Tag Archives: Signage Company in Melbourne

When evaluating the different outdoor commercial signs to choose for your business, you must consider your corporate image, environment, and budget. Each option has several pros and cons. Not all types of labels are suitable in every case. Incorrect signage can cause overstimulation and even confusion, so it should not be conceived from a fleeting idea or as a part of your business less critical than its interior, staff, or products or services it sells. Here’s a list of the most common types of commercial signs with their advantages and disadvantages.

#1. Letterbox Faceplates

It’s a plate made of aluminium with a design on vinyl. It can be decorated with a white, black or other coloured aluminium profile, usually located either inside an architectural hole, such as moulding or an arch or in the same facade plane.

Pros

  • It is the simplest and most economical type of label.

  • Ideal for when you do not have an electrical installation at the front of your store or do not want to make the necessary investment in electricity to illuminate your space.

  • It allows all kinds of designs and colours.

  • It can be simply illuminated from above with fluorescent or LED lamps.

Cons

  • They give a less sophisticated image than other types of signs.

  • They attract less attention than different kinds of labels.

  • They are usually not as durable as other types of signages.

#2. Banners

Image result for Banners signage

Banners are signs mounted perpendicular to the building’s wall, standing out from the rest of the labels that are mounted flat on the facade. They help pedestrians find the entrance to a business from the sidewalk. Like the rest of the signages, they are manufactured in very diverse materials, from the simplest, such as canvas, very typical of vintage restaurants, to the most sophisticated, such as those with an aluminium box with a canvas methacrylate front with interior lighting. They are usually always double-sided, to ensure visibility in any direction of travel. They can also have varied forms (square, round, cross-shaped for pharmacies, with a specific design for parking lots, bank tellers, tobacco, etc.).

Pros

  • They improve a business’s visibility, especially when combined with another type of flat sign on the façade, guaranteeing visibility from all possible directions.

  • They are cheaper than other types of labels with similar functions.

Cons

  • Their installation tends to have greater regulatory restrictions than other types of signs, having a more significant impact on visibility.

  • Installed alone, without any other type of complementary label, it has limited visibility.

#3. Vinyl on Windows

Image result for vinyl on windows signage

The vinyl in shop windows is an excellent way to give visibility to a business, usually combined with another label type. In some cases, it can be used as the only external brand image. It is an excellent way to temporarily advertise products and services (such as sales, new products, etc.) or permanently protect interiors from the gaze of curiosity (with the option of seeing from the inside) and from UV rays.

Pros

  • They allow great creativity in terms of designs and colours.

  • They enhance the visibility of a business if they are complemented with other types of signs.

  • Its installation is simpler and cheaper than that of other signs. However, professionals’ skills and experience will avoid wrinkles or different kinds of imperfections, especially on surfaces that are not entirely smooth.

  • They are relatively inexpensive, although investment in professional installation is often required for optimal results.

Cons

  • If ordinary, more durable vinyl is used, it can be difficult to remove.

  • If electrostatic pieces of vinyl are used (no adhesive, they run on static electricity), they may not be very durable and require reinstallation.

  • Its durability is not the same as other types of signs, although adhesive vinyl types resist environmental phenomena better than electrostatic ones.

Not Just Any Type of Label Is Suitable

As we said at the beginning, not all types of signs are necessarily suitable for your business. Therefore, if you take your company image seriously, you must know that there are signage options offered online that may not be the most beneficial. That’s the case of websites that sell online signs at a fixed price without considering essential elements like municipal regulations, exterior architectural features, environmental impact, the necessary installation, and so on. These agencies don’t really care if you direct more or less foot traffic to your business or convey a positive image to your customers. For this reason, it is best to contact professionals like Sign Raizor! Established more than 15 years ago, they’ll help you create a lasting impression for your business thanks to their wide assortment of signage services.

