Tag Archives: online delivery

User experience online is very similar to the user experience you get when going to a grocery store. You want a pleasant time without any hassle. You want to be able to navigate the store quickly, get what you need right away, head to the checkout line without a wait, and get back home.

It may seem a bit corny to think of UX design in terms of going to your local grocery store, but the experiences are similar. Our customers are visitors to the sites we create, and the groceries are the content in which they came to the site for. For those of us who go to the store, it’s easy for us to pinpoint things that irritate us or think should be improved. However, when it comes to our own designs and user interfaces and the creation of them, we may not be able to point out these irritants ahead of time before users do.

At Linkeo Ltd, we fix this by taking a step back and look for these weak points in our design, so that we don’t cause clients unnecessary frustration and keep visitors on our site so they can get to the content they were looking for.

Here are a few tips to follow:

DO: Provide a similar experience regardless of the device

Visitors are coming to your site using many different types of devices. They can visit your site on their desktop or laptop, tablet, phone, music player, game console, or even their watches. A big part of user experience design is ensuring that no matter how the visitor sees your site, they are getting the same experience they would if they were to visit from another device. A seamless experience across all of your devices helps keep your users on your site regardless of the device they are using.

DO: Provide instantly recognizable and easy-to-use navigation

The key to providing a pleasant user experience for users is to understand that they are in search of content. Provide a user-friendly navigation system that is easy to recognize and easy to use. Design your navigation in a way that gets visitors where they want to go with the least amount of clicks as possible while still being easy to scan and locate where they need to go.

DO: Make the most important thing on the screen the focal point

Users are more likely to quickly scan the screen than they are to read everything there. Therefore, if a visitor or user wants to find content or complete a task, they are going to scan until they find where they need to go. You can help them along by designing where they eyes should focus first, second, etc. (also known as visual hierarchy). Make the important things such as screen titles, login forms, navigation items, or other important content a focal point so visitors see it right away.

DO: Let the user control their browsing experience

When you design a website or user interface, you want to let the user control their browsing and movement through the site or application. It’s been known that things such as auto-play videos, taking away a user’s ability to scroll, music or sounds in the background, and opening links in new tabs/windows irritate users. These elements should be used sparingly and only when appropriate and expected.

DON’T: Letting the design of the site hinder the site’s readability

The design of a site or user interface should never interfere with the user’s ability to consume the content on the screen. This includes having busy backgrounds behind content or poor colour schemes that hinder the site’s readability. Focus on the typography of your site to ensure issues such as line length, line height, kerning, and font choice doesn’t pose issues for readability.

DON’T: Hindering a visitor’s ability to scan the screen

As I mentioned above, users and visitors alike often scan the screen quickly before settling in to read any one particular thing with focus. Users often scan for visual cues such as headings, pictures, buttons, and blocks to know where they should focus their attention. Using appropriate headings that are easily seen, pictures to illustrate points, buttons for navigation, and blocks of content that are unique or important help users scan the screen to find what they need.

DON’T: Fill the screen with non-related content

Going back to the grocery store example, if I’m looking for flour and sugar to bake with, I want to be able to go directly to the baking aisle and find those specific things. Users of your site or interface feel the same way. They want the content they came for without any other interference or distractions. If they are shopping for a t-shirt on your site’s store, they don’t want to see ads or recommendations to buy a new phone.

DON’T: Have several things compete for attention

Much like not filling your site with unrelated content, designing elements that have to fight for attention can also cause confusion and some nervousness in your users unnecessarily. Using visual hierarchy to design the user’s flow around the screen reduces the competitive feeling of different elements. Also, not having things pop up at users (i.e. modal boxes) and other things they have to close out to read your content keeps the focus on the content.

Conclusion

Standing back to take an honest look at your site’s user experience will help greatly reduce any possible frustrations or aggravations users may experience while looking through your site or application to find content or complete a task. With these do’s and don’ts, you can help your visitors out and provide a great user experience.

If you’re looking to go into business these days, it’s almost a given that you will need to set up a website. These days, all you need to reach a certain level of success is virtual visitors. So, how do you go about drawing them in?

The problem that most people face isn’t setting up a website or blog; it’s actually driving traffic to that digital destination floating about in cyberspace. If you’re not a seasoned digital wizard, you’ve likely struggled with getting the proverbial word out through a variety of forms of online marketing.

To rise above that noise, you need to understand some basic principles. This isn’t just about implementing the latest secret for driving traffic or hacking your way to the top of Google’s search results pages. This is about implementing tried-and-true methods that the biggest online marketers use to create and drive traffic over time.

