Good bookkeeping is a major criterion that reflects the excellent management of a company. However, for SMEs, this exercise is not always easy to achieve. What is then the bookkeeping? What are the advantages? And what are the alternatives available to SMEs regarding this exercise?

Bookkeeping: What is it?


Bookkeeping is the process of keeping track of all the elements that are relevant to the accounting field. It can be purchase invoices, sales invoices, receipts, or any other documents of the kind. Bookkeeping is essential, often trivialized by some business owners who consider it to bring very little added value to the company.

Bookkeeping is an exercise that can be entrusted to a company’s staff. It allows for cleaning up the company’s finances insofar as it is used to justify all the company’s expenses in the smallest details. On the other hand, it allows the company to be in good standing with the tax authorities.

However, for more efficiency and in order to obtain fully transparent points, it is recommended to entrust this task to an external provider. This service provider can be an accredited firm in the field, added to the fact that it must advocate loyalty, rigor, and integrity in all its operations.

To this end, accounting firms are an excellent option for the rigorous maintenance of the books of account, the establishment of annual accounts, and the management of issues related to tax returns and estate accounting.

Bookkeeping: A legal obligation


If many business owners tend to trivialize the issues related to business accounting, it should be noted that it is a mandatory exercise. Moreover, the famous pretext that tends to justify the fact that an SME can do without this exercise does not hold. It should be kept in mind that the accounting obligations of companies vary according to the tax system.

However, the tax authorities require all companies to keep a written record of all transactions. These records will allow the tax authorities to attest to the transparency and accuracy of the company’s tax returns.

Bookkeeping: The advantages


It is important for business owners to consider bookkeeping as an opportunity, not a constraint. First of all, it is important to know that good bookkeeping allows a better allocation of the company’s resources.

Indeed, the books of account contain all the information related to the chain of expenses. Consulting them allows you to quickly identify the most profitable activities and those that should be abandoned. Then, good accountancy management allows reassuring the partners and the investors in the sense that it removes the doubts relative to possible misappropriations.

It should not be forgotten that in the world of finance, the rigorous management of the finances of a company constitutes a major criterion likely to influence its listing on the stock exchange.

Bookkeeping: Accounting outsourcing as a solution for SMEs


It is difficult for SMEs to cope with the various costs of external service providers recruited for bookkeeping in the long term. Therefore, in order to reduce expenses while complying with the requirements of the tax authorities, it is in the best interest of SMEs to resort to accounting outsourcing.

This option, which costs very little, also allows the company to eliminate certain administrative formalities. Better still, it must be emphasized that this approach has been growing considerably in recent years, to the point where software specially adapted for the exercise has been developed.

Sound off in the comments section below and tell us what you want to read next and if you want to read more about accounting.


Food supplements for beard growth acceleration

Composition of facial hair stimulators

Effectiveness of beard growth boosters

Pricing of beard growth enhancers

The beard is at the forefront of fashion after a lengthy absence. With it comes not only the revival of the charmingly vintage barbering profession but also top sales of beard growth enhancers. Here’s an update on facial hair boosters.

Beard growth activators: food supplements

Facial Hair Growth

What could be more depressing than deciding not to shave anymore, patiently letting your facial hair grow in the expectation of seeing a beautiful, full beard in the next month without anything happening? Despite desperate efforts, just a few scattered hairs on the chin and barely any fuzz on the cheeks, or worse, sparse areas, despite frantic efforts… In desperation, we turn to these products with multiple promises, thinking that maybe…

Beard growth food supplements are, in fact, vitamins. They claim to be natural, healthy, and organic. They also claim to be selective and strengthen hair growth only on the beard.

In practice, there is no such thing as a selective food supplement. If they assure to reinforce the pilosity, it is the hairiness as a whole that will be increased:

    – the facial hair, thus also the eyebrows;

    – body hair;

    – and also the hair.

In concrete terms, the composition of these food supplements is strictly identical to those of hair supplements.

Composition of facial hair boosters

These products are often presented in the form of capsules but also exist in cream. They contain:

    – MSN, which is a compound of sulfur;

    – B vitamins, such as vitamin B8 or biotin;

    – Cysteine, an amino acid that accelerates hair growth;

    – Trace elements such as copper and iron;

    – antioxidants such as vitamin E.  

