Author: Paul

Much of the communication that goes on in business organisations is through written correspondence, which includes e-mail, memoranda, letters, reports, periodicals and proposals.

This article will help you to identify effective business correspondences and will specifically look at e-mails, memos and letters.

Types of Business Correspondence

The use of the proper types of business correspondence can either make or break a business. Having moved on from traditional letters to rapid electronic media, business correspondence is without a doubt one of the most powerful tools in business today.

The most used business correspondence in today’s world include:

Business Emails

Electronic mail otherwise known as e-mail refers to any form of message that is transmitted electronically. The email is perhaps one of the most effective ways of communicating as it is quick, relatively fast, readily available, relatively inexpensive and most of all not dependent on the receivers’ presence. The email is also known as the least formal of all business correspondence.

Emails can be used for the following purposes:

  • Conveying information to friends, family and co-workers.
  • Giving and receiving assignments.
  • Conveying decisions that have been made.
  • Advising staff on urgent matters.
  • Conveying instructions and messages.
  • Marketing of goods and services.
  • Making appointments.

Business Memos

A memo (memorandum) is a written message that is sent internally within the organization. Memos have a twofold purpose: they bring attention to problems and they solve problems. They accomplish their goals by informing the reader about new information like policy changes, price increases, or by persuading the reader to take an action, such as attend a meeting or change a current production procedure. Regardless of the specific goal, memos are most effective when they connect the purpose of the writer with the interests and needs of the reader.

Memos can be used for the following purposes:

  • To inform of a specific purpose.
  • Persuade others to take action.
  • Give feedback on an issue.
  • React to a situation.
  • To communicate due dates or meeting times.
  • Ask for information.
  • To keep staff informed about important events.
  • To confirm discussions or agreements.

Letters

Letters are the most formal of the business correspondence. It is a written message from one organization or individual to another. Its basic function is not only to convey a message but also to influence the recipient. Business letters are highly effective tools that can be used to achieve your purpose.

Letters can be divided into two main categories based on the intended recipients:

1. Business –to – business letters: These are letters that businesses send in normal business situations both internally and externally

2. Business-to- customer letters: These are letters that businesses send to their customers and are usually external.

Different Types of Letters

As letters are the most common form of communication they are used for different functions. The following are examples of some of the different letters that businesses use in their attempt at being efficient.

  • Acknowledgement Letter: This type of letter is written when you want to acknowledge someone for his help or support when you this was requested. The letter can be used to just say thanks for something you have received from someone which is of great help to you.
  • Apology Letter: An apology letter is written for a failure in delivering the desired results. If the person has taken up a task and he failed to meet the target, he can apologize and ask for an opportunity to improve with this type of letter.
  • Appreciation Letter: An appreciation letter is written to appreciate some one’s work in the organization. This type of letter is written by a superior to his junior. An organization can also write an appreciation letter to other organization, thanking the client for doing business with them.
  • Complaint Letter: This is written to show one that an error has occurred and that needs to be corrected as soon as possible. The letter can be used as a document that was used for warning the reader.
  • Inquiry Letter: The letter of inquiry is written to inquire about a product or service. If you have ordered a product and yet not received it then you can write a letter to inquire when you will be receiving it.
  • Order Letter: This letter is as the name suggests is used for ordering products. This letter can be used as a legal document to show the transaction between the customer and vendor.
  • Letter of Recommendation: This type of letter is written to recommend a person for a job position. The letter states the positive aspects of the applicant’s personality and how he/she would be an asset for the organization.

As a businessperson, can you relate to these business correspondences? Please share your comments!

Some days it feels like time flies by, and you find yourself working on all the tasks on your to-do list all at once. Other days, time stands still, and a simple task takes up a ton of your schedule. Low productivity can lead to boredom, overtime, discomfort, and possibly dismissal. To avoid or solve this problem, here are some tips to help increase your productivity at work.

Writing, Write, Person, Paperwork, Paper, Notebook

1) Make a List of Priorities

The biggest stumbling block for most people is that they want to do too much in one day—the result: a long to-do list that only de-motivates you. If you prioritize your work, you will be much more productive. Choose three tasks that you MUST complete; the rest are optional. The advantage of this? You create more space, and you don’t have to fiddle with things anymore.

2) Start With the Most Tedious Task

Procrastination brings procrastination. Start the workday with your most tedious task and tell yourself that you only have to do that task for 10 minutes. After 10 minutes, you will be so focused that you will finish it right away. Plus, you get a lot more positive energy from all the fun tasks that still await you. This not only makes you work more productively but also more efficiently.

3) Plan Well

A good structure ensures that you work much more proficiently. At the end of the working day, try to plan the next day. This way, you will know exactly what tasks you have to perform. By making the plan at the end of the day, you can start working the next day productively. Besides, you also go home with a peace of mind, because you know exactly what you have to do the following day.

