Tag Archives: online platforms

With the increasing popularity of online shopping, e-marketplaces grow swiftly, and ground-breaking trends can arise at any moment.

For example, Shopify has partnered with TikTok, and YouTube might let viewers buy products featured in the videos. Importantly, marketplaces are also catching investors’ eyes. So it is not surprising that many entrepreneurs are wondering how to build a marketplace website.

In this article, we will discuss hot topics around the e-commerce industry. Luckily, online marketplace trends 2022 are rich in highly innovative and user-oriented features.

Shoppable Videos

Social media proved to be an effective marketing tool. Now, they are ready to go further. So we have listed the latest news worth mentioning.

  • YouTube is about letting viewers make purchases directly from livestream videos;
  • TikTok is testing the feature of adding a link to a product page during a video run (shoppable videos). Moreover, TikTok and Shopify have partnered on providing a channel for the merchants to reach new customers and drive sales.
  • Facebook and Instagram plan to integrate Shopify’s services for real-time purchasing during live streams.

As you can see, brands are continuously working on bridging social networks and e-commerce to drive sales and engage with the audience. Shoppable videos are steadily becoming one of the most ground-breaking e-commerce trends 2022 you can adopt.

PWA Development

A progressive web application (PWA) is a blend of a regular website and a native app.

This provides entrepreneurs with the following benefits:

  • Increase in mobile traffic;
  • Growth of average conversion;
  • Increase of average session time;
  • Growth of engagement.

Also, the PWA technology is getting more popular with businesses since it helps reduce the bounce rate — the percentage of visitors leaving your website shortly after entering a single page.

Dropshipping Model

This model ideally serves start-ups, as it saves resources when launching an online marketplace website. So, there is no need to acquire inventory or cover the packaging and shipping expenses.

Practically, your business gets the difference between the wholesale price set by the vendor and the retail price. That’s the way to benefit from dropshipping.

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Shoppable Socials

Typically, redirecting from an app to other URLs doesn’t happen at a single glance. So, many users tend not to press the link, realizing that a full-sized product page might be “too heavy” for uploading. This made socials come up with a feature letting you purchase items without opening another tab.

For example, a built-in checkout feature introduced by Instagram prevents buyers from the need to jump between pages:

Voice Commerce and Chatbots

Artificial intelligence is gaining popularity, not least because of the users’ openness to hands-free features. Thus, they avoid direct interaction with a device. With Siri, Google Assistant, and Alexa spreading globally, voice commerce is becoming a serious tendency.

Chatbots save people’s time greatly, providing accurate responses in a matter of seconds. The fact of the matter is that a chatbot collects and analyzes user-written information. And, based on input data, it gives relevant answers to the requests.

Augmented & Virtual Reality

Augmented reality (AR) is used for showcasing different items in any environment before purchasing. A prominent example is using this technology to check if the actual-sized object matches your interior. Alternatively, it can be used with facial recognition technology.

Virtual reality (VR), in contrast, helps you render the desired picture with a VR helmet. Especially when it comes to observing a fully simulated environment.

Personalisation

We have already mentioned the active usage of AI as a considerable online marketplace trend in 2022. Still, the same trend might significantly impact the way personalized services work.

People tend to appreciate products tailored to their specific needs. And recent findings give us a reason why we should consider this online marketplace trend. It is reported that 72% of people wouldn’t collaborate with brands if they didn’t offer personalized messaging.

Vans Customs is a prominent example of providing a personalized experience. On the company’s website, buyers can customize mass-manufactured footwear in prints. It is hard to find a person who will not want to impress others with a unique design.

To Wrap Up

Without needing to look too carefully, it is clear that 2022 will be another year of booming retail. All upcoming trends have one in common: they aim to provide an engaging buying experience.

By implementing these new trends, Deliver By Linkeo can help improve such vital indicators as customer lifetime value, conversion rate, sales volume, and more. Feel free to get in touch to learn more.

Gone are the days when one could indulge on freshly baked goods only if there was a bakery in the area. These days, with the onset of e-commerce, bakeries are taking the initiative of going online to cater to a larger customer base accessible online that was earlier beyond their reach.

E-commerce offers flexibility that did not exist before, allowing customers to shop from the comfort of their homes in this fast-paced world. This gives an opportunity to the bakery business to grow by offering a varied range of products to their customers in the current competitive and convenience-focused society.

As more and more people adapt to the idea of buying online, e-commerce has the potential to open up multiple avenues for traditional bakeries. Access to new markets, global awareness of your brand, targeting specific groups of customers across wider geographies are but a few of the many benefits of a well-organized and attractive online business.