All of these compounds are found in the diet. If you insist on taking capsules, these vitamin complexes can’t hurt, but they are only effective if the body lacks them. Also, they can be harmful if consumed in excess.

Effectiveness of beard growth improvers

Facial Hair Growth

Food supplements cannot create hair. In other words, if there are few or no hair bulbs, dietary supplements will not make new ones appear. The solution may be to wait a little longer for the beard to grow. Some people have a nice beard at 18, others at 25, depending on their hair system.  

On the other hand, if you lack some of these elements, the existing hairs may be able to strengthen. But the best solution for supporting hair, the truly infallible one, is precisely… shaving. The more you shave, the more hair gets stronger, thicker, and pigmented. It’s fast, it’s natural, and it’s free.

In short, do beard growth supplements work?

YES. The appropriate elements in your beard oil, vitamins, and other products will increase the way your hair follicles grow dramatically.

Beard growth enhancers: price

Beard growth products cost between $20 and $35 per box. It is recommended to take them in a 3 or 4 months cure.

Read more:

Gentlemen, please remember to share your experience in the comments below.


1. What is a wedding planner?
2. What is the role of the wedding planner?
3. How to find that special person?

If you lack the time and energy to organize your wedding, why not call a wedding planner? He will manage everything for you from A to Z or just a part of your wedding. You should know that this concept comes from the United States and that it has been widely used for more than 50 years, it is a profession in its own right.

1. What is a wedding planner?

There are two possibilities for the wedding planner:
– He will take care of all the wedding preparations and the planning of this fabulous day.
– He will manage only a part of the wedding planning.

The wedding planner will, therefore, manage the preparations from A to Z until the “D” day, that is to say:

finding the reception venue (wedding hall), the caterer, the decoration, the photographer and other suppliers necessary for the smooth running of the wedding;
– help you define the theme wedding;
finding accommodation for the guests;
– advise you on the animation of the wedding.

He can also accompany you in more personal choices, such as:

– Wedding attire;
– wedding rings.

On the “D” day, he will be a real coordinator: he will of course be on site to manage all the last minute unforeseen events and the smallest details to make this day an exceptional success.

Management of the wedding

You don’t have to entrust everything to him; you can ask your wedding planner to intervene only on a part of the organization of your wedding.

For example, he can be present on the day of the wedding celebration to oversee all the preparations and the day’s progress.

2. What is the role of the wedding planner?

Before and during the wedding

The wedding planner must have a lot of quality and talent, namely: be meticulous, have a sense of initiative, know how to anticipate, be quick, efficient, have good interpersonal skills, be diplomatic, know how to communicate.

He has to offer you tailor-made services, that’s why you call for his services.
His major asset is that he is a good negotiator. He knows many quality service providers to satisfy you and lighten your budget. He will, therefore, get information, call, visit the premises, taste, test, and compare prices.

Once he will have all the elements in his possession, he will debrief you on his different searches, you will only have to decide and choose what suits you best in all serenity and especially without stress on the “D” day.
You will be able to fully enjoy this unique day as well as your guests. His role will be to act as the conductor by coordinating the service providers and centralizing the information.

After the wedding

The wedding planner will also be able to manage the after-wedding in the following cases:

– take care of the refurbishment of the reception hall;
– sending out thank-you cards;
– contact the wedding photographer and cameraman for the elaboration of the wedding photo album and the wedding film;
– manage the administrative part.

3. How to spot that special talent?

The wedding planner should be contacted at the beginning of the organization of your wedding: 10 to 12 months before.

There are several ways to find a good wedding planner:

word-of-mouth: the most efficient way to contact your quality service provider.
the eternal yellow pages;
the websites specialized in marriage;
peel the magazines;
taking down names and contact information on TV shows.

Questions to ask your wedding planner
Once you have selected several wedding planners, make an appointment with them, and ask them the right questions, such as:

– Is the staff competent and do they have the necessary know-how for the wedding?
– What are the wedding themes he can offer you and what are his rates?

Ask to see their portfolio, photos, or videos to get an idea of their work and whether it corresponds to your selection criteria. Don’t hesitate to tell him all your wishes and your story. He needs to get to know you in order to elaborate on a wedding that resembles you and that is in harmony with your couple.

