Tag Archives: online marketing

These days we do pretty much everything on our phones. We chat with friends on our phones. We video conference our colleagues on our phones via team communication tools. We find our significant others on our phones. We bank on our phones, stream shows on our phones, and we certainly love to shop on our phones. That’s exactly why e-commerce sites need to be mobile-first.

That’s the growing consensus among many of today’s industry leaders. In this article, we’re going to be discussing everything you need to know about mobile-first design and the seven reasons why every e-commerce site should be adopting this design model in 2022 and beyond.

What is Mobile-First?

So, what exactly is the mobile-first concept? Mobile-first is a concept whereby websites are designed for smartphones first and then scaled up for use on desktops and laptops later, where traditionally websites have been designed in the reverse direction – for desktop first.

This mobile-first approach forms part of a methodology known as progressive enhancement. Progressive enhancement, as opposed to graceful degradation, proposes that instead of developing all features from the start, websites should be founded upon those features that can be supported by all browser versions. By contrast, a graceful degradation methodology would build an application upon a basis of full functionality then downgrade this enhanced version for different browser versions (e.g. old browsers or, in our case, mobile devices).

The latter method can often result in mobile sites that simply aren’t good enough. That’s why mobile-first designing is now transforming e-commerce with improved mobile experiences that support omnichannel sales. By focusing on mobile first, mobile shoppers benefit from exceptional designs and functionalities both on the small and the big screen.

Mobile-first vs. Mobile-friendly

It’s important to note that mobile-first design is not the same thing as mobile-friendly design. Mobile-friendly (also known as mobile-responsive design) does not start from the smartphone and scale up. In fact, it does the opposite.

Mobile-friendly designs might work on smartphones, but they are principally geared towards desktop use. The design must be compromised for the small screen. That means that the scaled down mobile version tends to be lower in quality, less intuitive, and usually offers an inferior user experience.

Mobile-first methods benefit online stores in particular, because they consider the needs of mobile users first, and design websites precisely for use on smartphones. Since that’s where most purchases take place, it makes a lot of sense to go mobile-first.

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7 Reasons to Consider Mobile-First Ecommerce Site Design

Since so many customers shop via mobile devices, a mobile-first approach is guaranteed to support increased conversions, and improved experiences. Still not convinced? Read on.

1. Economical Website Design Strategy

Switching to mobile-first site design can save you both time and money. Why? Because mobile-first design is essentially a one-size-fits-all solution to great cross-platform user experiences. For example, instead of creating a beautiful website for desktop then having to adapt it heavily just so that it functions at a basic capacity on mobile, you’ll achieve a user-friendly site for all platforms first time around.

Furthermore, mobile-first design promises to be a great financial investment. We live in an undeniably mobile age where optimized mobile experiences are critical for success. Going mobile-first promises to increase client engagement, and extend your reach over a wider demographic. It is true that mobile-first strategies can be expensive in the short term. But the value added by truly great mobile functionality makes it a solid and cost-effective long-term investment.

2. Cross-platform Responsiveness

A mobile-first website will be compatible with a variety of different platforms. In today’s day and age that’s incredibly important. It means that your users can engage with site content, video marketing, and much more from whichever platform is most convenient to them at the time.

3. Better SEO with Mobile-First Indexing

Google has switched to mobile-first indexing. That means that Google uses the mobile version of your site when indexing and ranking content. If you’re already running a site on WordPress or Shopify, for example, Googlebot will now automatically use the mobile version of your site.

Any enterprise marketing agency will tell you that designing mobile-first should be part of any comprehensive search engine optimization strategy. That’s ever more important since three out of every five searches now happen on mobile.

Smartphone usage is on the up and great mobile experiences are essential. By offering higher level mobile experiences, users are more likely to return to your site regularly, improving visibility, relevance, and reach both in the eye of the customer and the search engine.

4. Better Use of Content

Designing for mobile encourages content creators to be more concise – because who wants to be scrolling through pages and pages of lengthy information on a small screen? When sentences are kept short, content becomes more clear, concise, and easier for the reader to digest. Did you know that nearly half of users will stop using a website on a mobile device if they find the content to be useless or the layout overly complicated?

When we design for smaller screens first, we are forced to differentiate between content that is valuable and important, versus content that is glorified filler. When we do this, we also strengthen our brand messaging by picking out content that really tells the customers who we are, what we do, and why they should purchase from us. Remember, you can always scale up your content for the desktop site later on.

