Content

Designing for mobile encourages content creators to be more concise – because who wants to be scrolling through pages and pages of lengthy information on a small screen? When sentences are kept short, content becomes more clear, concise, and easier for the reader to digest. Did you know that nearly half of users will stop using a website on a mobile device if they find the content to be useless or the layout overly complicated?

When we design for smaller screens first, we are forced to differentiate between content that is valuable and important, versus content that is glorified filler. When we do this, we also strengthen our brand messaging by picking out content that really tells the customers who we are, what we do, and why they should purchase from us. Remember, you can always scale up your content for the desktop site later on.

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5. Add Value to Customer Experience

Today, going mobile-first could be the key to improving customer experiences. Mobile adoption has become a critical part of the customer experience and providing high quality mobile services is key to keeping customers happy.

A bad mobile experience speaks poorly of your brand. In fact, 50% of customers will stop visiting a website if it isn’t mobile friendly. So, what is the best way to add value to your business? By giving customers exactly what they want.

6. Higher Growth Potential

E-commerce has boomed in recent years. But it’s now being taken over by M-commerce. We live in a mobile-first world, so it goes without saying that mobile-first design is the route to higher growth potential. Mobile is starting and ending more consumer journeys, and voice controlled devices are fast becoming a massive driver of sales. In fact, 40% of consumers now use voice technology to make online purchases.

7. Gather Insightful Customer Data

Last but not least, M-commerce is a great way to gather more customer data. The more data you collect, the more you can then use it to offer your customers exactly what they want and need. Collecting customer data improves shopping experiences in the long run. Plus, mobile data collection is a great way to expand your email and SMS marketing lists.

The Future of Design is Mobile-First

The future of web design isn’t on PC – it’s on your Androids and iPhones. As you’ve seen, going mobile-first offers some tremendous benefits, from heightened customer experiences to increased growth potential. If you haven’t considered mobile-first, it’s time to make the switch with Deliver by Linkeo.

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Designing An Effective Mobile Online Store – Part 1

Mobile shoppers are subject to several other distractions, like texts and notifications. From screen load time to the level of ease in the checkout process, there are several ways business owners can optimize their websites for e-commerce sales, which we will look at in this article.

Shoppers, especially millennials and Gen Zers, favor the convenience and the great offers and discounts associated more with shopping online than visiting a brick-and-mortar location. It’s these groups that are driving e-commerce retailers to be strategic with their website design. Recent studies have found that 80% of respondents shop on their mobile devices.

It’s not enough to have a great e-commerce site: your site must also be optimized for mobile shopping. Even outside of the holiday season, a mobile-optimized site can help your SEO rankings and capture more sales from shoppers-on-the-go. Here’s how to make sure your e-commerce site is ready for mobile shoppers.

Make sure your page loads quickly

Slow loading speeds lead to a poor user experience and cost e-commerce websites millions of dollars each year. The mobile experience is different from a user browsing on a desktop computer or laptop. Data speeds and internet connections tend to be slower, and users can get impatient. An estimated 40% of shoppers abandon a site that takes more than three seconds to load. Bottom line: make sure your page loads quickly.

Add clear calls to action

On a mobile device, your e-commerce site is competing with many distractions: other apps, texts, games and phone calls can all divert a user’s attention from completing a purchase. Keep in mind that a shopper’s attention span is already short. Add bold calls to action (CTAs) that stand out from the rest of the page. The button style should use contrasting colors and be big enough to tap without difficulty.

Keep the CTA text short and sweet. “Buy Now” or “Add to Basket” are clear and straightforward. Deliver by Linkeo’s analysis has found that creating a sense of urgency can increase conversion rates by up to 332%. Even better: shorten the path to purchase by skipping the “add to cart” step. Model your mobile site after Amazon’s one-click checkout and allow customers to check out from the product page.