Last but not least, he must stay in regular contact to find out how the organization of your wedding is progressing and to reframe it if necessary. He must be available and listen to you, and not influence you.

Advertising is inevitably linked to human psychology not only in terms of creative processes but in order to make communication more effective and more impactful in the mind of the consumer. However, to strike the sensitive chord of the human heart that will make a potential buyer take action, the right mode of advertising should be chosen.

Through the Line (TTL):

Through the Line (TTL):

It refers to an advertising strategy that includes both above and below the line communications, in which one form of advertising directs the target to another form of advertising, thus crossing the ‘line.’ A TV commercial that says, “Come into the store to sample XYZ product” is an example. In this case, the TV commercial is an example of ‘above the line’ advertising, and once inside the store, the target customer is presented with ‘below the line’ promotional materials such as store banners, competition entry forms, and so on…

We’ve talked about the difference between ATL and BTL in the previous article, but can you say where online advertising is situated?

The right answer is that online advertising can both be ATL and BTL depending on the platform or the reason for which the website has been created. For example, if one creates a website based on cooking recipes, it is limiting the target audience to only those interested in the subject making it a BTL mode of advertising. But a platform such as Facebook is universal and communicates with the mass, therefore it is ATL in this case.

Online Advertising Mechanism

Online Advertising Mechanism

There are a lot of talks about online advertising. But do you know how it really works? How is money made via websites, what are the forms of communication online? We will now try to explain some of these mechanisms.

To start with, here are some advantages and disadvantages associated with this medium:


Even if an online advert appears to be more comprehensive than other forms of media, it is unquestionably less expensive. Internet ad packages are available for as little as $ 10.00 for a month, or by a set number of ‘hits,’ depending on the advertiser.

The Presentation to the Market

If your goods or services are aimed at the millennial population or the corporate world, Internet advertisements are ideal because they are already connected to the internet and surfing websites. A few of the pages where your ad appears may also include a link to your own website. As a result, your website will receive more “hits”!

Relatively Trouble-Free

All you really need is a PC, some knowledge and ideas for designing your site, then look for the best Internet ad package for your advertising needs and budgets, choose from a variety of advertisement methods such as Banner Ads, text ads, whether you want to work with pop-ups or pop-unders, and so on. All from the convenience of your own home.

Update Ads

Apart from TV commercials, which must be updated on a regular basis, your Internet ads may remain unchanged for an extended period of time. If they need to be updated, changing the site or your ad is usually a simple process that can be completed quickly and easily.

Some disadvantages are:


It is a ‘restricted’ market that can be conquered if the Internet is only used for advertising displays. While more and more people are adopting technology and surfing the World Wide Web on a daily basis, there are still a significant number of average consumers who rely on traditional forms of advertising to gather information on specific products and services. Fortunately for us, Internet Advertisers are quickly changing in our favor, and this will soon be a non-issue.

Additional Costs

If you opt for a professional, a freelancer, or a company to create your website and/or advertise your product or service, the cost will be higher than if you did it yourself. While the costs may be an initial disadvantage, the long-term results may be very beneficial if you have the right people to work with.

Have you ever been trapped in an elevator? Or, how many times did you get late at work because of a long queue at the elevator? Is your lift at home making weird sounds or vibrating a bit? Sometimes, these elevator-related problems might be pointing at one thing – it’s time for some modernization.


As the old saying goes, “time and tide wait for nobody”, and there’s nothing truer than in the way that new technologies keep emerging. Of course, there will come a time in any elevator’s life when it will have no other choice than to be upgraded.


What Is Elevator Modernization?

What Is Elevator Modernization?


Just like you and me, elevators age and so will their performance capabilities. Most of them are usually built to provide about 30 to 40 years of service, but as years pass by, they start to operate slower and waste energy. One way to improve the performance of elevators and prevent problems like frequent breakdowns and slow mobility is to upgrade critical components of the elevator so that it is able to handle new technology while being more efficient and reliable. 


That’s the best definition I can give you for what’s an elevator modernization. 

The Process


First things first, an elevator modernization plan has to be created. This is usually carried out by an elevator service company that has modernization programs for elevators. For example, if you live in Scarborough, Ontario, you can hire the help of March Elevator Ltd. They are specialists you can trust whenever elevators are concerned. 


