Tag Archives: E-Commerce

While restaurants and cafes used to have to deliver the food themselves, the process has undergone quite a few changes in recent years, with the advent of online food delivery platforms, with UberEats, Deliveroo and GrubHub as newer examples.

If you’re looking to create your own delivery platform, there are several things we can learn from these businesses. Let’s dive into some of the key features that can ensure your own platform will enjoy a fair level of success at the very least.

Must-Have Features to Build an Attractive Food Delivery Platform

If your aim is to drive your business to greater heights and provide an exceptional user-experience at the same time, your online food delivery platform must be equipped with advanced UI features. The list below contains a selection of some of the cutting-edge features you should definitely consider adding to your own platform.

An Aesthetically Designed Homepage and Intuitive User Interface

Aesthetics and intuitive design are the cornerstones to driving deeper user engagement. Your homepage should be pleasing to the eye, and easy to navigate with a clear navigation interface. Some of the key features to consider include:

  • The top banner housing all the main components like log-in/register.
  • A strategically designed banner image showing exquisite culinary food dishes. This is essential in enticing users to order food online.
  • A compelling tagline that makes your service seem more welcoming.
  • As most of these services are location-based, you must incorporate a search bar along with the location tracker on the homepage itself.

A ‘How It Works’ Section

One of the major goals of any new platform catering to a niche market is to make its novice users aware of how the platform works. Therefore, your food ordering and delivery portal ought to have a dedicated section, which guides users to perform various operations on the marketplace. It’s vital to place major emphasis on the design of this page.

Reviews & Ratings

Your food delivery marketplace must enable the customers to give reviews and ratings on your service and food. This will help you evaluate your offerings and make the necessary adjustments.  Also, businesses are beginning to realize the importance of customer reviews to enhance their brand identity as reviews highly influence the decision-making process of new customers on where to order their food from.

Login/Signup

When it comes to the login/signup process on an online food delivery platform, it needs to be as simple, intuitive and should take the least amount of time possible to complete. This is because your aim should be to streamline the food ordering process. Rather than using a dedicated login page, your website can use a popup. Users can either use one-click login via Facebook/Google/Twitter or go for the traditional way of logging in with a username and password.

To expand your reach to a wider audience and deliver a personalized experience to the customers, your online food delivery platform should incorporate multilingual functionality. Enabling customers to search and operate in their language helps you enhance customer engagement.

Account Activation

In order to eliminate spam accounts and build a strong user base, you can also have a pre-activation verification system in place, where you require users to confirm their email to activate their accounts. Alternatively, you can also add an OTP service in place to verify via mobile number.

Customer Dashboard

A comprehensive user dashboard helps customers easily manage their account details and keep track of their activities on your app. The customer dashboard should be designed in a way that the customers can easily access the information and manage their account on the platform. The dashboard can include such features as:

Wallet – allowing customers to add funds to an online wallet will save them needing to enter their credit card details each time they place an order, and also improve online security.

Delivery Address – Users generally tend to order food from their homes as well as offices on a regular basis, making an option where users can add default addresses comes in handy. This makes it easier for users to order food quickly, eliminating the hassle of filling the same addresses again and again.

A “Your Orders” Section – For a better user experience, your online food ordering and delivery platform must have a dedicated section for customers to view their current and past orders.

Another excellent feature that appears to be making waves in the current global climate is:

Geofencing for Seamless User Experience

Features like Geofencing could play a crucial role in providing superior customer experiences and increase your restaurant’s sales. With geofencing, you can set virtual boundaries marking locations where you deliver and notify the customers when they enter that predefined location. This location-based service can ensure safer deliveries during the ongoing pandemic.

Final Thoughts

In recent years, the food ordering market has grown rapidly. Rather than going to an eatery, people prefer to order food online. This has resulted in huge demand for online food delivery and the outcome is the rise of platforms like Grubhub, Deliveroo, and Uber Eats.

If you want accelerated growth for your online food delivering business, your solution should be equipped with exclusive functionalities and impressive features. This would surely help you in capturing the bulk of the market share and driving exponential business growth. If you need an expert team to help you get started, why not get in contact with Linkeo Ltd and enquire about their Deliver by Linkeo project.

Did you know that many e-commerces fail because of their delivery options? It might be the cost is too high, the lack of delivery options, or quite simply that customers don’t trust the delivery promise. Therefore, you can drastically improve your online sales by simply focusing some attention on your delivery strategy and acting upon areas that your customers feel need work.

Let’s look at what we mean by delivery strategy.