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Optimize your user experience

The user experience on a mobile-optimized e-commerce site should not be the same as the experience with your normal website. Your mobile page must be lighter, faster and more intuitive. There are different design elements you can add that make it easier for a viewer to browse your products. For instance, use a top navigation menu to improve your UX and make it straightforward for customers to find what they’re looking for. Offer a search box in addition to a menu option, as some users know exactly what they want and others may be exploring.

Streamline the checkout process

Brands lose 23% of customers by asking them to proceed through additional steps during the checkout process. Requiring a customer to register for an account or enter additional personal information adds extra friction to the process and can discourage someone from completing their purchase. The ability to accept any kind of payment method is also important. Make sure customers can access Apple Pay, PayPal, Visa Checkout and other forms of mobile or digital wallets to complete the transaction.

Integrate your e-commerce site with social media

Pinterest and Instagram are two social media sites leading the way in social selling. Integrate your e-commerce site with these channels to capture more sales from mobile app users. For instance, Pinterest’s Rich Pins and Buyable Pins show customers the price and availability of your products; shoppers can complete their purchase immediately, rather than visiting a separate web page to check out.

On Instagram, your brand can tag products on the feed with Shoppable Posts. Tags lead to a product catalog, where users can shop your feed and go directly to the product page on your website to purchase. Keep track of how many visitors are visiting your site through Instagram and Pinterest to offer specific promotions and discounts through those channels to drive mobile sales.

This is only part one of an on-going series we will be running on mobile-friendly online stores. Be sure to check back for part 2, where we will be covering why it might be a great idea to design your shopfront to be mobile-first.

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5 More Online Shopping Trends to Shape 2022

As discussed in the first part of this article, after the rise of eCommerce during the COVID-19 outbreak, the shift in online behaviours and customers’ expectations created a make-or-break moment for online retail. Most companies mainly focused on ensuring business survival and continuity in 2021. Some efforts included ramping up their digital commerce strategy to deliver great customer experiences.

According to a recent study on commerce and customer trends, “technology was the biggest hurdle to address across the e-commerce journey in the past year.” While brands recognize the importance of meeting digital experience expectations, they’re misaligned with how to prioritize their digital commerce investments.

Want expert guidance on how to grow your business and make better technology investments this year? This article contains 5 more tips on getting ready for a successful 2022.

1. Social Commerce

More and more people are turning to social media to browse for new products and brands and brands are responding by meeting shoppers where they are. Social commerce sales are projected to reach $79.6 billion in 2025, giving merchants another channel for sales and marketing.

As businesses plan to increase their social media budgets, you’ll want to build out your social strategy. Consider sharing user-generated content to engage followers, partnering with influencers to expand your reach, using livestream shopping to showcase products, and leveraging paid advertising and in-app shopping features to drive sales.

2. Sustainability

Sustainability is not just reserved for eco-friendly brands and products. As customers increasingly buy from purpose-driven brands, we’ll see more businesses incorporate sustainable practices. These practices will include things like making material changes to products and donating to sustainability-focused organizations.

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3. Selling Through Marketplaces and New Channels

Consumers are increasingly flocking to marketplaces, from big-box retailers like Amazon and Walmart to industry-specific, curated websites. This shows a shift in buying preferences toward more convenience and speed that can be offered by these giant marketplaces. Rather than focusing solely on one channel, we will see selling alongside Amazon—they will tap into the wide reach and efficient services of Amazon while maintaining the control and brand experience of your own website.

4. B2B E-commerce Trends

There has been a big shift in B2B selling: the days of paper catalogues and complicated phone orders are being replaced by fully digitalized self-service shopping experiences, streamlined back-end processes, and enhanced customer service. We’ll see B2B businesses upgrading their e-commerce technology and capitalizing on e-commerce trends in 2022.

To remain competitive, your B2B business will need to invest in creating online catalogues, offering B2C-like shopping experiences, and providing fast and efficient fulfillment. An effective B2B e-commerce strategy will lead to higher sales volume, increased average order values, and greater customer satisfaction.

