Tag Archives: Business signs

  • Home
  • Posts tagged "Business signs"

Tag: Business signs

Outdoor Signage: Types of Commercial Signs 

When evaluating the different outdoor commercial signs to choose for your business, you must consider your corporate image, environment, and budget. Each option has several pros and cons. Not all types of labels are suitable in every case. Incorrect signage can cause overstimulation and even confusion, so it should not be conceived from a fleeting idea or as a part of your business less critical than its interior, staff, or products or services it sells. Here’s a list of the most common types of commercial signs with their advantages and disadvantages.

#1. Letterbox Faceplates

It’s a plate made of aluminium with a design on vinyl. It can be decorated with a white, black or other coloured aluminium profile, usually located either inside an architectural hole, such as moulding or an arch or in the same facade plane.

Pros

  • It is the simplest and most economical type of label.

  • Ideal for when you do not have an electrical installation at the front of your store or do not want to make the necessary investment in electricity to illuminate your space.

  • It allows all kinds of designs and colours.

  • It can be simply illuminated from above with fluorescent or LED lamps.

Cons

  • They give a less sophisticated image than other types of signs.

  • They attract less attention than different kinds of labels.

  • They are usually not as durable as other types of signages.

#2. Banners

Image result for Banners signage

Banners are signs mounted perpendicular to the building’s wall, standing out from the rest of the labels that are mounted flat on the facade. They help pedestrians find the entrance to a business from the sidewalk. Like the rest of the signages, they are manufactured in very diverse materials, from the simplest, such as canvas, very typical of vintage restaurants, to the most sophisticated, such as those with an aluminium box with a canvas methacrylate front with interior lighting. They are usually always double-sided, to ensure visibility in any direction of travel. They can also have varied forms (square, round, cross-shaped for pharmacies, with a specific design for parking lots, bank tellers, tobacco, etc.).

Pros

  • They improve a business’s visibility, especially when combined with another type of flat sign on the façade, guaranteeing visibility from all possible directions.

  • They are cheaper than other types of labels with similar functions.

Cons

  • Their installation tends to have greater regulatory restrictions than other types of signs, having a more significant impact on visibility.

  • Installed alone, without any other type of complementary label, it has limited visibility.

#3. Vinyl on Windows

Image result for vinyl on windows signage

The vinyl in shop windows is an excellent way to give visibility to a business, usually combined with another label type. In some cases, it can be used as the only external brand image. It is an excellent way to temporarily advertise products and services (such as sales, new products, etc.) or permanently protect interiors from the gaze of curiosity (with the option of seeing from the inside) and from UV rays.

Pros

  • They allow great creativity in terms of designs and colours.

  • They enhance the visibility of a business if they are complemented with other types of signs.

  • Its installation is simpler and cheaper than that of other signs. However, professionals’ skills and experience will avoid wrinkles or different kinds of imperfections, especially on surfaces that are not entirely smooth.

  • They are relatively inexpensive, although investment in professional installation is often required for optimal results.

Cons

  • If ordinary, more durable vinyl is used, it can be difficult to remove.

  • If electrostatic pieces of vinyl are used (no adhesive, they run on static electricity), they may not be very durable and require reinstallation.

  • Its durability is not the same as other types of signs, although adhesive vinyl types resist environmental phenomena better than electrostatic ones.

Not Just Any Type of Label Is Suitable

As we said at the beginning, not all types of signs are necessarily suitable for your business. Therefore, if you take your company image seriously, you must know that there are signage options offered online that may not be the most beneficial. That’s the case of websites that sell online signs at a fixed price without considering essential elements like municipal regulations, exterior architectural features, environmental impact, the necessary installation, and so on. These agencies don’t really care if you direct more or less foot traffic to your business or convey a positive image to your customers. For this reason, it is best to contact professionals like Sign Raizor! Established more than 15 years ago, they’ll help you create a lasting impression for your business thanks to their wide assortment of signage services.

How Signage Can Benefit Your Business

Maybe you’re just starting a new business, or you have an established business and want to re-brand. Or perhaps you just want to improve your visibility and get the attention of potential customers. Whatever stage your business is at, signage should be a crucial part of your marketing mix if you want to make an impact and create a strong visual brand.

