Author: Paul

Thailand is a beautiful country with a growing economy. I am half Thai and half Indian, and I grew up in the Bronx. I am fluent in English, Thai, and Tamil, so when I got the chance to immigrate to Thailand to become an English professor, I went for it.

Thailand is also known as Siam and the Land of the Smiles. If you are planning on moving or immigrating here, then you found the right blog to learn more on the matter. So, without further ado, let’s learn some of the things you ought to know before you migrate to the Land of the Smiles and which city will best fit your lifestyle.

Cost of Living

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Before you think about migrating to any country, the first question you need to ask yourself is if you can afford to live there and what’s the cost of living like. If you grew up in the Global North like me, specifically New York, you would find that life in Thailand is much more affordable.

Though it is relatively inexpensive to like a comfortable life in Thailand, you should know that it has a booming economy, which is why more and more people are immigrating there. If you are looking for the cheapest alternative, then you might want to look into Northern Thailand.

If you want to like in the capital Bangkok, then you ought to know that life there is more expensive than in the rest of the country, but that is a given if you live in a city. However, you will also earn more money there because it is where most blooming businesses are.

Before you start planning your move there, create a budget and look into the cost of living. The cost of living and where you stay will depend on your lifestyle. I personally live in the capital as I grew up in a city as this felt the most like home for me. But where you live will depend on you and your budget.

So, let’s learn more about the 4 places you might want to look into if you want to move to Thailand.

1. Bangkok

thailand

For me, this is the first choice, but Bangkok is not for everyone. Bangkok, if you didn’t know id the capital of Thailand. It is a metropolis that blends modern architecture alongside traditional ones. It is the place where skyscrapers meet the traditional market and temples.

Bangkok has everything you can imagine, and it is also the place where most foreigners come to implant themselves. Here you can find anything from Michelin star restaurants to night markets, temples, and even colossal shopping malls.

Bangkok has it all, and most people here can speak and understand English, so even if you know just basic Thai, you can get by here. Bangkok reminds me of New York, especially when it comes to the public transport system, which is the city’s lifeline and makes moving from one place to the other pretty easy.

If you are a fan of nightlife, bars, drag queens, and marvelous architecture, then Bangkok was made for you. If you love the urban lifestyle, this is the place for you. It is also the center of the country’s economy. This is why many people implant here.

2. Chiang Mai

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This is a beloved place by digital nomads. It is one of the profoundly religious areas of the island, but today it coexists with co-working spaces and cafes and is the perfect place to immigrate to, especially if you love living in a peaceful and serene area.

Chiang Mai is situated in Northern Thailand, and mountainous areas surround it. What is life like there? It is more relaxed and slow-pace when compared to a city like Bangkok or even Phuket. Personally, I wouldn’t move there because it is too peaceful, but it is the perfect area for a yoga retreat if you ask me.

Because it is surrounded by mountains, you have access to a lot of outdoor activities here, and it is the perfect place for an adventurous area. You can go hiking, rock climbing, white water rafting and even camping there. It is the perfect area for adventurous people.

3. Hua Hin

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It is another prominent place on our list that ex-pats love to migrate to. It is a popular destination in Thailand because it is not far from Bangkok. Hua Hin is a 2 ½ hours drive from the city of the Land of Smiles, and this is why many people decide to live there.

Some people want peace but still want to be close to the country’s epicenter, and this is why Hua Hin is a popular destination for ex-pats. On top of that, it is also extremely close to the sea and has fabulous sandy beaches. You can enjoy a plethora of water sports activities there, and this is why it is also a popular tourist destination.

It is also home to international standard hotels and even more than exquisite vacations homes, but it has inexpensive locations, dining options, and even shopping. Hua Hin is often considered as a more affordable version of Phuket which is the next place on our list.

4. Phuket

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This is where my dad is from, and I visit my paternal grandparents and family there once every 2 months or so. I think if I have to retire somewhere, it will be Phuket. Not only is it where my dad hails from, but it is also surrounded by sandy beaches and is the place where I told Sunset About You, my favorite bl, was shot. For me, this is the place to be, but for more, I’m content with Bangkok.

On top of that, Phuket is also home to more than 100 000 ex-pats worldwide, which means that you are bound to find someone who comes from where you are from. If you want and are looking for a more chill and relaxed place, then this is the place to be.