Online perception matters, plan well before you proceed

As attractive as it may seem, an online business possesses many new challenges and can be extremely disastrous for bakeries if there is not a thorough plan in place. Several questions need to be answered at this stage such as the design and layout of the website, mobile access vs mobile app, user interface vs user experience. When it comes to operations, questions related to technology and logistics, packaging, warehousing need to be answered well in advance.

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A well-designed site or mobile application can create an excellent brand perception and with product quality taken care of, recurring sales can be assured. A website that is easy to operate with smooth transitions, quick responses, eye-catching layouts, easy feedback and safe payment gateways form essential components of a successful online platform. A minimalist approach should be applied to the UI(user interface) so that the UX(user experience) is satisfying in terms of speed and efficiently helping users meet their needs in the least possible time. This can be easily achieved by using high-resolution pictures of the actual baked goods – making for an attractive product presentation and in turn helping to create a lasting impression of your brand in the customer’s mind.

Apart from these, it is essential that the customer is able to leave feedback about your products and also get continual assistance regarding any issue. This aspect directly enhances the overall user experience and must be given its due attention in the planning phase. Hassle-free payment methods and user data security are critical concerns that need to be prioritized when it comes to designing the back end of the online store. A website designed keeping these points in mind along with SEO (search engine optimization), blogs, social media marketing, and marketing automation will give your bakery a robust online as well as effective marketing platform.

In a nutshell, the transition from traditional brick and mortar business to e-commerce store will help broaden your bakery brand, increase marketing opportunities, help target your specific consumers over larger market spaces and ultimately boost sales. With the growing increase in online shopping, this field is bound to become competitive by offering a diverse and comprehensive array of products that can be ordered from a bakery that is always ready to cater to customers’ requirements.

So, where do you turn to make this dream a reality? While there are several platforms online that offer web design or user interfaces, very few merge the two in quite the same way the Deliver by Linkeo platform has managed to. Be sure to check us out for a full demonstration of our capabilities today.

The widespread access to the internet has levelled the retail playing field, making it easy for individuals and businesses to sell products without geographic limitation. In 2020, U.S. e-commerce sales, thanks to a boost due to the COVID-19 pandemic, grew 44% and represented more than 21% of total retail sales, according to various reliable sources.

The growth of e-commerce has not only changed the way customers shop, but also their expectations of how brands approach customer service, personalize communications, and provide customers choices.

5 Trends Shaping the Future of Online Shopping

The pandemic, which pushed many consumers to change how they buy essential items, electronics, and clothing, has helped to reshape the future of online shopping and forced businesses to evolve to meet new needs and demands. To capitalize on the opportunities presented by e-commerce, business professionals must be well versed in the latest technologies and trends, including the following:

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Customer Data and Analytics Improve Marketing Tactics

Online stores may not have retail clerks or dressing rooms, but they can recommend products based on customers’ interests, style choices, and preferences using data. The future of online shopping relies on capturing patterns of shopping behaviour. This allows a brand to create strategic pricing, advertising, and cross promotions on both an individual basis and based on widespread trends. For example, a brand may run social media ads during peak shopping hours, promote items that are often bought together, or show an ad for a specific item a consumer has previously viewed.

Business professionals trained in market research analysis use a variety of tools to process customer data and uncover insights. Analysts also use data to conduct product research, identifying which items are selling and how much customers are willing to pay. Product development, including what new products to sell and how to position them, is also increasingly data driven.

Machine Learning Creates a Personalized Online Shopping Experience

In the world of e-commerce, shoppers require a more personalized experience. According to recent studies, 91% of consumers are more likely to shop with brands that recognize, remember, and provide relevant offers and product recommendations. In fact, when online stores personalize the shopping experience, they can experience a jump in sales conversion rates of 15% to 20%.

Rather than manually analysing customer information, data analysts use artificial intelligence (AI) and machine learning technologies to compile data and create customer profiles. Analysts use these profiles and insights (with the help of AI) to deliver personalized recommendations and relevant content, based on an intelligent algorithm.

Although AI handles much of the analytical processes, market research analysts apply their own insights and understanding of consumer behaviour to make recommendations and spearhead the continued optimization of e-commerce.

Online Shopping Is Going Mobile

The retail industry has been significantly impacted by the increasing use of mobile devices. Market data providers predict that in 2021, online purchases made from smartphones will account for more than $345 billion in retail sales. With mobile e-commerce, shopping happens everywhere, no brick-and-mortar storefront or laptop required. So, what does mobile mean for the future of online shopping?

