Tag Archives: Neon Lights

Do you want to make your store visible and make customers want to come in? To do so, there is one of the most popular merchandising techniques to know before you start. We guide you in this post to enhance your storefront and arrange your store well. 


    – Illuminated window: an undeniable asset for your products

    – Several types of lighting for the illuminated window

    – Illuminated window: which window lights?

The illuminated display case is optimal support for the presentation of a store’s products, whatever they are. 

Illuminated display case: an undeniable asset for your products

Illuminated Window Displays

Lighting is the most crucial element in presenting your products in the window. Lighting, more than decoration, is necessary to attract the customer’s attention. It contributes enormously to the seductive power of your storefront.

Window lighting must be adequate, attractive and subtle: it helps guide the customer’s gaze to where you want to attract his attention.

A lit window has several advantages:

    – show that you exist and that you are open,

    – to highlight a product, a service or a commercial offer,

    – create a warm and welcoming atmosphere,

    – make the customer want to buy,

    – stand out from the competition.

Several types of lighting for the illuminated window

Illuminated Window Displays

Depending on the type of products presented in the window and your decoration, the kind of lighting will be different.

It is up to you to create harmony, a warm atmosphere that fits perfectly with the image you wish to convey.

Bulbs, lighting equipment, fixtures, technologies of variation of their colour and their light power offer many possibilities to create luminous settings:

    – LED lighting: for optimal colour rendering, dynamic display and low energy consumption,

    – Neon lighting: for powerful lighting of your sign and shop window.

Display window lighting: which window lights?

Illuminated Window Displays

Many models of lamps exist, among the most used by retailers for their windows:

    – spotlights and spotlights on rails,

    – recessed spotlights,

    – suspended lights,

    – wall lights,

    – bell lamps, etc.

The choice of the lighting of your shop window is made according to the:

    – the type of lighting (LED or neon),

    – the product to be illuminated,

    – its aestheticism,

    – the effects you are looking for,

    – the visual comfort you wish to obtain.

Price of a lighted display case: Affordable

Illuminated Window Displays

The price of a lighted display case depends mainly on the following:

    – the type of lighting: LED or neon,

    – the light fixture: spotlight, wall light, suspension, etc.

Thus, depending on these elements, only a LED & Neon specialist like AUS LED & Neon Wholesalers in Campbellfield can help you with a budget for a LED wall light, LED spotlight, or any other lighting decorations.

Below we have gathered a list of publications for your interest in lighting your business in the best way possible. Do you want to read about something more specific to your type of lighting? Tell us more about your query, and we’ll get back to you as soon as possible. Please remember to jot down a few words in the comments below, and let us know about your experience if you call on the specialist mentioned above.

Illuminated Window Displays

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 From the flag sign to the wall sign, via the roof or floor sign, the choice of the letter of the sign is as important as the content of the message you wish to convey.

 Sign lettering: definition

 The lettering of a sign refers to all the letters and logos that make up the sign.

 The choice of lettering is essential because it is a way of standing out from your competitors to convey your image and attract the customer’s attention to your business.

 Each letter sign technique will use different materials and accessories depending on the following:

 – the shapes, the design;

 – the graphics, the choice of colours;

 – the type of lighting, the volume.

 The different types of sign letter

 Depending on your needs, there are several models of sign letters.

 – The box letter sign, which designates all the letters in relief:

 ◦ These 3D letters can be backlit by LED or neon of different aspects, materials and thicknesses.

 ◦ In stainless steel, for the most prestigious, they allow a neat display.

 – The cut-out sign letter:

 ◦ The letters are cut out of materials such as aluminium, adhesive or PVC. They are applied directly to your storefront or glued to a lighted device (box).

 ◦ They can then be lacquered and covered with an adhesive; they are non-illuminated but can be backlit.

 – The letter sign bathtub:

 ◦ This term refers to hollow letters that can take on various shapes and sizes.

