Tag Archives: Online Reputation

In need of some organization at your restaurant? Keeping track of your guests and maximizing table turnover is essential for running day-to-day operations at your restaurant smoothly. Using a reservation system is a great way to properly manage tables and allows customers to call ahead and save themselves a spot at your busy establishment. If you’re looking to improve efficiency at your restaurant, implementing a reservation system can help sort out any confusion between hosts and customers. And it can even show your business’s daily traffic, allowing you to get a clear picture of sales and profits.

However, if your restaurant’s reservation system is poorly managed, it can cause several issues between customers and your employees. If you don’t properly keep track of your reservations, it can lead to empty tables, dissatisfied guests, and a loss in profits. This articles will look at why a well-maintained online booking system is the best answer for your business.

Although using a pen and paper to jot down customers’ reservations was how reservations systems first started, the handwritten form has since been replaced with more innovative and efficient digital options. Handwriting reservations can be time-consuming for hostesses and leave room for error.

If you currently have a handwritten reservation system in place, consider making the switch to an online reservation management system. There are several digital options available for keeping track of your guest’s seating arrangements so you can find what works best for your business. Some of these include:

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Third Party Reservation Platforms: Using a third-party reservation system is great for boosting visibility and gaining new customers. The main purpose of third-party reservation apps are for guests to make reservations at your restaurant. However, these apps are also ideal for promoting your establishment to potential customers browsing to make a reservation.

Depending on the digital reservation platform you use, your guests can specify the time, number of people, location, and occasion their reservation is for. These kinds of systems do have a monthly fee and not all reservation apps have the same features, so make sure to do some research before settling on a platform for your restaurant.

Online Reservation Platforms: If you prefer to keep track of your digital reservations in-house, setting up an online reservation system on your restaurant’s website is a great way to manage your reservations. Online reservation systems are ideal for establishments with customers who are familiar with your business’s website or social media platforms.

Incorporating a reservation system into your website provides guests with an easy way to reserve a table at your establishment without having to use a third-party app. For restaurateurs, placing a reservation system on your website eliminates any third-party fees. They allow you to customize any desired features in your system while making it simple for your employees to learn and use.

Click-to-Call: Click-to-call systems are perfect for restaurants looking to boost their sales and traffic through online reservations, without the promotion of a third-party platform or website. These kinds of reservation systems work by implementing a click-to-call feature onto the search results of your restaurant’s page. Click-to-call reservation systems are by far the most accessible for customers and great for those making last-minute reservations. Deliver by Linkeo works as both an online reservation platform and a click-to-call app.

How To Use A Reservation System At Your Restaurant

Once you’ve chosen a restaurant reservation system to use, you must instruct your employees on how to properly run and use your new management system. Although each reservation system has its own differentiating features, below are 5 general rules to follow in order to smoothly manage customers’ reservations and seating arrangements.

  • Instruct your staff to separate reservations from walk-in customers. Hostesses should seat walk-in guests and customers that have made reservations in different sections. This will help keep your establishment organized and prevent confusion when seating customers.

  • Take into account that larger parties take up more time. If a large party makes a reservation, they will more than likely spend more time at your restaurant than a smaller group. Ask hostesses to avoid overbooking large parties, and instead space out reservations for large groups.

  • Stay organized to avoid double booking. Your customers will be extremely upset if they arrive at your restaurant and find that their table is occupied by other diners. To avoid this, make sure your employees are closely keeping track of all reservations by day and time.

  • Remind guests of their reservations. Depending on how far ahead a customer is reserving a table, it’s best to remind customers of their dining arrangements a week, day, or up to an hour before their scheduled reservation. That way, hostesses can keep track of guests and eliminate any no-shows.

  • Follow good hospitality practices. Even if all dining reservations have been made over the phone or online, it’s still important to have a friendly face at the front of your restaurant. Be ready to solve any problems your customers may have as they enter your establishment.

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Why Your Restaurant Should Use A Reservation System

A restaurant reservation system is great for creating efficiency and organization at your establishment. Customers will find the improvement or addition of your reservation system extremely helpful when dining at your restaurant which can encourage them to make future reservations. For hostesses struggling to keep track of customers, a reservation system could help clear up any issues and keep reservations all in one place.

Using digital systems allows for easy online advertising of your restaurant which helps attract new customers. If you’re looking to boost traffic to your business, using an online reservation system can help promote your restaurant while providing an easy way for customers to reserve a table. As a restaurant owner, you are probably looking for the best way to analyse your sales, and a reservation system is a great way to measure daily sales and table turnover. Call the experts at Linkeo Ltd to learn more about our products.