Smart brands are creating a mobile-friendly e-commerce experience. A retailer’s website and online store should not only be accessible by computer, but also optimized with a design or application that makes it easy to browse and buy from a smartphone, tablet, or other mobile device.

The mobile e-commerce experience provides customers with customized products, more competitive pricing, and increased accessibility. Analysts and business professionals must consider the user journey across multiple devices (including mobile, desktop, and in-store) and integrate a multi-channel strategy to optimize sales conversions. For example, if a customer places items in a cart on mobile, and then moves to desktop, the information should update in real time to create a seamless shopping experience across platforms.

Voice Technology Leads to Automated Commerce

While not everyone uses their smart speakers to make online purchases, a sizable number of device owners rely one them to help make purchasing decisions and start product searches. For example, an Adobe Digital Insights report found that 32% of smart speaker owners use their devices to compare product prices. This can have a big influence on consumers’ purchasing decisions.

In light of this, business leaders must consider how to take full advantage of this growing channel for selling their products and services. By strategizing how to incorporate voice technology into their marketing, companies can connect with more customers and tap into automated commerce as well.

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Shopping on Social Media Platforms Expands the Online Storefront

Billions of people use social media platforms daily. While many businesses appreciate the need for a robust presence on social media for marketing purposes, more and more see these platforms as effective places to make direct sales.

More than half of Instagram users utilize the platform to find products. Many online shoppers look to Pinterest, Facebook, and others for ideas about what to buy. Giving social media users a chance to make purchases within the networks they already use provides for a quicker, easier purchasing process with fewer steps.

Additionally, social media platforms are well positioned to implement augmented reality (AR) experiences. Having the ability to test or try out products builds confidence in a purchase. The growing use of social e-commerce, and the opportunities it presents for more interactive and personalized buying experiences, suggests more businesses should explore the possibility of using social media platforms to expand their online storefronts.

The e-commerce shopping experience is more personal, accessible, and data-driven than ever before. As the industry evolves, there is opportunity for business professionals to make a profound impact on the future of online shopping. You can count on the experts behind Deliver by Linkeo to apply their knowledge and insights to help shape the ongoing evolution of e-commerce.

A strong online marketing strategy will help you boost your business. The following 10 digital strategies have been proven to help companies improve their performance. If you employ them, you could be on your way to creating a concrete internet marketing strategy that helps you brings in more customers and retain new ones.

1. Invest in Web Design​​

We don’t often think about web design as a marketing tactic, but it influences the amount of time and attention a user will spend on your page. Your website is the center of all your digital marketing efforts, so if your page is not clean, easy to read, and interesting, it won’t matter how much time you put into strategy development – you’re still going to lose customers. If you don’t have the design skills to do it yourself, then it’s worth hiring someone to create a website that is modern, attention-grabbing, and mobile-friendly.

2. Use Search Engine Marketing and Optimization

Search engine marketing and optimization are part of what helps make your business appear higher on a list of search engine results. With a strong SEO strategy, your company website will become associated with the keywords used to find your services. This increases your chances of being the company an individual chooses to work with after searching online.

3. Affiliate and Associate Programs

With an affiliate program, people who believe in your company can share your information and grow your market on a commission-based platform. An affiliate or associate program doesn’t make sense for every business. However, if you do use these, you can quickly see your marketing efforts improve without needing to do much yourself.

4. Hire a Coach or Consultant

If you’re not an expert in digital and internet marketing, ask someone who is. There are hundreds of internet marketing coaches and consultants available to you, many of whom can give you a consultation about what you should change to see success. For small business owners who need to focus on other business systems, a coach or consultant can be extremely helpful.

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5. Use Email Marketing

It isn’t enough to just send out emails. You will want to consider various email lists that cater to the specific needs of each individual and can present a personalized approach to your campaigns. Take a hard and clear look at the purchasing habits of your customers and use that information to develop your strategy.

6. Build an Opt-In Email List

An opt-in email list allows customers to come to you and sign up to receive email correspondence. This allows you to connect with potential customers and current clients.

7. Get Into Articles or News Stories

Work with a public relations professional to get your business into articles and news stories on topics related to what you do. It will not only help establish you as a trusted expert, but it will introduce your business to an even broader base of people. You can also sign up for free services that connect you with writers looking for sources, such as Help a Reporter Out.

8. Write Online Press Releases

When you use online press releases, you’re getting your information out there in a formal setting. This allows newspapers, blogs, or other media sources to see your information and write posts about your company without you needing to put in the effort to connect and claim a story.