 ◦ They are illuminated by neon lights hidden in the hollow part of the letter.

 – The letter signs in relief:

 ◦ Letters of this type are used to give volume to your sign. They can be of different volumes and thicknesses.

 ◦ A lighted or backlit device can illuminate them.

 – The letter adhesive sign refers to all the letters cut out of adhesive and stuck on an advertising device.

 Like the flag sign, the letter sign, the ground sign or the roof sign, the applique sign is one of the most used identification and communication media in the field of signage.

 What is a wall sign?

Wall Sign

 A fascia sign is a sign that is placed flat against the wall of a building or on the front of a business to identify and promote the business.

 The applique sign, like the flag sign, allows

 – to quickly identify the type of business or company;

 – to enhance the image of a business.

 Location of the wall sign

 The wall sign is visible when you are in front of the building.

 The traditional location of the wall sign is above the window. It can be made up of 2 types of letter signs

 – separate letters sealed into the wall;

 – letters fixed to a box.

 Constraints to be respected

 The Environmental Code specifies the rules to be respected in terms of outdoor advertising. It provides a few details concerning surface-mounted signs:

 – They must be affixed to stay within the limits of the wall on which they are applied.

 – They can be installed on an awning, a balcony or in front of a bay if they are within the limit of the wall.

 Why install a wall sign?

 In addition to being an integral part of the décor of a storefront, the purpose of a wall sign is generally to

 – to indicate the name of the trade or business;

 – to provide information on the activity carried out;

 – to provide information on the products and services offered.

 The advantages of this type of sign

 Surface-mounted signs offer many advantages, such as

 – its adaptation to all types of shop fronts;

 – the choice between an illuminated or non-illuminated model;

 – quick, eye-catching;

 – high visibility and legibility.

And that’s it for the wall sign. Hopefully, this article has provided you with enough information on What is a wall sign? Remember to leave us your comments in the section below.

Like the flag sign, the wall sign, the letter sign or the roof sign, the ground sign is an excellent promotional and signage medium that perfectly complements a company’s advertising system.

Definition of a ground sign

A ground sign is a sign installed directly on the ground, usually on a mast or on a stand, whose purpose is to:

promote your business and your products;

attract the attention of the consumer;

convey your image.

It can thus put forward:

  • your logo,
  • a commercial offer,
  • the name of your shop,
  • your slogan.

Businesses concerned

What Is The Difference Between a Ground Sign and a Roof Sign

Ground-mounted signs are generally used by businesses or shops whose premises are set back from the public highway.

This allows them to be visible to pedestrians and motorists, unlike a sign that would be installed on their frontage.

They are also used by shopping centres, which install them directly in their car parks.

Ground sign models

Like other signs, floor signs come in many shapes, colours and materials. It is made up of 2 distinct categories:

Single-sided ground signs allow a single advertising poster to be affixed to their front face.

Double-sided ground signs: one type of advertising poster can be placed on each side, front and back, of the sign.

Ground signs: what are the regulations?

Whether at a national or local level, the regulations on outdoor advertising are very restrictive for signs set on the ground or installed directly on the ground:

At the national level, you must respect constraints on location, size and installation:

Ground-mounted signs of more than 1 m² may not be installed within 10 metres of the opening of a neighbouring building.

Signs may not exceed:

6 m² in built-up areas of less than 100,000 inhabitants;

12 m² in built-up areas with more than 100,000 inhabitants.

The maximum height of signs is:

  • 6.5 m for a width of 1 m or more;
  • 8 m for a width of less than 1 m.

A single double-sided sign or two single-sided signs may be installed outside built-up areas and in towns with fewer than 10,000 inhabitants.

At the local level, some urban areas have other restrictions or ban ground-mounted signs altogether, which they designate illegal.

Now let’s turn to the Roof Sign. 

Like the flag sign, the letter sign or the ground sign, a roof sign, or a real marketing device brings certain visibility to your company: it reflects the image you wish to convey.

