Small business owners understand the importance of increasing brand awareness and attracting new clients. Your business may be small, but that doesn’t mean your client base has to be. No matter your industry, lead generation is essential for your overall success, and it can help you attract the clients that will allow your company to grow.
Customers may not be ready to make a decision when they first come across your business, and not all web searchers are going to be interested in your products or services. Lead generation helps to narrow down your pool of potential clients to ensure that you’re spending your time and money on marketing strategies that attract qualified leads—people who are interested in what your small business has to offer.
Without digital lead generation, you could waste time and money attracting leads that won’t help you reach your goals. Let’s take a look at some lead generation strategies that can help your small business attract more customers.
1. Host a Livestream or Webinar
Events are a great way for people to learn more about your company, but not all of your potential clients will have time to attend in-person functions. Livestreams and webinars allow you to cover a variety of topics, and people can choose to attend your event in real-time or at a later time that is more convenient for them.
You can even offer free downloads of webinars on your website. This is a great way to improve your content marketing strategy, and offering webinars consistently will help to grow your audience and increase leads online.
2. Local Search Engine Optimization (SEO)
Search engine optimization (SEO) refers to the process by which websites are optimized in order to rank higher in search results for targeted keywords and phrases. You can start by researching some of the terms people use when searching for the services you offer online. Then, you can incorporate those keywords in your page titles and develop copy that contains targeted phrases.
In addition, you can claim your Google My Business listing to improve your local rankings. When people search for related products or services in their area, you want your business to appear in the top results, and local SEO can help.
You can also connect with local bloggers and offer to provide content for their sites. This will give you access to their audience and help you increase brand awareness for your business.
If you don’t have time to do SEO, you can also look into SEO plans for small businesses, as well as midsized- and enterprise-level organizations. With an SEO service plan, an experienced small business SEO agency like Linkeo Ltd takes care of optimizing your site for search and users.
3. Offer Premium Content
Premium content can include everything from infographics to e-books and downloads, as long as it provides potential customers with important information as they search online.
You can choose to “gate” your most valuable content, and require site visitors to enter their email addresses to receive access. This will not only allow them to read valuable information for free, but it will also help you grow your email list—a win-win situation.
4. Email Marketing
Once you’ve assembled an email list with gated content, you can follow up by sending prospects tailored information based on what they downloaded. Potential clients may not be ready to buy when they first come into contact with your small business, but with email marketing, you can keep them in your sales funnel by providing them with targeted, helpful content that addresses their questions and encourages them to learn more.
Then, when they’re ready to buy, your business will be at the top of their list. Email marketing helps you reach potential clients and move them into your sales funnel without coming across as spammy and intrusive.
We hope the tips in this article have given you a few lead generation ideas to try out. If you feel like learning more from the experts, be sure to get in touch with Linkeo Ltd today. We’ve helped to generate leads for hundreds of businesses in a variety of industries, and we would love to work with you!