9. Hold Contests and Giveaways

People love contests and giveaways. Anytime you can encourage promotion from your customers in exchange for a free product or service, you will usually see a surge in purchases or connections.

10. Maintain a Blog

Your blog should be used for a number of reasons, including allowing you to consistently post new keywords and optimize your search engine strategy. More than that, your blog becomes somewhere you can offer advice, share bits of information, and really connect with your customers. A lasting relationship begins with trust, and your blog is a great way to build that.

Need help implementing some of these tips, or just want more detailed guidance? Contact Linkeo Ltd today and ask about our Deliver by Linkeo platform.

A product catalogue is one of the most important tools used to sell your products, but it is also useful for telling your brand’s story and building relationships with your customers. You can also represent your brand in a way that your customers will remember. In this blog post, we will go through 7 key features to how you should structure it to get the most out of your digital product catalogue! Let’s five right in:

Make use of negative space

White space is often referred to as negative space. It’s the portion of a page left unmarked and arises from graphic design practice, where printing processes use white paper. White space doesn’t need to be white, it can be any color. What’s important about using negative space is that this ‘tool’ makes the page look balanced and easy-to-read. This is important for online catalogs as sitting in front of a computer screen is much more tiring than flicking through a printed brochure.

But, a huge benefit of going digital is that creating online additional pages doesn’t cost you extra. So you have no reason not to spread out your products and really harness the use of negative space. Even if you only have one picture and some text available, you can still create an incredibly attractive layout by using white space.

Use powerful product images

When it comes to online catalogs it’s critical to catch the user’s attention quickly. You can do this in different ways, but one of the best ways is to use images. As the shopper can’t pick up the product and see what it feels like, product images are key in selling online.

Powerful product photos should be your no. 1 priority if you want to retain visitors in your catalog or on your website. Especially since great product images can increase your eCommerce conversion rate by as much as 30%. Make sure your images are large, high-resolution and highlight the key features of the product.

High-quality pictures are not just relevant for physical products. When you sell a service, subscriptions or provide information to your audience, visuals are still very important, as we remember 80% of what we see. (And only 20% of what we read).

There are several ways to use images to market products. For instance, you can:

  • Show products from different angles and variants

  • Show products in a set

  • Show matching products

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Limit the number of products per page

You might get away with 20 products per page on your printed catalog. But not online. There are way too many distractions, so you need to keep the user focused and engaged. And, despite what you might think, pages overflowing with products will do exactly the opposite. Fewer products per page helps the user focus more. Without printing costs to consider there is no limit to spreading your products across additional pages!

Create compelling product descriptions

Now that you have more space in your catalog, take advantage of it by providing more value for your readers with product descriptions. Engaging product descriptions enhance corporate storytelling. They make you understand the meaning behind the product or brand and make you want to read more.

Next to the general product description, you can also showcase a size chart. When selling products where the correct size matters, such as clothing, shoes or bikes, it can make a huge difference to show what sizes to buy.

Enrich the catalog with product videos

You can’t ignore videos in your marketing efforts. Viewers are between 64-85% more likely to purchase from you when they’ve seen one of your product videos. So it’s a good idea to invest in videos. Make the videos personal by having someone showing and talking the potential customer through the product.

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Use well placed CTA’s

A well-placed call-to-action can make a huge effect on converting browsers into customers. They invoke a clear action for the readers and it gives them a logical next step. The colors and the contrast with the background can make a huge difference in making your readers aware of the option of buying and the way they can buy.

Luckily, this is quite easy to do. The first and most important thing you need to look for is the color contrast of the buttons with the background. Another thing you can do is make the buttons a bit bigger. But be careful not to irritate the customer if there are already too many products on the page.

Create links to your website

When making the leap from print to online catalogs, it’s also extremely important that you link the catalog to your website. One of the many perks of digital catalogs is that they are truly interactive publications and thereby improve the buyer’s journey.

One of the best ways to turn visitors into customers in your digital catalogs is by making it super easy to shop directly from the catalog. We are impatient online, and the more steps we have to take to buy, the less likely it is that we swing out our credit card.

Conclusion

Now it’s time for you to take the next step towards creating online catalogs. Use all the available tools to improve your digital catalogs and achieve your sales and marketing goals.

It doesn’t have to be difficult or time-consuming. Often even very small changes can help give your visitors that engaging experience that turns them into paying customers.

