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Tips for Advertising Your Online Platform – Part 3

Hello one and all, welcome to part three of our ongoing series on advertising your online platform. We’ve already covered content marketing and influencer marketing in previous articles, and this time, our friendly experts at Linkeo Ltd. will be covering the basics of a few techniques.

How to Promote a New Online Store with Email Marketing

Analysts have noted that email marketing generates a higher ROI than any other acquisition channel, since the algorithms that power social media, Facebook and Google have resulted in an ever-rising cost of doing business and reaching customers for online retailers. Email allows retailers to intimately connect with and address their most loyal customers while enabling budding startups to develop armies of influencers. Something all experts advise is to focus on your database. Emails are the only thing without an algorithm at play.

Even if you don’t focus on social media marketing alongside email marketing, you can start building your email list on day one. Building a database of emails is as simple as including an email subscriptions form somewhere on your website. Capturing the contact information of your earliest visitors lets you engage with those visitors over time and leverage that engagement to drive conversions. It’s a great way to maximize value on a sustainable basis.

How to Promote a New Online Store on Social Media

Right from the beginning, it’s important to go live with your social media marketing efforts. This includes building a following and also making sure you have a presence on all major global platforms. The genius behind social media marketing is that it is designed to spread ideas and news like wildfire. As a result, it should be one of the first channels for new companies to get exposure and bring traffic to their stores.

And while it’s possible to grow your social following organically, you may also want to consider running paid ads.

Tips for Succeeding with Paid Ads on Social Media Channels

Below is a curated selection of tips for succeeding with paid ads on social media.

  • The key to social media advertising is the accuracy of your demographic targeting. You can use interests, hobbies, followed pages, ages, job titles, etc. to get incredibly granular with who you show your ads to.
  • Create an engaging video that educates or entertains your audience. This will allow you to get a gauge for your potential strongest supporters.
  • Retarget the portion of the audience who watched the video past the halfway mark with a promo ad.
  • Retarget the users who didn’t make a purchase with a special offer. Make them enter their email addresses to claim the offer.
  • Send out an email blast towards the end of the campaign with a follow-up message that sends out a separate promo built around social proof and an emotion-tugging CTA.

Even if you don’t hit your sales target after the campaign, you will have developed long-term content resources and generated an email list of interested users to target again in the future.”

However, you may need different approaches for organic and paid social campaigns. For instance, most customers will treat your social media feed like a brochure, going through your wide range of options before inquiring or going to your site. The content for this purpose is very much traditionally styled shoots and flat lays.

However, for paid acquisition campaigns, the content needs to be much more emotive. Re-marketing content, including video and stills, must be more focused on conversion messages regarding your unique selling propositions.

So Which Promotion Tactic Should You Choose?

After exploring the many options presented in our last three articles, you should now hopefully have tons of ideas for new ways to promote your online store. But where should you start?

Building your email list is a great place to start because you can do it on a tight budget, and you can use the email addresses you gather in every other campaign you run in the future.

Plus, email marketing is effective no matter what you’re selling. And that’s key because the best way to promote a new store really depends on your audience and your product—more specifically the cost.

On a budget, we recommend influencers, blogging, and email. Once you’ve hit comfortable numbers and you have the funds to really invest, the best long-term strategy will be dialing into advertising profitability.

Tips for Advertising Your Online Platform – Part 2

Welcome back to our series on advertising your online platform. Our first look was at Content Marketing, where we explored the benefits of creating blog posts and other content to raise awareness for your e-shop. This article looks at a second marketing technique that might help you connect with the younger crowds.

How to Promote a New Online Store with Influencer Marketing

Influencer marketing is one of the most powerful ways to promote a new online store, according to the experts at Linkeo Ltd. The best part of influencer marketing is that it’s easy and inexpensive to get started. All you need to do is identify relevant influencers and send them your product to test and review.

Sending your products to influencers leads to two big benefits. First, it helps you gain exposure through the influencer’s audience. Second, it acts as quality assurance for consumers who like to study reviews before making a purchase – as most people do.

This second point is key. In order to start producing online revenue, the most important thing is to build trust with your audience. Having a relevant influencer promote your product not only increases your traffic, but it also helps you start to build a relationship of trust with your audience.