Phuket is known for its fabulous beaches, and you be there while enjoying the best that the modern world has to offer. Like Bangkok, Phuket has a lot of offers and has everything from traditional markets to fancy dining restaurants, historic areas, and even shopping malls. The nightlife there can also rival Bangkok if you ask me.

Sound off in the comments section below and tell us if you want to immigrate to Thailand.

With the increasing popularity of online shopping, e-marketplaces grow swiftly, and ground-breaking trends can arise at any moment.

For example, Shopify has partnered with TikTok, and YouTube might let viewers buy products featured in the videos. Importantly, marketplaces are also catching investors’ eyes. So it is not surprising that many entrepreneurs are wondering how to build a marketplace website.

In this article, we will discuss hot topics around the e-commerce industry. Luckily, online marketplace trends 2022 are rich in highly innovative and user-oriented features.

Shoppable Videos

Social media proved to be an effective marketing tool. Now, they are ready to go further. So we have listed the latest news worth mentioning.

  • YouTube is about letting viewers make purchases directly from livestream videos;
  • TikTok is testing the feature of adding a link to a product page during a video run (shoppable videos). Moreover, TikTok and Shopify have partnered on providing a channel for the merchants to reach new customers and drive sales.
  • Facebook and Instagram plan to integrate Shopify’s services for real-time purchasing during live streams.

As you can see, brands are continuously working on bridging social networks and e-commerce to drive sales and engage with the audience. Shoppable videos are steadily becoming one of the most ground-breaking e-commerce trends 2022 you can adopt.

PWA Development

A progressive web application (PWA) is a blend of a regular website and a native app.

This provides entrepreneurs with the following benefits:

  • Increase in mobile traffic;
  • Growth of average conversion;
  • Increase of average session time;
  • Growth of engagement.

Also, the PWA technology is getting more popular with businesses since it helps reduce the bounce rate — the percentage of visitors leaving your website shortly after entering a single page.

Dropshipping Model

This model ideally serves start-ups, as it saves resources when launching an online marketplace website. So, there is no need to acquire inventory or cover the packaging and shipping expenses.

Practically, your business gets the difference between the wholesale price set by the vendor and the retail price. That’s the way to benefit from dropshipping.

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Shoppable Socials

Typically, redirecting from an app to other URLs doesn’t happen at a single glance. So, many users tend not to press the link, realizing that a full-sized product page might be “too heavy” for uploading. This made socials come up with a feature letting you purchase items without opening another tab.

For example, a built-in checkout feature introduced by Instagram prevents buyers from the need to jump between pages:

Voice Commerce and Chatbots

Artificial intelligence is gaining popularity, not least because of the users’ openness to hands-free features. Thus, they avoid direct interaction with a device. With Siri, Google Assistant, and Alexa spreading globally, voice commerce is becoming a serious tendency.

Chatbots save people’s time greatly, providing accurate responses in a matter of seconds. The fact of the matter is that a chatbot collects and analyzes user-written information. And, based on input data, it gives relevant answers to the requests.

Augmented & Virtual Reality

Augmented reality (AR) is used for showcasing different items in any environment before purchasing. A prominent example is using this technology to check if the actual-sized object matches your interior. Alternatively, it can be used with facial recognition technology.

Virtual reality (VR), in contrast, helps you render the desired picture with a VR helmet. Especially when it comes to observing a fully simulated environment.

Personalisation

We have already mentioned the active usage of AI as a considerable online marketplace trend in 2022. Still, the same trend might significantly impact the way personalized services work.

People tend to appreciate products tailored to their specific needs. And recent findings give us a reason why we should consider this online marketplace trend. It is reported that 72% of people wouldn’t collaborate with brands if they didn’t offer personalized messaging.

Vans Customs is a prominent example of providing a personalized experience. On the company’s website, buyers can customize mass-manufactured footwear in prints. It is hard to find a person who will not want to impress others with a unique design.

To Wrap Up

Without needing to look too carefully, it is clear that 2022 will be another year of booming retail. All upcoming trends have one in common: they aim to provide an engaging buying experience.

By implementing these new trends, Deliver By Linkeo can help improve such vital indicators as customer lifetime value, conversion rate, sales volume, and more. Feel free to get in touch to learn more.