Start with the ones most relevant to your business. The experts at Linkeo Ltd. can always add on more features to make the digital experience in your catalog even more compelling and engaging.

There’s no doubting the importance of an Internet presence for retailers. Even if you have a brick-and-mortar site, having a virtual space allows you to keep selling even after-hours and generate high volumes of profit while avoiding massive inventory and capital costs. Nonetheless, the added competition from retailers around the world, all of whom only have to visit your website in order to scope out your prices, selection, quality and branding means that you need an effective marketing plan. In this article, we will look at steps you can implement to build your strategies.

1. Include Product Reviews

Consumers want to know what a product offers, but they also want to know that it lives up to the promise made in the product copy. You can talk up the product all you want, but the real measure of usefulness and quality comes from past buyers. Ask them to share their thoughts and opinions—even the bad ones—right on the product page. Studies have shown that reviews from past buyers will increase the chances of future sales of those products.

Encourage buyers to post their own reviews, and if this is a new feature on your site, consider offering rewards points or another incentive for sharing their opinions. However, don’t attempt to incentivize positive reviews—simply encourage them to share honest opinions.

2. Optimize Your Site

Although some online shoppers have favorite stores that they visit directly, most prefer to use search engines like Google to find specific products. With search engine optimization (SEO), you can help your pages rank higher in search results, and reach more of these shoppers as a result. If you’re not that tech-savvy, there are plenty of companies like Linkeo Ltd that can handle this side of things for you.

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3. Use pay-per-click (PPC) advertising

Depending on how competitive your industry is, it can be difficult to rank well organically for certain keywords—especially in the first few months of your strategy. However, you can use PPC platforms like Google AdWords to place advertisements beside or above the results for specific keywords.

Placing ads for these keywords can be a great way to reach customers while you build your SEO strategy, and even after you rank organically. You can also use AdWords to advertise on other sites within Google’s Display network.

4. Focus on Benefits, Not Features

While describing what a product can do is important, most people want to know what that product can do FOR THEM. When describing your products, focus less on the features and more on the benefits. For instance, what makes your winter coat better than any other coat that is designed to keep you warm in winter. It could be that the fabric is easier to clean, or that it can be worn to formal and casual events. Whatever it is, make that benefit a selling point in your copy.

5. Enable Mobile Shopping

More and more everyday activities are getting done using mobile devices, including shopping. According to one study, 40 percent of online sales are now made on mobile devices. This means that if your site isn’t already responsive to mobile shopping, now’s the time to change that. Responsive design ensures that your site displays and functions properly on all browsers and screen sizes.

In addition to that, you may also choose to run mobile-specific ads on certain platforms. Facebook, in particular, offers the option to only show ads to mobile users, which can be helpful in directing them to apps and product pages.

Want to Increase Your Online Retail Store’s Revenue?

Whether you’re an e-commerce business or a brick-and-mortar store with an online component, Internet marketing can be extremely effective in generating sales and revenue. If you’re ready to start using SEO, PPC, social media, and other strategies to grow your business, we can help with our Deliver by Linkeo platform.

Our experienced team of Internet marketers can use all of the above strategies and more to help your business reach more customers. Contact us today to speak with an expert!

Since the start of the global pandemic over a year ago, grocery shoppers have taken a definite online turn and many still see the pandemic’s impact on store shelves, according to recent studies.

Forty-five percent of consumers report shopping online for groceries more now than before the pandemic, with around a third of those polled said they’re shopping less at grocery stores than pre-COVID. Of people making online grocery purchases, 46% indicated they use online delivery more now than before the crisis began, and 40% use online pickup more. Only 11% use delivery and 15% use pickup less than prior to the pandemic.

According to experts in the field, COVID-19 has significantly impacted consumer behavior and accelerated trends we were seeing prior to March 2020. While many believe we’re headed towards normalcy, it is highly likely that certain pandemic-related shopping habits — particularly consumers’ reliance on e-commerce — are here to stay.

What Does This Mean For Your Business?

When buying groceries online, 45% of shoppers said they receive their orders via home delivery. The same percentage use click-and-collect service, but more consumers opt for curbside pickup (28%) than in-store pickup (17%). Just 9% of online grocery purchasers pick up their orders from lockers. However, 20% belong to online subscription programs, which typically offer members free unlimited pickup and/or delivery based on transaction size and frequency, among other benefits.