5. Personalized Products and Marketing

The numbers don’t lie: studies show that 80 percent of consumers want more personalization from retailers. By providing a deeper level of personalization, businesses will be able to cater to shoppers based on where they are in the customer journey, giving each visitor individual attention that encourages them to move down the funnel.

Creating a personalized shopping experience is the key to satisfying customers. Shoppers often want help to find the right products and value a more personalized experience that caters to their needs. e-commerce sites that get on board with this trend are investing in technology to send personalized pop-ups, follow-up emails, and relevant marketing offers to deliver a better shopping experience and strengthen that bond with their customers.

Leveraging E-commerce Trends to Transform Your Business

In 2022, consumers will expect a seamless, convenient, and memorable shopping experience more than ever before. Investing in the right e-commerce trends will allow you to adapt to these fast-changing needs and preferences. To differentiate your business, you’ll want to determine which areas in e-commerce are growing and where you could invest in those areas to build better online experiences.

Looking to enhance your digital presence in 2022? Get in touch with the experts at Linkeo Ltd. to discover new ways to drive sales, differentiate your business, and create an outstanding online experience.

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10 E-Commerce Trends to Shape 2022

In 2021, businesses were focused on adapting to continued e-commerce growth and grappling with physical spaces “opening up”. While the year was all about digital transformation, 2022 is going to be more about differentiation and customer expectations. As global e-commerce sales surpass 1 trillion USD in 2022, businesses need to prioritize the customer experience to sustain their momentum and keep a competitive edge. In this article, we discuss 10 e-commerce trends for 2022.

1. Chatbots

As machine learning technology becomes more sophisticated, brands will begin to leverage AI and automation to enhance the customer experience. Chatbots are an example of this in action—software that can communicate with shoppers via a live chat interface. Chatbots provide instantaneous 24/7 customer service and can act as a resource to lead shoppers to the right pages and keep them coming back to your business.

2. Voice Shopping and Conversational Shopping

With voice e-commerce sales predicted to reach $19.4 billion in 2023, we will see businesses continue to incorporate voice shopping to make it even simpler for customers to buy products. Conversational shopping can help you interact with your customers in real-time. Consider experimenting with chat apps like Facebook Messenger and voice technology like Alexa and Siri to allow customers to engage with your business, get recommendations, and even make purchases.

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3. Diverse Payment Methods

Customers want the option to choose their preferred payment method during the checkout process. Businesses that diversify their payment technology are more likely to build trust, reduce cart abandonment, and encourage shoppers to spend more. Interest-free financing solutions like buy now pay later as well as seamless 1-click payment options will continue to grow in popularity and appeal to shoppers looking for more flexibility with their online shopping.

4. Video Marketing

As with other forms of content marketing, videos are an effective vehicle for marketing your products and attracting new customers. Consider creating and placing videos both on your social media and on key sections of your website like your homepage, about page, or product pages. Unboxing videos, tutorials, explainers, and user-generated content are examples of videos that can resonate with customers and help them make buying decisions.

5. Augmented Reality, New Tech, and Future of E-commerce

In 2022, businesses will continue to experiment with new technology to stand out from the competition. Features like product visualizers, product builders, 3D mapping, and augmented reality make it even easier for customers to visualize, explore, and “try out” your products online. This elevated product merchandising helps to recreate that offline retail experience that many shoppers crave while giving them an engaging and easy buying experience.

6. Subscriptions and Loyalty Programs

It goes without saying that e-commerce will only grow more competitive. For many businesses, customer retention is top of mind. We can expect subscription and loyalty programs to continue to grow, providing convenience, exclusivity, and savings to shoppers. This forges a relationship with customers and encourages them to become your brand advocates.

7. Multichannel Customer Experience

Today’s shoppers value convenience above all else. A multichannel approach provides that convenience by creating a seamless experience, whether customers are shopping on a desktop, browsing for items on a smartphone, or picking up items via click and collect services in a physical store. Businesses that invest in their multichannel strategy will be in a better position to maximize sales and spur customer loyalty.