Every day, television transmits a wide range of programming. Since its inception, television has borrowed a wide range of shows from the radio. Each form of the TV show may be classified as belonging to a specific genre.

So, let’s learn about the different TV genres.

TV Soap Opera

TV Soap Opera

TV soap operas are serials of fictions that feature day-to-day interactions of characters. They often have never-ending complicated love relationships or family problems. As soon as a problem is resolved another one starts immediately. Viewers will therefore, never stop watching as there is always a problem they want to see resolved. Soap operas use what is known as a ‘cliffhanger ending technique’, that is every episode ends with a kind of suspense that makes the audience want to know what happens next.

The home is usually the main setting of soap operas in which we see rich people, servants, love and romance, adultery, breaking relationships, loyalty, respect, weddings, divorces, villains, blackmails, secrets, gossips, etc.

TV Situation Comedy

TV Situation Comedy

Television comedy is a broad term and there are a number of different comedy sub-genres. It is very popular and is the oldest genre we see on television. Situational comedy or sitcom (abbreviation of situation comedy) is just an example of one comedy sub-genre.

A sitcom can be defined as a series of amusing television drama with a happy ending. It is about 30 minutes long with some characters dealing with situations that could arise in everyday life (e.g. relationships between wife and husband, father and son, neighbors, etc) in a humorous way. In western television productions, series like Friends is an example of popular sitcoms.

TV Game Show

TV Game Show

Many TV game shows are very popular programs which usually involve members of the public as well as celebrities as contestants who answer questions on some subjects. In that particular genre, participants compete against each other or against the clock. TV game shows are governed by a set of rules and participants have the possibility to win prizes, be it cash or in kinds.

Popular game shows like “Who Wants to be a Millionaire” (French version: Qui Veut Gagner des Millions?, Indian version: Kaun Banega Crorepati) has a worldwide viewership. Obviously, the main goal of a game show is to entertain, but it has an educational content as it provides viewers with information on vocabulary, history, geography, science, etc. The quiz show, for example, provides opportunities for learning. These programs are mostly produced in the studio.

TV Broadcast of Sports Events

TV Broadcast of Sports Events

Most sports can be broadcast live or delayed with commentators describing the actions as they happen. This genre involves popular sports such as athletics meetings, basketball, football, tennis, golf, and so on. Today, many television stations have a special channel devoted entirely to sports. Like news, sports shows attract a very large audience. For example, people all over the world gather in front of their television screens to watch the World Cup soccer final or the Olympic Games. Because of their popularity, sports on TV are very much appealing to advertisers.

Sport programs may also adopt a documentary-style focusing, for example, on the life and achievements of athletes, coaches, sports-equipment industries, and so on. We also have other genres such as talk shows or discussions on sport themes involving guests from the world of sports and which provide a lot of visuals by replaying game highlights.

TV Children’s Program

TV Children’s Program

Children’s programs also play an important part in TV programming. Most of them contain a mix of educational and fun shows. Children’s programs are normally shown on TV after school hours and on Saturday morning. Cartoon and animation genres like Sleeping Beauty, Cinderella, Peter Pan, are very popular genres amongst children. Educational television series, like Sesame Street which uses animation and puppets, are also popular among children.

 

 

When you say that you are going to watch some television, it rather means you are going to watch some types of program such as news, a soap opera, a football match or a game show.

Television broadcasts many kinds of programs every day. Since its invention television has borrowed many types of programs from the radio. Each type of TV show can be related to a particular genre. Literally, genre means type or kind and is used to describe a category of artistic composition which can involve films, music or books.

What Is A TV Genre?

What Is A TV Genre?

A TV genre is a way of classifying TV programs by the type of content. Examples of television genres are: soap operas, comedies, talk shows, game shows, children’s programs, sports and so on.

It is to be noted that the different television genres outlined in this article are not mutually exclusive and one style may share characteristics with others, that is, they may contain elements reflecting different genres. For example, a sport event may include some elements of a talk show.

1. TV News

The television news is an important genre as many people rely on it for information about the world they live in. As a visual medium, television news should, as far as possible, be presented visually so that you can see real events as they happen in every part of the world. News happens 24 hours a day and news from overseas arrives via satellite. News items are just summaries of events supported by video clips of those events.