However, when it comes to influencer marketing, bigger isn’t always better. Don’t work with influencers with millions of followers right from the get-go. Start small, with what certain market analysts like to call macro-influencers—those who have between 10,000 and 100,000 followers—in your niche. Make sure their followers are engaged and correspond to your target audience.

Then, build a relationship with the influencer and start building and promoting content together. After that, analyze your campaigns and optimize. Remember, sending your product to a few Instagram influencers isn’t going to be enough. There are three things all successful entrepreneurs do that make their influencer collaborations successful:

  • They have a great product that was unique and new in the market. Influencers were excited to try it out.
  • They emphasize the need for ‘real’ responses from these influencers. All they asked for was feedback and a share on their Instagram page if the product resonates, which it hopefully will. This shows a trend away from ‘polished’ influencer posts and towards a more authentic sharing of our experience with a product.”
  • They combine their influencer campaigns with a customer-focused, user-generated content campaign, leveraging the same hashtags and style for the imagery. This ramps up the believability of the influencer posts.

So, what’s the actionable takeaway? In a nutshell, don’t just aimlessly send out products to influencers and expect to go viral. Focus on those who have influence over your narrow customer group, emphasize the ‘one thing’ that you do better than anyone else, and make the whole experience believable by backing the quality of your product.

How To Choose Influencers to Partner With?

While this in itself will be a subject for a later article in our overarching series on digital marketing and building an effective online presence, there are a few tips we can share about how to choose the right social media influencer for your purposes. The biggest one being: Do your research. Remember that these influencers are individuals, not faceless corporations with PR gurus on speed-dial. Review their existing content to see if they have ever produced content that might affect your own image. Also, check how they interact with their community – do you have a similar approach to your own customers?

Influencer marketing can be an effective method of building a buzz around your products, and also provides you with a relatively constant customer base. We hope the information in this, and future posts will help you harness the power of these techniques to grow your business. Be sure to check back for part 3, where we will look at more methods of online advertising.

The Basics Of Digital Marketing – Part 2

Welcome back to our ongoing series on the basics of digital marketing. If you’re a newcomer to the industry, this series might help you find your bearings on your journey to the online business sphere.

The most important thing to remember when approaching a digital marketing plan is that there is no exact template to success. Your needs will vary on your individual goals. However, there are certain points that will keep you on the path to success. Let’s have a look at them now.

Create a Realistic Framework

Before you do anything, you’ll want to map out your plan. The important thing is to establish several realistic outcomes while leaving some room for uncertainty. And you want to do this based on a set of chosen key performance indicators that are related to your strategy and goals.

If you don’t choose a subset of metrics to base your strategy on, it’s likely that you’ll veer off track and not make it to your end goal. Keep the process as simplified as possible when communicating and delegating, and establish a clear time-frame so that everyone on the team stays focused.

Identify Appropriate KPIs at the Outset

You’ll have to find the right metrics to focus on in order to understand how you got your end results. Choosing the right KPIs – the ones that most closely represent your key target areas – will help you to stay on target and understand which of your marketing actions are actually working and which need improvement.

The trick with setting these up appropriately is to remember that it’s all about data, but it’s also about human experience. This is the key to setting up a decent sales and marketing strategy on the whole – you are viewing your traffic as numbers, but also humans. You’re going to want to home in on numbers that truly tell a story about what your customers are doing, and using this data to shift things around in the future.

The bottom line is that human behaviour is really what’s affecting your return on investment, so remember to always approach it from a user’s point of view.

Know How to Build an Effective Funnel

Those of you who have experience in the traditional business background should already be familiar with the concept of a sales funnel, which is a step-by-step outline of each phase of the buyers’ journey. The widest part or top of the funnel is where outreach, engagement and brand awareness happen. This is key to capturing new traffic as well as re-engaging repeat traffic. The top of your funnel is where the marketing happens and you’ll want to ensure that this is highly engaging – it’s not so much about the sale as much as it is about relationship-building.

Understand What Makes for Effective Content

Content is so much more than great blogs, landing pages and Facebook ads! There’s a lot you can do to get creative with your content. What makes for truly effective outreach and engagement is your ability to tell a story, and to that end, your strategy should centre around an effective advertising campaign that is high quality and of value.

What do we mean by this? Build your core ads and service offerings first, and then write content with call to actions that lead users towards a purchase. But make sure that it’s relatable, relevant and useful to your audience.