Definition of a roof sign

What Is The Difference Between a Ground Sign and a Roof Sign

As its name indicates, the roof sign is a sign placed on the roof of the building in which a professional activity is carried out. The roof sign is thus placed to be seen from a distance.

Roof signs: what does the legislation say?

What Is The Difference Between a Ground Sign and a Roof Sign

The municipality and the environmental code impose rules to be respected for installing roof signs. The latter states that:

  • When roof signs indicate an activity carried out in more than half of the building where they are affixed: they must be designed with lettering or cut-out signs that conceal their fixing.
  • In less than half of a building: they must comply with the legislation applicable to advertising signs on roofs or terraces.

The height of roof signs must not exceed 6 metres if the height of the building is greater than 15 metres and 3 metres if the height of the building is less.

There can only be one roof sign per building.

Important: in urban units with less than 800,000 inhabitants, illuminated signs and advertisements must be switched off between 1 a.m. and 6 a.m. when the advertised activity has ceased.

All in all, why choose a roof sign?

Rooftop signs offer many advantages to the businesses on which they are placed, including

  • high attention-grabbing power, more significant impact;
  • better legibility (usually very large) and high visibility from a distance;
  • an excellent means of identifying and locating your business.
  • The activities represented by rooftop signs are most often:
  • Hotels;
  • large industrial companies.

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    – What is sign design?

    – Sign design: stages of the project

    – Your sign design budget

    – Specialist companies

How to make your sign project a reality?

A sign is a very effective advertising medium that helps to develop your business. It is the reflection of your image that you transmit through its design.

What does the design of a sign consist of?

A sign’s design is an essential element that should not be neglected to fulfil its advertising functions.

While making your sign project a reality, it is crucial to keep in mind that a quality sign must be:

    – Visible: the visibility of a sign is a significant element in measuring its impact on your shop front. Pedestrians and motorists must see it for your business to attract the attention of as many people as possible.

    – Legible: the sign must be legible at a glance, which is why the choice of graphics is essential.

    – Impactful: its impact is measured through many factors such as your choice of lighting, colours, the curious and unexpected layout, or the choice of letters, decorative motifs…

Sign design: project stages


Before choosing a sign for your business, there are several things you should consider to make an appropriate choice.

Also, you must carry out your sign project by asking yourself a few essential questions.

Market research 

The design of a sign should consider your current and potential customers who may walk into your shop. Sign shapes and sizes will differ depending on the target audience you want to reach and your business area.

How do you want to communicate with your customers?

Your sign should be a lasting eye-catcher for the consumer. Elements of your sign may vary depending on your business’s location and the distance from which it can be seen by its size, shape, advertising message, or logo.

What do you want to say?

You also need to think about the advertising message you want to get across. It should be clear and straightforward but also powerful for it to be understood and remembered.

What image do you want to convey?

The aesthetic aspects of your sign are of paramount importance in this image. Its size, colours, and materials used are all elements to be studied during the design of your sign.

Your budget for the design of your sign

The price of the sign depends on many elements. It would help if you consider specific vital criteria that will have a determining impact on the price of your future sign:

    – illuminated or non-illuminated sign;

    – energy consumption;

    – standard or customised sign; maintenance costs;

    – maintenance costs.

Specialist companies

Specialised professionals in advertising and signs, teachers and advertising companies can help you design your sign.

They know the market perfectly and will be able to design with you a sign that perfectly meets your expectations in compliance with the legislation on outdoor advertising. They will guide you through the different stages

    – analysis of your needs ;

    – definition of the specifications;

    – computer design, using computer tools that allow the design of your sign to be simulated in its environment;

    – the estimate;

    – the production of the prototype.

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How did you find this post? Please, remember to share your experience in the comment section below and do not hesitate to request more information on signs of your particular interest. We’ll get back to you at the earliest!