Dramatic Visual Elements

Dramatic Visual Elements

Television news tends to select stories that have a lot of dramatic visual elements such as floods, earthquakes, crimes, fires, scandals and so on. Often reporters are seen arriving on such scenes to give fresh news to viewers. Thus, television news allows viewers to go along with the newscaster and reporters to the scene of the event. However, each story shown has its own tone and excitement. For example, the coverage of an inauguration of a new school may have a different impact compared to one in which you see a reporter on a crime scene giving live and immediate news.

Tight Deadline

Television news programs must meet daily deadlines. It puts a lot of pressure on journalists and technical operators. When an emergency happens, they have to go immediately on-site to report the event live or to record it to be shown as soon as possible on TV. This implies the need for doing fast research, writing the text, preparing any graphics input, recording and editing the video rapidly.

Television News Script

 Television news is about showing and telling. Most television news items have a simple structure which will usually answer the following:

  • Who is involved?
  • When did it happen?
  • What has happened?
  • Where did it happen?
  • Why did it happen?

Visuals And Words Should Support Each Other

The words should relate in some way to the pictures and support each other. However, they should not compete with each other for viewers’ attention. For example, there is no need to say important facts when viewers’ attention is focused on dramatic pictures of a building on fire. Maybe some silence is needed here to let the pictures speak for themselves.

Don’t Describe The Pictures

Don’t Describe The Pictures

If you say, “This is a busy street” and then the images are already showing the same thing, then you are unnecessarily describing the pictures. Instead, you could tell viewers something like: “a pickpocket was beaten to death here at noon.”

Characteristics Of A Television Newscaster

A television newscaster usually tells the news over a live broadcast. TV news presenters are the face of their stations because viewers actually see them on screen. Therefore they must possess some important characteristics to handle that role effectively.

 

 

Contents

– Building a pergola: where to put it?

– Different shapes to build a pergola

– Building a pergola: standard or custom?

– Choosing the materials for the pergola to be built

– Building a pergola: installation formalities

Are you building a pergola? You must first proceed in stages and draw a plan to build your pergola. Without further ado, let’s take a look below.

Building a pergola: what location?

To determine the exact location of the pergola, you need to:

– Measure the available space;

– Determine the sun’s exposure to calculate the shaded areas.

The question of the location of the pergola depends on the configuration of the house. The pergola can be:

– Leaning against the front of the house:

◦ a good choice if there is already a terrace;

◦ allows direct access to the house without going through the garden;

◦ regulates the temperature inside the adjoining room.

– Self-supporting:

◦ placed in the middle of the garden and connected to the house by a driveway (for example;

◦ set in a garden corner: hidden by vegetation to create an intimate space;

◦ next to the house.

Different shapes to build a pergola

At this stage, the easiest thing to do is sketch the desired shape on paper to develop the first plan.

In general, pergolas are square or rectangular, but there are all types of shapes:

– triangular: three feet;

– square: four feet;

– rectangular: four feet;

– hexagonal: six feet;

– octagonal: eight feet.

Building a right-angled, square or rectangular pergola will make it look larger than a round or triangular, hexagonal or octagonal pergola.

If the pergola is leaning against a wall, you will probably lose some space: on the other hand, this type of installation brings a touch of originality to your home.

Are you building a pergola? Standard or custom?

To determine the dimensions of the future pergola, we must start from the available surface.

Pergola

Pergola dimensions: depending on the use

The surface area of the pergola depends on the use of what you want to do with it:

– support for plants: a simple arch for climbing plants;

– a break for walking: an arch with a bench;

– an outdoor living room: a pergola with a small table and outdoor armchairs;

– a summer dining room: a dining table and chairs.

Building a pergola: 18 m² on average

It is possible to choose standard dimensions (kit) or custom-made.

On average, here are the dimensions of a pergola:

– height: from 2 to 4 meters;

– width: from 3 to 4 and up to 5 meters;

– length: 3 to 6 meters;

– average surface: 18 m².

Once the dimensions are established, do not hesitate to mention them in your plan.

Important: if it is a lean-to pergola and the roof is sloped, the house roof height counts. On the garden side, measure a minimum height of 2 meters to avoid spoiling the view.

Choose the materials for the pergola to be built

The choice of material(s) for the pergola to be built depends on the use you wish to make of it:

– to grow plants: wood and wrought iron;

– to keep it for a long time without needing to maintain it: aluminium;

– a short term use: PVC.