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5. Add Value to Customer Experience

Today, going mobile-first could be the key to improving customer experiences. Mobile adoption has become a critical part of the customer experience and providing high quality mobile services is key to keeping customers happy.

A bad mobile experience speaks poorly of your brand. In fact, 50% of customers will stop visiting a website if it isn’t mobile friendly. So, what is the best way to add value to your business? By giving customers exactly what they want.

6. Higher Growth Potential

E-commerce has boomed in recent years. But it’s now being taken over by M-commerce. We live in a mobile-first world, so it goes without saying that mobile-first design is the route to higher growth potential. Mobile is starting and ending more consumer journeys, and voice controlled devices are fast becoming a massive driver of sales. In fact, 40% of consumers now use voice technology to make online purchases.

7. Gather Insightful Customer Data

Last but not least, M-commerce is a great way to gather more customer data. The more data you collect, the more you can then use it to offer your customers exactly what they want and need. Collecting customer data improves shopping experiences in the long run. Plus, mobile data collection is a great way to expand your email and SMS marketing lists.

The Future of Design is Mobile-First

The future of web design isn’t on PC – it’s on your Androids and iPhones. As you’ve seen, going mobile-first offers some tremendous benefits, from heightened customer experiences to increased growth potential. If you haven’t considered mobile-first, it’s time to make the switch with Deliver by Linkeo.

With the increasing popularity of online shopping, e-marketplaces grow swiftly, and ground-breaking trends can arise at any moment.

For example, Shopify has partnered with TikTok, and YouTube might let viewers buy products featured in the videos. Importantly, marketplaces are also catching investors’ eyes. So it is not surprising that many entrepreneurs are wondering how to build a marketplace website.

In this article, we will discuss hot topics around the e-commerce industry. Luckily, online marketplace trends 2022 are rich in highly innovative and user-oriented features.

Shoppable Videos

Social media proved to be an effective marketing tool. Now, they are ready to go further. So we have listed the latest news worth mentioning.

  • YouTube is about letting viewers make purchases directly from livestream videos;
  • TikTok is testing the feature of adding a link to a product page during a video run (shoppable videos). Moreover, TikTok and Shopify have partnered on providing a channel for the merchants to reach new customers and drive sales.
  • Facebook and Instagram plan to integrate Shopify’s services for real-time purchasing during live streams.

As you can see, brands are continuously working on bridging social networks and e-commerce to drive sales and engage with the audience. Shoppable videos are steadily becoming one of the most ground-breaking e-commerce trends 2022 you can adopt.

PWA Development

A progressive web application (PWA) is a blend of a regular website and a native app.

This provides entrepreneurs with the following benefits:

  • Increase in mobile traffic;
  • Growth of average conversion;
  • Increase of average session time;
  • Growth of engagement.

Also, the PWA technology is getting more popular with businesses since it helps reduce the bounce rate — the percentage of visitors leaving your website shortly after entering a single page.

Dropshipping Model

This model ideally serves start-ups, as it saves resources when launching an online marketplace website. So, there is no need to acquire inventory or cover the packaging and shipping expenses.

Practically, your business gets the difference between the wholesale price set by the vendor and the retail price. That’s the way to benefit from dropshipping.

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Shoppable Socials

Typically, redirecting from an app to other URLs doesn’t happen at a single glance. So, many users tend not to press the link, realizing that a full-sized product page might be “too heavy” for uploading. This made socials come up with a feature letting you purchase items without opening another tab.

For example, a built-in checkout feature introduced by Instagram prevents buyers from the need to jump between pages:

Voice Commerce and Chatbots

Artificial intelligence is gaining popularity, not least because of the users’ openness to hands-free features. Thus, they avoid direct interaction with a device. With Siri, Google Assistant, and Alexa spreading globally, voice commerce is becoming a serious tendency.

Chatbots save people’s time greatly, providing accurate responses in a matter of seconds. The fact of the matter is that a chatbot collects and analyzes user-written information. And, based on input data, it gives relevant answers to the requests.

Augmented & Virtual Reality

Augmented reality (AR) is used for showcasing different items in any environment before purchasing. A prominent example is using this technology to check if the actual-sized object matches your interior. Alternatively, it can be used with facial recognition technology.

Virtual reality (VR), in contrast, helps you render the desired picture with a VR helmet. Especially when it comes to observing a fully simulated environment.

Personalisation

We have already mentioned the active usage of AI as a considerable online marketplace trend in 2022. Still, the same trend might significantly impact the way personalized services work.