You’ll also want to have a clear understanding of how your content is working with regards to SEO and analytic patterns. Everything that you put out into the world ends up being “data,” so tracking it in the right way is crucial. This also means understanding the user experience.

Visualize a Clear Direction

The whole point is to make a flexible plan to have a clear understanding of how the process will follow through from the ground up, starting with SEO-friendly and highly shareable content. At the end, you’ll want to compare your expected results with the actual results, so that when you create a new strategy you’ll understand better, what works and what doesn’t.

The Final Takeaway

In order to build an effective content marketing strategy, you need to have a solid understanding of project management, which includes a solid vision of the plan as well as each step, and the bits and pieces involved in having each step be successful.

Successful digital marketing strategies are never cut and dry, but with a little practice, you can make them work to your advantage. When you can authentically engage a broad audience, you’ll no doubt impress. However, if you feel you need help getting there, consider contacting Linkeo Ltd and enquire about the Deliver by Linkeo service.

How to Tell You Need A Digital Content Management Solution

Being a sales representative is becoming increasingly challenging. As buyers become more sophisticated, the pressure to deliver in both sales and marketing is intensifying and forcing sales and marketing professionals to rapidly adapt. Sales force expansions, as well as the increased responsibilities of the average rep, have created new professional obstacles and added to ones that have always existed.

A digital content management solution could be the answer you’re looking for. If you haven’t already, here are five reasons why you should invest in one now.

1. YOU LACK FEEDBACK ON DOCUMENTS DURING CUSTOMER PRESENTATIONS.

Many sales professionals believe that the lack of feedback on their presentations means that they are totally persuasive pitches. Unfortunately, it really means that these are likely ineffective presentations that were given on outdated platforms. A lack of feedback on documents during customer presentations can also prevent sales and marketing professionals from identifying which communications or channels generate the most sales. And really, getting feedback, and, hence, engagement, from your prospect is the best sales presentation technique of all.

2. YOU DON’T HAVE A SINGLE MEANS TO ACCESS APPROVED MARKETING CONTENT.

It’s important to give sales staff widespread access to marketing-approved materials. With a digital content management solution, marketing teams can approve the right materials for the right users and create personalized content. The ability to customize content for each user allows sales reps to perfect collateral without having to ask the marketing team for something specific for each sales conversation.

A digital content management system can offer both your sales and marketing departments the ability to create, upload, edit, share, translate and distribute content globally, and all from one platform.

3. YOU DON’T STAND APART FROM THE CROWD.

In today’s crowded marketplace, it’s necessary to communicate your message quickly and distinguish your company from the rest. There are a couple ways a sales representative can let prospects know that he or she isn’t just any other salesman or sample-dropper. The way to differentiate yourself is to know more. Because if you know more and are able to have an intelligent conversation with prospects, you’re able to show that you provide value to them.

With a digital content management system, you can be better prepared for sales conversations, gain access to selling tools to engage more effectively and learn more about your audiences through analytics and ultimately close more deals.

4. YOU FIND IT DIFFICULT TO INTERPRET MARKETING DATA AND REPORTS.

The marketing world is continually bombarded with more and more data, which can make it difficult for a marketing manager to accurately interpret reports. Staying up-to-date on linguistics will help managers get by, but it won’t make them proficient in assembling and processing data.

A digital content management system helps teams work more efficiently and generate reports automatically. Marketing professionals can better interpret data with analytical tools to configure insightful reports. The Pitcher solution, for example, goes beyond traditional reporting by collecting sentiment analysis and true data points, as well as collecting and analyzing field data. It offers full-featured business intelligence to create custom reports and dashboards. Following interactions, all call-related data is synced with just a few clicks to the existing CRM system, no other action required.

5. YOUR MARKETING TEAM CAN’T “CLOSE THE LOOP” WITH THE SALES TEAM.

When your marketing strategies are producing quality leads and generating significant amounts of great traffic but it still seems that the company is not getting any new clients or customers, you might want to take a look at how well your company is closing the sales loop.

It’s vital to have an effective feedback system in place between your marketing and sales teams. There should also be clear communication between sales and marketing about whether or not the leads that are coming through are quality. After all, this is about teamwork, so it’s important to share data and collaborate to improve processes.

Using a communication platform and digital content management solution will facilitate alignment between the field and office teams. Such a solution will help to streamline customer interactions with the ability to capture and report on sentiment reactions to marketing collateral, thus effectively closing the marketing feedback loop.