Online memberships had a strong affinity with younger shoppers, with 40% saying they use these programs when purchasing groceries. Similarly, seniors led age groups in the use of home delivery (48%) and curbside pickup (32%). Two-thirds of those surveyed said they place online grocery orders via computer. Twenty-seven percent of respondents use smartphones when ordering groceries online. What this indicates is that shoppers have become accustomed to ordering groceries online or through subscription services, with contact-free pickup or delivery options. As we move into a new phase of the pandemic, these grocery shopping channels will remain significant, as will consumers’ increasing focus on product availability, low prices and promotions, whether they are shopping in-store or online.”

Surprisingly, grocery customers now exhibit more concern about key shopping elements — in-stock products, pricing and deals — than at the start of the year. Sixty-four percent of respondents in the July surveys said product availability will be most important in the post-pandemic period, compared with 60% in January. Likewise, 63% cited low prices as most important (52% in January) and 40% named availability of promotions and deals (33% in January).

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The roll-out of vaccines and grocers’ protection measures appear to have allayed much of shoppers’ COVID safety concerns. Now, just 27% of consumers rank safety as the most important post-pandemic, dropping from 42% in January. Customers also continue to exhibit a predilection for easier shopping methods, as 32% now rate convenience as most important versus 34% in January.

These findings underscore that out-of-stocks remain a big issue. Two-thirds of in-store grocery shoppers surveyed said they recurrently see out-of-stock products, with 14% encountering them often and 52% sometimes. Thirty-one percent reported rarely seeing out-of-stocks in stores. Among online customers, 51% continue to notice out-of-stocks, including 42% finding them sometimes and 9% encountering them frequently, compared with 39% saying they rarely see unavailable items.

Sizable percentages of consumers also perceive on-shelf shortfalls in a range of product categories, namely those that were in high demand early on the pandemic’s stockpiling phase. Thirty-four percent of shoppers said they now see fewer paper goods (e.g. paper towels, bathroom tissue) on shelves than pre-pandemic, while 28% say the same for laundry and cleaning products and 22% find this situation with fresh meat.

Other categories cited by customers as having reduced variety on shelves include canned goods (18%), frozen food (17%) and fresh produce (15%). At the same time, 10% of consumers named each of those three categories as have more on-shelf items, while 15% cited cleaning/laundry products and 14% paper goods as having increased variety.

The at-home status will remain an ongoing factor for grocery retailers and CPG marketers to consider as they gauge post-pandemic consumer behavior, Acosta’s research indicated. Overall, 48% of respondents worked from home during the pandemic, including 37% most or all of the time and 11% some of the time. And looking ahead, one in four shoppers expect to make this a permanent change. So to remain competitive in today’s retail market, it’s imperative that you have a robust online presence!

With the Deliver by Linkeo platform, your SME is guaranteed to have all the tools required to keep you competitive and thriving, easily adapting to the challenges of our current reality. Be sure to get in touch with the experts at Linkeo Ltd. today for more details.

Promo codes are a mixture of letters and numbers that make up a specific code. This code can be entered into an e-commerce website to gain discount on a product or service like free shipping. It’s a marketing strategy that gives customers another reason to make a purchase.

Promo codes have long been used as a way of driving conversions and increasing revenue, so much so they have become part of the furniture of the online customer journey. Rarely now does a visitor complete the checkout without seeing the promo code box, and many will respond by opening up a separate tab to search for that elusive combination of letters and numbers, in the hope it will magically unlock savings. This 2-part article will look at six clever ways to overcome them and make promo codes a weapon to add to your conversion arsenal.

How Do Promo Codes Work As A Marketing Tool?

There are plenty of ways to use promo codes to highlight your key offers. You can either do this on-site on core pages or you can place promo codes in your email marketing campaigns, these provide incentives for your customers to make a purchase. As mentioned, promo codes can be served up in different areas of your marketing funnel. For example, during your user journey you can display them in header and footer banners or even in the side panels. According to Linkeo Ltd internal data, we understand that over 20% of cart abandonment happen due to the price of an item, so by offering a discount price using a promo code, you can influence customers to return to your site by mitigating one of the main reasons for their abandonment in the first place.

Why Do Promo Codes Work?

Promo codes are essentially allowing the customer to get the item they want for a cheaper price thus improving their overall shopping experience. They work very well with both new and returning customers because they can be used in many different ways.

For example, public codes can be used for customer acquisition. This means including banners and overlays on-site to capture the users’ attention. Or use codes in basket abandonment emails, which may entice customers to complete their purchase if the reason for abandonment was price. The importance of customer service can also be felt when using promotional codes because they feel as though they are getting a better service.