This procedure will determine which components of the elevator should be upgraded, the time frame of the process and most importantly, ensure code compliance. 


Next important to note is that during the modernization-making phase, the elevator will be out of service. It will be up to building owners to compensate for this by crafting contingency plans. 

More About the Elevator Modernization Package

More About the Elevator Modernization Package


Each elevator company has its own elevator modernization package. However, terms and elements may vary based on the elevator safety code of a country, recommendations of building owners and suggestions of professional consultants. 


Here’s an overview of some of the factors experts like to concentrate on during an elevator modernization process.

A Reliable Elevator Emergency Phone

If statistics say that around 18 billion elevator trips occur annually in the US alone, I think you being stuck in an elevator at least once in your life is inevitable. You’ll be annoyed like hell, all crying or yelling – to sum up, it’s a torture and in this situation, you can only rely on an elevator phone. 


The elevator code requires that there be a means of two-way communication from the cab interior. The basic wall-mount model shown here is an example of an elevator phone. There are also models that can be recessed into a cabinet in the elevator wall and even cellular versions if you want something with a smooth design and tucked out of the way.


The most practical models are now integrated into the car’s control panel and are typically ordered at the time the elevator is installed. For residential applications, the system is linked to an existing phone line and does not require a separate dedicated line.

Door Restrictions


When the elevator comes to a standstill between floors, door restrictors prohibit passengers from opening elevator doors. Tragic incidents can occur when passengers attempt to depart the automobile and leap to the landing. The elevator is the safest place for passengers to be until trained personnel arrive to remove them.


Passenger safety is improved by installing door restrictors. In an entrapment situation, door restrictors force passengers to remain in the elevator car. They are capable of saving lives.

Light Curtains


Light curtains allow you to detect a presence in the doorway without making physical contact. They also provide sensory input to keep the doors fully open as passengers enter and exit the elevator, reducing the possibility of contact and injury.


So, if you are ready for a pre-modernization evaluation of your elevator unit, contact March Elevator Ltd today!



These days we do pretty much everything on our phones. We chat with friends on our phones. We video conference our colleagues on our phones via team communication tools. We find our significant others on our phones. We bank on our phones, stream shows on our phones, and we certainly love to shop on our phones. That’s exactly why e-commerce sites need to be mobile-first.

That’s the growing consensus among many of today’s industry leaders. In this article, we’re going to be discussing everything you need to know about mobile-first design and the seven reasons why every e-commerce site should be adopting this design model in 2022 and beyond.

What is Mobile-First?

So, what exactly is the mobile-first concept? Mobile-first is a concept whereby websites are designed for smartphones first and then scaled up for use on desktops and laptops later, where traditionally websites have been designed in the reverse direction – for desktop first.

This mobile-first approach forms part of a methodology known as progressive enhancement. Progressive enhancement, as opposed to graceful degradation, proposes that instead of developing all features from the start, websites should be founded upon those features that can be supported by all browser versions. By contrast, a graceful degradation methodology would build an application upon a basis of full functionality then downgrade this enhanced version for different browser versions (e.g. old browsers or, in our case, mobile devices).

The latter method can often result in mobile sites that simply aren’t good enough. That’s why mobile-first designing is now transforming e-commerce with improved mobile experiences that support omnichannel sales. By focusing on mobile first, mobile shoppers benefit from exceptional designs and functionalities both on the small and the big screen.

Mobile-first vs. Mobile-friendly

It’s important to note that mobile-first design is not the same thing as mobile-friendly design. Mobile-friendly (also known as mobile-responsive design) does not start from the smartphone and scale up. In fact, it does the opposite.

Mobile-friendly designs might work on smartphones, but they are principally geared towards desktop use. The design must be compromised for the small screen. That means that the scaled down mobile version tends to be lower in quality, less intuitive, and usually offers an inferior user experience.

Mobile-first methods benefit online stores in particular, because they consider the needs of mobile users first, and design websites precisely for use on smartphones. Since that’s where most purchases take place, it makes a lot of sense to go mobile-first.