People tend to appreciate products tailored to their specific needs. And recent findings give us a reason why we should consider this online marketplace trend. It is reported that 72% of people wouldn’t collaborate with brands if they didn’t offer personalized messaging.

Vans Customs is a prominent example of providing a personalized experience. On the company’s website, buyers can customize mass-manufactured footwear in prints. It is hard to find a person who will not want to impress others with a unique design.

To Wrap Up

Without needing to look too carefully, it is clear that 2022 will be another year of booming retail. All upcoming trends have one in common: they aim to provide an engaging buying experience.

By implementing these new trends, Deliver By Linkeo can help improve such vital indicators as customer lifetime value, conversion rate, sales volume, and more. Feel free to get in touch to learn more.

A strong online marketing strategy will help you boost your business. The following 10 digital strategies have been proven to help companies improve their performance. If you employ them, you could be on your way to creating a concrete internet marketing strategy that helps you brings in more customers and retain new ones.

1. Invest in Web Design​​

We don’t often think about web design as a marketing tactic, but it influences the amount of time and attention a user will spend on your page. Your website is the center of all your digital marketing efforts, so if your page is not clean, easy to read, and interesting, it won’t matter how much time you put into strategy development – you’re still going to lose customers. If you don’t have the design skills to do it yourself, then it’s worth hiring someone to create a website that is modern, attention-grabbing, and mobile-friendly.

2. Use Search Engine Marketing and Optimization

Search engine marketing and optimization are part of what helps make your business appear higher on a list of search engine results. With a strong SEO strategy, your company website will become associated with the keywords used to find your services. This increases your chances of being the company an individual chooses to work with after searching online.

3. Affiliate and Associate Programs

With an affiliate program, people who believe in your company can share your information and grow your market on a commission-based platform. An affiliate or associate program doesn’t make sense for every business. However, if you do use these, you can quickly see your marketing efforts improve without needing to do much yourself.

4. Hire a Coach or Consultant

If you’re not an expert in digital and internet marketing, ask someone who is. There are hundreds of internet marketing coaches and consultants available to you, many of whom can give you a consultation about what you should change to see success. For small business owners who need to focus on other business systems, a coach or consultant can be extremely helpful.

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5. Use Email Marketing

It isn’t enough to just send out emails. You will want to consider various email lists that cater to the specific needs of each individual and can present a personalized approach to your campaigns. Take a hard and clear look at the purchasing habits of your customers and use that information to develop your strategy.

6. Build an Opt-In Email List

An opt-in email list allows customers to come to you and sign up to receive email correspondence. This allows you to connect with potential customers and current clients.

7. Get Into Articles or News Stories

Work with a public relations professional to get your business into articles and news stories on topics related to what you do. It will not only help establish you as a trusted expert, but it will introduce your business to an even broader base of people. You can also sign up for free services that connect you with writers looking for sources, such as Help a Reporter Out.

8. Write Online Press Releases

When you use online press releases, you’re getting your information out there in a formal setting. This allows newspapers, blogs, or other media sources to see your information and write posts about your company without you needing to put in the effort to connect and claim a story.

9. Hold Contests and Giveaways

People love contests and giveaways. Anytime you can encourage promotion from your customers in exchange for a free product or service, you will usually see a surge in purchases or connections.

10. Maintain a Blog

Your blog should be used for a number of reasons, including allowing you to consistently post new keywords and optimize your search engine strategy. More than that, your blog becomes somewhere you can offer advice, share bits of information, and really connect with your customers. A lasting relationship begins with trust, and your blog is a great way to build that.

Need help implementing some of these tips, or just want more detailed guidance? Contact Linkeo Ltd today and ask about our Deliver by Linkeo platform.

A product catalogue is one of the most important tools used to sell your products, but it is also useful for telling your brand’s story and building relationships with your customers. You can also represent your brand in a way that your customers will remember. In this blog post, we will go through 7 key features to how you should structure it to get the most out of your digital product catalogue! Let’s five right in:

Make use of negative space

White space is often referred to as negative space. It’s the portion of a page left unmarked and arises from graphic design practice, where printing processes use white paper. White space doesn’t need to be white, it can be any color. What’s important about using negative space is that this ‘tool’ makes the page look balanced and easy-to-read. This is important for online catalogs as sitting in front of a computer screen is much more tiring than flicking through a printed brochure.

But, a huge benefit of going digital is that creating online additional pages doesn’t cost you extra. So you have no reason not to spread out your products and really harness the use of negative space. Even if you only have one picture and some text available, you can still create an incredibly attractive layout by using white space.