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8. Mobile Commerce

Mobile commerce sales are expected to double between now and 2025. To stay ahead, your business needs to create an easy and engaging experience for mobile shoppers. A solid mobile commerce experience will keep your customers coming back to your business and ensure your sales continue to grow in years to come. Consider including things like push notifications, SMS, mobile content, a mobile e-commerce app, and a mobile-optimized website.

9. Buyer Journey Optimization

E-commerce has become the primary customer purchase path for many businesses. As a result, it’s critical for sellers to look at and improve every customer touchpoint to remain competitive. To optimize your buyer paths, focus on improving your product search, creating a streamlined mobile experience, providing rich product merchandising, and nailing your fulfillment and return processes.

10. Conversion Rate Optimization

To thrive as a modern e-commerce business, you need to be able to capture the attention of customers from the get-go and remove any points of friction from the conversion path. Conversion rate optimization is one of many evergreen e-commerce trends that will help online sellers achieve both immediate and long-term results.

As you can see, 2022 also has some challenges in store for you. At the same time, the above trends also clearly show that there will be many opportunities this year to set yourself apart from the competition. Get in touch with the experts at Linkeo Ltd. today to take the first step.

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Immigrating To Thailand: 4 Places To Consider

Thailand is a beautiful country with a growing economy. I am half Thai and half Indian, and I grew up in the Bronx. I am fluent in English, Thai, and Tamil, so when I got the chance to immigrate to Thailand to become an English professor, I went for it.

Thailand is also known as Siam and the Land of the Smiles. If you are planning on moving or immigrating here, then you found the right blog to learn more on the matter. So, without further ado, let’s learn some of the things you ought to know before you migrate to the Land of the Smiles and which city will best fit your lifestyle.

Cost of Living

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Before you think about migrating to any country, the first question you need to ask yourself is if you can afford to live there and what’s the cost of living like. If you grew up in the Global North like me, specifically New York, you would find that life in Thailand is much more affordable.

Though it is relatively inexpensive to like a comfortable life in Thailand, you should know that it has a booming economy, which is why more and more people are immigrating there. If you are looking for the cheapest alternative, then you might want to look into Northern Thailand.

If you want to like in the capital Bangkok, then you ought to know that life there is more expensive than in the rest of the country, but that is a given if you live in a city. However, you will also earn more money there because it is where most blooming businesses are.

Before you start planning your move there, create a budget and look into the cost of living. The cost of living and where you stay will depend on your lifestyle. I personally live in the capital as I grew up in a city as this felt the most like home for me. But where you live will depend on you and your budget.

So, let’s learn more about the 4 places you might want to look into if you want to move to Thailand.

1. Bangkok

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For me, this is the first choice, but Bangkok is not for everyone. Bangkok, if you didn’t know id the capital of Thailand. It is a metropolis that blends modern architecture alongside traditional ones. It is the place where skyscrapers meet the traditional market and temples.

Bangkok has everything you can imagine, and it is also the place where most foreigners come to implant themselves. Here you can find anything from Michelin star restaurants to night markets, temples, and even colossal shopping malls.

Bangkok has it all, and most people here can speak and understand English, so even if you know just basic Thai, you can get by here. Bangkok reminds me of New York, especially when it comes to the public transport system, which is the city’s lifeline and makes moving from one place to the other pretty easy.

If you are a fan of nightlife, bars, drag queens, and marvelous architecture, then Bangkok was made for you. If you love the urban lifestyle, this is the place for you. It is also the center of the country’s economy. This is why many people implant here.

2. Chiang Mai

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This is a beloved place by digital nomads. It is one of the profoundly religious areas of the island, but today it coexists with co-working spaces and cafes and is the perfect place to immigrate to, especially if you love living in a peaceful and serene area.

Chiang Mai is situated in Northern Thailand, and mountainous areas surround it. What is life like there? It is more relaxed and slow-pace when compared to a city like Bangkok or even Phuket. Personally, I wouldn’t move there because it is too peaceful, but it is the perfect area for a yoga retreat if you ask me.