7 Reasons to Consider Mobile-First Ecommerce Site Design

Since so many customers shop via mobile devices, a mobile-first approach is guaranteed to support increased conversions, and improved experiences. Still not convinced? Read on.

1. Economical Website Design Strategy

Switching to mobile-first site design can save you both time and money. Why? Because mobile-first design is essentially a one-size-fits-all solution to great cross-platform user experiences. For example, instead of creating a beautiful website for desktop then having to adapt it heavily just so that it functions at a basic capacity on mobile, you’ll achieve a user-friendly site for all platforms first time around.

Furthermore, mobile-first design promises to be a great financial investment. We live in an undeniably mobile age where optimized mobile experiences are critical for success. Going mobile-first promises to increase client engagement, and extend your reach over a wider demographic. It is true that mobile-first strategies can be expensive in the short term. But the value added by truly great mobile functionality makes it a solid and cost-effective long-term investment.

2. Cross-platform Responsiveness

A mobile-first website will be compatible with a variety of different platforms. In today’s day and age that’s incredibly important. It means that your users can engage with site content, video marketing, and much more from whichever platform is most convenient to them at the time.

3. Better SEO with Mobile-First Indexing

Google has switched to mobile-first indexing. That means that Google uses the mobile version of your site when indexing and ranking content. If you’re already running a site on WordPress or Shopify, for example, Googlebot will now automatically use the mobile version of your site.

Any enterprise marketing agency will tell you that designing mobile-first should be part of any comprehensive search engine optimization strategy. That’s ever more important since three out of every five searches now happen on mobile.

Smartphone usage is on the up and great mobile experiences are essential. By offering higher level mobile experiences, users are more likely to return to your site regularly, improving visibility, relevance, and reach both in the eye of the customer and the search engine.

4. Better Use of Content

Designing for mobile encourages content creators to be more concise – because who wants to be scrolling through pages and pages of lengthy information on a small screen? When sentences are kept short, content becomes more clear, concise, and easier for the reader to digest. Did you know that nearly half of users will stop using a website on a mobile device if they find the content to be useless or the layout overly complicated?

When we design for smaller screens first, we are forced to differentiate between content that is valuable and important, versus content that is glorified filler. When we do this, we also strengthen our brand messaging by picking out content that really tells the customers who we are, what we do, and why they should purchase from us. Remember, you can always scale up your content for the desktop site later on.


5. Add Value to Customer Experience

Today, going mobile-first could be the key to improving customer experiences. Mobile adoption has become a critical part of the customer experience and providing high quality mobile services is key to keeping customers happy.

A bad mobile experience speaks poorly of your brand. In fact, 50% of customers will stop visiting a website if it isn’t mobile friendly. So, what is the best way to add value to your business? By giving customers exactly what they want.

6. Higher Growth Potential

E-commerce has boomed in recent years. But it’s now being taken over by M-commerce. We live in a mobile-first world, so it goes without saying that mobile-first design is the route to higher growth potential. Mobile is starting and ending more consumer journeys, and voice controlled devices are fast becoming a massive driver of sales. In fact, 40% of consumers now use voice technology to make online purchases.

7. Gather Insightful Customer Data

Last but not least, M-commerce is a great way to gather more customer data. The more data you collect, the more you can then use it to offer your customers exactly what they want and need. Collecting customer data improves shopping experiences in the long run. Plus, mobile data collection is a great way to expand your email and SMS marketing lists.

The Future of Design is Mobile-First

The future of web design isn’t on PC – it’s on your Androids and iPhones. As you’ve seen, going mobile-first offers some tremendous benefits, from heightened customer experiences to increased growth potential. If you haven’t considered mobile-first, it’s time to make the switch with Deliver by Linkeo.

Mobile shoppers are subject to several other distractions, like texts and notifications. From screen load time to the level of ease in the checkout process, there are several ways business owners can optimize their websites for e-commerce sales, which we will look at in this article.

Shoppers, especially millennials and Gen Zers, favor the convenience and the great offers and discounts associated more with shopping online than visiting a brick-and-mortar location. It’s these groups that are driving e-commerce retailers to be strategic with their website design. Recent studies have found that 80% of respondents shop on their mobile devices.