Building a pergola: installation formalities

Once you have drawn up an initial plan and chosen the materials and dimensions, two steps are taken.

Who is in charge of building the pergola?

If you are a handyman, you can build your pergola yourself.

If your dimensions are standard or you want a custom-made pergola, you can call Lifestyle Landscaping for decking and pergolas.

Permits to be requested to build a pergola

For these formalities, contact the town hall of your municipality of residence.

Before starting the construction, you must respect the steps imposed by the Local Urban Plan of your town:

– if the pergola measures more than 20 m², a building permit is required;

– if you live near a listed monument, you must request authorization from the architect of the buildings of Australia;

– the installation of a wall-mounted pergola will be subject to a prior declaration of works as it modifies the external aspect of the house.

Important: any failure to comply with the legal obligation to obtain a declaration of works or a building permit is a criminal offence. The persons concerned are fined and must demolish the work at their own expense.

Gone are the days when one could indulge on freshly baked goods only if there was a bakery in the area. These days, with the onset of e-commerce, bakeries are taking the initiative of going online to cater to a larger customer base accessible online that was earlier beyond their reach.

E-commerce offers flexibility that did not exist before, allowing customers to shop from the comfort of their homes in this fast-paced world. This gives an opportunity to the bakery business to grow by offering a varied range of products to their customers in the current competitive and convenience-focused society.

As more and more people adapt to the idea of buying online, e-commerce has the potential to open up multiple avenues for traditional bakeries. Access to new markets, global awareness of your brand, targeting specific groups of customers across wider geographies are but a few of the many benefits of a well-organized and attractive online business.

Online perception matters, plan well before you proceed

As attractive as it may seem, an online business possesses many new challenges and can be extremely disastrous for bakeries if there is not a thorough plan in place. Several questions need to be answered at this stage such as the design and layout of the website, mobile access vs mobile app, user interface vs user experience. When it comes to operations, questions related to technology and logistics, packaging, warehousing need to be answered well in advance.

bakery2

A well-designed site or mobile application can create an excellent brand perception and with product quality taken care of, recurring sales can be assured. A website that is easy to operate with smooth transitions, quick responses, eye-catching layouts, easy feedback and safe payment gateways form essential components of a successful online platform. A minimalist approach should be applied to the UI(user interface) so that the UX(user experience) is satisfying in terms of speed and efficiently helping users meet their needs in the least possible time. This can be easily achieved by using high-resolution pictures of the actual baked goods – making for an attractive product presentation and in turn helping to create a lasting impression of your brand in the customer’s mind.

Apart from these, it is essential that the customer is able to leave feedback about your products and also get continual assistance regarding any issue. This aspect directly enhances the overall user experience and must be given its due attention in the planning phase. Hassle-free payment methods and user data security are critical concerns that need to be prioritized when it comes to designing the back end of the online store. A website designed keeping these points in mind along with SEO (search engine optimization), blogs, social media marketing, and marketing automation will give your bakery a robust online as well as effective marketing platform.

In a nutshell, the transition from traditional brick and mortar business to e-commerce store will help broaden your bakery brand, increase marketing opportunities, help target your specific consumers over larger market spaces and ultimately boost sales. With the growing increase in online shopping, this field is bound to become competitive by offering a diverse and comprehensive array of products that can be ordered from a bakery that is always ready to cater to customers’ requirements.

So, where do you turn to make this dream a reality? While there are several platforms online that offer web design or user interfaces, very few merge the two in quite the same way the Deliver by Linkeo platform has managed to. Be sure to check us out for a full demonstration of our capabilities today.

Contents

    – What is sign design?

    – Sign design: stages of the project

    – Your sign design budget

    – Specialist companies

How to make your sign project a reality?

A sign is a very effective advertising medium that helps to develop your business. It is the reflection of your image that you transmit through its design.

What does the design of a sign consist of?

A sign’s design is an essential element that should not be neglected to fulfil its advertising functions.

While making your sign project a reality, it is crucial to keep in mind that a quality sign must be:

    – Visible: the visibility of a sign is a significant element in measuring its impact on your shop front. Pedestrians and motorists must see it for your business to attract the attention of as many people as possible.

    – Legible: the sign must be legible at a glance, which is why the choice of graphics is essential.

