Tag Archives: Illuminated Signage

When evaluating the different outdoor commercial signs to choose for your business, you must consider your corporate image, environment, and budget. Each option has several pros and cons. Not all types of labels are suitable in every case. Incorrect signage can cause overstimulation and even confusion, so it should not be conceived from a fleeting idea or as a part of your business less critical than its interior, staff, or products or services it sells. Here’s a list of the most common types of commercial signs with their advantages and disadvantages.

#1. Letterbox Faceplates

It’s a plate made of aluminium with a design on vinyl. It can be decorated with a white, black or other coloured aluminium profile, usually located either inside an architectural hole, such as moulding or an arch or in the same facade plane.

Pros

  • It is the simplest and most economical type of label.

  • Ideal for when you do not have an electrical installation at the front of your store or do not want to make the necessary investment in electricity to illuminate your space.

  • It allows all kinds of designs and colours.

  • It can be simply illuminated from above with fluorescent or LED lamps.

Cons

  • They give a less sophisticated image than other types of signs.

  • They attract less attention than different kinds of labels.

  • They are usually not as durable as other types of signages.

#2. Banners

Image result for Banners signage

Banners are signs mounted perpendicular to the building’s wall, standing out from the rest of the labels that are mounted flat on the facade. They help pedestrians find the entrance to a business from the sidewalk. Like the rest of the signages, they are manufactured in very diverse materials, from the simplest, such as canvas, very typical of vintage restaurants, to the most sophisticated, such as those with an aluminium box with a canvas methacrylate front with interior lighting. They are usually always double-sided, to ensure visibility in any direction of travel. They can also have varied forms (square, round, cross-shaped for pharmacies, with a specific design for parking lots, bank tellers, tobacco, etc.).

Pros

  • They improve a business’s visibility, especially when combined with another type of flat sign on the façade, guaranteeing visibility from all possible directions.

  • They are cheaper than other types of labels with similar functions.

Cons

  • Their installation tends to have greater regulatory restrictions than other types of signs, having a more significant impact on visibility.

  • Installed alone, without any other type of complementary label, it has limited visibility.

#3. Vinyl on Windows

Image result for vinyl on windows signage

The vinyl in shop windows is an excellent way to give visibility to a business, usually combined with another label type. In some cases, it can be used as the only external brand image. It is an excellent way to temporarily advertise products and services (such as sales, new products, etc.) or permanently protect interiors from the gaze of curiosity (with the option of seeing from the inside) and from UV rays.

Pros

  • They allow great creativity in terms of designs and colours.

  • They enhance the visibility of a business if they are complemented with other types of signs.

  • Its installation is simpler and cheaper than that of other signs. However, professionals’ skills and experience will avoid wrinkles or different kinds of imperfections, especially on surfaces that are not entirely smooth.

  • They are relatively inexpensive, although investment in professional installation is often required for optimal results.

Cons

  • If ordinary, more durable vinyl is used, it can be difficult to remove.

  • If electrostatic pieces of vinyl are used (no adhesive, they run on static electricity), they may not be very durable and require reinstallation.

  • Its durability is not the same as other types of signs, although adhesive vinyl types resist environmental phenomena better than electrostatic ones.

Not Just Any Type of Label Is Suitable

As we said at the beginning, not all types of signs are necessarily suitable for your business. Therefore, if you take your company image seriously, you must know that there are signage options offered online that may not be the most beneficial. That’s the case of websites that sell online signs at a fixed price without considering essential elements like municipal regulations, exterior architectural features, environmental impact, the necessary installation, and so on. These agencies don’t really care if you direct more or less foot traffic to your business or convey a positive image to your customers. For this reason, it is best to contact professionals like Sign Raizor! Established more than 15 years ago, they’ll help you create a lasting impression for your business thanks to their wide assortment of signage services.