Young, Woman, Girl, Lady, Female, Work, Working, Study

4) Differentiate Between Work and Rest

When you spend your lunch break at your desk because you have something important to finish, you may think you’re sensible and productive. But it’s better to take a break and get away from your desk. For instance, you could have a stroll or grab a drink outside during the break. Getting out of your workplace creates peace of mind and leaves more room for creativity and productivity.

5) Drink Enough Water

Drinking water affects your productivity more than you think. Water reduces dehydration and expands the gray matter in your brain. Gray matter has the function of processing information, so it is a vital substance at work. Research shows that drinking water improves productivity by up to 14%. So how much water to drink? Men are advised to drink 13 glasses of water and women 9 glasses to experience optimal productivity each day.

6) Find Out When You Are Most Focused

Everyone has a part of the day when they work best. For some, it’s early in the morning; for others, it’s in the afternoon. When do you move mountains of work? If you keep track of what you do and during a week, you will find your peak time.

7) Work in Time Slots

No one is productive for 8 hours at a time. That’s why it’s essential to clear your head between tasks. A suitable method is to work with a timer. For example, focus on one task for 50 minutes and don’t get distracted. Then you can do something for yourself for 10 minutes as a reward. Think about going to get a cup of coffee, checking your Instagram, or quickly ordering that business book.

What are other ways you employ to increase your productivity at work? Share it with us in the comments below!

 

Having an excellent professional vocal technique is not easy; on the one hand, there are voice warm-up exercises and -on the other hand- vocal technique exercises. Therefore, for you to begin to know your voice and to be able to develop all its possibilities – at a professional level – you must exercise your warm-up and vocal technique daily. The goal is for you to have a good voice. These exercises establish the starting point toward developing a perfect voice. The vocal approach is based individually on each person’s characteristics and the unique possibilities of their voice. Among other matters, the vocal technique works by:

  • Breathing: Diaphragmatic-abdominal breathing to control air and voice
  • Phonation: Sound emission of your real voice in your tessitura
  • Resonance: Knowledge and use of your resonators
  • Joint: Toning and joint development
  • Vocalization: Vocal and maxillary musculature exercises for vocalization
  • Voice placement and placement: Voice placement for full sound

Diaphragm Breathing

What is diaphragmatic breathing? Benefits and how-to

For good vocal technique, it is essential to master diaphragmatic breathing. Start with these exercises:

Breathe in slowly through your nose and, with the air, push the abdomen’s muscles, inflating it. Use the abdominal cavity; it is a bellows that you will move at will once you master the technique. Then, slowly release the air as if you were blowing gently without wanting to extinguish the flame of a candle. By releasing the air, your stomach will deflate. In deflation, you continue to act consciously since, at your will, you generate abdominal pressure to apply the bellows effect. Pull your stomach in slowly but firmly. Always practice standing up, raising your head moderately, and releasing your arms and without muscle tension. Try to add some intercostal breathing during any of the breaths.

Singing GIFs - Get the best GIF on GIPHY

Voice Imposition Technique

By learning to set the voice, you will optimize the air current resulting from expiration so that it is a constant and regular column that converts the action of the vocal cords into sound. A correct vibration of the air column to produce the sound is what we know as voice imposition.

Exercises Heating Voice

The exercises vocal warm help you to put your voice, avoiding forcing cold, which could generate one dysphonia. Additionally, warming up your voice lets you rehearse modulation and test yourself on treble or bass, seeing how good your voice sounds when warmed up. The voice must have a controlled volume with which to achieve quality and precise loudness. When doing voice warming exercises, do not drink very cold or scalding liquids, as they could adversely affect your throat. Warm-up your voice frequently, whenever you need it; you will avoid injuries and learn to use your voice without forcing it. The vocal warm-up consists of a series of corporal, respiratory and vocal exercises to warm up the muscles of the vocal folds, respiratory, articulatory, and resonance muscles before a more intense activity to avoid overload or improper use.

Voice Humming

3 Ways to Hum - wikiHow

During the movement, voice humming, we must modulate the consonant “mmmmmmm” by perceiving how the sound resonates through our nostrils, the corners of the lips, and cranial vibration, as signals that the exercise is being carried out correctly. An elongated “m” should be emitted by inflating the cheeks, then parting the bite by lowering the jaw.

The Voice Twang

How to Find Your Vocal Range with Confidence – Icon Collective

Voice Twan is a singing technique applicable to voice training for locution or dubbing. Above the vocal cords is the epiglottic funnel, an “arytenoid” cartilaginous area reduced when performing the twang technique. Using this technique, the voice of the voice becomes clearer and increases the loudness and voice volume.