    – Impactful: its impact is measured through many factors such as your choice of lighting, colours, the curious and unexpected layout, or the choice of letters, decorative motifs…

Sign design: project stages

 

Before choosing a sign for your business, there are several things you should consider to make an appropriate choice.

Also, you must carry out your sign project by asking yourself a few essential questions.

Market research 

The design of a sign should consider your current and potential customers who may walk into your shop. Sign shapes and sizes will differ depending on the target audience you want to reach and your business area.

How do you want to communicate with your customers?

Your sign should be a lasting eye-catcher for the consumer. Elements of your sign may vary depending on your business’s location and the distance from which it can be seen by its size, shape, advertising message, or logo.

What do you want to say?

You also need to think about the advertising message you want to get across. It should be clear and straightforward but also powerful for it to be understood and remembered.

What image do you want to convey?

The aesthetic aspects of your sign are of paramount importance in this image. Its size, colours, and materials used are all elements to be studied during the design of your sign.

Your budget for the design of your sign

The price of the sign depends on many elements. It would help if you consider specific vital criteria that will have a determining impact on the price of your future sign:

    – illuminated or non-illuminated sign;

    – energy consumption;

    – standard or customised sign; maintenance costs;

    – maintenance costs.

Specialist companies

Specialised professionals in advertising and signs, teachers and advertising companies can help you design your sign.

They know the market perfectly and will be able to design with you a sign that perfectly meets your expectations in compliance with the legislation on outdoor advertising. They will guide you through the different stages

    – analysis of your needs ;

    – definition of the specifications;

    – computer design, using computer tools that allow the design of your sign to be simulated in its environment;

    – the estimate;

    – the production of the prototype.

Read more:

How did you find this post? Please, remember to share your experience in the comment section below and do not hesitate to request more information on signs of your particular interest. We’ll get back to you at the earliest!

The widespread access to the internet has levelled the retail playing field, making it easy for individuals and businesses to sell products without geographic limitation. In 2020, U.S. e-commerce sales, thanks to a boost due to the COVID-19 pandemic, grew 44% and represented more than 21% of total retail sales, according to various reliable sources.

The growth of e-commerce has not only changed the way customers shop, but also their expectations of how brands approach customer service, personalize communications, and provide customers choices.

5 Trends Shaping the Future of Online Shopping

The pandemic, which pushed many consumers to change how they buy essential items, electronics, and clothing, has helped to reshape the future of online shopping and forced businesses to evolve to meet new needs and demands. To capitalize on the opportunities presented by e-commerce, business professionals must be well versed in the latest technologies and trends, including the following:

online shop3

Customer Data and Analytics Improve Marketing Tactics

Online stores may not have retail clerks or dressing rooms, but they can recommend products based on customers’ interests, style choices, and preferences using data. The future of online shopping relies on capturing patterns of shopping behaviour. This allows a brand to create strategic pricing, advertising, and cross promotions on both an individual basis and based on widespread trends. For example, a brand may run social media ads during peak shopping hours, promote items that are often bought together, or show an ad for a specific item a consumer has previously viewed.

Business professionals trained in market research analysis use a variety of tools to process customer data and uncover insights. Analysts also use data to conduct product research, identifying which items are selling and how much customers are willing to pay. Product development, including what new products to sell and how to position them, is also increasingly data driven.

Machine Learning Creates a Personalized Online Shopping Experience

In the world of e-commerce, shoppers require a more personalized experience. According to recent studies, 91% of consumers are more likely to shop with brands that recognize, remember, and provide relevant offers and product recommendations. In fact, when online stores personalize the shopping experience, they can experience a jump in sales conversion rates of 15% to 20%.

Rather than manually analysing customer information, data analysts use artificial intelligence (AI) and machine learning technologies to compile data and create customer profiles. Analysts use these profiles and insights (with the help of AI) to deliver personalized recommendations and relevant content, based on an intelligent algorithm.

Although AI handles much of the analytical processes, market research analysts apply their own insights and understanding of consumer behaviour to make recommendations and spearhead the continued optimization of e-commerce.

Online Shopping Is Going Mobile

The retail industry has been significantly impacted by the increasing use of mobile devices. Market data providers predict that in 2021, online purchases made from smartphones will account for more than $345 billion in retail sales. With mobile e-commerce, shopping happens everywhere, no brick-and-mortar storefront or laptop required. So, what does mobile mean for the future of online shopping?