Use powerful product images

When it comes to online catalogs it’s critical to catch the user’s attention quickly. You can do this in different ways, but one of the best ways is to use images. As the shopper can’t pick up the product and see what it feels like, product images are key in selling online.

Powerful product photos should be your no. 1 priority if you want to retain visitors in your catalog or on your website. Especially since great product images can increase your eCommerce conversion rate by as much as 30%. Make sure your images are large, high-resolution and highlight the key features of the product.

High-quality pictures are not just relevant for physical products. When you sell a service, subscriptions or provide information to your audience, visuals are still very important, as we remember 80% of what we see. (And only 20% of what we read).

There are several ways to use images to market products. For instance, you can:

  • Show products from different angles and variants

  • Show products in a set

  • Show matching products

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Limit the number of products per page

You might get away with 20 products per page on your printed catalog. But not online. There are way too many distractions, so you need to keep the user focused and engaged. And, despite what you might think, pages overflowing with products will do exactly the opposite. Fewer products per page helps the user focus more. Without printing costs to consider there is no limit to spreading your products across additional pages!

Create compelling product descriptions

Now that you have more space in your catalog, take advantage of it by providing more value for your readers with product descriptions. Engaging product descriptions enhance corporate storytelling. They make you understand the meaning behind the product or brand and make you want to read more.

Next to the general product description, you can also showcase a size chart. When selling products where the correct size matters, such as clothing, shoes or bikes, it can make a huge difference to show what sizes to buy.

Enrich the catalog with product videos

You can’t ignore videos in your marketing efforts. Viewers are between 64-85% more likely to purchase from you when they’ve seen one of your product videos. So it’s a good idea to invest in videos. Make the videos personal by having someone showing and talking the potential customer through the product.

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Use well placed CTA’s

A well-placed call-to-action can make a huge effect on converting browsers into customers. They invoke a clear action for the readers and it gives them a logical next step. The colors and the contrast with the background can make a huge difference in making your readers aware of the option of buying and the way they can buy.

Luckily, this is quite easy to do. The first and most important thing you need to look for is the color contrast of the buttons with the background. Another thing you can do is make the buttons a bit bigger. But be careful not to irritate the customer if there are already too many products on the page.

Create links to your website

When making the leap from print to online catalogs, it’s also extremely important that you link the catalog to your website. One of the many perks of digital catalogs is that they are truly interactive publications and thereby improve the buyer’s journey.

One of the best ways to turn visitors into customers in your digital catalogs is by making it super easy to shop directly from the catalog. We are impatient online, and the more steps we have to take to buy, the less likely it is that we swing out our credit card.

Conclusion

Now it’s time for you to take the next step towards creating online catalogs. Use all the available tools to improve your digital catalogs and achieve your sales and marketing goals.

It doesn’t have to be difficult or time-consuming. Often even very small changes can help give your visitors that engaging experience that turns them into paying customers.

Start with the ones most relevant to your business. The experts at Linkeo Ltd. can always add on more features to make the digital experience in your catalog even more compelling and engaging.

Welcome back to our 2-part series on how to improve your promo code business strategy. In the previous section, we talked about what promo codes are and how they work. This article will cover 6 tips on how to maximize the potential of your promo codes. Used sensibly, promo codes are not only a way to acquire new customers but also a great way of showing gratitude to your existing customers.

1. Keep your Customers Guessing

Promo codes can be a great addition to cart abandonment emails and can play a key part in driving conversions. They essentially add an extra incentive to entice customers back to complete their purchase. To avoid falling into the trap whereby shoppers purposefully abandon their basket to receive a discount, promo code emails should be used over a short period of time. If promo codes are used sporadically, customers shouldn’t become accustomed to them and overall sales targets should not be too deeply affected.

2. Don’t Make It Obvious

Making promo boxes less prominent on the checkout page ensures visitors without a promo code are less likely to feel like they are ‘missing out’ on a discount that everyone else could be getting. Instead of using a loud and colourful ‘Promo Box’, a subtle expandable link with less visibility throughout the checkout experience works a treat. A subtler promo box allows visitors to flow through the customer checkout without having any second thoughts on leaving the site in search for a code.

Synonyms of promo code such as ‘gift cards’ and ‘vouchers’ are also a great way to make the promo code call to action more understated. With good strategic placement, shoppers with a promo code should easily be able to locate the slightly more hidden promo box without too much difficulty, while shoppers who don’t have a code won’t be unnecessarily alerted of the potential for a discount.

