Author: Paul

If you work in a telecommunication company or a dental office, you’ve definitely heard of an air dryer. No, not a hairdryer, but an air dryer. Most of us are familiar with the former, while very few of us know what an air dyer is or its function. This is a necessity for the success and efficiency of an industrial facility that requires a constant supply of compressed air. Don’t worry; we got you covered, and we are here to explain what it is and everything you need to know about it.

What is an Air Dryer?


It is a piece of machinery or equipment that protects an air compressor from excess moisture that may be present in the air and may deter the proper functioning of your air compressor. They are also used to dehumidify compressed air and can significantly reduce the dew point of compressed air to 18°f lower than the actual temperature of the building/site. However, the function of your air dryer depends on the type of compressor that is present on your site and needs to be maintained regularly. The main types of air dryers used alongside compressed air systems are:

    • Membrane dryers
    • Desiccant dryers
    • Refrigerated dryers

1. Refrigerated Dryers

This is the most common air dryer out there because it is the easiest system to clean and maintain. They are also very cost-effective and are your best option if your equipments don’t need specific requirements like minimum dew point. It works like your average fridge or AC system and de-humidifies air by cooling it, condescending it and draining the subsequent moisture off. There are two types of these, namely the cycling and non-cycling types.

Non-cycling Type

This type of air dryer continuously circulates through the system and never shuts off, unlike its cycling counterpart. The airflow is regulated by using an unloader valve or bypass that matches the volume of compressed air entering the system, and this helps maintain a stable operating temperature.

Cycling Type

This one cools liquid or solid masses, which surrounds an air inlet of a heater exchanger. The solid mass tends to be a metal block or glycerol, which act as heat sinks that help the air compressors cool down. A thermostat is also used to regulate the air compressor, and when the compressor has zero or partial loads, it shuts down and acts as an energy saver.

2. Membrane Air Dryer

As its name suggests, this system uses semi-permeable membrane fibres that separate moisture from compressed air. This type of air dryer is gaining in popularity because it is very environmentally friendly. It also doesn’t require any electricity to run and is usually less expensive to install and maintain since they have no moving parts. They also take up less space, are the quietest air dryers on the market and our list, and are suitable for low-volume air separation.

3. Desiccant Air Dryer

This one is made of two towers, while a lesser-known variant only has one tower/compartment. One of the towers contains a desiccant that removes all moisture from the air system, which comes from the compressor, while the other regenerates the desiccant. 

The single tower desiccant dryer only consists of desiccant materials that dry the air coming from the surrounding environment. This system also doesn’t contain any mechanical parts, so it doesn’t need electricity to function and is optimal for corrosive and hazardous environments.


Air dryers are essential for the proper running of an industrial or commercial complex as atmospheric air typically contains a percentage of water vapour in them. This can create problems for your equipment and may have adverse effects on the final products if they are exposed to a high amount of vapour, leading them to corrode over time. This is why you need an air dryer to prevent any of this to happen further down the line.

Contact Promptair & Electrical Pty Ltd for all your commercial and industrial maintenance and supply of air compressor, dryer and even air filtration services. With Over 40 years in the field, trust their team to maintain and install your air compressors and accessories.


 Exfoliating products help to eliminate impurities and dead skin cells from the face naturally. In addition, they refine the skin texture, making it smoother, softer, and cleaner. The result is a fresh and radiant complexion.

 However, it is essential to choose a scrub adapted to a skin type to benefit from these advantages. Let’s see closer below.

 Principle of a scrub

 Exfoliating the face is an important gesture. Indeed, the cells of the epidermis renew themselves regularly and migrate towards the surface of the skin. If they are allowed to accumulate, the complexion becomes gray, dull, and lacks radiance. The skin suffocates. By eliminating these dead cells, facial scrubbing helps unclog the skin’s pores; to promote the penetration and assimilation of products used after scrubbing, such as masks or moisturizers; to activate blood circulation and cell regeneration, and to reduce wrinkles and fine lines.

 Good to know: if you don’t leave a mask on after a scrub, it is essential to moisturize the skin of your face. Otherwise, you may feel discomfort.

 How often should I use a facial scrub?

 Depending on the skin thickness, a facial scrub is carried out once or twice a week. Once a week for normal to combination skin. Once a week or once a fortnight for dehydrated, dry, but not very sensitive skin and once or twice a month for thin, sensitive, and hypersensitive skin.

 Note: if you are unsure about your skin type, do not hesitate to ask your dermatologist, doctor, or pharmacist for advice.

 Different types of scrubs

Facial Scrub

 Among the many exfoliating products available in supermarkets or pharmacies, we distinguish between mechanical and chemical exfoliants.