Warming Up the Voice

Your Voice – Training and Maintaining | Forte Notation

We tell you some tricks and exercises to warm up your voice and prepare oral presentations, recordings, conferences, or -if you feel like it- sing something. Begin by relaxing the jaw and semi-bringing the teeth together without pressing between them. Accompany the sound with the “rrrrrrrrrrrrrrrrrr” using air pushed from the diaphragm. If it helps, imagine the sound a horse makes whinnying. Try modulating tones and notice how the teeth vibrate. Open your mouth as wide as you can, and flatten your tongue until – using a mirror – you can see the bottom of your mouth, the familiar bell. It starts a yawn and releases the air through the mouth and the nose simultaneously, interrupting the flow through the mouth intermittently, raising or lowering the soft palate.

Find out the point of vibration of your vocal cords. Say the “zzzzzzzzzzzzzzz” and place the tips of your index and middle fingers – at the height of the nut to feel this vibration. When it reaches the maximum point of vibration, it emits tones opening and joining the lips. Practice the lip trill with the sound “brrrrrrrrrrrrrrr” sound widely and notice the tingle. Now the tongue trill with the “rrrrrrrrrrrrr.” Slowly move your head, left to right and front to back. Do series concentrating on the muscles and tendons that you use in the movements.

Tricks to Have a Careful and Educated Voice

Volunteer for Women Sing — GigsList

  • Projects the voice:  Others must listen to you well.
  • Don’t run while talking:  Talking fast makes others not listen.
  • Pronounce well:  Pay attention to each word and pronounce them completely.
  • Breathe well:  Use the diaphragm to breathe correctly. Control the flow of air, expiration, and take advantage of it to have more voice.
  • Modulate your voice:  Perform modulations with your voice to avoid monotony.
  • Smile when you speak:  It is proven that voice color is achieved through a smile.
  • Hum: Humming allows us to know the range of tones of our voice.
  • Read aloud a lot:  Reach an appropriate oral level to master the voice.
  • He gestures. Rely on gestures to achieve more realism in the voice.
  • Exercise your tongue: The exercises with the tongue are essential for correct pronunciation.
  • Project your voice: Elevate the soft palate, the veil of the palate, and you will be able to set the voice.

Want to discover the true essence of your voice? Contact the talented vocal coaches at Rakoon Sound Studios. Located in Miami, they’ll help you achieve your vocal dreams at affordable prices!

 

The first memories I have of reading are:

  • The soft cadence of my mother’s voice.
  • The hugs.
  • Character impersonations of my father.

 

Why it's important to read to your kids - Glenhaven

Time after time, I chose the same books. Sometimes I was read to, and other times I made up my versions of the stories.

When I became a parent of 3 beautiful children, I began reading to them the day they were born. I desired to instill in them the same love of reading and create a family with avid book culture.

1. Learning language
Picture books introduce the world of words both orally and visually. Reading aloud helps our children discern that speech is made up of several distinct sounds and that those sounds have meaning. When I read to a small child, I always point out all the colors, shapes, animals, objects, and numbers. The pictures help label these patterns, but the combination of images and stories sharing stories is told in pictures and words. When children begin to tell their own story, they will often draw pictures first and add comments later.

As children learn language from birth, picture books help teach the sounds of words and speech patterns. As our children develop and grow, reading aloud develops the neuro-pathways in their brains.

2. Develops motor skills

When reading picture books, the child’s actual task is to hold the book. While turning the page, our children are invited to interact with the story by moving to the next section. When reading, it is essential to place fingers under the words. This helps with learning how to read from left to right and how words flow across the page. Pointing to the words in a picture book also helps teach the eyes to follow the words. How often do we see a small child holding a book and pointing to the words while “pretending” to read? Although they imitate us, it is a vital pattern to develop to read independently later.

 

Why it's important to read aloud with your kids, and how to make it count -  The Washington Post

3. Imagination Booster
Are you ready to go on a journey? Books open imaginary worlds to our children and let us explore them together. Books also teach us how to interact with each other and the world around us, whether fictional or real. I have often seen my children go into “imagination mode” after reading a story and recreate in their childlike way the world we visited in our books. Children live in their imaginations first, and only then do they get into real-life situations. The more we can inspire children to engage in imaginative play, the more likely they are to develop problem-solving skills for various conditions.

4. Developing close relationships.
More than the love of books, I think I started reading to my children based on my wonderful memories of reading with my family growing up. In a relaxed atmosphere, reading picture books helps associate reading with pleasure in a familiar place. One of the most important parts of raising active readers is that reading time is enjoyable. Creating a book culture in your home by setting a reading time each day gives your child or children something to look forward to each day. It’s that particular time you spend together. During our reading time, all interferences are turned off or put away. We have a special place where our family gathers to read each day. Each book read adds to the catalog of family experiences and memories. My children often ask me to read the same book over and over again. While we as parents may get tired of the same story, reading the same book multiple times helps reinforce their memories. These moments of snuggling with a good book plant the seeds for a love of lifelong reading.

