Tag Archives: COVID-19

The importance of public relations can be seen in Google’s Fight Ebola Campaign, where following the outbreak of the Ebola virus in 2014, a strategy implemented by the public relations was able to attract the media’s attention and raise $7.5 million as donation to the people in need.

Public relations strategies – whether to promote a brand or to raise donations for an affected community, have always managed to engage and inform audiences. However, what about the pandemic? With the escalating number of Covid-19 cases, people are panicking and their focus is no longer on business developments. As a result, it is evident that PR strategies cannot continue as usual and instead, the public relations sector has to adopt new models and techniques.

Work From Home

Student, Typing, Keyboard, Text, Startup

Even though the objective of the public relations sector in the lockdown scenario is to sustain brand communication strategies, PR practitioners should be sensible and work from home only. The reason is not only to keep all the employees safe but also to keep the company’s name out of headlines as a probable cause of the coronavirus spread. For example, no company would want to bear the responsibility of spreading the virus as did Biogen, an American multinational biotechnology company that held a conference in a hotel and was consequently blamed for the spread of the virus in eastern Massachusetts.

But even at home, PR professionals are recommended to work 24/7 so as to maintain the stability and come up with creative and innovative ideas and strategies to bring the company in the limelight even in this lockdown scenario.

Stop All Non-Essential Conferences and Launches

Meeting, Addis Ababa, Ethiopia, Hall, Conference

Without a doubt, it can be said that press releases and launches are key elements in public relations. However, with the pandemic and the number of rising Covid-19 cases, there is absolutely no time for any latest announcement.

The reality is that now people are focusing more on the current situation rather than company news or new brands. Therefore, a smart move will be to cease all press releases and product launches until things start to go back as usual.

Focus On Online Services

Online Marketing, Internet Marketing

Digital PR is the future of public relations.

It is obvious that during the coronavirus pandemic, with movie theatres, pubs and restaurants closed, people are stuck at home and hence have been spending more and more time online. Even though in-person events and conferences are out of bounds at the moment, the public relations sectors can still make the best use of this situation. Now, the question that arises is how.

First, PR practitioners can start searching for ways to use the online world to support and promote PR strategies. For example, one can create webinars. As the name suggests, it is a blend of web and seminar. In layman’s terms, a webinar refers to an event that is organized virtually and is attended by an online audience. The interactive feature of webinars allows a presenter to reach a large and heterogeneous audience from all over the world. The speaker can share PowerPoint presentations, web pages and videos and the participants can also share audio, documents and even engage in online discussions.

Moreover, regular videos can be made and then posted on different new media platforms.

Make Full Use of the Social Media

Phone, Display, Apps, Applications, Screen

Needless to say that during the lockdown, social media has gained much popularity and has become the most crucial tool of information for the general public. As a result, public relations can use different social media platforms like Facebook, Instagram, Twitter and much more to build and maintain people’s trust in the organizations.

For instance, it is important to make sure that all of your information on social media is up to date.

Next, you can search for interesting methods on how to spice up your social profiles and feeds. For example, experts recommend the use of visuals. As images can speak louder than words, similarly, visuals can set the perfect tone and enhance the image of a brand or a company. Some of these ideas are:

  • Color palette – It is believed that color is more than just a visual aid and is crucial for branding and marketing. Colors can convey emotions, feelings and can capture attention of people.
  • Logo: No one can forget the logo of McDonald’s. Hence, a logo should not be taken lightly and instead should be used as an avatar on social media platforms.

Public Relations is an integral part of today’s society and if you want to learn more about the new PR strategies, don’t forget to come back for part 2.


As this COVID-19 is continuing to spread almost everywhere around the world, people are advised to maintain a one-meter distance between everyone around them. I know it’s hard to do that especially in a crowded place. Well, that’s why the term social distancing was introduced to prevent the propagation of the COVID-19 among the people. According to Wikipedia, social distancing is a set of non-pharmaceutical infection control actions intended to stop or slow down the spread of a contagious disease. The term social distancing is to reduce the probability of contact between persons carrying an infection, and others who are not infected, to minimize disease transmission, morbidity, and ultimately mortality.