Because it is surrounded by mountains, you have access to a lot of outdoor activities here, and it is the perfect place for an adventurous area. You can go hiking, rock climbing, white water rafting and even camping there. It is the perfect area for adventurous people.

3. Hua Hin

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It is another prominent place on our list that ex-pats love to migrate to. It is a popular destination in Thailand because it is not far from Bangkok. Hua Hin is a 2 ½ hours drive from the city of the Land of Smiles, and this is why many people decide to live there.

Some people want peace but still want to be close to the country’s epicenter, and this is why Hua Hin is a popular destination for ex-pats. On top of that, it is also extremely close to the sea and has fabulous sandy beaches. You can enjoy a plethora of water sports activities there, and this is why it is also a popular tourist destination.

It is also home to international standard hotels and even more than exquisite vacations homes, but it has inexpensive locations, dining options, and even shopping. Hua Hin is often considered as a more affordable version of Phuket which is the next place on our list.

4. Phuket

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This is where my dad is from, and I visit my paternal grandparents and family there once every 2 months or so. I think if I have to retire somewhere, it will be Phuket. Not only is it where my dad hails from, but it is also surrounded by sandy beaches and is the place where I told Sunset About You, my favorite bl, was shot. For me, this is the place to be, but for more, I’m content with Bangkok.

On top of that, Phuket is also home to more than 100 000 ex-pats worldwide, which means that you are bound to find someone who comes from where you are from. If you want and are looking for a more chill and relaxed place, then this is the place to be.

Phuket is known for its fabulous beaches, and you be there while enjoying the best that the modern world has to offer. Like Bangkok, Phuket has a lot of offers and has everything from traditional markets to fancy dining restaurants, historic areas, and even shopping malls. The nightlife there can also rival Bangkok if you ask me.

Sound off in the comments section below and tell us if you want to immigrate to Thailand.

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Boost your Bakery By Going Online

Gone are the days when one could indulge on freshly baked goods only if there was a bakery in the area. These days, with the onset of e-commerce, bakeries are taking the initiative of going online to cater to a larger customer base accessible online that was earlier beyond their reach.

E-commerce offers flexibility that did not exist before, allowing customers to shop from the comfort of their homes in this fast-paced world. This gives an opportunity to the bakery business to grow by offering a varied range of products to their customers in the current competitive and convenience-focused society.

As more and more people adapt to the idea of buying online, e-commerce has the potential to open up multiple avenues for traditional bakeries. Access to new markets, global awareness of your brand, targeting specific groups of customers across wider geographies are but a few of the many benefits of a well-organized and attractive online business.

Online perception matters, plan well before you proceed

As attractive as it may seem, an online business possesses many new challenges and can be extremely disastrous for bakeries if there is not a thorough plan in place. Several questions need to be answered at this stage such as the design and layout of the website, mobile access vs mobile app, user interface vs user experience. When it comes to operations, questions related to technology and logistics, packaging, warehousing need to be answered well in advance.

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A well-designed site or mobile application can create an excellent brand perception and with product quality taken care of, recurring sales can be assured. A website that is easy to operate with smooth transitions, quick responses, eye-catching layouts, easy feedback and safe payment gateways form essential components of a successful online platform. A minimalist approach should be applied to the UI(user interface) so that the UX(user experience) is satisfying in terms of speed and efficiently helping users meet their needs in the least possible time. This can be easily achieved by using high-resolution pictures of the actual baked goods – making for an attractive product presentation and in turn helping to create a lasting impression of your brand in the customer’s mind.

Apart from these, it is essential that the customer is able to leave feedback about your products and also get continual assistance regarding any issue. This aspect directly enhances the overall user experience and must be given its due attention in the planning phase. Hassle-free payment methods and user data security are critical concerns that need to be prioritized when it comes to designing the back end of the online store. A website designed keeping these points in mind along with SEO (search engine optimization), blogs, social media marketing, and marketing automation will give your bakery a robust online as well as effective marketing platform.