Your delivery strategy covers everything to do with the delivery of your products and will be dictated by what your customers expect of you. Everything from how you present the delivery information on your e-commerce website and in your marketing, right down to the product that arrives on the doorstep will be shaped by these demands, as well as your ability to meet these requirements in terms of volumes, finances, or manpower.

How Can Your Delivery Strategy Increase Sales?

As previously mentioned, delivery is one of the main reasons why people don’t buy online, so how can you entice people to trust you? Quite simply, you need to offer the kind of delivery options your customers want. Survey your regulars to see whether speed, convenience or cost is the most important for your customers. This is especially important if you’re running a specialist business like a cheese shop or vintner. Once you’ve identified what your clients want, find the couriers that can best serve your needs.

The delivery space is one of the fastest-growing aspects of e-commerce at the present time, and the options for smaller businesses are constantly improving. This makes it well worth scouting the marketplace periodically to make sure you have the best delivery service for your business.

Once you have the right services in place, make sure you are presenting them clearly on your website. You need to get it right in all these places:

  • On every page: a header with the headline offering, and then a link to the delivery options. Avoid hiding the prices.
  • Clear information on every product page. Is it in stock? When will it dispatch? Relevant postage prices.
  • Clearly explain it on the checkout and basket pages too.

Offers on delivery are one of the most powerful promotional tools you have at your disposal. Any promotion is your opportunity to get the customer to do what you want them to do as cheaply as possible – in other words, with minimal impact on your margins. If you are already offering free P&P on everything then use “Free upgrade to [better delivery service]” as the big promotion. A permanent free P&P offer of some sort can also be very powerful. For example, if your average order value is $50, then give anyone who spends more than $50 free P&P.

How A Good Delivery Strategy Can Encourage Repeat Purchases

E-commerces are all looking to turn buyers into repeat customers, and your delivery strategy can play a vital role in making this happen. You need to approach the first order someone places with you as a test. The customer wants to see if they can trust you, so you need to make sure you do an excellent job on the order.

This means delivering on your promises – the right goods must be delivered on time, in one piece and as promised. And that’s just the bare minimum. You also need to have a robust plan to fall back on if things go wrong. Rather than looking at it as a problem to be solved, look at every issue as an opportunity to build more trust in your brand.

If you really want to get that second order, you need to be proactive. Put a clear call to action into that package to ask for the next order and wow the customer as well. For instance, you could add

  • a copy of your catalogue (if you have one);
  • a leaflet featuring your bestselling products;
  • an offer such as free P&P on your next order, or a code for a discount on the next order.

Even if you can’t add anything to the package, you might want to consider putting a promotional message on the dispatch paperwork.

If you’re looking to wow your customers, here are a few suggestions:

  • Brand your packaging – This could be as simple as a sticker or a stamp (some find this helps recruit new customers when their parcels arrive in offices).
  • Include a surprise gift: This doesn’t need not be big or complicated. A coaster, pen, sticker or bookmark can have a big impact.
  • Wrap the products nicely in tissue paper or anything else you can do to make opening that parcel feel special.
  • Add a “packed by” card from the person who actually packed it – creating a human connection always helps.

We hope this article has helped you realize the power of delivery for an e-commerce. If you would like to learn more, or have your own online platform created by a professional team, contact Linkeo Ltd today and enquire about the Deliver By Linkeo line of products.

During the 1990s, when the internet was first coming into its own as a sales venue, online grocery businesses such as HomeGrocer and Webvan crashed and burned. It seemed like a natural fit for consumers to use the convenience of online ordering to procure their daily staples, but the traditional grocery business model didn’t translate to an internet version altogether gracefully. As digital sales have grown across the board, entrepreneurs have learned from these early experiments, making online grocery delivery more viable than it ever was. 

Online Grocery Delivery Business Plan 

Starting an online grocery delivery business will likely require outside capital because it can be an expensive undertaking. Creating a solid and thoughtful business plan will not only give you a valuable tool to present to lenders and investors but it will also provide you with an opportunity to think through important questions whose answers can be vital to your success. 

Your business plan should clearly present your short-, medium- and long-term goals and chart a path from your startup format to long-term profitability. This is an important time to think about scale. You may choose to start with a limited delivery area and a modest selection of products to avoid making a prohibitive investment right away. Alternately, if you have considerable experience in the grocery industry or in online marketing, you may opt to pull out the stops and go big right away, which will require you to purchase infrastructure and do enough initial advertising to make a splash. 