3. Use Customer Behaviour Metrics to Set Targets

To prevent promo codes eating into your revenue, only authorize promo codes when customers reach a specified spending target. It acts as a little encouragement for customers to reach a certain value to benefit from that awesome deal. Consequently, those customers adding more items to their basket, will also be adding to your average order value (AOV). It’s a win-win. It’s important to know your customers in terms of how much they are willing to spend before they are disheartened by an unachievable target to benefit from a discount.

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4. Promo Codes For Existing Customers

Loyal customers are gold. If you can retain just 5% more of your existing customers, you could potentially increase a company’s profitability by 75% more revenue. It’s no secret that shoppers love special access and one way to keep your loyal customers coming back is to give them the VIP treatment. From a marketing standpoint, this is simply segmentation. But creating exclusive promo codes made just for your most loyal customers will instill a sense of loyalty that is unique, making them feel like they are receiving a meaningful advantage. For best results offer loyalty promo codes for a limited time to create urgency.

5. Make It Fun

Another great way to keep customers loyal and coming back for more is to make things fun. Gamifying the loyalty experience helps companies keep at the front of shoppers minds. Giving shoppers a reward (i.e. promo code) once they have purchased so many times is a great little way of saying thank you. It can often be the little push they need to go ahead and make that purchase they’ve been contemplating.

6. Personalise Codes for Client Special Days

Birthday and anniversary emails are increasingly popular as brands become more savvy in using their data. With open rates and redemptions 2.5 times higher than average across all email campaigns, these events really are something worth celebrating. Birthday emails provide the perfect opportunity to create a highly targeted and personalized email to show your customers just how much you care. Most importantly it can actually be used to spur customers on to spend their spare birthday cash when you include a special promo code. Exclusive promo codes are the perfect way to wish your customers a happy birthday. To make sure your birthday emails have a high conversion rate, give customers a reasonable amount of time to redeem their offer.

Though it may seem small, little celebrations like these reinforce positive vibes with the customer while also driving customer loyalty.

For more tips on how to improve customer loyalty for your business, be sure to keep reading our articles. Alternatively, be sure to contact Linkeo Ltd directly, here.

Promo codes are a mixture of letters and numbers that make up a specific code. This code can be entered into an e-commerce website to gain discount on a product or service like free shipping. It’s a marketing strategy that gives customers another reason to make a purchase.

Promo codes have long been used as a way of driving conversions and increasing revenue, so much so they have become part of the furniture of the online customer journey. Rarely now does a visitor complete the checkout without seeing the promo code box, and many will respond by opening up a separate tab to search for that elusive combination of letters and numbers, in the hope it will magically unlock savings. This 2-part article will look at six clever ways to overcome them and make promo codes a weapon to add to your conversion arsenal.

How Do Promo Codes Work As A Marketing Tool?

There are plenty of ways to use promo codes to highlight your key offers. You can either do this on-site on core pages or you can place promo codes in your email marketing campaigns, these provide incentives for your customers to make a purchase. As mentioned, promo codes can be served up in different areas of your marketing funnel. For example, during your user journey you can display them in header and footer banners or even in the side panels. According to Linkeo Ltd internal data, we understand that over 20% of cart abandonment happen due to the price of an item, so by offering a discount price using a promo code, you can influence customers to return to your site by mitigating one of the main reasons for their abandonment in the first place.

Why Do Promo Codes Work?

Promo codes are essentially allowing the customer to get the item they want for a cheaper price thus improving their overall shopping experience. They work very well with both new and returning customers because they can be used in many different ways.

For example, public codes can be used for customer acquisition. This means including banners and overlays on-site to capture the users’ attention. Or use codes in basket abandonment emails, which may entice customers to complete their purchase if the reason for abandonment was price. The importance of customer service can also be felt when using promotional codes because they feel as though they are getting a better service.

In 2021 customers are more interested in personalized offers as opposed to blanket promotions available for everyone. This is a great tactic to promote customer loyalty and improve customer retention. This personalized approach allows businesses to leverage the data by offering offers and codes of value as opposed to generic offers, which may not apply. The results can increase email marketing open rates and CTR.

What Does the Future Hold for Promo Codes?

Over the past decade, promo codes have become a vital element of the customer journey.

For brands to get the most out of promo codes, they need them to be both profitable for them as well as being beneficial for their customers.

