Tag Archives: LED signs

Contents

    – What is sign design?

    – Sign design: stages of the project

    – Your sign design budget

    – Specialist companies

How to make your sign project a reality?

A sign is a very effective advertising medium that helps to develop your business. It is the reflection of your image that you transmit through its design.

What does the design of a sign consist of?

A sign’s design is an essential element that should not be neglected to fulfil its advertising functions.

While making your sign project a reality, it is crucial to keep in mind that a quality sign must be:

    – Visible: the visibility of a sign is a significant element in measuring its impact on your shop front. Pedestrians and motorists must see it for your business to attract the attention of as many people as possible.

    – Legible: the sign must be legible at a glance, which is why the choice of graphics is essential.

    – Impactful: its impact is measured through many factors such as your choice of lighting, colours, the curious and unexpected layout, or the choice of letters, decorative motifs…

Sign design: project stages

Before choosing a sign for your business, there are several things you should consider to make an appropriate choice.

Also, you must carry out your sign project by asking yourself a few essential questions.

Market research 

The design of a sign should consider your current and potential customers who may walk into your shop. Sign shapes and sizes will differ depending on the target audience you want to reach and your business area.

How do you want to communicate with your customers?

Your sign should be a lasting eye-catcher for the consumer. Elements of your sign may vary depending on your business’s location and the distance from which it can be seen by its size, shape, advertising message, or logo.

What do you want to say?

You also need to think about the advertising message you want to get across. It should be clear and straightforward but also powerful for it to be understood and remembered.

What image do you want to convey?

The aesthetic aspects of your sign are of paramount importance in this image. Its size, colours, and materials used are all elements to be studied during the design of your sign.

Your budget for the design of your sign

The price of the sign depends on many elements. It would help if you consider specific vital criteria that will have a determining impact on the price of your future sign:

    – illuminated or non-illuminated sign;

    – energy consumption;

    – standard or customised sign; maintenance costs;

    – maintenance costs.

Specialist companies

Specialised professionals in advertising and signs, teachers and advertising companies can help you design your sign.

They know the market perfectly and will be able to design with you a sign that perfectly meets your expectations in compliance with the legislation on outdoor advertising. They will guide you through the different stages

    – analysis of your needs ;

    – definition of the specifications;

    – computer design, using computer tools that allow the design of your sign to be simulated in its environment;

    – the estimate;

    – the production of the prototype.

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How did you find this post? Please, remember to share your experience in the comment section below and do not hesitate to request more information on signs of your particular interest. We’ll get back to you at the earliest!

Contents
– Illuminated signs: definition
– Types of illuminated signs
– Why choose an illuminated sign?
Use of the neon sign

The choice of lighting system is an important step in the design of a sign, as it allows the company to stand out from its competitors and be visible during closing hours. This is why the place of illuminated signs in commercial activity plays a key role.

Illuminated signs: definition

Illuminated signs are one of the most effective media for advertising communication. Regardless of the lighting technology, it is always equipped with either LED or neon lighting.

Just like a shop sign, it consists of all illuminated inscriptions, shapes or images that can be placed on the facade of a building where an activity is carried out.

The sign, whether illuminated or not, is a means of display that allows:

– to attract customers;
– to promote the image;
– to convey a message.

Types of illuminated signs

Illuminated signs allow you to promote your business day and night, and are available in different models:

– Illuminated boxes;
– LED signs;
– neon signs.

Illuminated signs can be:

– either illuminated from the inside, as is the case for lightboxes or certain sign letters;
– or backlit.

What is a lightbox?

It is widely used in the field of signage and advertising communication. The lightbox is a visual device that allows a poster to be displayed. Totally or partially transparent, it has a luminous electrical installation (LED or neon backlighting) that allows you to enhance your display.

The models of lightboxes

Several types of lightboxes are currently available on the market:

– The simple lightbox, which allows highlighting an advertising poster on the front part of the box.
– The double-sided lightbox, which offers the possibility of displaying 2 models of visuals on both sides. These include flag signs.
– The scrolling lightbox, which can display several visuals scrolling successively. This is notably the case for certain advertising panels.
– The stretched canvas lightbox, which allows for the display of large lengths or large surfaces, as is the case for advertising tarpaulins.

What is an LED sign?

The LED illuminated sign is a form of dynamic advertising that uses diodes and can be remotely controlled via a computer. This offers many advantages over traditional neon signs or lightboxes.

The LED illuminated sign has light-emitting diodes for its illumination. Regardless of the model or brand of the sign, the process remains the same: these diodes allow electricity to pass through the material and the energy that is released allows the sign to be illuminated from the outside.

Depending on the materials of the sign, the colour of the light will be different. This material will also determine the wavelength of the light emitted.

What type of LED sign for your shop?

The LED sign can be used both indoors and outdoors. Depending on your needs, you can choose between:

– The programmable LED sign:

◦ Placed outdoors, you can program it to flash or scroll.
◦ It also allows you to broadcast a message to the public day and night.
– The decorative LED sign:

◦ Placed indoors, this luminous LED sign groups together LED display screen type signs or decorative LED signs.
◦ It allows you to highlight an advertising message or a commercial offer.