Smart brands are creating a mobile-friendly e-commerce experience. A retailer’s website and online store should not only be accessible by computer, but also optimized with a design or application that makes it easy to browse and buy from a smartphone, tablet, or other mobile device.

The mobile e-commerce experience provides customers with customized products, more competitive pricing, and increased accessibility. Analysts and business professionals must consider the user journey across multiple devices (including mobile, desktop, and in-store) and integrate a multi-channel strategy to optimize sales conversions. For example, if a customer places items in a cart on mobile, and then moves to desktop, the information should update in real time to create a seamless shopping experience across platforms.

Voice Technology Leads to Automated Commerce

While not everyone uses their smart speakers to make online purchases, a sizable number of device owners rely one them to help make purchasing decisions and start product searches. For example, an Adobe Digital Insights report found that 32% of smart speaker owners use their devices to compare product prices. This can have a big influence on consumers’ purchasing decisions.

In light of this, business leaders must consider how to take full advantage of this growing channel for selling their products and services. By strategizing how to incorporate voice technology into their marketing, companies can connect with more customers and tap into automated commerce as well.

online shop5

Shopping on Social Media Platforms Expands the Online Storefront

Billions of people use social media platforms daily. While many businesses appreciate the need for a robust presence on social media for marketing purposes, more and more see these platforms as effective places to make direct sales.

More than half of Instagram users utilize the platform to find products. Many online shoppers look to Pinterest, Facebook, and others for ideas about what to buy. Giving social media users a chance to make purchases within the networks they already use provides for a quicker, easier purchasing process with fewer steps.

Additionally, social media platforms are well positioned to implement augmented reality (AR) experiences. Having the ability to test or try out products builds confidence in a purchase. The growing use of social e-commerce, and the opportunities it presents for more interactive and personalized buying experiences, suggests more businesses should explore the possibility of using social media platforms to expand their online storefronts.

The e-commerce shopping experience is more personal, accessible, and data-driven than ever before. As the industry evolves, there is opportunity for business professionals to make a profound impact on the future of online shopping. You can count on the experts behind Deliver by Linkeo to apply their knowledge and insights to help shape the ongoing evolution of e-commerce.

We’ve learned about different camera shots and angles, today it’s about more camera movements and some common editing sequences.

Most films and videos contain shots that are put or edited together by several types of transitions. A transition could be defined as the way in which any two shots are joined together.

Camera Movements

Camera Movements

Zoom Shot:

The camera has a special lens which is called a zoom lens. The lens can be used to make things look closer or farther. In a zoom shot, the camera does not move and only the camera’s focal length lens is adjusted to increase or decrease the camera’s field of view. Zooming can create a sense of speed.

Zoom out- The zoom out is a continuous changing of image size from small to large.

Zoom in- The zoom in is a continuous changing of image size from large to small.

Dolly Shot:

In contrast to zoom where the camera remains stationary, the camera physically moves in space for dolly shots. For example, the camera can be placed on a moveable mechanism such as a trolley or on a moving vehicle to enable it to move physically closer or further from a subject. In a dolly shot, the background does not enlarge.

Dolly in– Camera is moved close to the object. The “dollying in” (or trucking in/ tracking in) shot refers to filming while moving the camera gradually towards the object. This can be done with the purpose of drawing the viewer into a closer relationship with the subject or to indicate that something is about to happen (e.g. a crime).

Dolly out- Camera is moved away from the object. The “dollying out” (or trucking out / tracking out) means moving away from the subject with the intention of creating emotional distance from the subject. Anxiety or tension is now lowered.

Tracking Shot:

In a tracking (or trucking, also known as “dollying along”) shot the camera moves to the left or right beside the subject or parallel with the scene. It is usually fastened to a movable mechanical device such as a pre-laid track. A tracking shot can also be done handheld. It can be a good way of portraying movement such as following a moving character or an artist during a performance. It can also create a feeling of surveillance.