Given the modern tendency for consumers to live online, companies from all industries can really benefit from social media reputation management. Specifically, they make entice potential customers to make decisions based on the business’s online reputation – more so than on its advertising, direct sales messages, or promotional content. In other words, while your brand’s online reputation consists mainly of your website and marketing communications, exterior online properties — such as social media — can have a major impact on brand reputation and customer acquisition efforts.

What is Social Media Reputation Management?

Traditionally, social media reputation management was strictly the process of posting strategic content, monitoring social media channels (Facebook, Twitter, Instagram, etc.), and engaging with consumers on those channels who talk about your business or brand.

The current social media reputation management strategy still incorporates those tactics, but there is even more digital ground to cover: business review sites, local directories and business discovery apps are all digital spaces where customers have a say about their experience with a business. However, the goal for your reputation management team is still the same: to positively shape the consumer perception of your brand or business.

If you’re just getting started with how your company manages social media reputation, read on for your keys to success and some important points to consider.

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Post Engaging, Relevant Content

In uncertain times like the COVID-19 pandemic, it’s important not to let your social media pages go stale. Build your pages up and regularly post relevant content and updates like news, announcements, special offers, photos, videos and links. However, as you get stuck into the process, it’s important to avoid being overly self-promotional. You can still create content, but also take advantage of user-generated content to help improve your online reputation.

Resolve Issues that Affect Reputation

Not every engagement on social media will be positive. If customer issues arise, it’s best to have a plan in place to address the situation and communicate with the customer.

In the customer’s mind, the clock starts when he or she posts a negative review, and your reputation drops with every hour you delay providing a response. Be honest, be apologetic and offer the aggrieved customer an easy way to access you. Bad reviews that remain unanswered signal to other customers you are disinterested. It also fuels the perception that the negative report by an angry customer was probably accurate.

Learning how to respond to negative reviews and social media comments in the right manner takes time, but regardless of the method it’s important to be as specific as possible when discussing the customer’s experience and communicate to them any changes or improvements your brand makes as a result of their unsolicited feedback.

Effective resolutions not only improve overall engagement; they increase consumer trust. Customers don’t want to be seen as just another entry in the business ledger but rather as a vital cog in the brand’s continued success. Taking the time to resolve issues and communicating it in an appropriate manner goes a long way to improving your ongoing customer retention strategies.

Use a Social Listening Tool

It can be extremely difficult to track every single conversation about your brand happening on every social media channel, which is why you should consider a social listening tool, of which there are many effective ones online. With it, you can schedule posts, track conversations and mentions, monitor online reviews, and even create customizable streams. Combining these elements along with an effective reputation management plan allows you to have a closer ear to the voice of the customer on social media.

Pay Close Attention to Google and Facebook

Customer reviews data shows that 76% of all reviews are spread between two major channels: Google and Facebook. Consumers are using these two platforms heavily to share their experiences. As you create a social media reputation management plan, take note of these two sites and have special procedures to monitor, engage, and gather information from them to get a better understanding of your online reputation.

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Share Your Best Reviews on Social Media

If you consistently receive five-star ratings and glowing reviews on review websites, don’t hesitate to show them off. Share your best reviews on your popular social profiles, or even on your company blog with a tool like Amplify.

Remember: the impact of user-generated content is more powerful and effective than loud sales messages or promotional brand content. Sharing positive reviews on social media drowns out negative noise, and it can be the social proof needed for people to convert or make another purchase from your brand.

Transform Social Media Data into Insights

By tapping into your precious social media data, you make smart business decisions that will earn the trust of potential and existing customers. The world’s most successful brands tap into their data to achieve a more accurate view of the customer experience. Through customer experience analytics, Linkeo Ltd has the ability to understand — in seconds and at scale — what customers really mean whenever they share their thoughts in their own words. Give us a call today, and let us help you create a cutting-edge e-reputation plan that will take your business to the next level.

Small business owners understand the importance of increasing brand awareness and attracting new clients. Your business may be small, but that doesn’t mean your client base has to be. No matter your industry, lead generation is essential for your overall success, and it can help you attract the clients that will allow your company to grow.

Customers may not be ready to make a decision when they first come across your business, and not all web searchers are going to be interested in your products or services. Lead generation helps to narrow down your pool of potential clients to ensure that you’re spending your time and money on marketing strategies that attract qualified leads—people who are interested in what your small business has to offer.