 Chemical-action scrubs

 They can also be found under the name of biological or enzymatic scrubs. They can take the form of a cream, a gel, or foam.

 In addition, they can be composed of different active ingredients such as fruit acids, enzymes, and salicylic acid.

 Their action is simple; it does not require any need to rub. The active ingredients of the scrub first dissolve the dead cells. After a pause of 5 to 10 minutes, the scrub turns into oil. The dissolved dead cells are then rinsed off.

 Good to know: chemical scrubs are often more expensive than mechanical scrubs.

 Scrubs with mechanical action

 These are the most common scrubs on the market. There are two types:

 Grain scrubs are composed of grains of sand or silica, crushed seeds or fruit pits, and, more rarely, coarse salt.

 – Gum scrubs, as their name indicates, are composed of different types of gums. These gums adhere to the impurities and carry them away when the scrub is removed.

 For the grain scrubs, the application can be made at home. Once applied to the wet neck and face, the abrasive particles will loosen dead skin cells. To optimize their effectiveness, make small circular movements with your fingers. Then rinse and apply your mask or moisturizer.

 Gum scrubs are often used in beauty salons. They are applied to a dry face in a thin layer, and they should be left on for 5 to 10 minutes. Then “erase” the product by holding the skin to prevent the face from sagging.

 Good to know: if you use a mechanical scrub, avoid the area around the eyes, as the skin is fragile, and the scrub could irritate it.

 Facial scrubs: peelings

 A peel is applied in a thin layer and is eliminated using a soft massage.

 The product then falls off in small flakes, taking with it impurities and other dead cells.

 Good to know: these peelings, available in pharmacies or department stores, should not be confused with peelings or dermabrasions performed by dermatologists. These operations are heavier and more aggressive for the skin.

 Adapting the scrub to your skin type

 It is vital to choose the proper scrub for your skin type not to thicken or damage the epidermis, which could lead to the appearance of pimples and blackheads. 

 So-called “normal” skin has the luxury of choice, and they can tolerate both grainy and chemical scrubs. However, keep in mind to moisturize your skin after the scrub.

Combination to oily skin will prefer a grainy scrub once a week to treat shine or imperfections.

Dry and sensitive skin cannot tolerate grainy scrubs, which are too irritating. It is then advisable to turn to a chemical scrub, which will exfoliate the skin without traumatizing it. Men’s skin is thicker, and it is in their best interest to turn to a grain-based scrub.

To deepen the subject, we will come back in our next article on scrubs, namely natural scrubs, ideal for those who want to take care of their skin without damaging the environment. Diet also plays a crucial role in skin health, and it is not very practical to practice scrubs if you eat fast food every day!

Remember to leave your comments below to share your appreciation of this post.

Like any other language, television, video and films are means of communication. Through camera shots, they transmit messages to the audience. Shots are very essential in shaping meaning in either a documentary or a movie. In fact, every shot size has information and meanings attached to it. A video producer or director will choose different shot sizes to influence the structure and meaning of a film.

So, let’s learn more about camera shots.

What Is a Shot?

A shot is normally described as a single continuous recording or uninterrupted take made by the camera. Several frames make up a shot. It is what is recorded between the time a camera starts and the time it stops. A shot has no internal cuts or edits. A video film is usually shot at a frame rate of 24 frames per second and is composed of several shots.

Different Shot Sizes

Moving images have a defined vocabulary of shots, camera angles and camera movements. The camera shot size identifies how large an area will be visible within the frame. However, it is important to the point that the exact terminology varies between production environments but the basic principles are the same. A way of defining camera shots is by relating them to people as shown on the screen.

Therefore shots are called by different names based on their frame size. The following common shot sizes indicate that the distance between the camera and subject varies.

Extreme Wide Shot

Extreme Wide Shot

An extreme wide shot or extreme long shot or a very wide angle shot is commonly designed to show large distances and is traditionally used in the exterior shooting. It covers a wide area. Its aim is to see the surroundings more than focusing on a single object and is generally used at the beginning of a scene. In film, an EWS is used as a scene setting at the beginning and also as a wrap-up scene at the end. In fact, it is commonly used to show the audience where the action is taking place. It is usually meant to give more a general impression than specific information and is used to impress the viewer with the vast scope of the setting.

Wide Shot

Wide Shot

A wide shot shows a broad view of an entire location, a subject or an action. It normally shows the outside of a building, a city or any other landscape to enable viewers to discover the location. The wide shot also shows the atmosphere and mood of the scene, indicating whether it is a beautiful sunny day or a dull winter rainy day.