After losing percentages of the advertising pie compared to search engine advertising, display advertising is on the way to regain ground. SEM (Search Engine Marketing) has reached a saturation level where the effectiveness of campaigns makes it challenging to achieve the desired return on investment for an advertiser. Display advertising is a complement to the SEM (Search Engine Marketing). In some cases, it is even a necessary alternative, where search engine advertising is not enough to sell more products over the Internet. A recent study revealed that this is especially true for consumer goods, although it is not only limited to this sector. Let’s check out top ten perks of going for banners for your ads!

#1. To Increase Sale

If you are already doing SEM, you can expand your coverage through advertising with banners and videos, which helps you reach your target audience before they know they need your product.

#2. To Offer A Brand-New Product or Service

If you offer a different product or service than what existed until then in the market, obviously nobody is going to look for it. You can create a demand for your product and service offered by promoting yourself on vertical websites (focused on a theme and not generalists) where your potential customers are.

#3. To do branding and create a brand

Branding is key to search engine positioning. If you want users to associate a product with your brand, you have to be present on the websites where they browse.

#4. Increase Interactivity 

Banner advertising allows you more interactivity than a simple text ad. In some cases, the purchase can even be made directly through creativity. You can also launch your audiovisual advertising through Video banners that offer superior results in terms of click-through rates (CTR – Click Through Rate) than conventional advertising.

#5. To get a second chance 

Having a high conversion rate means that your landing page is well designed. However, you will continue to lose many users who come to your website without making a purchase or registering. With banners, you can get a second chance to see if that initial interest turns into a sale or contact. If you’re looking to create your own custom design banner and signs, Sign Raizor has got you covered! They deliver quality, reliable and durable signs, custom-designed in Melbourne.

#6. Increase coverage in your target audience

Display advertising offers high volumes of traffic. If you want to run an Internet campaign to reach your target market, it always makes sense to complement your activities with display advertising to increase the coverage ratio within your target group.

#7. Easy to Make

Made of vinyl, it’s easier to order and make banners for your business than it is to advertise on radio and television. If you need a way to promote your business in a short period, you won’t be disappointed with banners. Also, if you make regular changes to your products and services, you can create new banners to reflect those changes.

#8. Do not depend solely on one format

It not recommended to depend on only one or a few providers for your ad. You should try various platforms and formats always to have a wide selection of web advertising companies. Otherwise, you risk your sales falling overnight if your sole supplier suddenly fails you.

#9. It’s Memorable

When people need a service or product that you offer, they are more likely to remember your business through your company’s banners. For example, if you are in the laundry sector, you can place your banner in residential areas. People, if they see you, will only remember your business when they have to do the laundry. The reason is that people will pass by your banner several times a day. By displaying your address and contact information on the banner, your customers will have an easier way to contact you. They will see your business as a more personal and convenient option.

#10. Less Competition

You can start searching for vertical websites where you will be able to promote yourself to reach the target audience. Not all websites work with text ads, but they prefer display advertising with a Cost per Thousand Impressions (CPM) model. 

So, how has your experience been with banner and video advertising?

Thanks to our year-round sunny climate in Australia, we have a dynamic event scene that allows us to organise outdoor events at any time of the year. Concerts, fairs, races, golf tournaments…during all these events, guests want to enjoy the atmosphere at its best and be able to hear and watch all the action at the same time. Numerous visual options, including projectors, LCD video walls, and TVs, may not be suitable for outdoor events as they’re not waterproof. This means it can be tricky to get a view of the screen in direct sunlight (unless the TV is commercial-grade). Besides, they can require a lot more time, effort (and cost) to set up.

So, when it comes to making the most of your marketing budget, look for the innovative solutions offered by LED (light-emitting diode) business signs. From the brightness and clarity standpoint, these types of illuminated signage are sure winners! You’ve probably seen them around! From the countersigns announcing a daily special at the bakery to the giant, eye-catching LED billboards with words of wisdom, to a list of coming events in front of the sports arena, these striking cutting-edge signs have become a part of our lives. Whether you need a sign to highlight that your store is open for business, or you’re a company offering signs to local businesses, using them could dramatically change your business performance.