Without digital lead generation, you could waste time and money attracting leads that won’t help you reach your goals. Let’s take a look at some lead generation strategies that can help your small business attract more customers.

1. Host a Livestream or Webinar

Events are a great way for people to learn more about your company, but not all of your potential clients will have time to attend in-person functions. Livestreams and webinars allow you to cover a variety of topics, and people can choose to attend your event in real-time or at a later time that is more convenient for them.

You can even offer free downloads of webinars on your website. This is a great way to improve your content marketing strategy, and offering webinars consistently will help to grow your audience and increase leads online.

2. Local Search Engine Optimization (SEO)

Search engine optimization (SEO) refers to the process by which websites are optimized in order to rank higher in search results for targeted keywords and phrases. You can start by researching some of the terms people use when searching for the services you offer online. Then, you can incorporate those keywords in your page titles and develop copy that contains targeted phrases.

In addition, you can claim your Google My Business listing to improve your local rankings. When people search for related products or services in their area, you want your business to appear in the top results, and local SEO can help.

You can also connect with local bloggers and offer to provide content for their sites. This will give you access to their audience and help you increase brand awareness for your business.

If you don’t have time to do SEO, you can also look into SEO plans for small businesses, as well as midsized- and enterprise-level organizations. With an SEO service plan, an experienced small business SEO agency like Linkeo Ltd takes care of optimizing your site for search and users.

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3. Offer Premium Content

Premium content can include everything from infographics to e-books and downloads, as long as it provides potential customers with important information as they search online.

You can choose to “gate” your most valuable content, and require site visitors to enter their email addresses to receive access. This will not only allow them to read valuable information for free, but it will also help you grow your email list—a win-win situation.

4. Email Marketing

Once you’ve assembled an email list with gated content, you can follow up by sending prospects tailored information based on what they downloaded. Potential clients may not be ready to buy when they first come into contact with your small business, but with email marketing, you can keep them in your sales funnel by providing them with targeted, helpful content that addresses their questions and encourages them to learn more.

Then, when they’re ready to buy, your business will be at the top of their list. Email marketing helps you reach potential clients and move them into your sales funnel without coming across as spammy and intrusive.

We hope the tips in this article have given you a few lead generation ideas to try out. If you feel like learning more from the experts, be sure to get in touch with Linkeo Ltd today. We’ve helped to generate leads for hundreds of businesses in a variety of industries, and we would love to work with you!

I read a statistic recently that said 90 percent of new online businesses fail in the first four months. Four months! The reasons for this? There are many. Having spoken to the experts at Linkeo Ltd recently, here are the top 7 reasons people seem to fail at starting their own online business, and how you can overcome each one.

Lack of commitment

You talk about how much you want to start your own business with your family or friends, but you never really commit to getting started. You keep waiting for the ‘right time’ or continue to ‘think about it’ without ever getting started. The solution to this one is quite simple: decide to do it and commit to doing it.

Poor planning

You finally get started but you didn’t plan well enough for the financial, emotional, mental and physical implications. You didn’t save enough money, you didn’t do enough research. As a result, you run out of money and ideas very quickly with no plan of how to get yourself back on track. Dealing with this issue boils down to planning ahead and doing your research. Connect with other entrepreneurs in the same field and ask them for advice.

Lack of action

You simply don’t take enough (or any) action. Or if you do, because you’re new at business your actions aren’t properly aligned to your business so you waste a lot of time. What you should be doing is taking consistent action that is aligned with your business. Who is your ideal client? Where can you find them? What problem are you trying to solve for them? How can you monetize what you are doing?

Not having an idea who you are marketing to

Feeding off the point about lack of action, if you don’t know who your target clients are, or where to find them, setting up a shiny new website, Facebook page and business cards won’t solve your complete baffled as to why new customers aren’t queuing up out the door (so to speak)). Solving this issue is not that complicated however. You simply need to get clear on who you want to help before you do anything else. Choose your audience, research it and promote yourself accordingly.

No Marketing Skills

If you have no idea about copy, SEO or sales, no matter how fantastic you are at what you do, you won’t be able to sell yourself, and you’ll get very little business. So either learn sales, or partner with people who do. You’ll soon find that marketing and promotions will attract clients to you. Sales is all about matching their problem with a solution. Your solution.

Trying to do it all alone

You decide not to enlist the help of professionals and instead try to figure out everything on your own. You spend hours each week on non-money making tasks, such as fixing annoying tech issues with your website or mailing list. You end up scared, overwhelmed and lost, and frustrated at your lack of results. Don’t be afraid to seek professional advice and support with anything you are struggling with. Sure, money can be tight when you’re in your first year of business, but you can still shop around. Just get started with some sort of support and upgrade things as you can afford to.