TAKE THE NEXT STEP

Organizing and keeping all of your sales support content up-to-date can be a challenge. Ensuring your content warehouse, so to speak, is easily accessible and searchable can be even more challenging. Marketers can reduce the dispersion of off-brand content and help their sales reps maximize selling time by housing their content in an effective and comprehensive content warehouse, such as a digital content management solution.

With Synepsis Consulting‘s digital content management solution, content, as well as any other customer-facing interactions, such as actionable data, daily tasks and team collaborations, are findable, presentable and trackable—instantly and intuitively, all from one place.

How Can Internet Marketing Help Your Business Grow?

If you own a well-anchored business or a startup, you are probably familiar to online marketing or wish to know more about it. In our current era, our lifestyle is almost inseparable from online activities. Almost all milieus and all professions need access to the Internet for the smooth running of their business activities. Businesses need the Internet or online access to maintain their market share and target new customers as internet users are always looking for various information throughout the web. Any information they need is almost available; hence online-marketing is very appropriate as it can attract consumers with a variety of information provided on the business website. Information made can be in the form of articles or text, videos, images or even certain research results.

Let’s have a look at the different ways in which the Internet can help you to expand your business.

Visual marketing and better branding

It is a fact that an image speaks far more than a lengthy text. A picture is worth a thousand words. Visual marketing strategy creates and brings forth images representing the products that consumers are seeking. You will have the opportunity to develop more consistent branding- From displaying your name, logo, and slogan across social media platforms to create a website with professional graphics, the Internet bridges the branding gap for large brands and small businesses alike. 

Global reach

There is no traveling and no extra investment while you can access millions of clients worldwide. For example, mobile marketing is a marketing strategy that reaches customers who use mobile devices such as tablets and smartphones. Most of the online shopping takes place on smartphones so focus on mobile users. Create a mobile-friendly app with all your business features, which indicates to potential customers that your business is reliable and expanding.

Continuous marketing and social media

Continuous marketing emphasizes on promotional activities on social media networks. Social media plays a significant role in modern advertising mainly because customers look at reviews and comments posted by other consumers online. Your business can easily incorporate social network tools in their advertising campaigns and generate profits from customers that rely heavily on social media.

Low cost

Some internet marketing strategies are free such as posting on Facebook or Instagram and others. However, you might have to invest a little bit more when it comes to paid promotions and advertisements such as PPC (Pay Per Click). Yet, it is cheaper than investing on television advertising and the newspapers.

Building lasting relationships 

As long as your business has an online presence, your customers will always find you. With internet marketing, suppliers can easily access contacts or email addresses of both the buyers and the prospects. Businesses make use of this information to send updates to their customers regarding new products, services, special discounts, products available, and new coupons. Furthermore, your business can continue interacting with its clients after sale.

One to one marketing

Electronic marketing enables your business to customize your advertising techniques to suit the needs of your target audience. Your business can also personalize communication between your clients and you. Personalized marketing assumes that every customer is unique and meant to be treated differently. This type of marketing strategy is therefore very appropriate for e-commerce since online stores can display their products depending on the user’s location, hobby, interest, age group and gender.

One to one marketing ensures that your product or service reaches your prospects promptly. Furthermore, it strengthens the presence of the company and the brand image.

Blogging 

Content reigns on the Internet and it attracts natural links. If people enjoy reading your blogs, more people will be directed to your website to refer to it. Make sure your website is consistently updated with relevant, fresh and educative information that your users are looking for.

Visual and targeted marketing

Online marketing can boost your sales by allowing you to target consumers who are most likely to invest in your services or buy your products. While advertising on TV cast a wider net, paid online marketing campaigns offers you the opportunity to narrow your focus by showing your advertisements only to those users who have opted into your niche in some way.

Your Competitor is Doing It

Bear in mind that your competitor is doing online marketing for their business to cope up with the competition. The number of online stores has rapidly increased, which means you have new competitors every day. So make sure you do not lag in marketing!

Online marketing connects you to your customers. It is an opportunity to update your customers with all the new features of your product or business. You can ask for suggestions and comments about your existing services or products. Do a review and contact all your customers to know what they additionally want from you. Your current customers will stick to your business and attract new ones at the same time.

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