5. Development of attention span

When we started reading picture books, we chose concise books and gradually moved on to longer books. By reading longer, our children developed their attention span and were able to follow longer stories. One important thing to remember is that when we start reading to our children, they depend entirely on us for storytelling. Soon they gain the ability to point out objects from the pictures and work toward more narrative detail. Picture books are the journey between dependent reading and independent reading. As we expand our reading time, we challenge them to grow into independent readers.

In today’s digital world where everything moves fast, it’s essential to have up-to-date information so that you can monitor the performance of your business, whether it be in terms of customer interaction, the success of your promotional campaigns and shifts in buying trends. Therefore, you need to have the means to obtain and analyze real-time statistics. Before we get into the kinds of real-time details you will be able to obtain through your online platform, let’s get a definition of what real-time actually means in this context.

What Is Real-Time Data?

Real-time data refers to anything that creates useful insights you can immediately process and deploy, based on events as they occur in the real world. For instance, if a customer purchases a product or abandons their shopping cart via an online storefront, you will know immediately, in real-time.

Using real-time data leads to a quick, efficient and trackable marketing process, affording additional gains and performance improvements. Because it’s so effective, many marketers and brands choose to rely on real-time information to adjust their marketing strategies quickly and efficiently.

Ways You Can Use Real-Time Data

Now that you have a grasp on real-time data, let’s consider some ways in which it can be used to improve your business.

Know Who Your Customers Are: Real-time data allows you to build an accurate representation and depiction of your audience, with details such as addresses, preferences, habits and more. Real-time data delves into the core of who the audience is. Remember, customers have nuances. They may dislike a certain product within a service category, for instance, while responding to something different within that category that speaks to another need.

Finding the Right Data to Get Your Answers: The trick is to discover why the competition is performing better by knowing your customers. Even if you cannot acquire the necessary insights, you can go through second- or third-party data sources. Or, you can assess the performance and sentiment data related to the products you have released.

Furthermore, you can gather in-depth insights about your audience regarding age, gender, race and more. You can also learn their average budget or family income. Include all this information in future campaigns to improve performance and engagement.

Analyze the Conversion Funnel from a Different Angle: At the core of your business is the customer experience or customer journey. There are different steps in this process, from onboarding to supporting loyal customers. Real-time data allows you to analyze this funnel from different angles. When you create the experience or work on improving it, you look at it from the perspective of your business and brand. You might spend time getting to know your audience and trying to match up with their needs. You don’t often think about what they experience. Unfortunately, this is how many brands and organizations grow out of touch with their customer base. Customer feedback and surveys are among the best ways to see things from the perspective of your audience. You can see why a process doesn’t work as well as you thought it would. With real-time data systems, you can process and combine this information to deliver more influential data. You can see why customers don’t like a particular process, and what can be done to improve performance — both from an efficiency and customer-satisfaction standpoint.

Provide a Unique Experience for Every Visitor: Personalization is crucial in today’s market. Why? Modern data systems are making it possible to deliver unique experiences to everyone. Once customers have tasted this level of personalization, they expect it whenever they visit a website. Seventy-five percent of consumers are more likely to buy from a retailer or brand that:

  • Recognizes them by name
  • Knows their purchasing history, and recommends similar items

Guess what makes both above possible? Yes, it’s real-time data. Analytics tools and customer insight platforms allow you to collect, process and deploy this information.

React and Respond to Issues Faster: Real-time data allows you to get a better understanding of what’s happening around you and within your audience, but it also comes in soon enough that you can make split-second decisions. If a product looks like it’s going to waste time, resources and money for little return, you can cancel it sooner than you would otherwise. Why? Because you can assess through real-time data the true performance of the product, why it’s not working and what went wrong.

Smart companies use this type of real-time data to respond to customer service issues faster. Before a customer becomes irate and vents about a poor experience via social media, affecting your brand and product reputation, you can reach out to help solve the problem.

Or, imagine the common scenario where a customer abandons their cart without completing the transaction. You could send that customer an email offering a coupon or exclusive discount, which might be enough to entice them to go through with the purchase.

Want to learn more about the advantages of using real-time data in your marketing efforts? Contact Deliver by Linkeo for more information or to schedule a demo of our products.

Attracting and retaining the attention of shoppers online is pretty difficult, especially since a high number of online retailers are all competing for the same customers. A very effective tool in reaching out to and connecting with clients is online coupons that offer discounts and promotions – after all, who doesn’t like to get something for less? However, if you really want to make a splash, you need to go above and beyond basic coupon marketing strategies. The upfront investment will be worth it — when done right, promotions will allow you to get new customers, inspire brand loyalty, upselling, cross-selling and more.

In this article, we will look at 5 excellent tips that will allow you to harness the power of coupon marketing and get a leg up on the competition. Let’s begin!