In a nutshell, the transition from traditional brick and mortar business to e-commerce store will help broaden your bakery brand, increase marketing opportunities, help target your specific consumers over larger market spaces and ultimately boost sales. With the growing increase in online shopping, this field is bound to become competitive by offering a diverse and comprehensive array of products that can be ordered from a bakery that is always ready to cater to customers’ requirements.

So, where do you turn to make this dream a reality? While there are several platforms online that offer web design or user interfaces, very few merge the two in quite the same way the Deliver by Linkeo platform has managed to. Be sure to check us out for a full demonstration of our capabilities today.

Sign Design

Tips for Choosing Your Sign Design

Contents

    – What is sign design?

    – Sign design: stages of the project

    – Your sign design budget

    – Specialist companies

How to make your sign project a reality?

A sign is a very effective advertising medium that helps to develop your business. It is the reflection of your image that you transmit through its design.

What does the design of a sign consist of?

A sign’s design is an essential element that should not be neglected to fulfil its advertising functions.

While making your sign project a reality, it is crucial to keep in mind that a quality sign must be:

    – Visible: the visibility of a sign is a significant element in measuring its impact on your shop front. Pedestrians and motorists must see it for your business to attract the attention of as many people as possible.

    – Legible: the sign must be legible at a glance, which is why the choice of graphics is essential.

    – Impactful: its impact is measured through many factors such as your choice of lighting, colours, the curious and unexpected layout, or the choice of letters, decorative motifs…

Sign design: project stages

 

Before choosing a sign for your business, there are several things you should consider to make an appropriate choice.

Also, you must carry out your sign project by asking yourself a few essential questions.

Market research 

The design of a sign should consider your current and potential customers who may walk into your shop. Sign shapes and sizes will differ depending on the target audience you want to reach and your business area.

How do you want to communicate with your customers?

Your sign should be a lasting eye-catcher for the consumer. Elements of your sign may vary depending on your business’s location and the distance from which it can be seen by its size, shape, advertising message, or logo.

What do you want to say?

You also need to think about the advertising message you want to get across. It should be clear and straightforward but also powerful for it to be understood and remembered.

What image do you want to convey?

The aesthetic aspects of your sign are of paramount importance in this image. Its size, colours, and materials used are all elements to be studied during the design of your sign.

Your budget for the design of your sign

The price of the sign depends on many elements. It would help if you consider specific vital criteria that will have a determining impact on the price of your future sign:

    – illuminated or non-illuminated sign;

    – energy consumption;

    – standard or customised sign; maintenance costs;

    – maintenance costs.

Specialist companies

Specialised professionals in advertising and signs, teachers and advertising companies can help you design your sign.

They know the market perfectly and will be able to design with you a sign that perfectly meets your expectations in compliance with the legislation on outdoor advertising. They will guide you through the different stages

    – analysis of your needs ;

    – definition of the specifications;

    – computer design, using computer tools that allow the design of your sign to be simulated in its environment;

    – the estimate;

    – the production of the prototype.

Read more:

How did you find this post? Please, remember to share your experience in the comment section below and do not hesitate to request more information on signs of your particular interest. We’ll get back to you at the earliest!

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How Does The Future of Online Shopping Look?

The widespread access to the internet has levelled the retail playing field, making it easy for individuals and businesses to sell products without geographic limitation. In 2020, U.S. e-commerce sales, thanks to a boost due to the COVID-19 pandemic, grew 44% and represented more than 21% of total retail sales, according to various reliable sources.

The growth of e-commerce has not only changed the way customers shop, but also their expectations of how brands approach customer service, personalize communications, and provide customers choices.