What is a neon sign?

The use of neon offers a definite advantage in illuminated signage. Like the lightbox and the LED sign, the neon sign allows you to durably spread the image of your activity, your business or your products.

To be seen, the neon sign is one of the most effective media.
There are two types of neon signs:

– Glass neon signs: these are illuminated signs lit by fluorescent tubes. These tubes illuminate, from below, a box which is equipped with a glass face.
– Flexible neon signs: these use the latest lighting technology to overcome the disadvantages of conventional neon signs.

Use of the neon sign

Depending on the type of business you wish to equip with an illuminated sign, certain types of display media should be preferred.

To date, neon signs are mainly used by night-time businesses such as:

– bars,
– hotels,
– restaurants, etc.

Why choose an illuminated sign?

An illuminated sign is a company visual that promotes contact with the customer. Putting an illuminated sign on your company or shop allows you to:

– stand out from the competition;
– catch the customer’s eye;
– be visible day and night.

Use of illuminated signs

Illuminated signs are of vital importance for a shop or business, whether it is located in a busy street or in a less commercial area.

This utility can be found in:

– advertising signs;
– shop signs;
– signs for bars, tobacconists, bakeries, restaurants, etc.

In our next publications, we will present the advantages and disadvantages of lightboxes, LED signs and neon signs. Stay posted, and remember to leave your comments below.

Thanks to our year-round sunny climate in Australia, we have a dynamic event scene that allows us to organise outdoor events at any time of the year. Concerts, fairs, races, golf tournaments…during all these events, guests want to enjoy the atmosphere at its best and be able to hear and watch all the action at the same time. Numerous visual options, including projectors, LCD video walls, and TVs, may not be suitable for outdoor events as they’re not waterproof. This means it can be tricky to get a view of the screen in direct sunlight (unless the TV is commercial-grade). Besides, they can require a lot more time, effort (and cost) to set up.

So, when it comes to making the most of your marketing budget, look for the innovative solutions offered by LED (light-emitting diode) business signs. From the brightness and clarity standpoint, these types of illuminated signage are sure winners! You’ve probably seen them around! From the countersigns announcing a daily special at the bakery to the giant, eye-catching LED billboards with words of wisdom, to a list of coming events in front of the sports arena, these striking cutting-edge signs have become a part of our lives. Whether you need a sign to highlight that your store is open for business, or you’re a company offering signs to local businesses, using them could dramatically change your business performance.

So, if old-fashioned signage doesn’t work anymore and you’re looking for a new way to stand out from the sea of neon lights, take a look at these stunning perks of LED advertising screens.

#1. Longer Lifespan & Lower Maintenance

Replacing the panels can be time-consuming and costly. That’s why no company wants to permanently hire someone to climb a ladder or make a custom-made light panel. That’s where LED technology comes in handy! They’re highly resistant to damage and require little maintenance.

Traditional billboards, on the other hand, are made of vinyl, which is easily damaged, and the lights require constant maintenance. If we compare the two, it’s obvious why the new school LED advertising displays are becoming the most popular choice of advertisers all over the country. In fact, these dazzling advertising screens last 25 times longer than incandescent lamps and provide thousands of hours more viewing time than neon. Since they don’t contain escaping gases that dim down the light bulbs, they are much brighter than other light bulbs.

#2. Attention-Grabbing, Vivid, Bright Displays

Perhaps the most remarkable feature of LED advertising is its ability to draw attention, which is ideal for any event, from festivals and fairs to university events. Thanks to the latest and most advanced technology, LED lights are incredibly dynamic and produce extremely bright and brilliant light that can be perfectly seen from near and far, even in broad daylight. As a result, passers-by are much more likely to stop and take in your message. 

#3. Unique Content Opportunities

LED advertising panels offer unique video content possibilities since you can display specific content at specific times. Throughout the day, you can mix and match messages – for example, as a restaurant operator, you can advertise a particular happy hour commercial for peak hours, and then announce the live music programming for the night after the happy hour is over.

Essentially, you can broadcast a variety of ads at multiple time intervals, delivering specific information to specific audiences. LED scoreboards are excellent for effective brand marketing, as they offer a wide range of content possibilities.

#4. Planet-Friendly 

Many signs can consume quite a lot of energy but LED signs only use about 10 watts of power, which is about 80% less energy than neon signs, which is synonymous with less energy consumption and less impact on the environment and lower electricity costs.

#5. Up and Running from Anywhere

One of the many benefits of digital advertising technology is that it can be remotely used through a simple Wi-Fi connection. You can control an unlimited number of billboards with just a few mouseclicks. If you have an ad that resonates with your audience in Melbourne and you want to try it out in Perth, simply upload your content to the back end of your display software, and it will begin to deliver the ad to a new market.

#6. Display Content on-the-Go

Rather than having to build an on-site LED display for an event, a trailer LED display allows you to simply hang it on the back of a vehicle and drive it to the event site. These mobile LED screens vary in size (depending on the vendors) and can be mounted on all-size trailers and vehicles. Being easy to transport, trailer-mounted displays make your screen’s installation effortless and hence saving you time and money in labour costs.