It’s not enough to have a great e-commerce site: your site must also be optimized for mobile shopping. Even outside of the holiday season, a mobile-optimized site can help your SEO rankings and capture more sales from shoppers-on-the-go. Here’s how to make sure your e-commerce site is ready for mobile shoppers.

Make sure your page loads quickly

Slow loading speeds lead to a poor user experience and cost e-commerce websites millions of dollars each year. The mobile experience is different from a user browsing on a desktop computer or laptop. Data speeds and internet connections tend to be slower, and users can get impatient. An estimated 40% of shoppers abandon a site that takes more than three seconds to load. Bottom line: make sure your page loads quickly.

Add clear calls to action

On a mobile device, your e-commerce site is competing with many distractions: other apps, texts, games and phone calls can all divert a user’s attention from completing a purchase. Keep in mind that a shopper’s attention span is already short. Add bold calls to action (CTAs) that stand out from the rest of the page. The button style should use contrasting colors and be big enough to tap without difficulty.

Keep the CTA text short and sweet. “Buy Now” or “Add to Basket” are clear and straightforward. Deliver by Linkeo’s analysis has found that creating a sense of urgency can increase conversion rates by up to 332%. Even better: shorten the path to purchase by skipping the “add to cart” step. Model your mobile site after Amazon’s one-click checkout and allow customers to check out from the product page.


Optimize your user experience

The user experience on a mobile-optimized e-commerce site should not be the same as the experience with your normal website. Your mobile page must be lighter, faster and more intuitive. There are different design elements you can add that make it easier for a viewer to browse your products. For instance, use a top navigation menu to improve your UX and make it straightforward for customers to find what they’re looking for. Offer a search box in addition to a menu option, as some users know exactly what they want and others may be exploring.

Streamline the checkout process

Brands lose 23% of customers by asking them to proceed through additional steps during the checkout process. Requiring a customer to register for an account or enter additional personal information adds extra friction to the process and can discourage someone from completing their purchase. The ability to accept any kind of payment method is also important. Make sure customers can access Apple Pay, PayPal, Visa Checkout and other forms of mobile or digital wallets to complete the transaction.

Integrate your e-commerce site with social media

Pinterest and Instagram are two social media sites leading the way in social selling. Integrate your e-commerce site with these channels to capture more sales from mobile app users. For instance, Pinterest’s Rich Pins and Buyable Pins show customers the price and availability of your products; shoppers can complete their purchase immediately, rather than visiting a separate web page to check out.

On Instagram, your brand can tag products on the feed with Shoppable Posts. Tags lead to a product catalog, where users can shop your feed and go directly to the product page on your website to purchase. Keep track of how many visitors are visiting your site through Instagram and Pinterest to offer specific promotions and discounts through those channels to drive mobile sales.

This is only part one of an on-going series we will be running on mobile-friendly online stores. Be sure to check back for part 2, where we will be covering why it might be a great idea to design your shopfront to be mobile-first.

You have a busy schedule and no time to book a rendezvous at the barbershop and, worse, you don’t want to go there either because of the coronavirus despite they are taking all the necessary precautions… Why go to a barber when you can do it yourself? This will not only save you precious time on your calendar, but you’ll be happy doing your things by yourself. Let’s delay no further; this post is for you.


 – Focus on the dye kits

 – Step 1: Prepare the mixture

 – Step 2: Apply the color

Don’t let a few hairs ruin your beard! Whether you want to even out your color, hide a few white hairs, or radically change your style, dyeing your beard is now very easy. There are commercial coloring kits with a wide choice of colors.

Focus on the coloring kits

There are commercial beard coloring kits. They are convenient, specially designed for men who are not used to dyeing.

Several shades are available. For a natural result, choose a color that is as close as possible to your original color. If in doubt, choose the lightest shade, which you can then correct.

These kits are also quite economical, as they allow you to make several applications, on average 3 to 5, with a color that lasts up to 6 weeks.

The basic kit generally contains a colorant, activator, a receptacle for the mixture, a brush.

Tip: If you have sensitive skin, choose an ammonia-free formula. It will be gentler on your skin and just as effective.

 1. Prepare the mixture

Mix the colorant and activator according to the instructions. Use the receptacle and the brush provided with the coloring to do this.