Comparison to others

Looking at what everyone else is doing and getting overwhelmed by their results can spell new online business disaster. Comparison crushes your creativity and feeds self-doubt, worry and concern. In the words of that famous Disney song, let it go. Avoid getting caught up in the hype of others peoples success and results. Everyone is on their own path, stay focused on your own journey and keep yourself moving forward step by step.

Being an entrepreneur is tough, mentally and emotionally, especially when the results in the first year are often inconsistent. But you can do it. Learn from your mistakes, try new approaches, and most importantly keep showing up. Sometimes obstacles can slow your progress (sometimes a whole lot at once can really throw you off track) but you’ve just got to deal with each one as it arises, keep coming back and showing up. You can do it. You can make your new online business a success.

Your Google CV is vitally important to your online brand and as a result you will need to strive to occupy as many of the listings on page one of the Search Engine Results Pages (SERPs) as possible. There are a variety of ways to achieve this, but for now let us have…

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A Quick Look at Blogging

Derived from the word weblog, a blog is essentially a website that sports continuously updated information in the form of posts that are displayed in reverse chronological order. Typically, a blog will sport the following features: content area, title, comment area, an archive of older posts and a feed which user can use to subscribe to it.

A blog allows individuals the opportunity to foster an online identity, engage with a community and establish themselves as experts in a given arena. Blogs enable you to participate in conversations taking place in your industry or area of specialization as well as allow you to build your own voice – all the while heightening your web presence.

To promote yourself online via blogging you will need to implement a solid blog strategy. Think about the goals you want your blog to achieve and ensure that each post is geared at achieving them. But remember, a blog cannot be a purely promotional tool – if readers wanted information on you or your offering exclusively, they would visit your website.

Better Blogging Tips

There are millions of blogs in existence with new blogs being launched every second. But not all blogs are created equally, in fact more than half of the blogs launched do not make it past the first three months. If you are serious about utilizing blogging to establish an online presence, you will need to make a commitment to do just that. Blogging does take work, but the rewards are worth it.

In order to make sure that your blog is attracting readers and that its profile (and by association yours) is being raised daily, you will need to pay special attention to the flowing tips for better blogging.

Promote your blog – With millions of blogs in existence, you will need to promote your blog in order to attract readers. There are many ways in which you can promote your blog. Listing your blog in blog directories like Blog Hub, Technorati and Blog listing is a good start.

Using your preferred social networking or business networking site is another excellent way of alerting your friends, colleagues, and clients to the existence of your blog and where they can find it. Your blog will be tied in to your professional self – the “you” that you want potential clients, invertors, or employers to meet. If you are in the online marketing game, a link to your blog which details your daily TV viewing habits should be scrapped in favor of a blog which offers insight into your industry.

Participate – Conversation is key to blogging. You need to not only participate with your audience, but with other bloggers operating in your sphere too. By leaving insightful comments on other blogs the authors, or their readers, may follow the link back to your blog and if they like what they see chances are that they will come back.

Frequency – Posting too often may overwhelm readers and posting too infrequently may mean that your readers will come back, find nothing new and as a result not come back again. A post a day is ideal, but very few individuals have that kind of time on their hands. Try for at least three new posts each week.

Good content – How many times have you heard that content is king – well, it is true as long as it is good content. If your readers are gaining value by visiting your blog and if you are giving them what they are looking for they will come back. Use the feedback you receive via the comments in order to tailor posts to your audience. You can also introduce features, like our weekly online promotion tips. It is important to try things out and re-evaluate your blog strategy as you go.

SEO – Search engine optimization is an eMarketing tactic which sees bloggers and website owners optimizing their sites for certain search phrases in order to get their sites listed as high up on the SERPs as possible. You may want to conduct some key phrase research and ensure that your posts target those pages. The higher up you are on the SERPs the more likely searchers are to find your blog. Keep an eye out on our blog for future posts that will guide you through the process of utilizing SEO to build your online presence.

Monitor – The sheer amount of consumer generated media has made online reputation monitoring essential. Ensure that you are tracking what is being said about you online so that you can be aware and respond accordingly.

Good luck and happy blogging!

By allowing you to create or improve your online presence, Anna Dajero can help you to take control of your Google CV and start branding yourself online. Visit the site for more tips on how to build your Google CV and increase your online visibility.

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