Based on customer’s behaviour and behavioural patterns, brands will be able to use promo codes to influence the right customer with the right discount at the right time within their individual customer journey. This way brands will be able to connect to customers at crucial touch points and display promo codes that are relevant to their previous actions, i.e. categories browsed, number of visits, basket value and much more etc.

By embracing a highly segmented promo code strategy, brands will be able to reduce the cost of customer acquisition, increase customer lifetime value and create a flowing customer journey.

With the right help from Linkeo Ltd, the days of cart abandonment when your customers hit the checkout page could be coming to an end. Check the second part of this article, where we cover 6 ways to maximise your promo code strategy.

Given the modern tendency for consumers to live online, companies from all industries can really benefit from social media reputation management. Specifically, they make entice potential customers to make decisions based on the business’s online reputation – more so than on its advertising, direct sales messages, or promotional content. In other words, while your brand’s online reputation consists mainly of your website and marketing communications, exterior online properties — such as social media — can have a major impact on brand reputation and customer acquisition efforts.

What is Social Media Reputation Management?

Traditionally, social media reputation management was strictly the process of posting strategic content, monitoring social media channels (Facebook, Twitter, Instagram, etc.), and engaging with consumers on those channels who talk about your business or brand.

The current social media reputation management strategy still incorporates those tactics, but there is even more digital ground to cover: business review sites, local directories and business discovery apps are all digital spaces where customers have a say about their experience with a business. However, the goal for your reputation management team is still the same: to positively shape the consumer perception of your brand or business.

If you’re just getting started with how your company manages social media reputation, read on for your keys to success and some important points to consider.

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Post Engaging, Relevant Content

In uncertain times like the COVID-19 pandemic, it’s important not to let your social media pages go stale. Build your pages up and regularly post relevant content and updates like news, announcements, special offers, photos, videos and links. However, as you get stuck into the process, it’s important to avoid being overly self-promotional. You can still create content, but also take advantage of user-generated content to help improve your online reputation.

Resolve Issues that Affect Reputation

Not every engagement on social media will be positive. If customer issues arise, it’s best to have a plan in place to address the situation and communicate with the customer.

In the customer’s mind, the clock starts when he or she posts a negative review, and your reputation drops with every hour you delay providing a response. Be honest, be apologetic and offer the aggrieved customer an easy way to access you. Bad reviews that remain unanswered signal to other customers you are disinterested. It also fuels the perception that the negative report by an angry customer was probably accurate.

Learning how to respond to negative reviews and social media comments in the right manner takes time, but regardless of the method it’s important to be as specific as possible when discussing the customer’s experience and communicate to them any changes or improvements your brand makes as a result of their unsolicited feedback.

Effective resolutions not only improve overall engagement; they increase consumer trust. Customers don’t want to be seen as just another entry in the business ledger but rather as a vital cog in the brand’s continued success. Taking the time to resolve issues and communicating it in an appropriate manner goes a long way to improving your ongoing customer retention strategies.

Use a Social Listening Tool

It can be extremely difficult to track every single conversation about your brand happening on every social media channel, which is why you should consider a social listening tool, of which there are many effective ones online. With it, you can schedule posts, track conversations and mentions, monitor online reviews, and even create customizable streams. Combining these elements along with an effective reputation management plan allows you to have a closer ear to the voice of the customer on social media.

Pay Close Attention to Google and Facebook

Customer reviews data shows that 76% of all reviews are spread between two major channels: Google and Facebook. Consumers are using these two platforms heavily to share their experiences. As you create a social media reputation management plan, take note of these two sites and have special procedures to monitor, engage, and gather information from them to get a better understanding of your online reputation.

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Share Your Best Reviews on Social Media

If you consistently receive five-star ratings and glowing reviews on review websites, don’t hesitate to show them off. Share your best reviews on your popular social profiles, or even on your company blog with a tool like Amplify.

Remember: the impact of user-generated content is more powerful and effective than loud sales messages or promotional brand content. Sharing positive reviews on social media drowns out negative noise, and it can be the social proof needed for people to convert or make another purchase from your brand.

Transform Social Media Data into Insights

By tapping into your precious social media data, you make smart business decisions that will earn the trust of potential and existing customers. The world’s most successful brands tap into their data to achieve a more accurate view of the customer experience. Through customer experience analytics, Linkeo Ltd has the ability to understand — in seconds and at scale — what customers really mean whenever they share their thoughts in their own words. Give us a call today, and let us help you create a cutting-edge e-reputation plan that will take your business to the next level.

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