Maybe you’re just starting a new business, or you have an established business and want to re-brand. Or perhaps you just want to improve your visibility and get the attention of potential customers. Whatever stage your business is at, signage should be a crucial part of your marketing mix if you want to make an impact and create a strong visual brand.
Your business is more than its logo, products, and services. It’s an entire experience. How you promote your business will determine how consumers interact with you. Your brand’s retail experience should encompass everything, from ads, sales promotions, social media, website, and signage. Signage can be a great way to manage your business and start getting the return on investment you want.
If you’re not sure whether you should invest in professional signage for your business or update your existing signage, here are a few benefits that great signage can bring your business when compared to other forms of marketing strategies.
Eye-Catching
Customers are more likely to buy from a business they have heard of than one they haven’t. Eye-catching and prominent signage exposes your business to people who may become customers over time and help you build a strong brand.
Signs do more than inform. Customers make assumptions of a business according to the quality and attractiveness of their signage. This assumption carries over to how customers perceive the quality of a brand’s products or services.
When outdoor signage is complemented with wayfinding design, brand exposure increases. As a result, greater opportunities for new customer acquisition and repeat business are created. Similarly, poor or low-quality signage can deter customers from engaging with your business. A sign should always be neat and bright to convey the promise and high standards of your brand. A damaged or smudged signboard may fail to represent your brand.
Stand Out From The Rest
Your signage can help to differentiate you from the competition and build a truly unique brand. The more distinctive your signage, the more your business will stand out in the eyes of your potential customers.
A Continued Exposure
When they first see your signage, your potential customers might not be ready to buy your products and services. But as they walk or drive past your signage every day, often means that once they are prepared to buy, they are more likely to think about you or recommend you to their friends and colleagues. If you have physical premises for your business, you shouldn’t underestimate the importance of signage. Great signage can help you build your brand, direct customers to your company, and expose you to potential new customers.
Works 24/7 All Year Round
As long as your signage reinforces your unique point of difference, it can act as a virtual salesperson 24 hours a day, seven days a week. Sure, there are other tried and true promotional strategies such as billboards and newspaper advertisements.
But these marketing promotions do not have the same longevity as signs – they usually only run for a limited time. Your business signage can be an exterior ongoing marketing campaign which will be continuously up and visible, no matter what time of day or night it is.
Perfect Guidepost
Your sign is crucial for a brick-and-mortar small business as it acts as a guidepost to guide customers to your place of business and attract new customers. If your company is new, people driving by will be tempted to stop in and try your products and services.
Signage can also guide people around your business. That’s an aspect that many large retail stores have started to take advantage of, that is, the hanging signs will help guide people to the different sections of the store. However, even in a small business, it will help people start to orient themselves in the store. So you won’t have to worry about customers coming in every five seconds to ask where something is in the store.
When you use these signs to guide customers through the business, you need to make sure they are easily visible. When items are easy to find, you will notice that people will be able to walk from the back of the store or the entrance to where they want to be without having to go to the office and ask employees who may already be busy looking after other customers.
Cost-Effective
Signage can be more than just a unique wayfinding solution. While there may be an initial outlay, once your signage has been created, there are no further costs, unlike many other forms of marketing that require ongoing maintenance and updating. When you consider the number of people your signage will reach compared to different types of advertising, the exposure level compared to the cost makes it an extremely worthwhile investment.
Announce Special Offers
When you use the signs correctly, you will notice that some of them can be used to help you advertise a special sale or special operation taking place in the store. This will help you attract customers that you never thought you would reach before for your business. That can be an excellent advantage for your enterprise and will help you make more money than you would typically make.
Warning of what’s going on
When thinking about the safety of your customers, you must realise that one of the main concerns will be wet floors. When your customers are on a slippery floor, and they slip and fall, you’ll generally be at fault. However, if you’re appropriately informed about wet floors and exercise caution or even watch your head, you will be able to alert your customers to the dangers that exist in your business. You won’t have to worry about customers not being aware of the hazards in the area.
Being able to find the right signs from the right signage company for your business can make the difference between having a good time running your business or having a bad one. If you use the right signs, you will not only have the opportunity to increase your customer base and strengthen your brand but also contribute to the safety of your customers.
All of these elements combined make it a child’s play for you to find the best way to manage and promote your business to a level you never thought possible before you started using signs. It can also help you relax when managing your company, as customers will be coming in instead of going out. Are you looking for a professional signage company to enhance your corporate image? Whether you need an LED sign or a banner for an event, you can count on Sign Raizor for prompt and quality service.