Your business is more than its logo, products, and services. It’s an entire experience. How you promote your business will determine how consumers interact with you. Your brand’s retail experience should encompass everything, from ads, sales promotions, social media, website, and signage. Signage can be a great way to manage your business and start getting the return on investment you want.

If you’re not sure whether you should invest in professional signage for your business or update your existing signage, here are a few benefits that great signage can bring your business when compared to other forms of marketing strategies. 

Eye-Catching

Customers are more likely to buy from a business they have heard of than one they haven’t. Eye-catching and prominent signage exposes your business to people who may become customers over time and help you build a strong brand.

Signs do more than inform. Customers make assumptions of a business according to the quality and attractiveness of their signage. This assumption carries over to how customers perceive the quality of a brand’s products or services.

When outdoor signage is complemented with wayfinding design, brand exposure increases. As a result, greater opportunities for new customer acquisition and repeat business are created. Similarly, poor or low-quality signage can deter customers from engaging with your business. A sign should always be neat and bright to convey the promise and high standards of your brand. A damaged or smudged signboard may fail to represent your brand.

Stand Out From The Rest

Your signage can help to differentiate you from the competition and build a truly unique brand. The more distinctive your signage, the more your business will stand out in the eyes of your potential customers. 

A Continued Exposure

When they first see your signage, your potential customers might not be ready to buy your products and services. But as they walk or drive past your signage every day, often means that once they are prepared to buy, they are more likely to think about you or recommend you to their friends and colleagues. If you have physical premises for your business, you shouldn’t underestimate the importance of signage. Great signage can help you build your brand, direct customers to your company, and expose you to potential new customers.

Works 24/7 All Year Round

As long as your signage reinforces your unique point of difference, it can act as a virtual salesperson 24 hours a day, seven days a week. Sure, there are other tried and true promotional strategies such as billboards and newspaper advertisements.

But these marketing promotions do not have the same longevity as signs – they usually only run for a limited time. Your business signage can be an exterior ongoing marketing campaign which will be continuously up and visible, no matter what time of day or night it is.

Perfect Guidepost

Your sign is crucial for a brick-and-mortar small business as it acts as a guidepost to guide customers to your place of business and attract new customers. If your company is new, people driving by will be tempted to stop in and try your products and services. 

Signage can also guide people around your business. That’s an aspect that many large retail stores have started to take advantage of, that is, the hanging signs will help guide people to the different sections of the store. However, even in a small business, it will help people start to orient themselves in the store. So you won’t have to worry about customers coming in every five seconds to ask where something is in the store.

When you use these signs to guide customers through the business, you need to make sure they are easily visible. When items are easy to find, you will notice that people will be able to walk from the back of the store or the entrance to where they want to be without having to go to the office and ask employees who may already be busy looking after other customers.

Cost-Effective 

Signage can be more than just a unique wayfinding solution. While there may be an initial outlay, once your signage has been created, there are no further costs, unlike many other forms of marketing that require ongoing maintenance and updating. When you consider the number of people your signage will reach compared to different types of advertising, the exposure level compared to the cost makes it an extremely worthwhile investment.

Announce Special Offers

When you use the signs correctly, you will notice that some of them can be used to help you advertise a special sale or special operation taking place in the store. This will help you attract customers that you never thought you would reach before for your business. That can be an excellent advantage for your enterprise and will help you make more money than you would typically make.

Warning of what’s going on

When thinking about the safety of your customers, you must realise that one of the main concerns will be wet floors. When your customers are on a slippery floor, and they slip and fall, you’ll generally be at fault. However, if you’re appropriately informed about wet floors and exercise caution or even watch your head, you will be able to alert your customers to the dangers that exist in your business. You won’t have to worry about customers not being aware of the hazards in the area.

Being able to find the right signs from the right signage company for your business can make the difference between having a good time running your business or having a bad one. If you use the right signs, you will not only have the opportunity to increase your customer base and strengthen your brand but also contribute to the safety of your customers.

All of these elements combined make it a child’s play for you to find the best way to manage and promote your business to a level you never thought possible before you started using signs. It can also help you relax when managing your company, as customers will be coming in instead of going out. Are you looking for a professional signage company to enhance your corporate image? Whether you need an LED sign or a banner for an event, you can count on Sign Raizor for prompt and quality service.

Follow us

Localbiz blog

Partenaires