When a wide shot is used to set up a location and its participants in a film, it is referred to as an establishing shot due to the fact that it often establishes the location of a scene before the action takes place. As its name implies, an establishing shot shows where the action is taking place, whether it is a large forest, a busy street, a room, a beach or a big city. An establishing shot of a party on the beach might show the entire beach area. Often wide shots of famous familiar sights are used as establishing shots to indicate the city where the action is taking place, such as Eiffel Tower to indicate Paris or Big Ben to identify London.

Moreover, a film could start by showing an apartment building or the outside of a hospital followed by an interior shot of people acting to indicate where the action is taking place. It is normally recommended to use wide shots time and again in a production to re-establish the location of the scene in the viewer’s mind.

Full Shot

Full Shot

When filming a person, a full shot shows the person’s entire body with the head at the top of the frame and the feet at the bottom. In films, it is used to show a complete view of a character and also gives a view of the area where the action is taking place. The FS is normally avoided when important detail must be conveyed.

To learn more about the remainign shots, follow us on the second aprt.


Usually, emergencies can cause emotional and physical stress. When faced with an emergency situation, some businesses are often left bewildered and shocked. During this time, the only best way to avoid any disaster is to have an emergency preparedness plan. It represents the difference between surviving in business and losing everything. And, one of the critical elements of an emergency preparedness planning is to have your own business’ emergency contact list.

#1. Electric Services

Electric Services

Take a look around you, and you’ll notice that everything is powered by electricity. Whatever you require, simply turn on a switch or outlet and there you have electricity, ready to serve you 24 hours a day, seven days a week.

However, despite today’s great advancements, business owners are aware that there are some common electrical problems that will inevitably show their fangs sooner or later.

And I’m not just referring to the fact that the office’s printer is not working or that the HVAC system is acting strangely.

There are some electrical problems hidden within the walls of your office that must be identified and resolved before they cause significant damage to your business.

Here are a few examples of these common issues:

  • Frequent electrical surges
  • Tripping Circuit breaker
  • Outlets and switches that sparkle
  • Buzzing Sounds
  • Light switch failure and dangling outlets
  • Ceiling fixtures that are hot

Once you’ve identified these issues, you should consult with a professional so you don’t have to be concerned all of the time.

#2. Security Services

Security Services

Implementing proper workplace security measures along with adequate insurance coverage are critical elements in reducing risks to your business. And, running a business teaches you to be prepared for the unexpected. When events that are completely out of the ordinary course of business occur, contacting professional security services is the best call to make.

As a business owner, you cannot always control everything but reaching out to the right people can protect your business.

#3. Heat and Air Conditioning Repair Services

Heat and Air Conditioning Repair Services

When something goes wrong with an HVAC system, a business owner may feel helpless because it is not something that an average person is familiar with.

For example, if the air conditioner in your office premises is making shrieking noises that send shivers down your spine, or if you notice a strange musty or moldy odor whenever you walk in the door, this indicates a problem with your HVAC system.

Rather than allowing things to deteriorate to the point where extensive repairs are required, you should definitely seek professional assistance to resolve such issues.

#4. Plumbing Services

Plumbing Services

Plumbing problems can occur at any time and anywhere, which is why the floor of our mental sanity is occasionally affected. However, while water problems in the home often represent minor inconveniences, for businesses, plumbing problems can result in decreased sales, sick employees, and reputational damage. And, that doesn’t sound good at all.

Here is a list of some common plumbing issues most companies must have faced at least once in their lifetimes:

  • Faucet leaks
  • Drain clogs
  • Toilet Clogs
  • Running toilets
  • Broken toilet handles
  • Failed internal toilet components
  • Silent leaks
  • Water temperature problems
  • Low water pressure
  • Sewer smells

This is why it is highly advisable to contact the experts at Asquith Plumbing if you want to avoid these problems. Established over 41 years ago, this company offers a satisfaction guarantee of a wide range of quality plumbing solutions for commercial clients.

So, whether if it’s to unclog pipes or to install a hot water system, no job is too big or too small for Asquith Plumbing. Plus, their technicians are available 24/7. For any of your plumbing problems, you can contact them today.




A product catalogue is one of the most important tools used to sell your products, but it is also useful for telling your brand’s story and building relationships with your customers. You can also represent your brand in a way that your customers will remember. In this blog post, we will go through 7 key features to how you should structure it to get the most out of your digital product catalogue! Let’s five right in:

Make use of negative space

White space is often referred to as negative space. It’s the portion of a page left unmarked and arises from graphic design practice, where printing processes use white paper. White space doesn’t need to be white, it can be any color. What’s important about using negative space is that this ‘tool’ makes the page look balanced and easy-to-read. This is important for online catalogs as sitting in front of a computer screen is much more tiring than flicking through a printed brochure.