There are several ways that you can use to drive traffic to your website and actually churn a profit as long as you understand some of the fundamentals behind just how traffic works. We’re talking about things like SEO, social media marketing, email marketing and so on and so forth.

While traffic itself is great to have, it will be useless if you’re not converting these leads and dropping them into your sales funnel, which can help you to sell your products and services. As you come to understand some of the rules behind what drives consumers to purchase from you, you’ll better absorb some of the methods for driving traffic to your site or blog.

Organic Methods to Driving Traffic To Your Website

Want the lowdown on how you can drive traffic to your website? The following traffic-driving strategies will only cost you your time.

Implement Good Search Engine Optimization (SEO)

Today, if you don’t understand SEO, you’re doing yourself a disservice. Discover the nuances about SEO so that you’re engaging in the right type of traffic delivery strategies. You don’t want to bend or break the rules. Plus, by really having an understanding of SEO, you could quite literally supercharge your results.

Create Compelling Content

Content is king. As long as you create compelling content on your site or blog, you’ll keep the visitors coming back for more and more. Also, the better your content is, the more engaged your visitors will be. They will share your content for you, helping to promote your site.

Answer Questions on Forums like Quora

Quora is a great medium for driving traffic to your site. Answer questions on this platform and link the right keywords to anchor content on your site or blog. However, don’t use this platform to spam. Ensure that your answers are detailed and that you know what you’re talking about

Create YouTube Video Tutorials

YouTube is a great resource for driving free organic traffic to your website. Maybe it’s because Google loves YouTube, and considering that it’s the second most popular search engine in the world, gaining exposure on YouTube could be huge. Create useful tutorials and videos that add an immense amount of value and be sure to link to your content through the description.

Get Social On Instagram

Everyone knows that Instagram is a wildly-popular platform for sharing photos and connecting with others from around the world. Yet, few people know how to leverage Instagram to drive traffic to their website. However, many people have built multi-million dollar businesses solely by using Instagram as their main method for driving traffic.

Leverage LinkedIn’s Publishing Platform

LinkedIn’s publishing platform is a great method for marketing the content that’s already on your website. Publish a unique, high-quality post on LinkedIn that delivers an enormous amount of value and ensure that you link that content to anchor content on your blog or website to gain that all-important authority bridge to your primary post.

Utilize Email Marketing

Email marketing is a great way to drive traffic to your site or your blog, and to promote any offers, but it also means that you need a list to market to. Create a lead magnet and build a sales funnel immediately if you haven’t already done so, in order to build up a list that you can eventually market any of your offers to. Just be careful not to spam your mailing list.

Partner For Paid Giveaways

Partnering with companies that have a large footprint is one way to drive interest and visitors to your site. You’ll need to give something away of value here. If you have something you can give away, then locate potential local or regional companies that you can partner with on an initiative.

Engage In Influencer Marketing

Influencer marketing is a great way to get your message out to millions of people without having your own large audience. You can leverage influencers on Twitter, Instagram and any number of other social networks. Find people who are entrenched in your niche or industry and reach out to them. This won’t be cheap, but it could potentially bring you droves of customers and sales in the near term.

These are just some of the most organic methods for driving traffic towards your website. Of course, there are many more. Consider working with the Deliver By Linkeo platform to learn more advanced techniques that will drive your sales numbers higher than they currently are.

While restaurants and cafes used to have to deliver the food themselves, the process has undergone quite a few changes in recent years, with the advent of online food delivery platforms, with UberEats, Deliveroo and GrubHub as newer examples.

If you’re looking to create your own delivery platform, there are several things we can learn from these businesses. Let’s dive into some of the key features that can ensure your own platform will enjoy a fair level of success at the very least.

Must-Have Features to Build an Attractive Food Delivery Platform

If your aim is to drive your business to greater heights and provide an exceptional user-experience at the same time, your online food delivery platform must be equipped with advanced UI features. The list below contains a selection of some of the cutting-edge features you should definitely consider adding to your own platform.

An Aesthetically Designed Homepage and Intuitive User Interface

Aesthetics and intuitive design are the cornerstones to driving deeper user engagement. Your homepage should be pleasing to the eye, and easy to navigate with a clear navigation interface. Some of the key features to consider include:

  • The top banner housing all the main components like log-in/register.
  • A strategically designed banner image showing exquisite culinary food dishes. This is essential in enticing users to order food online.
  • A compelling tagline that makes your service seem more welcoming.
  • As most of these services are location-based, you must incorporate a search bar along with the location tracker on the homepage itself.