5 Trends Shaping the Future of Online Shopping

The pandemic, which pushed many consumers to change how they buy essential items, electronics, and clothing, has helped to reshape the future of online shopping and forced businesses to evolve to meet new needs and demands. To capitalize on the opportunities presented by e-commerce, business professionals must be well versed in the latest technologies and trends, including the following:

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Customer Data and Analytics Improve Marketing Tactics

Online stores may not have retail clerks or dressing rooms, but they can recommend products based on customers’ interests, style choices, and preferences using data. The future of online shopping relies on capturing patterns of shopping behaviour. This allows a brand to create strategic pricing, advertising, and cross promotions on both an individual basis and based on widespread trends. For example, a brand may run social media ads during peak shopping hours, promote items that are often bought together, or show an ad for a specific item a consumer has previously viewed.

Business professionals trained in market research analysis use a variety of tools to process customer data and uncover insights. Analysts also use data to conduct product research, identifying which items are selling and how much customers are willing to pay. Product development, including what new products to sell and how to position them, is also increasingly data driven.

Machine Learning Creates a Personalized Online Shopping Experience

In the world of e-commerce, shoppers require a more personalized experience. According to recent studies, 91% of consumers are more likely to shop with brands that recognize, remember, and provide relevant offers and product recommendations. In fact, when online stores personalize the shopping experience, they can experience a jump in sales conversion rates of 15% to 20%.

Rather than manually analysing customer information, data analysts use artificial intelligence (AI) and machine learning technologies to compile data and create customer profiles. Analysts use these profiles and insights (with the help of AI) to deliver personalized recommendations and relevant content, based on an intelligent algorithm.

Although AI handles much of the analytical processes, market research analysts apply their own insights and understanding of consumer behaviour to make recommendations and spearhead the continued optimization of e-commerce.

Online Shopping Is Going Mobile

The retail industry has been significantly impacted by the increasing use of mobile devices. Market data providers predict that in 2021, online purchases made from smartphones will account for more than $345 billion in retail sales. With mobile e-commerce, shopping happens everywhere, no brick-and-mortar storefront or laptop required. So, what does mobile mean for the future of online shopping?

Smart brands are creating a mobile-friendly e-commerce experience. A retailer’s website and online store should not only be accessible by computer, but also optimized with a design or application that makes it easy to browse and buy from a smartphone, tablet, or other mobile device.

The mobile e-commerce experience provides customers with customized products, more competitive pricing, and increased accessibility. Analysts and business professionals must consider the user journey across multiple devices (including mobile, desktop, and in-store) and integrate a multi-channel strategy to optimize sales conversions. For example, if a customer places items in a cart on mobile, and then moves to desktop, the information should update in real time to create a seamless shopping experience across platforms.

Voice Technology Leads to Automated Commerce

While not everyone uses their smart speakers to make online purchases, a sizable number of device owners rely one them to help make purchasing decisions and start product searches. For example, an Adobe Digital Insights report found that 32% of smart speaker owners use their devices to compare product prices. This can have a big influence on consumers’ purchasing decisions.

In light of this, business leaders must consider how to take full advantage of this growing channel for selling their products and services. By strategizing how to incorporate voice technology into their marketing, companies can connect with more customers and tap into automated commerce as well.

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Shopping on Social Media Platforms Expands the Online Storefront

Billions of people use social media platforms daily. While many businesses appreciate the need for a robust presence on social media for marketing purposes, more and more see these platforms as effective places to make direct sales.

More than half of Instagram users utilize the platform to find products. Many online shoppers look to Pinterest, Facebook, and others for ideas about what to buy. Giving social media users a chance to make purchases within the networks they already use provides for a quicker, easier purchasing process with fewer steps.

Additionally, social media platforms are well positioned to implement augmented reality (AR) experiences. Having the ability to test or try out products builds confidence in a purchase. The growing use of social e-commerce, and the opportunities it presents for more interactive and personalized buying experiences, suggests more businesses should explore the possibility of using social media platforms to expand their online storefronts.

The e-commerce shopping experience is more personal, accessible, and data-driven than ever before. As the industry evolves, there is opportunity for business professionals to make a profound impact on the future of online shopping. You can count on the experts behind Deliver by Linkeo to apply their knowledge and insights to help shape the ongoing evolution of e-commerce.

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