So, if old-fashioned signage doesn’t work anymore and you’re looking for a new way to stand out from the sea of neon lights, take a look at these stunning perks of LED advertising screens.

#1. Longer Lifespan & Lower Maintenance

Replacing the panels can be time-consuming and costly. That’s why no company wants to permanently hire someone to climb a ladder or make a custom-made light panel. That’s where LED technology comes in handy! They’re highly resistant to damage and require little maintenance.

Traditional billboards, on the other hand, are made of vinyl, which is easily damaged, and the lights require constant maintenance. If we compare the two, it’s obvious why the new school LED advertising displays are becoming the most popular choice of advertisers all over the country. In fact, these dazzling advertising screens last 25 times longer than incandescent lamps and provide thousands of hours more viewing time than neon. Since they don’t contain escaping gases that dim down the light bulbs, they are much brighter than other light bulbs.

#2. Attention-Grabbing, Vivid, Bright Displays

Perhaps the most remarkable feature of LED advertising is its ability to draw attention, which is ideal for any event, from festivals and fairs to university events. Thanks to the latest and most advanced technology, LED lights are incredibly dynamic and produce extremely bright and brilliant light that can be perfectly seen from near and far, even in broad daylight. As a result, passers-by are much more likely to stop and take in your message. 

#3. Unique Content Opportunities

LED advertising panels offer unique video content possibilities since you can display specific content at specific times. Throughout the day, you can mix and match messages – for example, as a restaurant operator, you can advertise a particular happy hour commercial for peak hours, and then announce the live music programming for the night after the happy hour is over.

Essentially, you can broadcast a variety of ads at multiple time intervals, delivering specific information to specific audiences. LED scoreboards are excellent for effective brand marketing, as they offer a wide range of content possibilities.

#4. Planet-Friendly 

Many signs can consume quite a lot of energy but LED signs only use about 10 watts of power, which is about 80% less energy than neon signs, which is synonymous with less energy consumption and less impact on the environment and lower electricity costs.

#5. Up and Running from Anywhere

One of the many benefits of digital advertising technology is that it can be remotely used through a simple Wi-Fi connection. You can control an unlimited number of billboards with just a few mouseclicks. If you have an ad that resonates with your audience in Melbourne and you want to try it out in Perth, simply upload your content to the back end of your display software, and it will begin to deliver the ad to a new market.

#6. Display Content on-the-Go

Rather than having to build an on-site LED display for an event, a trailer LED display allows you to simply hang it on the back of a vehicle and drive it to the event site. These mobile LED screens vary in size (depending on the vendors) and can be mounted on all-size trailers and vehicles. Being easy to transport, trailer-mounted displays make your screen’s installation effortless and hence saving you time and money in labour costs.

Benefit from LED Advertising Today!

When appropriately used, LED display advertising can be beneficial to almost every type of business. All you need is a smart mix of creativity and value to grab the attention of your customers. If you are looking for LED advertising services, contact Sign Raizor today! Whether you need a single or double-sided display, they will find the perfect solution to put your LED sign in full view!

Maybe you’re just starting a new business, or you have an established business and want to re-brand. Or perhaps you just want to improve your visibility and get the attention of potential customers. Whatever stage your business is at, signage should be a crucial part of your marketing mix if you want to make an impact and create a strong visual brand.

Your business is more than its logo, products, and services. It’s an entire experience. How you promote your business will determine how consumers interact with you. Your brand’s retail experience should encompass everything, from ads, sales promotions, social media, website, and signage. Signage can be a great way to manage your business and start getting the return on investment you want.

If you’re not sure whether you should invest in professional signage for your business or update your existing signage, here are a few benefits that great signage can bring your business when compared to other forms of marketing strategies. 