Single-Use Promo Codes and Coupons

Traditional coupon marketing strategies are limited by how they’re set up from the start. The standard way of doing things is to assign a generic promo code for all coupons. For example, if you are offering 20% off all t-shirts, each coupon will have the same code. While quite cost-effective, this approach does bring obvious risks. If that code is shared online, you could end up with more people getting a discount than you originally intended – which might be good for exposure, but will definitely limit your ability to use these promotions as exclusive benefits for loyal customers.

What you need are personalized, single-use promo codes. Rather than creating generic promo codes, you either create many unique codes or issue a new code whenever a request is made by a potential customer.

Platforms like Deliver by Linkeo include tools that allow you to engage your target audience with unique promotions, removes the risk of promo code misuse and opens the door to a number of other clever promotional tactics.

Personalize Your Coupons

Nowadays, it’s not enough to just give customers generic promotions and discounts, you need to personalize the deals and offers to reflect their past interactions with your brand. However, you need to be careful to limit the personalization to what the customers have willingly shared with you, such as purchase histories and personal information supplied when making an account. Birthday discounts, ‘anniversary discounts’ (from the first time they made a purchase with you), or promotions based on how long it’s been since the last time they made a purchase can all be effective ways to reach out and connect.

The bottom line of personalization is to make the customer feel like you’re offering them something exclusive — something for them specifically. Single-use promo codes make this far simpler, allowing you to even tailor the level of discount or type of promotion to match their past habits or reward past shopping history. If customers feel valued, they will be more likely to respond.

Create a Sense of Urgency

If you make a customer feel like they have all the time in the world to use their coupons and promotions, they are less likely to act. Therefore, you need to remind them that they only have limited time to redeem their coupons. This will drive faster response times, and also increase use rates.

A limited-time offer also gives the impression of value. It implies that you’ve offered them the deal of a lifetime with this promotion and that they should act upon it quickly before you change your mind. These types of promotions are a particularly good way to get customers off the fence — for example, email marketing campaigns designed to limit shopping cart abandonment.

Use Gamification Techniques

Despite claims to the contrary, we all enjoy games. Therefore, if you can make the act of shopping into a game, you may well find that it results in a dramatic uptick in user engagement. There are lots of fun ways in which you can incorporate gamification into your coupon marketing strategy. But make sure that the rules of the game are consistent, whatever they may be. If consumers feel as though the game is rigged or simply poorly managed, they’ll be much less inclined to play it.

Let’s look at an example that always gives great returns: Mystery Rewards. These are discounts of an unknown quantity rewarded to customers for completing certain actions like clicking on an email link. It’s always a good idea to use the term “Mystery Prize” in a prominent place (such as the subject line) and to provide defined parameters for the kind of discounts that users can expect.

There are two things that make mystery rewards great. First, people just want to know the answer to the mystery. A desire to solve that mystery will deliver an increase in the clickthrough rate of your email campaign. Second, you will get some of the eye-catching power of offering a great promotion (e.g. 25% off), while really taking a 10%-15% total hit to your margins for that campaign. With the right tool, an algorithm can control this, giving out varying discount amounts to deliver your targeted overall discount for the promotion.

Use Influencers to Engage With Your Customers

In an age where almost half of the global population are active social media users, leveraging influencers has become more important than ever. Consumers trust other consumers, and as such influencer marketing should be a key part of your coupon marketing strategy. Did you know that 90% of consumers trust peer recommendations, while only 33% trust conventional ads?

By giving consumers, bloggers, creators and anyone else with an influential platform access to special discounts, coupon codes and incentives, they become your willing affiliates. They can spread your message into corners of the internet that are hard to reach (or at the very least, expensive to reach) through conventional advertising.

To stand out, you need to be creative and unique. To deliver results that matter to you, you need to keep an outcome-oriented focus. Invest in tools that will let you track results and hone your strategies based on the response of your customers. Experiment with these five tips and get ready to set yourself apart online!

When evaluating the different outdoor commercial signs to choose for your business, you must consider your corporate image, environment, and budget. Each option has several pros and cons. Not all types of labels are suitable in every case. Incorrect signage can cause overstimulation and even confusion, so it should not be conceived from a fleeting idea or as a part of your business less critical than its interior, staff, or products or services it sells. Here’s a list of the most common types of commercial signs with their advantages and disadvantages.

#1. Letterbox Faceplates

It’s a plate made of aluminium with a design on vinyl. It can be decorated with a white, black or other coloured aluminium profile, usually located either inside an architectural hole, such as moulding or an arch or in the same facade plane.

Pros

  • It is the simplest and most economical type of label.

  • Ideal for when you do not have an electrical installation at the front of your store or do not want to make the necessary investment in electricity to illuminate your space.

  • It allows all kinds of designs and colours.

  • It can be simply illuminated from above with fluorescent or LED lamps.

Cons

  • They give a less sophisticated image than other types of signs.

  • They attract less attention than different kinds of labels.

  • They are usually not as durable as other types of signages.