Benefit from LED Advertising Today!

When appropriately used, LED display advertising can be beneficial to almost every type of business. All you need is a smart mix of creativity and value to grab the attention of your customers. If you are looking for LED advertising services, contact Sign Raizor today! Whether you need a single or double-sided display, they will find the perfect solution to put your LED sign in full view!

Maybe you’re just starting a new business, or you have an established business and want to re-brand. Or perhaps you just want to improve your visibility and get the attention of potential customers. Whatever stage your business is at, signage should be a crucial part of your marketing mix if you want to make an impact and create a strong visual brand.

Your business is more than its logo, products, and services. It’s an entire experience. How you promote your business will determine how consumers interact with you. Your brand’s retail experience should encompass everything, from ads, sales promotions, social media, website, and signage. Signage can be a great way to manage your business and start getting the return on investment you want.

If you’re not sure whether you should invest in professional signage for your business or update your existing signage, here are a few benefits that great signage can bring your business when compared to other forms of marketing strategies. 

Eye-Catching

Customers are more likely to buy from a business they have heard of than one they haven’t. Eye-catching and prominent signage exposes your business to people who may become customers over time and help you build a strong brand.

Signs do more than inform. Customers make assumptions of a business according to the quality and attractiveness of their signage. This assumption carries over to how customers perceive the quality of a brand’s products or services.

When outdoor signage is complemented with wayfinding design, brand exposure increases. As a result, greater opportunities for new customer acquisition and repeat business are created. Similarly, poor or low-quality signage can deter customers from engaging with your business. A sign should always be neat and bright to convey the promise and high standards of your brand. A damaged or smudged signboard may fail to represent your brand.

Stand Out From The Rest

Your signage can help to differentiate you from the competition and build a truly unique brand. The more distinctive your signage, the more your business will stand out in the eyes of your potential customers. 

A Continued Exposure

When they first see your signage, your potential customers might not be ready to buy your products and services. But as they walk or drive past your signage every day, often means that once they are prepared to buy, they are more likely to think about you or recommend you to their friends and colleagues. If you have physical premises for your business, you shouldn’t underestimate the importance of signage. Great signage can help you build your brand, direct customers to your company, and expose you to potential new customers.

Works 24/7 All Year Round

As long as your signage reinforces your unique point of difference, it can act as a virtual salesperson 24 hours a day, seven days a week. Sure, there are other tried and true promotional strategies such as billboards and newspaper advertisements.

But these marketing promotions do not have the same longevity as signs – they usually only run for a limited time. Your business signage can be an exterior ongoing marketing campaign which will be continuously up and visible, no matter what time of day or night it is.

Perfect Guidepost

Your sign is crucial for a brick-and-mortar small business as it acts as a guidepost to guide customers to your place of business and attract new customers. If your company is new, people driving by will be tempted to stop in and try your products and services. 

Signage can also guide people around your business. That’s an aspect that many large retail stores have started to take advantage of, that is, the hanging signs will help guide people to the different sections of the store. However, even in a small business, it will help people start to orient themselves in the store. So you won’t have to worry about customers coming in every five seconds to ask where something is in the store.

When you use these signs to guide customers through the business, you need to make sure they are easily visible. When items are easy to find, you will notice that people will be able to walk from the back of the store or the entrance to where they want to be without having to go to the office and ask employees who may already be busy looking after other customers.

Cost-Effective 

Signage can be more than just a unique wayfinding solution. While there may be an initial outlay, once your signage has been created, there are no further costs, unlike many other forms of marketing that require ongoing maintenance and updating. When you consider the number of people your signage will reach compared to different types of advertising, the exposure level compared to the cost makes it an extremely worthwhile investment.

Announce Special Offers

When you use the signs correctly, you will notice that some of them can be used to help you advertise a special sale or special operation taking place in the store. This will help you attract customers that you never thought you would reach before for your business. That can be an excellent advantage for your enterprise and will help you make more money than you would typically make.

Warning of what’s going on

When thinking about the safety of your customers, you must realise that one of the main concerns will be wet floors. When your customers are on a slippery floor, and they slip and fall, you’ll generally be at fault. However, if you’re appropriately informed about wet floors and exercise caution or even watch your head, you will be able to alert your customers to the dangers that exist in your business. You won’t have to worry about customers not being aware of the hazards in the area.

Being able to find the right signs from the right signage company for your business can make the difference between having a good time running your business or having a bad one. If you use the right signs, you will not only have the opportunity to increase your customer base and strengthen your brand but also contribute to the safety of your customers.

All of these elements combined make it a child’s play for you to find the best way to manage and promote your business to a level you never thought possible before you started using signs. It can also help you relax when managing your company, as customers will be coming in instead of going out. Are you looking for a professional signage company to enhance your corporate image? Whether you need an LED sign or a banner for an event, you can count on Sign Raizor for prompt and quality service.

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