Eye-Catching

Customers are more likely to buy from a business they have heard of than one they haven’t. Eye-catching and prominent signage exposes your business to people who may become customers over time and help you build a strong brand.

Signs do more than inform. Customers make assumptions of a business according to the quality and attractiveness of their signage. This assumption carries over to how customers perceive the quality of a brand’s products or services.

When outdoor signage is complemented with wayfinding design, brand exposure increases. As a result, greater opportunities for new customer acquisition and repeat business are created. Similarly, poor or low-quality signage can deter customers from engaging with your business. A sign should always be neat and bright to convey the promise and high standards of your brand. A damaged or smudged signboard may fail to represent your brand.

Stand Out From The Rest

Your signage can help to differentiate you from the competition and build a truly unique brand. The more distinctive your signage, the more your business will stand out in the eyes of your potential customers. 

A Continued Exposure

When they first see your signage, your potential customers might not be ready to buy your products and services. But as they walk or drive past your signage every day, often means that once they are prepared to buy, they are more likely to think about you or recommend you to their friends and colleagues. If you have physical premises for your business, you shouldn’t underestimate the importance of signage. Great signage can help you build your brand, direct customers to your company, and expose you to potential new customers.

Works 24/7 All Year Round

As long as your signage reinforces your unique point of difference, it can act as a virtual salesperson 24 hours a day, seven days a week. Sure, there are other tried and true promotional strategies such as billboards and newspaper advertisements.

But these marketing promotions do not have the same longevity as signs – they usually only run for a limited time. Your business signage can be an exterior ongoing marketing campaign which will be continuously up and visible, no matter what time of day or night it is.

Perfect Guidepost

Your sign is crucial for a brick-and-mortar small business as it acts as a guidepost to guide customers to your place of business and attract new customers. If your company is new, people driving by will be tempted to stop in and try your products and services. 

Signage can also guide people around your business. That’s an aspect that many large retail stores have started to take advantage of, that is, the hanging signs will help guide people to the different sections of the store. However, even in a small business, it will help people start to orient themselves in the store. So you won’t have to worry about customers coming in every five seconds to ask where something is in the store.

When you use these signs to guide customers through the business, you need to make sure they are easily visible. When items are easy to find, you will notice that people will be able to walk from the back of the store or the entrance to where they want to be without having to go to the office and ask employees who may already be busy looking after other customers.

Cost-Effective 

Signage can be more than just a unique wayfinding solution. While there may be an initial outlay, once your signage has been created, there are no further costs, unlike many other forms of marketing that require ongoing maintenance and updating. When you consider the number of people your signage will reach compared to different types of advertising, the exposure level compared to the cost makes it an extremely worthwhile investment.

Announce Special Offers

When you use the signs correctly, you will notice that some of them can be used to help you advertise a special sale or special operation taking place in the store. This will help you attract customers that you never thought you would reach before for your business. That can be an excellent advantage for your enterprise and will help you make more money than you would typically make.

Warning of what’s going on

When thinking about the safety of your customers, you must realise that one of the main concerns will be wet floors. When your customers are on a slippery floor, and they slip and fall, you’ll generally be at fault. However, if you’re appropriately informed about wet floors and exercise caution or even watch your head, you will be able to alert your customers to the dangers that exist in your business. You won’t have to worry about customers not being aware of the hazards in the area.

Being able to find the right signs from the right signage company for your business can make the difference between having a good time running your business or having a bad one. If you use the right signs, you will not only have the opportunity to increase your customer base and strengthen your brand but also contribute to the safety of your customers.

All of these elements combined make it a child’s play for you to find the best way to manage and promote your business to a level you never thought possible before you started using signs. It can also help you relax when managing your company, as customers will be coming in instead of going out. Are you looking for a professional signage company to enhance your corporate image? Whether you need an LED sign or a banner for an event, you can count on Sign Raizor for prompt and quality service.

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