But, a huge benefit of going digital is that creating online additional pages doesn’t cost you extra. So you have no reason not to spread out your products and really harness the use of negative space. Even if you only have one picture and some text available, you can still create an incredibly attractive layout by using white space.

Use powerful product images

When it comes to online catalogs it’s critical to catch the user’s attention quickly. You can do this in different ways, but one of the best ways is to use images. As the shopper can’t pick up the product and see what it feels like, product images are key in selling online.

Powerful product photos should be your no. 1 priority if you want to retain visitors in your catalog or on your website. Especially since great product images can increase your eCommerce conversion rate by as much as 30%. Make sure your images are large, high-resolution and highlight the key features of the product.

High-quality pictures are not just relevant for physical products. When you sell a service, subscriptions or provide information to your audience, visuals are still very important, as we remember 80% of what we see. (And only 20% of what we read).

There are several ways to use images to market products. For instance, you can:

  • Show products from different angles and variants

  • Show products in a set

  • Show matching products


Limit the number of products per page

You might get away with 20 products per page on your printed catalog. But not online. There are way too many distractions, so you need to keep the user focused and engaged. And, despite what you might think, pages overflowing with products will do exactly the opposite. Fewer products per page helps the user focus more. Without printing costs to consider there is no limit to spreading your products across additional pages!

Create compelling product descriptions

Now that you have more space in your catalog, take advantage of it by providing more value for your readers with product descriptions. Engaging product descriptions enhance corporate storytelling. They make you understand the meaning behind the product or brand and make you want to read more.

Next to the general product description, you can also showcase a size chart. When selling products where the correct size matters, such as clothing, shoes or bikes, it can make a huge difference to show what sizes to buy.

Enrich the catalog with product videos

You can’t ignore videos in your marketing efforts. Viewers are between 64-85% more likely to purchase from you when they’ve seen one of your product videos. So it’s a good idea to invest in videos. Make the videos personal by having someone showing and talking the potential customer through the product.


Use well placed CTA’s

A well-placed call-to-action can make a huge effect on converting browsers into customers. They invoke a clear action for the readers and it gives them a logical next step. The colors and the contrast with the background can make a huge difference in making your readers aware of the option of buying and the way they can buy.

Luckily, this is quite easy to do. The first and most important thing you need to look for is the color contrast of the buttons with the background. Another thing you can do is make the buttons a bit bigger. But be careful not to irritate the customer if there are already too many products on the page.

Create links to your website

When making the leap from print to online catalogs, it’s also extremely important that you link the catalog to your website. One of the many perks of digital catalogs is that they are truly interactive publications and thereby improve the buyer’s journey.

One of the best ways to turn visitors into customers in your digital catalogs is by making it super easy to shop directly from the catalog. We are impatient online, and the more steps we have to take to buy, the less likely it is that we swing out our credit card.


Now it’s time for you to take the next step towards creating online catalogs. Use all the available tools to improve your digital catalogs and achieve your sales and marketing goals.

It doesn’t have to be difficult or time-consuming. Often even very small changes can help give your visitors that engaging experience that turns them into paying customers.

Start with the ones most relevant to your business. The experts at Linkeo Ltd. can always add on more features to make the digital experience in your catalog even more compelling and engaging.

Do you love talking? Have any exciting ideas or innovative subjects that you want to discuss? Then you should definitely start a podcast. However, you should consider a few things prior to starting your own podcast and you should always plan ahead to be at the top of your podcasting game. Starting a podcast isn’t hard; what’s hard is to find a target audience that will listen to your audio content and will tune in every time you post a new episode. Continue reading to learn our tips on how to start a podcast and how to amass an active fanbase.

1. Pick a lane.

The first thing you need to think about before starting your own podcast is finding a topic that you are comfortable with and can talk extensively on. I know that everyone has a podcast on everything under the sun but you should create or find your own lane within a specific fandom. Your podcast can be on anything, reality television, sports, a TV show, movie, or book review. The world of podcast topics is open for you to explore. There existing podcasts out there and you find something that might be lacking and you can fill that gap.


You should choose a topic that you’ll have enough to talk about; you can’t be too specif or too vague with your topic. Doing your podcast based on a show is also an excellent idea, be it True crimes, How I Met Your Mother, or even Rupaul’s Drag Race. This makes building a fanbase easier as these people were already fans of this specific show and maybe want to hear someone else’s thoughts on the subject.