Track right– Camera is moved to the right side of the object

Track left– Camera is moved to the left side of the object

Crane Shot:

A crane shot is a shot taken by a camera on a crane. The camera is mobile, gives more fluid movements and is able to reveal a very large space by moving up and down, forward and backward and from side to side. Crane shots are often used in opening and ending scenes to view the location from above

Hand-held Camera Shot:

Today, with modern video technologies we have quite small cameras designed for the purpose of handheld shooting. Handheld camera shot is shooting without a tripod. With handheld shots the camcorder is carried by the operator, often creating an uneven movement. In a handheld walking shot, the operator could walk towards or away from a subject like the dolly shots. Handheld camera is often used in news coverage or sports because it allows the camera operator to move around and follow an action very closely.

Common Editing Sequences

Common Editing Sequences

Cut 

A cut is the most common and basic edit which shows a quick transition from one shot to another. It is a switch between two images. It is used to keep the action moving along at a good pace. For example, it may be from a full shot of a man to a close-up of his face to indicate who that person is. In film and video, the majority of transitions are cuts. It is commonly said that the cut is an invisible transition because it is largely unnoticed by viewers.

Dissolve

A dissolve (or mix) is a gradual transition between two shots in which one image merges or blends into another one. The first shot fades out and simultaneously another shot fades in. In general, the dissolve is used between scenes to indicate a change of location, a passage of time or subject matter. For example, you can see a character at work in an office and then a mix to a shot of him lying tired on his bed. This lets you know that there is a change in place and time. In contrast to the cut, the dissolve is visible on the screen. It makes the viewer notice that something has happened across time or space in the story.

 

Pictures are just like words and sentences and have their own grammatical rules. Indeed, visual language has its own grammar and follows certain conventions like different camera angles and movements. Producers of shots convey information through the camera and editing by adopting those conventions.

So, let’s learn more about them.

Camera Angles

Camera Angles

A major distinction among the types of shots is the camera angle which describes the position from which viewers are looking at the object or subject. It simply means the camera viewpoints. Camera angles range from high to low and are mainly used to give emotional information to members of the audience and to guide their judgment about the character or object in the shot.

Aerial Shot/ Bird’s Eye View:

The aerial shot is a view from above to show an image taken from a helicopter, plane or crane. It is also known as a bird’s eye view shot which puts the audience in such a way that it is looking down on the action as if seen by a bird in flight. Aerial Shot is normally used for showing a location where the action is taking place like showing the top view of the Eiffel Tower indicating that the action is taking place in Paris. Thus, this type of shot can be used to establish a scene.

High-Angle Shot:

The camera shoots from a high angle down the scene or looks down on an object or a person. The camera is placed above an object or a person. The high-angle shots are often used to demonstrate to the audience a perspective of a particular character. It is commonly used to make a person or a character look smaller than normal giving him/her the appearance of being vulnerable, submissive, lonely, weak, powerless or insignificant.

Low Angle Shot:

The camera is placed close to the ground shooting upwards and looks up at someone or something to make it look bigger than it really is. It accentuates the height of the object or person. The aim is to make an object or someone (hero, king, for example) look bigger, stronger, impressive, threatening or powerful. A low-angle shot also gives the impression of height. This angle can also dramatize the subject as it is not the angle most people are used to.

Eye Level Shot:

An eye level angle shot shows the object looking directly at you. The camera is placed at the subject’s height. It creates a sense of equality between the subject and the viewer. It could connote that the subject has the same amount of power as you. It usually aims to allow the viewers to feel comfortable with the subject and is regularly used in interviews, talks, newscasting, etc.

Camera Movements

Camera Movements

As its name suggests, a camera movement is to move the camera with the action. The camera is either stationary or mounted on a platform that can move around. So, the camera can not only show a moving subject but can also move during the course of recording.

Pan Shot:

In a pan shot, the camera is stationary, usually placed on a tripod and rotates from side to side to scan a scene horizontally either from left to right or right to left. The term ‘pan’ is short for panoramic and is also commonly used to scrutinize surroundings, to show beautiful scenery or to follow a subject as it moves across a location. Quick pans could suggest imminent danger or urgency in films.

Tilt Shot:

In a tilt shot, the camera is stationary and rotates upward or downward. The tilt shot can be done handheld or with a tripod and is often used to scan a scene vertically or to follow an action tilting upward or downward. For example, a camera can tilt upwards to reveal the height of a building or skyscrapers.

It is also claimed that tilt shots can also express emotional responses. For example, tilting the camera up can generate feelings of hope, expectation or anticipation while tilting downward can create feelings of regret or sorrow.

 

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