 Whichever trajectory you choose, preparing an online grocery delivery business plan will increase your odds of success by forcing you to do research on the industry. This information will show you where there are openings for new and established models that either build on past successes or offer alternatives to historical mistakes. The financial statement and financial projection section of your business plan will allow you to play out scenarios, including forecasting how much business you will need to transact to break even. 

Online Grocery Delivery Platforms 

Your online grocery’s platform will be the storefront where actual and potential customers will browse your offerings and place their orders. It should be relatively easy to navigate so customers can find what they’re looking for without growing frustrated and abandoning their cart. At the same time, it should be able to offer suggestions and anticipate customers’ needs and shopping patterns to maximize sales and build on existing preferences. 

If you’re reading an article about the online grocery industry rather than hiring a team of consultants, you’re probably going to start relatively small, with limited infrastructure and capacity. It can be prohibitively expensive to launch a venture that can realistically compete with large grocery chains, so if your resources are limited, your best bet will probably be to narrow your focus and appeal to potential customers who are most likely to want and need what you offer. Your grocery delivery business software should reflect these choices. 

Your website should also clearly communicate the parameters and limitations of your service while also emphasizing what you do offer. It’s frustrating for a customer to choose a cart full of products only to learn at checkout that you don’t deliver to that customer’s address. A friendly and informative page for frequently asked questions can help to clear up many of these misunderstandings. 

Grocery Delivery Storage 

Even though your grocery delivery business will take orders online, you will still pack and deliver from a brick-and-mortar location. Unlike specialty art purchased online, groceries are typically purchased because a customer has an immediate or short-term need. You can wait a few extra days to receive an urn or a painting, but if your grocery delivery is delayed, you still have to figure out what to eat for dinner. For this reason, it is critical to have enough inventory on hand to fill orders without having to wait for your stock to be replenished. 

At the same time, if you order too much of a perishable product and your customers don’t order enough of the item, you’ll likely get stuck with items that have passed their pull date. You can still sell products that are close to their expiration dates, but doing so could have an effect on your ability to attract repeat customers because if their food turns bad before they can eat it, they’ll be unlikely to order from you again. 

You’ll certainly need enough shelving and grocery space to hold and rotate your inventory. If your business sells refrigerated and frozen offerings, you’ll also need commercial refrigerators and freezers, which can be expensive. Assess your needs realistically and try to find a sweet spot between taxing your resources by building too much capacity and limiting your growth potential by not planning for enough. 

Planning Grocery Delivery Routes 

The delivery arm of your business is your most tangible point of contact with customers. People order online groceries primarily for the convenience, so your delivery schedule should be convenient for your clientele. At the same time, be wary of overcommitting to meet your customers’ needs if doing so creates an unsustainable business model. It may be ideal for your customers if you have a delivery truck in every neighborhood for every two-hour window, but doing so would probably be prohibitively expensive for your business. 

You can either take the trouble to schedule delivery times when your customers will be at home or you can use a system for leaving food, ideally in a cooler if the items you deliver are perishable. However, leaving grocery deliveries unattended can be problematic if customers live in areas with high crime rates. In addition, if customers live in apartments, you may have trouble gaining access to leave groceries by their door. 

Pack orders so the first bags and boxes you deliver will be the most accessible. If you offer shelf-stable, refrigerated and frozen items as part of the same deliveries, develop a system for keeping track of an order’s different components and retrieving them efficiently at each stop. Track the time it takes to deliver each order and figure these costs into your margins and projections. 

Grocery Delivery Business Models 

Early online grocery delivery businesses such as HomeGrocer and Webvan failed in part because they were conceived by programmers rather than grocery-industry professionals. The grocery industry operates on slim margins, which weren’t sufficient to support tech-heavy platforms. Although online grocery fulfillment warehouses didn’t have to stay open the same long hours as traditional supermarkets, they did have to carry comparable levels of inventory to be able to fill any orders that arrived. 

Subsequent models have revised these early iterations to build on some of the economies of scale that the grocery industry has already achieved. Chains such as Safeway and platforms such as Amazon use physical and digital infrastructure to build onto established businesses. We R Here 4 U LLC uses its platform to provide grocery delivery from existing stores. 

Choosing a Business Name 

Online grocery delivery business names should reflect the approach that you choose for your business. Decide which aspect of your business model you’re most interested in emphasizing and choose a name that communicates this aspect, whether that be convenience, quality or quirkiness. Have a look around the internet for ideas and see what businesses are flourishing. Then apply your findings to coming up with the perfect name or you. 

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