2. Have an ideal listener demography in mind


Who are you talking to? This is one of the most important question you need to ask yourself, especially before setting up your podcast. You need to target that specific part of the population that is most likely to listen to your podcast and craft your podcast around this imaginary ideal listener. Questions that you need to ask yourself about your targeted demography:

    • The age group you are aiming to reach
    • Will your fanbase be primarily men or women?
    • Their social life and class
    • Their interest and goal
    • Why should they listen to your podcast instead of another one on the same subject?

By creating your own voice that fits the need of your target audience, you are making it easier for them to find your page and thus increasing your listenership.

3. Pick a format.

There are different formats of podcasts out there. Do you want yours to be factual, an opinion piece, fictional, interviews, etc. You should also decide whether you want to host your podcast alone or with a partner. If you are hosting a true-crime podcast and basing it on facts, I recommend going solo in the steps of casefile. If you want a personality-forward podcast and one where you can goof off and have fun with your bestfriend, then I recommend having a co-host. One of my favorite podcasts is Sibling Rivalry and you feel that the two podcasters are friends in the real world. They are drag queens and winners of Rupaul’s Drag Race (Bob the Drag Queen) and its spinoff Rupaul’s Drag Race All-Stars (Monet X Change) and this showcases how one can harness their pre-existing fanbase to create a podcast. The format of the show, like everything else on this list, depends on you and your podcast’s genre.


4. Equipment

Let’s be honest here, no matter how great your content is, you won’t get a large audience if it sounds like you are recording your episodes in a tunnel or cavern. Sound quality is critical for any good and respectable podcast. You can always record yourself through your computer’s mic, but you’ll get a crisper sound if you use good headphones and a microphone. You can also consider investing in a better computer, pop filters and a boom stand or microphone stand.


I will also advise you to get a recording software, and there are a plethora of free and paying options out there. Pick one that best fits your needs and budgets. You should also be conscientious of the room in which you record, don’t choose a big room as it might create echoes and unless you are rolling in money, your studio isn’t already soundproof, nor can you make it soundproof in the near future. Choose the quietest room in your home/apartment to record yourself, and I’ll be honest, some of us started our podcast journey in a closet because it is very conducive for recording and doesn’t create any unnecessary echo.

Also, don’t be too harsh with yourself when you start, they will be some hiccups, but we learn from our mistakes, right. Sound off in the comment section below and tell us your favorite podcast or if you want to start one.


It is critical to care for your skin regularly if you want to have attractive and healthy skin. Using the appropriate products, hydrating, and washing your skin can help protect and delay the aging of your skin. Learn how to take care of the skin on your face, torso, and hands with these helpful hints.

1. Clean your skin daily

Taking care of your skin starts with daily skin cleansing. Without aggressing, it must eliminate the excess of sebum and sweat, the dust, the traces of pollution…

    – You must clean the skin of the face every evening after careful make-up removal and every morning before applying day cream. One will take care to choose a product adapted to its type of skin.

    – It is recommended to take a shower every day, in the morning or the evening. We will choose the cleansing product for the body according to its skin type: shower gel, shower oil, soap…

    – For intimate hygiene, it is better to opt for specific products, which respect the vaginal flora better than shower gel.

2. Exfoliate your skin once a week

Exfoliating your skin allows you to remove dead cells from the surface of the epidermis. Whether it’s your face, body, or hands, exfoliate once a week at home.

Rid of dead skin and impurities, the skin breathes; it is softer, more luminous. The penetration of the active ingredients of other care products is facilitated.

Important: exfoliation should always be followed by applying a cream or milk to moisturize and protect the skin.

3. Moisturize your skin


Moisturizing the skin is essential to take care of your skin. It starts with drinking about 1.5 liters of water per day. This water is contained in mineral water as well as in food: fruits, vegetables, soup…

It is also necessary to apply a moisturizer to the skin every day:

    – Very exposed, the skin of the face must be protected and moisturized every morning with a care cream. The day cream can also mattify oily skin, soothe sensitive skin, nourish dry skin…

    – You must also moisturize your body every day after your shower. Depending on the skin type, time, and preferences, you can choose milk, an oil, or moisturizing cream.

    – Hands also need to be protected and moisturized daily. Choose a richer cream in winter and a light gel texture in summer. Hand cream should be applied several times a day as soon as the need arises.

4. Protect your skin from the sun

While the sun has many benefits for the body, it is also a terrible enemy of the skin. Protecting yourself from UV rays is therefore essential.

    – Use a day cream with an SPF, sun protection factor (also called SPF), adapted to the season and your phototype:

        ◦ between 15 and 24 for average protection of dark skins ;

        ◦ between 25 and 39 for strong protection for all skin types ;

        ◦ greater than 40 for high protection for sensitive skin.