Important: 48 hours before applying the coloring, remember to test the product on your skin to avoid any risk of allergy. In redness or pimples, it is recommended not to use the color. Just apply a small amount of product behind the ear.

2. Apply the coloring


Apply the mixture to a dry beard.

 1. Apply the mixture generously to the beard, moving up and down to reach all hairs. Avoid getting it on your skin.

 2. Repeat several times. The product should completely cover the hair.

 3. Leave on for 5 minutes. This is the minimum application time. You can leave it on longer, as long as your skin tolerates it. But don’t leave it on for more than 10 minutes.

 4. Rinse thoroughly with lukewarm water until it becomes clear.

 5. Use the shampoo provided in the kit to eliminate any color residue. It will also set the color. If shampoo was not provided, use a mild shampoo.

 6. Leave on for 2 minutes.

 7. Rinse again with warm water.

Read more:


Hope this post and the above links have helped answer men’s most curious questions. Please, remember to share your comments below!



As discussed in the first part of this article, after the rise of eCommerce during the COVID-19 outbreak, the shift in online behaviours and customers’ expectations created a make-or-break moment for online retail. Most companies mainly focused on ensuring business survival and continuity in 2021. Some efforts included ramping up their digital commerce strategy to deliver great customer experiences.

According to a recent study on commerce and customer trends, “technology was the biggest hurdle to address across the e-commerce journey in the past year.” While brands recognize the importance of meeting digital experience expectations, they’re misaligned with how to prioritize their digital commerce investments.

Want expert guidance on how to grow your business and make better technology investments this year? This article contains 5 more tips on getting ready for a successful 2022.

1. Social Commerce

More and more people are turning to social media to browse for new products and brands and brands are responding by meeting shoppers where they are. Social commerce sales are projected to reach $79.6 billion in 2025, giving merchants another channel for sales and marketing.

As businesses plan to increase their social media budgets, you’ll want to build out your social strategy. Consider sharing user-generated content to engage followers, partnering with influencers to expand your reach, using livestream shopping to showcase products, and leveraging paid advertising and in-app shopping features to drive sales.

2. Sustainability

Sustainability is not just reserved for eco-friendly brands and products. As customers increasingly buy from purpose-driven brands, we’ll see more businesses incorporate sustainable practices. These practices will include things like making material changes to products and donating to sustainability-focused organizations.


3. Selling Through Marketplaces and New Channels

Consumers are increasingly flocking to marketplaces, from big-box retailers like Amazon and Walmart to industry-specific, curated websites. This shows a shift in buying preferences toward more convenience and speed that can be offered by these giant marketplaces. Rather than focusing solely on one channel, we will see selling alongside Amazon—they will tap into the wide reach and efficient services of Amazon while maintaining the control and brand experience of your own website.

4. B2B E-commerce Trends

There has been a big shift in B2B selling: the days of paper catalogues and complicated phone orders are being replaced by fully digitalized self-service shopping experiences, streamlined back-end processes, and enhanced customer service. We’ll see B2B businesses upgrading their e-commerce technology and capitalizing on e-commerce trends in 2022.

To remain competitive, your B2B business will need to invest in creating online catalogues, offering B2C-like shopping experiences, and providing fast and efficient fulfillment. An effective B2B e-commerce strategy will lead to higher sales volume, increased average order values, and greater customer satisfaction.

5. Personalized Products and Marketing

The numbers don’t lie: studies show that 80 percent of consumers want more personalization from retailers. By providing a deeper level of personalization, businesses will be able to cater to shoppers based on where they are in the customer journey, giving each visitor individual attention that encourages them to move down the funnel.

Creating a personalized shopping experience is the key to satisfying customers. Shoppers often want help to find the right products and value a more personalized experience that caters to their needs. e-commerce sites that get on board with this trend are investing in technology to send personalized pop-ups, follow-up emails, and relevant marketing offers to deliver a better shopping experience and strengthen that bond with their customers.

Leveraging E-commerce Trends to Transform Your Business

In 2022, consumers will expect a seamless, convenient, and memorable shopping experience more than ever before. Investing in the right e-commerce trends will allow you to adapt to these fast-changing needs and preferences. To differentiate your business, you’ll want to determine which areas in e-commerce are growing and where you could invest in those areas to build better online experiences.