#2. Banners

Image result for Banners signage

Banners are signs mounted perpendicular to the building’s wall, standing out from the rest of the labels that are mounted flat on the facade. They help pedestrians find the entrance to a business from the sidewalk. Like the rest of the signages, they are manufactured in very diverse materials, from the simplest, such as canvas, very typical of vintage restaurants, to the most sophisticated, such as those with an aluminium box with a canvas methacrylate front with interior lighting. They are usually always double-sided, to ensure visibility in any direction of travel. They can also have varied forms (square, round, cross-shaped for pharmacies, with a specific design for parking lots, bank tellers, tobacco, etc.).

Pros

  • They improve a business’s visibility, especially when combined with another type of flat sign on the façade, guaranteeing visibility from all possible directions.

  • They are cheaper than other types of labels with similar functions.

Cons

  • Their installation tends to have greater regulatory restrictions than other types of signs, having a more significant impact on visibility.

  • Installed alone, without any other type of complementary label, it has limited visibility.

#3. Vinyl on Windows

Image result for vinyl on windows signage

The vinyl in shop windows is an excellent way to give visibility to a business, usually combined with another label type. In some cases, it can be used as the only external brand image. It is an excellent way to temporarily advertise products and services (such as sales, new products, etc.) or permanently protect interiors from the gaze of curiosity (with the option of seeing from the inside) and from UV rays.

Pros

  • They allow great creativity in terms of designs and colours.

  • They enhance the visibility of a business if they are complemented with other types of signs.

  • Its installation is simpler and cheaper than that of other signs. However, professionals’ skills and experience will avoid wrinkles or different kinds of imperfections, especially on surfaces that are not entirely smooth.

  • They are relatively inexpensive, although investment in professional installation is often required for optimal results.

Cons

  • If ordinary, more durable vinyl is used, it can be difficult to remove.

  • If electrostatic pieces of vinyl are used (no adhesive, they run on static electricity), they may not be very durable and require reinstallation.

  • Its durability is not the same as other types of signs, although adhesive vinyl types resist environmental phenomena better than electrostatic ones.

Not Just Any Type of Label Is Suitable

As we said at the beginning, not all types of signs are necessarily suitable for your business. Therefore, if you take your company image seriously, you must know that there are signage options offered online that may not be the most beneficial. That’s the case of websites that sell online signs at a fixed price without considering essential elements like municipal regulations, exterior architectural features, environmental impact, the necessary installation, and so on. These agencies don’t really care if you direct more or less foot traffic to your business or convey a positive image to your customers. For this reason, it is best to contact professionals like Sign Raizor! Established more than 15 years ago, they’ll help you create a lasting impression for your business thanks to their wide assortment of signage services.

While restaurants and cafes used to have to deliver the food themselves, the process has undergone quite a few changes in recent years, with the advent of online food delivery platforms, with UberEats, Deliveroo and GrubHub as newer examples.

If you’re looking to create your own delivery platform, there are several things we can learn from these businesses. Let’s dive into some of the key features that can ensure your own platform will enjoy a fair level of success at the very least.

Must-Have Features to Build an Attractive Food Delivery Platform

If your aim is to drive your business to greater heights and provide an exceptional user-experience at the same time, your online food delivery platform must be equipped with advanced UI features. The list below contains a selection of some of the cutting-edge features you should definitely consider adding to your own platform.

An Aesthetically Designed Homepage and Intuitive User Interface

Aesthetics and intuitive design are the cornerstones to driving deeper user engagement. Your homepage should be pleasing to the eye, and easy to navigate with a clear navigation interface. Some of the key features to consider include:

  • The top banner housing all the main components like log-in/register.
  • A strategically designed banner image showing exquisite culinary food dishes. This is essential in enticing users to order food online.
  • A compelling tagline that makes your service seem more welcoming.
  • As most of these services are location-based, you must incorporate a search bar along with the location tracker on the homepage itself.

A ‘How It Works’ Section

One of the major goals of any new platform catering to a niche market is to make its novice users aware of how the platform works. Therefore, your food ordering and delivery portal ought to have a dedicated section, which guides users to perform various operations on the marketplace. It’s vital to place major emphasis on the design of this page.

Reviews & Ratings

Your food delivery marketplace must enable the customers to give reviews and ratings on your service and food. This will help you evaluate your offerings and make the necessary adjustments.  Also, businesses are beginning to realize the importance of customer reviews to enhance their brand identity as reviews highly influence the decision-making process of new customers on where to order their food from.

Login/Signup

When it comes to the login/signup process on an online food delivery platform, it needs to be as simple, intuitive and should take the least amount of time possible to complete. This is because your aim should be to streamline the food ordering process. Rather than using a dedicated login page, your website can use a popup. Users can either use one-click login via Facebook/Google/Twitter or go for the traditional way of logging in with a username and password.

To expand your reach to a wider audience and deliver a personalized experience to the customers, your online food delivery platform should incorporate multilingual functionality. Enabling customers to search and operate in their language helps you enhance customer engagement.