    – Avoid exposure to the sun between noon and 4 pm.

    – Apply sunscreen before any exposure to the sun.

Good to know: it is imperative not to use the same tube of sunscreen from one year to the next because, within a year, octocrylene, a substance found in many creams, turns into benzophenone, a substance classified as “possibly carcinogenic to humans.”

5. Have a healthy lifestyle

Lifestyle has a considerable impact on the body and mind. Taking care of your skin therefore includes

    – a restful sleep, which allows the skin to rest and regenerate;

    – moderate alcohol and tobacco consumption;

    – a healthy and balanced diet, mainly based on fruits and vegetables.

Hope these tips will help you take care of your skin. Remember to share your experience below.



The father of modern advertising, David Ogilvy, starts his book on advertising by saying: “I do not regard advertising as entertainment or an art form, but as a medium of information.” Indeed that rings true in my ears, even as an advertising student years ago, my mentors often stressed the fact that advertising is not only about beautiful creation, it is not fine art but rather an exquisite form of communication.

Today, we will trace back the origins and use of advertising in ancient civilizations.

The Role of Advertising

The Role of Advertising

Advertising exists to bring the right solution to a communication problem. A client that has a product to sell wishes to make the potential market aware of the product, they then seek the services of an advertising agency. A full-fledged advertising must be able to:

  • Meet the client
  • Interpret the needs of the client by listening to the client and asking the right questions
  • Transmit the information to the creative team
  • Present the right solution to the client and rationally explain the reason behind the solution proposed
  • Choose and publish the advert in the right media
  • And in some cases, measure the impact of the advert or advertising campaign.

Above is the typical workflow in the advertising industry. David Ogilvy continues in his book: “I don’t want you to tell me that you find it ‘creative’. I want you to find it so interesting that you buy the product.” In the end, advertising is about selling; selling a product, a service, an ideology in the case of social adverts initiated b NGOs.

Advertising is required by a plethora of sectors, not only commercial, but practically anyone who has something to communicate to a group of people.

Historical Perspective

Historical Perspective

In order to understand the origin and evolution of advertising, it is good to start with a retrospective on the primitive forms of advertising to capture the essence of the concept of advertising itself.

The Role of Egypt – 2000 BC: 1st Form of Outdoor Advertisement

If we consider that advertising is a form of communication used to encourage, persuade, or direct an audience (viewers, readers or listeners) to take action, then advertising can relate back to as far as 2000 BC, when Egyptians invented the 1st primitive form of outdoor advertisement when they carved public messages on stelae (stone slabs).

Greece – 79 AD: 1st Audio Advertisement

In 79AD, the Greeks invented the first audio advertisement, more precisely the first sonic logo, more commonly called a jingle today.

Europe – Middle Ages: Town Criers, Signs and Symbols

In the middle ages, when towns and cities began to grow and trade was common, town criers could be considered a form of audio advertising. Also at that time, signs were widely used to represent specific trades such as ‘cobbler’, ‘miller’, ‘tailor’, or ‘blacksmith’. Those could be considered as the first logos or symbols designed for commercial purposes.

France – 1631, French Newspaper: 1st Classified Ads

Thereafter, Gutenberg invented metal type printing in 1140 which popularized the use of paper for various publications. It was much later in 1631 that the French newspaper La Gazette published the first ‘classified ads’. These early line ads were predominantly informative, containing descriptive, rather than persuasive language.

Modern Perspective – The Break From Passively Informative to Aggressively Commercial Messages

Modern Perspective – The Break From Passively Informative to Aggressively Commercial Messages

Advertising as we know it today in its structured form has started to take shape in parallel with the Industrial Revolution period, that is, the mid-1700s. t advertising was born as a solution to the possibility of an economic disaster. From there on however, the role of advertising has become so important that it affects society culturally, socially and economically.

In the next article, we shall learn more about the role of advertising in the contemporary society.



 Shaving a beard has been a daily routine for most men since ancient times. Preparation and skincare are essential to avoid irritation. However, the choice is mainly between the classic manual shaver, the cabbage cutter, or the electric shaver. 

 The steps to a successful beard shave

 There are specific rules to follow for a successful shave:

 – Prepare the skin by performing a facial cleansing to remove excess sebum and impurities.

 – Apply a foam, gel, or soap by hand or with a shaving brush and leave it on for two or three minutes to soften the hair, protect the skin and make it easier for the blade to glide over.

 – Check that the razor blade is not dull.

 – Shave in the direction of the hair, taking care to stretch the skin. You may want to shave in the opposite direction of the hair growth after applying the second layer of soap for a cleaner result.

