Tag Archives: Marketing Strategies

It is indeed a fact that K-pop is ruling the world. However, did you know that there are certain techniques that are used by the K-pop industry to rev up their sales? And if you also want to know the key to the success of the K-pop entertainment industry, make sure to read till the last line of this article!

#1. Grow Content Creators

Who Is the U.S. K-Pop Fan? | Billboard

Who remembers the fan who screamed: “I am going to sue you Suga, for making me helplessly fall in love with you?” I do and I agree entirely with her. It’s illegal for K-pop idols to be so attractive.

Anyway, this is one of the legendary K-pop fan moments that will be remembered in history.

In our last article, we talked about how fandom culture in South Korea supports and increases K-pop celebrities’ popularity. But another thing that we will discuss here is fan-made content. Did you know that K-pop fans create numerous websites all over the Internet where they post articles, videos and pictures of their idols in different contexts?

For instance, some fans post and share the stories of how their favourite idols started their journey to success and include photos of their childhood and video clips of their past and present performances.

For example, a certain lucky fan coincidentally found some photos of the Golden Maknae of BTS from a pastor of a church and uploaded these pictures onto SNS. I still remember how these pictures immediately went viral and received thousands and thousands of retweets on Twitter. Millions of fans over the world went crazy over the photos of baby Jungkook and we can all agree that he has always been an adorable and handsome boy ever since he was a little child. Moreover, his adorable bunny face and toothy smile melted everyone’s hearts.

Nowadays, many fan websites, YouTube channels, and Instagram and Twitter accounts are dedicated to K-pop idols. For instance, several BTS fanfiction stories are created on YouTube or written on Wattpad. Below you will find a list of some of the fansites for the most famous K-pop boy band, BTS:

BTS:

  • idollove: @idollove89 (website)
  • Bow Wow: @B_OW_wow (website)
  • 취미는사랑: @love_as_hobby (blog)
  • Go for it: @GOFORIT_39124 (blog)
  • Mingga: @mingga92

Moreover, what’s more fascinating in the Korean pop world is that much of their marketing does not happen through official means and instead it’s the fans who tend to promote the K-pop idols on social media actively. A great example is the fan cams of Korean celebrities on social media platforms. And according to “AE Top Musics”, a YouTube channel that compiled some of the highest viewed K-pop fan cams of all time, the first three most viewed fan cams belong to the three most drool-worthy members of BTS, that is, Jungkook, Jimin and V.

So, to all the marketers out there, you can use this tip to encourage your customers to share your own content. For example, invite them to your events and motivate them to post their own coverage of your events. You can also provide opportunities for them to view or try your products before they are launched.

#2. Concentrate on Content Marketing First

File:Line FriendsStore BT21 03.jpg - Wikimedia Commons

In the Korean entertainment industry, the K-entertainment companies try to make use of everything possible to ensure that their idols are always seen and heard. For instance, once a group is formed and launched, they try to make everything possible to make their stars become popular. And of course, it is easier for the entertainment companies to make money from their stars’ popularity. For example, they earn from concert ticket sales, albums sales to clothes, shoes, photo cards, calendars, stickers, dolls, key chains, accessories and more other idol-related merchandise.

For instance, did you know that there is a game called “To the Edge of Seventeen” that is a BTS inspired visual game? And what about BT21? Have you ever heard about it? Well, let me tell you that they are more than animated characters as they were created back in September 2017 by the members of BTS. When the boys spent a whole day sketching character ideas, a group of designers turned these rough sketches into more defined characters. There are eight in total: Tata, Mang, Chimmy, RJ, Koya, Cooky, Shooky, and Van.

Hence, we recommend that once your brand is stable and you have earned a loyal following, make sure to create branded items or work with non-competing products to produce co-branded stuff.

Will you apply these marketing strategies? Please share your comments!

 

 

If you think that e-mail marketing is dead or that it’s a thing of the past and the future is the new communication channels that appear every day, you’re wrong!

What Is E-Mail Marketing?

E-mail marketing is a kind of strategy in which e-mail is used as a direct channel of communication between companies and customers. It includes creating lasting relationships in a progressive way, which is done through a set of tactics and good practices. E-mail marketing is by far the most effective way to contact a potential customer and realize sales. Over 50% of people worldwide use e-mail, and there are over 3.9 billion e-mail users worldwide.

Still not convinced of the importance of e-mail marketing? Then take a look at this list of the importance of e-mail marketing, and we bet you’ll think differently in the end!

1) E-Mail Marketing Strategy Is Economical and Profitable

E-mail marketing is one of the most effective and efficient strategies for companies that want to reach and communicate with their target audience. Although there are other traditional marketing tactics, such as TV commercials or brochures, that also enable most consumers to be reached, e-mail marketing has a lower cost than the rest.

2) Segmentation

In the same way that you can have a broad reach by building your own e-mail base, you can segment your leads based on various information such as your interest, location, used product or service, average ticket and any other information you store and which is linked to a specific e-mail. And the more segmented your database is, the better your communication will be.

You can create campaigns for those who have consumed the product by offering something complimentary. You can also carry out specific actions with your audience in a particular place or even convey the type of content previously used by these Leads.

This is undoubtedly an important reason to use E-mail Marketing! After all, there is no point in sending an e-mail from a soccer seller to a contact who bought a basketball team jersey in case of e-commerce of sports goods.

3) E-Mail Marketing Helps to Build Relationships and Credibility

People buy from companies and people they know, like and trust. E-mail marketing helps to build this image with a potential customer and allows us to stay in touch. If you want to create a solid customer relationship, it is essential to have a reliable tool to communicate with people who are important to your company. And e-mail marketing allows you to maintain a direct communication channel. Customer contact is not only the number on your customer list. It also includes how people get involved in your company’s activities, so they feel they belong to it, which can be achieved through e-mail marketing.

4) The Process Can Be Automated

E-mail marketing is one of the few digital marketing strategies that can be automated. It allows you to be more effective and efficient in sending e-mails because it can determine when and to whom they should be sent. In this way, not only will you save time but money as well!

5) Delivery Guaranteed

You may have a significant audience on social media, but there is no guarantee that your publications will be delivered to all your followers. If you compare e-mail with social networking sites, these losses are much smaller. For instance, there are cases where the e-mail can get in the middle of the road or end up in your spam box, but there isn’t anything worse than this.

If you want to see your business grow and serve more people who need you the most through e-mail marketing and other strategies, Anna is a group coach expert and social media assistant that can help you effectively!

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