– Illuminated signs: definition
– Types of illuminated signs
– Why choose an illuminated sign?
Use of the neon sign

The choice of lighting system is an important step in the design of a sign, as it allows the company to stand out from its competitors and be visible during closing hours. This is why the place of illuminated signs in commercial activity plays a key role.

Illuminated signs: definition

Illuminated signs are one of the most effective media for advertising communication. Regardless of the lighting technology, it is always equipped with either LED or neon lighting.

Just like a shop sign, it consists of all illuminated inscriptions, shapes or images that can be placed on the facade of a building where an activity is carried out.

The sign, whether illuminated or not, is a means of display that allows:

– to attract customers;
– to promote the image;
– to convey a message.

Types of illuminated signs

Illuminated signs allow you to promote your business day and night, and are available in different models:

– Illuminated boxes;
– LED signs;
– neon signs.

Illuminated signs can be:

– either illuminated from the inside, as is the case for lightboxes or certain sign letters;
– or backlit.

What is a lightbox?

It is widely used in the field of signage and advertising communication. The lightbox is a visual device that allows a poster to be displayed. Totally or partially transparent, it has a luminous electrical installation (LED or neon backlighting) that allows you to enhance your display.

The models of lightboxes

Several types of lightboxes are currently available on the market:

– The simple lightbox, which allows highlighting an advertising poster on the front part of the box.
– The double-sided lightbox, which offers the possibility of displaying 2 models of visuals on both sides. These include flag signs.
– The scrolling lightbox, which can display several visuals scrolling successively. This is notably the case for certain advertising panels.
– The stretched canvas lightbox, which allows for the display of large lengths or large surfaces, as is the case for advertising tarpaulins.

What is an LED sign?

The LED illuminated sign is a form of dynamic advertising that uses diodes and can be remotely controlled via a computer. This offers many advantages over traditional neon signs or lightboxes.

The LED illuminated sign has light-emitting diodes for its illumination. Regardless of the model or brand of the sign, the process remains the same: these diodes allow electricity to pass through the material and the energy that is released allows the sign to be illuminated from the outside.

Depending on the materials of the sign, the colour of the light will be different. This material will also determine the wavelength of the light emitted.

What type of LED sign for your shop?

The LED sign can be used both indoors and outdoors. Depending on your needs, you can choose between:

– The programmable LED sign:

◦ Placed outdoors, you can program it to flash or scroll.
◦ It also allows you to broadcast a message to the public day and night.
– The decorative LED sign:

◦ Placed indoors, this luminous LED sign groups together LED display screen type signs or decorative LED signs.
◦ It allows you to highlight an advertising message or a commercial offer.

What is a neon sign?

The use of neon offers a definite advantage in illuminated signage. Like the lightbox and the LED sign, the neon sign allows you to durably spread the image of your activity, your business or your products.

To be seen, the neon sign is one of the most effective media.
There are two types of neon signs:

– Glass neon signs: these are illuminated signs lit by fluorescent tubes. These tubes illuminate, from below, a box which is equipped with a glass face.
– Flexible neon signs: these use the latest lighting technology to overcome the disadvantages of conventional neon signs.

Use of the neon sign

Depending on the type of business you wish to equip with an illuminated sign, certain types of display media should be preferred.

To date, neon signs are mainly used by night-time businesses such as:

– bars,
– hotels,
– restaurants, etc.

Why choose an illuminated sign?

An illuminated sign is a company visual that promotes contact with the customer. Putting an illuminated sign on your company or shop allows you to:

– stand out from the competition;
– catch the customer’s eye;
– be visible day and night.

Use of illuminated signs

Illuminated signs are of vital importance for a shop or business, whether it is located in a busy street or in a less commercial area.

This utility can be found in:

– advertising signs;
– shop signs;
– signs for bars, tobacconists, bakeries, restaurants, etc.

In our next publications, we will present the advantages and disadvantages of lightboxes, LED signs and neon signs. Stay posted, and remember to leave your comments below.

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