 – Rinse with cold water to tighten the pores and apply an after-shave solution.

 Shaving products to use

 Beard shaving products are used in wet shaving techniques, and they soften the hair to make it easier for the razor blade to glide over it and protect the skin from irritation. The choice of a shaving product is mainly a matter of personal taste, and all products are generally available for all skin types, even sensitive ones.

 Shaving soap

 Shaving soaps have the same composition as a classic soap: a base of soda or potash with animal or vegetable fat. They come in soap bars or, more often in boxes, made of plastic, metal, porcelain, or decorated wood for the most upscale models. The need to apply it with a shaving brush has led many users to prefer shaving foam.

 Shaving soap is used correctly when:

 – the face is moistened with warm water;

 – Moisten the shaving brush with warm water and lather the soap in a few circular motions right in the jar;

 – Apply the lather to the skin with the shaving brush, making sure to cover all the hairs;

 – Turn the jar of soap upside down to allow it to drain and dry before closing it.

 Boxes of shaving soap start at about $4, and high-end soaps are available at $45 per 100g jar.

 Shaving cream for beards

 The shaving cream is composed of about 50% soap, to which is added glycerin as a moisturizing agent and possibly allantoin as an anti-irritant. It comes in a jar or tube and is applied with a shaving brush in the same way as shaving soap.

 Beard shaving creams are available from $6 per 150g jar. There is a wide range of tubes and jars for around $15, and the higher-end products are about $30 a jar.

 Shaving oil

 Shaving oil is generally composed of a mixture of vegetable oils (castor, almond, wheat germ, olive) to which essential oils are often added according to their soothing, moisturizing, etc. virtues. Shaving oils are ideal for dry skin, sensitive skin, and rugged beards. They prepare for shaving and act as a skincare product, nourishing the skin.

 Shaving oil is often packaged in 50 ml bottles, with entry-level products at $5 and higher-end products at $30.

 Shaving Foam


 Shaving foam is made from a mixture of water, glycerin, fatty acids, and a butane-type propellant. Invented after the Second World War, shaving foam is now the most widely used product for shaving because it is easy to use and does not require a shaving brush. Brands are constantly developing their range to adapt to all skin types and problems: sensitive skin, anti-irritation, anti-imperfections, black or mixed-race skin, etc.

 The shaving foams are sold in 200 ml dispensers. There is a wide choice of foam starting at $1.50 in supermarkets and up to $25 in perfumeries or on specialized websites.

 Shaving gel

 Shaving gel is very similar to shaving foam. It is in contact with air and under the effect of massage on wet skin that the gel turns into foam. As with shaving foam, manufacturers are constantly innovating to offer products for all skin types.

 Shaving gels are sold in 200 ml dispensers, with an entry-level price starting at $1.50 in supermarkets and up to $20 in perfumeries or specialized websites.

Shaving: maintaining your mustache and beard

 The fashion for beards and mustaches continues to evolve with the cinema stars, catwalks, and television. So much so that the profession of barbering is also becoming fashionable again.

 Shaving: beard maintenance

 Because not every man can wear a lumberjack beard with Brad Pitt’s class, it’s best to maintain it, so you don’t look scruffy. For this purpose, there are

 – beard combs: prefer horn models to plastic ones that create static electricity and make combing more difficult; count between $8 and $15;

 – Wooden and natural bristle brushes; count about ten dollars for a basic model;

 – Precision scissors, between $10 and $20;

 – beard shampoos, specifically designed not to irritate the skin of the face; count between $12 and $25 on the Internet;

 – beard oils to nourish and soften the hair and moisturize the skin underneath; count about $30 for a 60 ml bottle on the Internet.

 Shaving: maintaining your mustache

 Whether it’s Second Empire, Hungarian, or Brassens style, the mustache is undeniably a sign of elegance. But for optimal results, the mustache requires patience, maintenance, and regular trimming. For shaping, it is advisable to be equipped with:

 – precision scissors, which cost between $10 and $20;

 – mustache wax, to discipline unruly hairs: in a jar, tube, or stick, it costs between $7.50 and $25 on the Internet;

 – a mustache fix to maintain the shape of your mustache even at night. It will cost about 20 dollars on the Internet.

 Choose a professional barber


 You can also choose to have your hair shaved by a professional barber.

 Traditionally, men’s barbers were also barbers and did shaving and haircuts for men. Long abandoned, the profession of barber is again in vogue. It is now a prevalent specialization, but it remains almost exclusively male.

 Barber: a vintage profession

 After being considered obsolete for a long time, the barber profession is now in vogue. With the vintage fashion, the beard has returned. This new trend has been widely spread by the “hipsters”, this category of trendy young men who wear a retro look, but also by the stars of television, cinema, and the catwalk.