In 2021 customers are more interested in personalized offers as opposed to blanket promotions available for everyone. This is a great tactic to promote customer loyalty and improve customer retention. This personalized approach allows businesses to leverage the data by offering offers and codes of value as opposed to generic offers, which may not apply. The results can increase email marketing open rates and CTR.

What Does the Future Hold for Promo Codes?

Over the past decade, promo codes have become a vital element of the customer journey.

For brands to get the most out of promo codes, they need them to be both profitable for them as well as being beneficial for their customers.

Based on customer’s behaviour and behavioural patterns, brands will be able to use promo codes to influence the right customer with the right discount at the right time within their individual customer journey. This way brands will be able to connect to customers at crucial touch points and display promo codes that are relevant to their previous actions, i.e. categories browsed, number of visits, basket value and much more etc.

By embracing a highly segmented promo code strategy, brands will be able to reduce the cost of customer acquisition, increase customer lifetime value and create a flowing customer journey.

With the right help from Linkeo Ltd, the days of cart abandonment when your customers hit the checkout page could be coming to an end. Check the second part of this article, where we cover 6 ways to maximise your promo code strategy.

In need of some organization at your restaurant? Keeping track of your guests and maximizing table turnover is essential for running day-to-day operations at your restaurant smoothly. Using a reservation system is a great way to properly manage tables and allows customers to call ahead and save themselves a spot at your busy establishment. If you’re looking to improve efficiency at your restaurant, implementing a reservation system can help sort out any confusion between hosts and customers. And it can even show your business’s daily traffic, allowing you to get a clear picture of sales and profits.

However, if your restaurant’s reservation system is poorly managed, it can cause several issues between customers and your employees. If you don’t properly keep track of your reservations, it can lead to empty tables, dissatisfied guests, and a loss in profits. This articles will look at why a well-maintained online booking system is the best answer for your business.

Although using a pen and paper to jot down customers’ reservations was how reservations systems first started, the handwritten form has since been replaced with more innovative and efficient digital options. Handwriting reservations can be time-consuming for hostesses and leave room for error.

If you currently have a handwritten reservation system in place, consider making the switch to an online reservation management system. There are several digital options available for keeping track of your guest’s seating arrangements so you can find what works best for your business. Some of these include:

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Third Party Reservation Platforms: Using a third-party reservation system is great for boosting visibility and gaining new customers. The main purpose of third-party reservation apps are for guests to make reservations at your restaurant. However, these apps are also ideal for promoting your establishment to potential customers browsing to make a reservation.

Depending on the digital reservation platform you use, your guests can specify the time, number of people, location, and occasion their reservation is for. These kinds of systems do have a monthly fee and not all reservation apps have the same features, so make sure to do some research before settling on a platform for your restaurant.

Online Reservation Platforms: If you prefer to keep track of your digital reservations in-house, setting up an online reservation system on your restaurant’s website is a great way to manage your reservations. Online reservation systems are ideal for establishments with customers who are familiar with your business’s website or social media platforms.

Incorporating a reservation system into your website provides guests with an easy way to reserve a table at your establishment without having to use a third-party app. For restaurateurs, placing a reservation system on your website eliminates any third-party fees. They allow you to customize any desired features in your system while making it simple for your employees to learn and use.

Click-to-Call: Click-to-call systems are perfect for restaurants looking to boost their sales and traffic through online reservations, without the promotion of a third-party platform or website. These kinds of reservation systems work by implementing a click-to-call feature onto the search results of your restaurant’s page. Click-to-call reservation systems are by far the most accessible for customers and great for those making last-minute reservations. Deliver by Linkeo works as both an online reservation platform and a click-to-call app.

How To Use A Reservation System At Your Restaurant

Once you’ve chosen a restaurant reservation system to use, you must instruct your employees on how to properly run and use your new management system. Although each reservation system has its own differentiating features, below are 5 general rules to follow in order to smoothly manage customers’ reservations and seating arrangements.

  • Instruct your staff to separate reservations from walk-in customers. Hostesses should seat walk-in guests and customers that have made reservations in different sections. This will help keep your establishment organized and prevent confusion when seating customers.

  • Take into account that larger parties take up more time. If a large party makes a reservation, they will more than likely spend more time at your restaurant than a smaller group. Ask hostesses to avoid overbooking large parties, and instead space out reservations for large groups.

  • Stay organized to avoid double booking. Your customers will be extremely upset if they arrive at your restaurant and find that their table is occupied by other diners. To avoid this, make sure your employees are closely keeping track of all reservations by day and time.