Account Activation

In order to eliminate spam accounts and build a strong user base, you can also have a pre-activation verification system in place, where you require users to confirm their email to activate their accounts. Alternatively, you can also add an OTP service in place to verify via mobile number.

Customer Dashboard

A comprehensive user dashboard helps customers easily manage their account details and keep track of their activities on your app. The customer dashboard should be designed in a way that the customers can easily access the information and manage their account on the platform. The dashboard can include such features as:

Wallet – allowing customers to add funds to an online wallet will save them needing to enter their credit card details each time they place an order, and also improve online security.

Delivery Address – Users generally tend to order food from their homes as well as offices on a regular basis, making an option where users can add default addresses comes in handy. This makes it easier for users to order food quickly, eliminating the hassle of filling the same addresses again and again.

A “Your Orders” Section – For a better user experience, your online food ordering and delivery platform must have a dedicated section for customers to view their current and past orders.

Another excellent feature that appears to be making waves in the current global climate is:

Geofencing for Seamless User Experience

Features like Geofencing could play a crucial role in providing superior customer experiences and increase your restaurant’s sales. With geofencing, you can set virtual boundaries marking locations where you deliver and notify the customers when they enter that predefined location. This location-based service can ensure safer deliveries during the ongoing pandemic.

Final Thoughts

In recent years, the food ordering market has grown rapidly. Rather than going to an eatery, people prefer to order food online. This has resulted in huge demand for online food delivery and the outcome is the rise of platforms like Grubhub, Deliveroo, and Uber Eats.

If you want accelerated growth for your online food delivering business, your solution should be equipped with exclusive functionalities and impressive features. This would surely help you in capturing the bulk of the market share and driving exponential business growth. If you need an expert team to help you get started, why not get in contact with Linkeo Ltd and enquire about their Deliver by Linkeo project.

Did you know that many e-commerces fail because of their delivery options? It might be the cost is too high, the lack of delivery options, or quite simply that customers don’t trust the delivery promise. Therefore, you can drastically improve your online sales by simply focusing some attention on your delivery strategy and acting upon areas that your customers feel need work.

Let’s look at what we mean by delivery strategy.

Your delivery strategy covers everything to do with the delivery of your products and will be dictated by what your customers expect of you. Everything from how you present the delivery information on your e-commerce website and in your marketing, right down to the product that arrives on the doorstep will be shaped by these demands, as well as your ability to meet these requirements in terms of volumes, finances, or manpower.

How Can Your Delivery Strategy Increase Sales?

As previously mentioned, delivery is one of the main reasons why people don’t buy online, so how can you entice people to trust you? Quite simply, you need to offer the kind of delivery options your customers want. Survey your regulars to see whether speed, convenience or cost is the most important for your customers. This is especially important if you’re running a specialist business like a cheese shop or vintner. Once you’ve identified what your clients want, find the couriers that can best serve your needs.

The delivery space is one of the fastest-growing aspects of e-commerce at the present time, and the options for smaller businesses are constantly improving. This makes it well worth scouting the marketplace periodically to make sure you have the best delivery service for your business.

Once you have the right services in place, make sure you are presenting them clearly on your website. You need to get it right in all these places:

  • On every page: a header with the headline offering, and then a link to the delivery options. Avoid hiding the prices.
  • Clear information on every product page. Is it in stock? When will it dispatch? Relevant postage prices.
  • Clearly explain it on the checkout and basket pages too.

Offers on delivery are one of the most powerful promotional tools you have at your disposal. Any promotion is your opportunity to get the customer to do what you want them to do as cheaply as possible – in other words, with minimal impact on your margins. If you are already offering free P&P on everything then use “Free upgrade to [better delivery service]” as the big promotion. A permanent free P&P offer of some sort can also be very powerful. For example, if your average order value is $50, then give anyone who spends more than $50 free P&P.

How A Good Delivery Strategy Can Encourage Repeat Purchases

E-commerces are all looking to turn buyers into repeat customers, and your delivery strategy can play a vital role in making this happen. You need to approach the first order someone places with you as a test. The customer wants to see if they can trust you, so you need to make sure you do an excellent job on the order.

This means delivering on your promises – the right goods must be delivered on time, in one piece and as promised. And that’s just the bare minimum. You also need to have a robust plan to fall back on if things go wrong. Rather than looking at it as a problem to be solved, look at every issue as an opportunity to build more trust in your brand.

If you really want to get that second order, you need to be proactive. Put a clear call to action into that package to ask for the next order and wow the customer as well. For instance, you could add

  • a copy of your catalogue (if you have one);
  • a leaflet featuring your bestselling products;
  • an offer such as free P&P on your next order, or a code for a discount on the next order.

Even if you can’t add anything to the package, you might want to consider putting a promotional message on the dispatch paperwork.

