Tag Archives: Research

Advertising creation is probably the most exciting and sometimes the most hectic part of the advertising industry. Although one might think that advertising/ creative people are a bit weird, sometimes even called aliens because of their extravagance or eccentricity, there is nonetheless a lot of organization and structure in a creative team and they can even talk of ‘strategies’ which is a term more often heard in management departments.

Therefore, let us discover that thrilling aspect of the advertising industry and understand how it all comes to life!

The Design ProcessThe Design Process

Designers do not work in a disorganized way as many might think, in fact one of the first things design students learn is ‘The Process’ of designing, in other words: what are the logical sequence/steps that are needed to produce a final acceptable solution. The design process we will see is not only used in advertising, but is widely applied across other creative fields such as Architecture, Product design, Fashion design, Engineering among others. Thus, we can say that the design process is almost ‘universal’. Although there are a lot of variants to the process that some organizations customize according to their own work flow, the fundamentals always stay the same.

The most recognized process is:

  • Define the problem
  • Research
  • Ideation
  • Development and Refinement
  • Final
  • Evaluation

Define the Problem – Creative Brief 

In the context of advertising, the first stage of the design process would be the brief – which is often written by the client, a marketing person, or a creative director. A brief is highly important as the rest of the project will depend on whether the problem has been well defined at the beginning. If it is too confusing, too vague, or misleading, the designers risk doing the wrong research and generating the wrong/irrelevant ideas. Therefore, it can be said that when writing a brief, the person writing it should be very precise, very clear and as explicit as possible.

One practical way to learn about creative briefs is to actually write one yourself. Below are some examples of real briefs written by professionals. Read and analyze them, pay attention to the headers, and the chronology of information.

Various templates exist, but in the end one has to bear in mind that the final objective of a brief is to give the designer maximum information as well as the right information so that he can generate ideas with the right parameters so that the final solution doesn’t become completely irrelevant to the client’s initial objectives.


ResearchThe second stage of the design process is about research. Especially for beginners who have little experience with various products available on the market, it is important to carry out your research on the subject at hand. For example, you have been assigned the task of designing a magazine advert for the latest mobile phone manufactured by a company. Your research would be on the following:

  • The mobile phone itself, its main features, its USP (unique selling proposition, i.e., the best pixel precision on the market), its main functionalities
  • Competitors’ mobile phones competing in the same category, and also what was their competitor’s communication strategy.
  • Research existing adverts about mobiles phones, the design trend for that kind of product
  • A research (if not given from the client or a marketing dept.) on the target audience, their behaviour, their expectations from a mobile phone.

Carrying this research will allow the designer:

  • To know what the competitors are doing in terms of advertising for similar products and even measure to some extent the success of that approach. If it was a negative response, the designer would avoid repeating the same mistake; if it was a successful campaign, analyze what have been the factors leading to that success.
  • To know more about the product itself to know what feature(s) could be most important to highlight in the campaign.

In the end, the data will help the designer proceed to the next stage with more relevancy and thus generate ideas that are likely to connect with the client’s objectives/needs.


Many have been dreaming about their “big day” and that white, flowing wedding gown since they were six. However, the truth is, finding that perfect wedding dress is not easy at all.

But, don’t freak out. Just relax, take a cool beverage (or a hot one) and read out the following article to find out how you can get your dream wedding dress.

#1. Do Research to Find What You Like

Ordinateur Portable, Apple, Macbook, Ordinateur

Let’s face it: wedding dress shopping can be very intimidating sometimes and it’s not every day that you will get to hear terms such as Basque waist or Watteau train. So, suppose you want to familiarize yourself with the different wedding gown styles and make the right decision. In that case, you should start ripping pages out of bridal magazines, checking online bridal boutiques and exploring Pinterest. And, if you want to know what kinds of dresses are currently on the market, you should check out what celebrity brides are wearing.

You can compile all these pieces of information and make a folder with pictures or retails of dresses that appeal to you and take it along with you when you go for the wedding shopping.

#2. Know Your Style

Wedding, Bride, Jewelry, Wedding Dress

Your personal style and preference play a huge role here. Suppose you are a Boho girl at heart. Then, it is evident that you wouldn’t want a princess dress for your big day. Or, if you are more a fan of daring necklines and enticing silhouettes, you would most likely go for Maria Del Pilar Bridal’s L’amour Collection by Calla Blanche.

  • Think about whether you prefer a high neck, a scoop neck, a V-neck, or another kind of neckline?
  • Do you prefer the look of gauzy, flowy dresses or those that are more fitted?
  • Consider the length that you would like.
  • Also, consider whether you want to go for a traditional white dress or some other color?
  • You should also think about the amount of detailing you want for your dress. For example, while some brides have a thing for intricate beading and embellishments, others simply prefer unembellished gowns where the fabric and the cut are enough to make a stunning statement.

Let me give you one tip: You can use your existing outfits as a starting point, especially those that you prefer, that make you feel comfortable and flatter your figure.

#3. Location, Location and Location

Portrait, Bridal, Woman, Wedding, Dress, Girl

Before you start dress shopping, you should know the place and time of your wedding.

For example, let’s say you are having a daytime ceremony on the beach. It is evident that you will have to ditch the ball gowns with long trains and dramatic embellishments and opt for the less traditional and more sexy outfits.

But, what if you are going to exchange vows in a candlelit cathedral? Well, you might just opt for the traditional white, floor-length gown. Or a dress with proper coverage, including sleeves. And, of course, short slip dresses or anything similar should be avoided.

And, when it comes to the summer period, it is recommended to go for linen and organdy fabrics, while velvet and brocade are best for the winter season.

#4. Be Open

The Bridal Finery - Wedding Dress Appointment in Winter Park, FL

Often, many brides already have the vision of their perfect wedding dress in their minds. But, here’s one thing: there are so many gorgeous gowns out there.

According to most bridal consultants, “most women come in with a set idea of what they want for a gown, then try it on and don’t actually love it—and instead, fall for something completely different they have never considered.”

Even though you have already made your choice, it is essential to keep an open mind and still try everything as you never know if a wedding gown style you weren’t even thinking about ends up being your absolute fave.

#5. Start Searching for Bridal Dresses Early

Wedding Dresses and Covid — New Beginnings Bridal Studio

Believe me, once you start planning for a wedding, you will be faced with the harsh reality: time isn’t always on your side.

Did you know that usually, a manufacturer can take nearly four months to make a wedding dress and two months more to complete the alterations? This is why it is recommended to begin your shopping six to nine months before your wedding, especially during the typical “wedding season” where most shops are backlogged.

So, if you want to walk down the aisle with grace and elegance, contact Maria Del Pilar Bridal!

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