  • Remind guests of their reservations. Depending on how far ahead a customer is reserving a table, it’s best to remind customers of their dining arrangements a week, day, or up to an hour before their scheduled reservation. That way, hostesses can keep track of guests and eliminate any no-shows.

  • Follow good hospitality practices. Even if all dining reservations have been made over the phone or online, it’s still important to have a friendly face at the front of your restaurant. Be ready to solve any problems your customers may have as they enter your establishment.

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Why Your Restaurant Should Use A Reservation System

A restaurant reservation system is great for creating efficiency and organization at your establishment. Customers will find the improvement or addition of your reservation system extremely helpful when dining at your restaurant which can encourage them to make future reservations. For hostesses struggling to keep track of customers, a reservation system could help clear up any issues and keep reservations all in one place.

Using digital systems allows for easy online advertising of your restaurant which helps attract new customers. If you’re looking to boost traffic to your business, using an online reservation system can help promote your restaurant while providing an easy way for customers to reserve a table. As a restaurant owner, you are probably looking for the best way to analyse your sales, and a reservation system is a great way to measure daily sales and table turnover. Call the experts at Linkeo Ltd to learn more about our products.

Welcome back to part 2 of our e-commerce search engine optimization crash course. As we mentioned in part one, this article was developed with help from our friends at Linkeo Ltd. Today, we’ll be looking at detailed instructions for an effective e-commerce SEO strategy, starting with:

Use the Right Keywords

Yes, keywords still matter. While you don’t want to overload your product titles and descriptions with these keywords, they do still need to be present in the copy.

Mention your primary keyword in your product headline, description, meta description, image alternate attributes, and sub-headers. Sprinkle latent semantic index (LSI) keywords throughout. These are related keywords that help Google understand your page in context.

Before you use a keyword, do some research on it. Know how often people search for it (keyword search volume), how competitive it is in the paid advertising space (cost-per-click, or CPC) and what people are looking for when they use that keyword. Why are these factors important? Let’s analyze this further.

Search volume tells you how much interest a particular keyword inspires in consumers. A high search volume indicates greater popularity, which means you’ll get more active searches for that keyword.

CPC tells you how much people pay per click when they buy advertising based on a specific keyword. A high CPC indicates increased competition. If your target keyword is extremely competitive, consider finding an alternative.

Finally, user intent describes what people want to find when they type a specific keyword into Google’s search bar. Let’s say, for instance, that someone looks up showers – does that person want information about shower installation, shower repair, baby showers, bridal showers or something else entirely? If you can’t determine the user intent behind a keyword, add other words to the search string for clarity.

Conduct Competitor Research

If you have no clue where to start with on-site optimization for your e-commerce site, then your competitors are your best bet. Larger competitors, in particular, have probably already put in the legwork for optimizing their websites, and you can learn many of their secrets on their websites themselves.

Keywords are the thing you need to focus on. Particularly, you’ll want to analyze the keywords on their homepages as well as their top product pages.

How can you tell if a website is optimizing for a particular keyword? There are many free browser extensions you can use to see the SEO title and description your competitors use in their title tags. You can also use these tools to see what keywords your competitors are ranking for on both organic and paid searches.

Don’t stop your research with keywords. Check out your competitors’ landing pages too, so you can see how they use the specified keywords to optimize those pages.

Focus on Homepage SEO

The homepage is typically where most businesses focus their SEO budget and energy. While it is definitely one of the top pages of your website to optimize, it is by no means the only one you should focus on. That said, you do want to optimize your homepage well.

This will include focusing on:

Homepage Title Tag: The SEO title tag is one of the most important elements of on-site search optimization. It should include your business name along with the main keyword phrase you are targeting. You should write this title tag in less than 70 characters and in a way that is appealing to search visitors, as they will see it in search results.

Homepage Meta Description: While this is not important as far as keyword rankings, the meta description for your homepage is a 160-character description of your business that will also show up in search beneath the title tag. Write it in a way that encourages people to want to visit your website.

Homepage Content: The content on your homepage should help visitors learn more about your business and the products you have to offer in a clear and concise way. Avoid overloading visitors with too much information. Consider featuring your top few products on the homepage and your unique selling proposition.

Cluttered homepages can confuse visitors as well as search engines. For instance, maybe you sell products in many different categories. Google will struggle to identify what you sell and who you’re targeting with your products, so get specific about what your site offers.

That’s all we have time for today. In our next article, we’ll delve into how internal links and simplifying your site architecture can go a long way to improving your overall SEO. As always, be sure to leave your thoughts, opinions and questions in the comments section below.

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