If you’re looking to wow your customers, here are a few suggestions:

  • Brand your packaging – This could be as simple as a sticker or a stamp (some find this helps recruit new customers when their parcels arrive in offices).
  • Include a surprise gift: This doesn’t need not be big or complicated. A coaster, pen, sticker or bookmark can have a big impact.
  • Wrap the products nicely in tissue paper or anything else you can do to make opening that parcel feel special.
  • Add a “packed by” card from the person who actually packed it – creating a human connection always helps.

We hope this article has helped you realize the power of delivery for an e-commerce. If you would like to learn more, or have your own online platform created by a professional team, contact Linkeo Ltd today and enquire about the Deliver By Linkeo line of products.

Despite the advent of the Internet and the many advances in technology, people still consider television to be an essential broadcast medium. This precious source of information and entertainment was invented in 1927, and still holds a place in most people’s hearts. Let’s have a deep dive into what goes into making a television broadcast these days.

The Television

TV is a responsibility, not only in entertaining people but using this medium of television in positive ways to teach people and enlighten people.”

– James Van Praagh

Let’s have a look at some of the most important aspects of a television station.

Personnel

A television production is a team effort. Watching from the control room, a television producer can detect potential problems. For example, he may adjust a newscast and add or change a news story. He must also produce the newscast according to a fixed time period.

Matt Ellis, a news director, claimed that:

A news producer is the architect of the program. He is responsible for choosing the news content, slotting the stories and writing much of the copy. He oversees the presentation of the news broadcast from the control room.”

On the other hand, television scriptwriters are responsible for the content that will be presented to the general public. For instance, they use word-processing programs to set up a table for their script text and follow the same 5 W’s and 1 H writing rule.

Before a meal is presented, it needs to be garnished. Similarly, editing refers to the task of taking pre-recorded materials and converting them into a finished audio-visual program. Therefore, editors use linear editing or nonlinear computer editing software to combine shots together in their selected order. They choose the best shots, add filler sequences and can even change these sequences if required.

Unlike radio presenters, television anchors do no need to look down on papers but instead look into the camera lens while reading their scripts. For instance, scripts are entered into a TelePrompTer from which anchors will read the content. However, TelePrompTer operators must match the screen’s information with what is being said on the news.

Furthermore, a television director is responsible for the overall production process. For example, a television director may organise an editorial meeting to brainstorm the news producer and the reporters. His objective is to generate story ideas for newscasts day and evening. He may also use the IFB (interruptible frequency broadcast), which is a monitoring system for one-way communication between the director and on-air talent, facilitated by using earpieces. For example, during a news program, the director can talk to the news anchor about the latest breaking news.

Now let’s talk about the graphic department. Graphic artists create computer graphics, credits and other computer-generated content. At the same time, the art director works on the set design, location and those graphics that will appear on the television screen. The sound recordist has the responsibility to record the whole soundtrack of a programme while photographers have the tasks of building shot sequences. The latter is also responsible for media colour production.

The task of a technical director is different compared to that of a television director. He is in the master control room and oversees the presentation of the audio and visual aspects. However, the audio and microphone levels are more controlled by the audio staff.

Moreover, the engineering department protects, maintains and improve all technical equipment associated with the production process. Television engineers are further responsible for satellite transmission and live story coverage.

Studio, Budget and Equipment

Unlike a private radio station, a television station has a much larger budget and resources.

Let’s start with the studio. A television studio has several rooms which are all separated from the exterior. It consists of a production control room that includes a video monitor wall, a special effects generator, an audio mixing console, a character generator and camera control panels.

Sound is the main ingredient of an auditor’s capability to create a perception of realism. Thus, in a television station, lavaliere and dynamic microphones are used for tv programmes while hand-held microphones are used during live broadcasting. Moreover, ENG (electronic news gathering) equipment, including cameras, microphones, news vans and satellite trucks plays a crucial role in news gathering and outside broadcasting.

Did you know that lighting is another essential aspect of a television station? Proper lighting is needed to create a specific setting of a programme as it can provide television cameras with sufficient illumination for more high-quality pictures.

Production Process

The pre-production stage consists of writing a television script, gathering of the staff, choosing the appropriate set, graphics and costumes. The second stage which is the production phase starts with rehearsals where scenes are prepared, television presenters or actors are called on the sets and shots are recorded and reviewed. The last stage is when the final shape of the programme is obtained. It includes cutting recorded visuals into a suitable length and organising them in an appropriate sequence. It also consists of the use of captions and other effects to obtain the finished media product.

What we only hear has usually less impact than what we see and hear at the same time. A television’s strength is the screen as people like to see things with their own eyes compared to a radio. Hence, it can be noted that television, as a medium, can not only communicate sound just like the radio but can also display printed words on the screen like a newspaper and broadcast high-quality videos.

So, what do you think is better as a medium? TV or radio? Please share your comments!

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