Social distancing has resulted in many businesses and entertainment centers to close temporarily in order to protect people from the spreading of this virus. It is important to know that social distancing also means not touching other people, and that includes handshakes or hugs. This term is often confused with other terms such as isolation and quarantine. So, what is it about and why you need to understand the difference between these?

Isolation – If you identify everyone who has been infected with the virus and safely isolate them from other human contact while they are in treatment, then you can stop the outbreaks for which there are no vaccines or treatments. Isolation is defined by being alone in a room with all amenities as well as proper medical care. A key to making isolation work is to pair it with contact tracing. While sick patients are in isolation, public health workers can do detective work, figuring out all the people those patients had contact with. That way, they can find a patient’s source of the disease and potentially isolate them, as well as identify people who are at risk of contracting the disease and place them under isolation or quarantine. Remember not everyone needs to be in isolation, only the sick and medically-inabled should be isolated. Isolation was the main way the 2003 SARS outbreak was contained.

Quarantine – People who have been exposed to an infection are asked to remain at home or in another place, isolated from other people. Quarantines target individuals who have traveled to affected countries or could end up involving other people. The COVID-19 outbreak has state governments in the largest cities around the world as well as the smallest islands to place many people in quarantine to protect the other citizens. There are people who self-quarantining themselves in order to protect themselves and the people around them from this disease. The practice of isolating people who may have been exposed to this virus in order prevent them from spreading this illness before they start experiencing symptoms. If you have been exposed, it is better to go in quarantine than to stay with your family as they could be infected afterwards. The authorities could force you to stay at home or detain you in a facility. Quarantines are not always safe as there is a risk of the infection to spread to more people. Quarantines can sometimes result in more cases, like what happened on the Diamond Princess cruise ship. There, quarantine led to more people becoming infected.

Social distancing – It is not the same a self-quarantine or isolation, the two other practices are being utilized to minimize the coronavirus spread. According to a medical professional, social distancing is a very general term, so there is a lot of different types of measures that fall under it. Social distancing also means not touching other people, and that includes handshakes. Physical touch is the most likely way a person will catch the coronavirus and the easiest way to spread it. Remember, keep that 6-foot distance and don’t touch.

Social distancing can never prevent 100% of transmissions, but by following these simple rules, individuals can play a critical role in slowing the spread of the coronavirus. If the number of cases isn’t kept below what the health care system can handle at any one time – called flattening the curve – hospitals could become overwhelmed, leading to unnecessary deaths and suffering.

Why does Social distancing work?

If followed correctly and on a large scale, social distancing breaks or slows the chain of transmission from person to person. As a preventive measure, people can spread the coronavirus for at least five days before they show the symptoms. That is why social distancing is so important as it limits the number of people an infected person comes in contact with- and potentially spread the virus to – before they even realize they have the coronavirus. It’s very important to take a possibility of exposure seriously and quarantine yourself. According to recently published research, self-quarantine should last 14 days to cover the period during which a person could reasonably present with symptoms of COVID-19, the disease caused by the coronavirus. If after two weeks they still don’t have symptoms, then it’s reasonable to end the quarantine. Shorter quarantine periods could happen for asymptomatic people as tests to rule out the virus become widely available.

Is Social distancing crucial?

During this time of crisis, social distancing is the best solution to have in order to prevent this disease from spreading to everyone. Experts have estimated that a vaccine is 12 to 18 months away. Remember, there are no drugs available that can slow down a coronavirus infection. The only effective tactic is to promote social distancing among people living in colonies or in residential apartments. The way to do that is to slow or stop the spread of the virus and decrease the number of cases at any one time.

Who should do it?

This is a practice that everyone around the world should accept and do it in order to flatten the curve that is everyday increasing. Remember staying at home and maintaining a social distance is the best way to keep yourself and your family safe.

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