Contents
– Illuminated signs: definition
– Types of illuminated signs
– Why choose an illuminated sign?
Use of the neon sign

The choice of lighting system is an important step in the design of a sign, as it allows the company to stand out from its competitors and be visible during closing hours. This is why the place of illuminated signs in commercial activity plays a key role.

Illuminated signs: definition

Illuminated signs are one of the most effective media for advertising communication. Regardless of the lighting technology, it is always equipped with either LED or neon lighting.

Just like a shop sign, it consists of all illuminated inscriptions, shapes or images that can be placed on the facade of a building where an activity is carried out.

The sign, whether illuminated or not, is a means of display that allows:

– to attract customers;
– to promote the image;
– to convey a message.

Types of illuminated signs

Illuminated signs allow you to promote your business day and night, and are available in different models:

– Illuminated boxes;
– LED signs;
– neon signs.

Illuminated signs can be:

– either illuminated from the inside, as is the case for lightboxes or certain sign letters;
– or backlit.

What is a lightbox?

It is widely used in the field of signage and advertising communication. The lightbox is a visual device that allows a poster to be displayed. Totally or partially transparent, it has a luminous electrical installation (LED or neon backlighting) that allows you to enhance your display.

The models of lightboxes

Several types of lightboxes are currently available on the market:

– The simple lightbox, which allows highlighting an advertising poster on the front part of the box.
– The double-sided lightbox, which offers the possibility of displaying 2 models of visuals on both sides. These include flag signs.
– The scrolling lightbox, which can display several visuals scrolling successively. This is notably the case for certain advertising panels.
– The stretched canvas lightbox, which allows for the display of large lengths or large surfaces, as is the case for advertising tarpaulins.

What is an LED sign?

The LED illuminated sign is a form of dynamic advertising that uses diodes and can be remotely controlled via a computer. This offers many advantages over traditional neon signs or lightboxes.

The LED illuminated sign has light-emitting diodes for its illumination. Regardless of the model or brand of the sign, the process remains the same: these diodes allow electricity to pass through the material and the energy that is released allows the sign to be illuminated from the outside.

Depending on the materials of the sign, the colour of the light will be different. This material will also determine the wavelength of the light emitted.

What type of LED sign for your shop?

The LED sign can be used both indoors and outdoors. Depending on your needs, you can choose between:

– The programmable LED sign:

◦ Placed outdoors, you can program it to flash or scroll.
◦ It also allows you to broadcast a message to the public day and night.
– The decorative LED sign:

◦ Placed indoors, this luminous LED sign groups together LED display screen type signs or decorative LED signs.
◦ It allows you to highlight an advertising message or a commercial offer.

What is a neon sign?

The use of neon offers a definite advantage in illuminated signage. Like the lightbox and the LED sign, the neon sign allows you to durably spread the image of your activity, your business or your products.

To be seen, the neon sign is one of the most effective media.
There are two types of neon signs:

– Glass neon signs: these are illuminated signs lit by fluorescent tubes. These tubes illuminate, from below, a box which is equipped with a glass face.
– Flexible neon signs: these use the latest lighting technology to overcome the disadvantages of conventional neon signs.

Use of the neon sign

Depending on the type of business you wish to equip with an illuminated sign, certain types of display media should be preferred.

To date, neon signs are mainly used by night-time businesses such as:

– bars,
– hotels,
– restaurants, etc.

Why choose an illuminated sign?

An illuminated sign is a company visual that promotes contact with the customer. Putting an illuminated sign on your company or shop allows you to:

– stand out from the competition;
– catch the customer’s eye;
– be visible day and night.

Use of illuminated signs

Illuminated signs are of vital importance for a shop or business, whether it is located in a busy street or in a less commercial area.

This utility can be found in:

– advertising signs;
– shop signs;
– signs for bars, tobacconists, bakeries, restaurants, etc.

In our next publications, we will present the advantages and disadvantages of lightboxes, LED signs and neon signs. Stay posted, and remember to leave your comments below.

Follow us

Partenaires