 Barbering is a specialization present in more and more hairdressing schools and has become very much in demand. However, this discipline remains almost exclusively male. Still, very few women, probably because of tradition, practice shaving and trimming the beard.

 The role of the barber

 The barber usually works in a barbershop, and their missions are multiple.

 – He cuts and maintains the hair.

 – He shaves traditionally with a razor and a shaving brush.

 – He is a master in the art of trimming and shaping beards and mustaches.

 – He adapts the beard, the goatee, or the mustache according to the morphology of the customer.

 – He offers care for men: exfoliation, mask, application of care cream…

 – He advises the customer in products to maintain the beard, the mustache, and the skin.

 Hoping that this post will have pleased you. Thank you for leaving us your comments below.

Read more:

Gentleman | 5 Essential Steps for Maintaining Your Beard;

How to Make Your Own Bay Rum Aftershave;

Becoming a Canadian Citizen is an exciting opportunity. Not only will you be able to live in Canada forever, but you will have one of the most valuable passports in the world, enabling you to travel without a visa to most countries in the world.

Qualifications for Canadian Citizenship

If you are a Permanent Resident of Canada and you meet the following criteria, then you are eligible to apply for Canadian Citizenship:

1. You have lived in Canada for at least 1095 days within the past five years. Days spent inside Canada as a temporary resident (visitor, student or worker) can count as ½ days up to a maximum of one year total qualifying time

2. You have filed a Canadian Income Tax Return for at least 3 of the past 5 years.

3. You are proficient in either French or English, demonstrated by taking a language test or having studied in either official language. Those under age 18 or over age 54 do not need to show language skills.

4. You are not in trouble – either due to criminal actions or problems with your immigration status.

If you meet the eligibility criteria, there is a 4-step process to apply for Canadian Citizenship.


1. Submit Your Application

Be sure to include supporting documents and Citizenship fees.

2. Write The Citizenship Exam

After your application has been assessed and you have been deemed eligible for Canadian Citizenship, you will receive an invitation to write the Citizenship Exam. The exam is composed of 20 multiple choice questions and covers topics such as Canadian history, geography and systems of government. You will be provided with a link to the online study guide after you have submitted your application for Canadian Citizenship. A passing mark on the Canadian Citizenship exam is 15 correct answers.

If you don’t pass the exam on your first attempt, you will be rescheduled to take the exam again in a few weeks. If you are unsuccessful on your second attempt, you will be scheduled for an interview with a citizenship official so that they can speak with you about your knowledge of Canada and determine if you meet the criteria to become a Canadian Citizen.

Applicants under the age of 18 and over the age of 54 do not need to take the Citizenship exam.

3. Attend An Interview

On the same day that you write your Canadian Citizenship Exam, you will meet with a government official to present your original documents for inspection and have a brief conversation to verify your language skills.

4. Attend The Oath Ceremony

All Canadian Citizenship applicants over the age of 14 must attend a citizenship ceremony and take the oath of Citizenship. Sometimes your oath ceremony will be scheduled on the same day as your exam, and other times it will be held on a separate day. During the ceremony, you will be presented with your Certificate of Canadian Citizenship and have the opportunity to take a photo with the Citizenship judge.


Applying For A Canadian Passport

Once you have received your Canadian Citizenship Certificate, you will probably be eager to apply for a Canadian passport. You will need to wait at least 2 business days after your Canadian Citizenship oath ceremony before you can apply for a passport.

Applying For Proof Of Canadian Citizenship

In some cases, you may already be a Canadian Citizen and just need to apply for a Citizenship Certificate so that you can obtain a Canadian passport. If one of your parents or grandparents was Canadian, and you were born before 2009, there is a good chance that you became a Canadian citizen when you were born.

For those born outside of Canada to a Canadian Citizen in 2009 or later, the situation is less clear and will depend on where your parents were born. If you find yourself in this situation, it would be a good idea to set up an appointment with a professional in order to review the complex rules with respect to Canadian citizenship and determine what your options might be.

What It Means To Be A Citizen Of Canada

Canadian Citizenship means that you can live anywhere in Canada, you can work in any job, and you can sponsor your family to live with you if they are located elsewhere. You are able to vote in Canadian elections and even run for political office if you want to. You are eligible for a Canadian passport and you can keep your Canadian Citizenship even if you don’t continue to live in Canada.

Arrivals Canada Immigration helps people from all over the world successfully navigate the Canadian Immigration process. If you’re interested in applying for your own Canadian Citizenship today, why not give them a call?

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