Looking to enhance your digital presence in 2022? Get in touch with the experts at Linkeo Ltd. to discover new ways to drive sales, differentiate your business, and create an outstanding online experience.

In 2021, businesses were focused on adapting to continued e-commerce growth and grappling with physical spaces “opening up”. While the year was all about digital transformation, 2022 is going to be more about differentiation and customer expectations. As global e-commerce sales surpass 1 trillion USD in 2022, businesses need to prioritize the customer experience to sustain their momentum and keep a competitive edge. In this article, we discuss 10 e-commerce trends for 2022.

1. Chatbots

As machine learning technology becomes more sophisticated, brands will begin to leverage AI and automation to enhance the customer experience. Chatbots are an example of this in action—software that can communicate with shoppers via a live chat interface. Chatbots provide instantaneous 24/7 customer service and can act as a resource to lead shoppers to the right pages and keep them coming back to your business.

2. Voice Shopping and Conversational Shopping

With voice e-commerce sales predicted to reach $19.4 billion in 2023, we will see businesses continue to incorporate voice shopping to make it even simpler for customers to buy products. Conversational shopping can help you interact with your customers in real-time. Consider experimenting with chat apps like Facebook Messenger and voice technology like Alexa and Siri to allow customers to engage with your business, get recommendations, and even make purchases.


3. Diverse Payment Methods

Customers want the option to choose their preferred payment method during the checkout process. Businesses that diversify their payment technology are more likely to build trust, reduce cart abandonment, and encourage shoppers to spend more. Interest-free financing solutions like buy now pay later as well as seamless 1-click payment options will continue to grow in popularity and appeal to shoppers looking for more flexibility with their online shopping.

4. Video Marketing

As with other forms of content marketing, videos are an effective vehicle for marketing your products and attracting new customers. Consider creating and placing videos both on your social media and on key sections of your website like your homepage, about page, or product pages. Unboxing videos, tutorials, explainers, and user-generated content are examples of videos that can resonate with customers and help them make buying decisions.

5. Augmented Reality, New Tech, and Future of E-commerce

In 2022, businesses will continue to experiment with new technology to stand out from the competition. Features like product visualizers, product builders, 3D mapping, and augmented reality make it even easier for customers to visualize, explore, and “try out” your products online. This elevated product merchandising helps to recreate that offline retail experience that many shoppers crave while giving them an engaging and easy buying experience.

6. Subscriptions and Loyalty Programs

It goes without saying that e-commerce will only grow more competitive. For many businesses, customer retention is top of mind. We can expect subscription and loyalty programs to continue to grow, providing convenience, exclusivity, and savings to shoppers. This forges a relationship with customers and encourages them to become your brand advocates.

7. Multichannel Customer Experience

Today’s shoppers value convenience above all else. A multichannel approach provides that convenience by creating a seamless experience, whether customers are shopping on a desktop, browsing for items on a smartphone, or picking up items via click and collect services in a physical store. Businesses that invest in their multichannel strategy will be in a better position to maximize sales and spur customer loyalty.


8. Mobile Commerce

Mobile commerce sales are expected to double between now and 2025. To stay ahead, your business needs to create an easy and engaging experience for mobile shoppers. A solid mobile commerce experience will keep your customers coming back to your business and ensure your sales continue to grow in years to come. Consider including things like push notifications, SMS, mobile content, a mobile e-commerce app, and a mobile-optimized website.

9. Buyer Journey Optimization

E-commerce has become the primary customer purchase path for many businesses. As a result, it’s critical for sellers to look at and improve every customer touchpoint to remain competitive. To optimize your buyer paths, focus on improving your product search, creating a streamlined mobile experience, providing rich product merchandising, and nailing your fulfillment and return processes.

10. Conversion Rate Optimization

To thrive as a modern e-commerce business, you need to be able to capture the attention of customers from the get-go and remove any points of friction from the conversion path. Conversion rate optimization is one of many evergreen e-commerce trends that will help online sellers achieve both immediate and long-term results.

As you can see, 2022 also has some challenges in store for you. At the same time, the above trends also clearly show that there will be many opportunities this year to set yourself apart from the competition. Get in touch with the experts at Linkeo Ltd. today to take the first step.

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