A ‘How It Works’ Section

One of the major goals of any new platform catering to a niche market is to make its novice users aware of how the platform works. Therefore, your food ordering and delivery portal ought to have a dedicated section, which guides users to perform various operations on the marketplace. It’s vital to place major emphasis on the design of this page.

Reviews & Ratings

Your food delivery marketplace must enable the customers to give reviews and ratings on your service and food. This will help you evaluate your offerings and make the necessary adjustments.  Also, businesses are beginning to realize the importance of customer reviews to enhance their brand identity as reviews highly influence the decision-making process of new customers on where to order their food from.

Login/Signup

When it comes to the login/signup process on an online food delivery platform, it needs to be as simple, intuitive and should take the least amount of time possible to complete. This is because your aim should be to streamline the food ordering process. Rather than using a dedicated login page, your website can use a popup. Users can either use one-click login via Facebook/Google/Twitter or go for the traditional way of logging in with a username and password.

To expand your reach to a wider audience and deliver a personalized experience to the customers, your online food delivery platform should incorporate multilingual functionality. Enabling customers to search and operate in their language helps you enhance customer engagement.

Account Activation

In order to eliminate spam accounts and build a strong user base, you can also have a pre-activation verification system in place, where you require users to confirm their email to activate their accounts. Alternatively, you can also add an OTP service in place to verify via mobile number.

Customer Dashboard

A comprehensive user dashboard helps customers easily manage their account details and keep track of their activities on your app. The customer dashboard should be designed in a way that the customers can easily access the information and manage their account on the platform. The dashboard can include such features as:

Wallet – allowing customers to add funds to an online wallet will save them needing to enter their credit card details each time they place an order, and also improve online security.

Delivery Address – Users generally tend to order food from their homes as well as offices on a regular basis, making an option where users can add default addresses comes in handy. This makes it easier for users to order food quickly, eliminating the hassle of filling the same addresses again and again.

A “Your Orders” Section – For a better user experience, your online food ordering and delivery platform must have a dedicated section for customers to view their current and past orders.

Another excellent feature that appears to be making waves in the current global climate is:

Geofencing for Seamless User Experience

Features like Geofencing could play a crucial role in providing superior customer experiences and increase your restaurant’s sales. With geofencing, you can set virtual boundaries marking locations where you deliver and notify the customers when they enter that predefined location. This location-based service can ensure safer deliveries during the ongoing pandemic.

Final Thoughts

In recent years, the food ordering market has grown rapidly. Rather than going to an eatery, people prefer to order food online. This has resulted in huge demand for online food delivery and the outcome is the rise of platforms like Grubhub, Deliveroo, and Uber Eats.

If you want accelerated growth for your online food delivering business, your solution should be equipped with exclusive functionalities and impressive features. This would surely help you in capturing the bulk of the market share and driving exponential business growth. If you need an expert team to help you get started, why not get in contact with Linkeo Ltd and enquire about their Deliver by Linkeo project.

Did you know that many e-commerces fail because of their delivery options? It might be the cost is too high, the lack of delivery options, or quite simply that customers don’t trust the delivery promise. Therefore, you can drastically improve your online sales by simply focusing some attention on your delivery strategy and acting upon areas that your customers feel need work.

Let’s look at what we mean by delivery strategy.

Your delivery strategy covers everything to do with the delivery of your products and will be dictated by what your customers expect of you. Everything from how you present the delivery information on your e-commerce website and in your marketing, right down to the product that arrives on the doorstep will be shaped by these demands, as well as your ability to meet these requirements in terms of volumes, finances, or manpower.

How Can Your Delivery Strategy Increase Sales?

As previously mentioned, delivery is one of the main reasons why people don’t buy online, so how can you entice people to trust you? Quite simply, you need to offer the kind of delivery options your customers want. Survey your regulars to see whether speed, convenience or cost is the most important for your customers. This is especially important if you’re running a specialist business like a cheese shop or vintner. Once you’ve identified what your clients want, find the couriers that can best serve your needs.

The delivery space is one of the fastest-growing aspects of e-commerce at the present time, and the options for smaller businesses are constantly improving. This makes it well worth scouting the marketplace periodically to make sure you have the best delivery service for your business.

Once you have the right services in place, make sure you are presenting them clearly on your website. You need to get it right in all these places:

  • On every page: a header with the headline offering, and then a link to the delivery options. Avoid hiding the prices.
  • Clear information on every product page. Is it in stock? When will it dispatch? Relevant postage prices.
  • Clearly explain it on the checkout and basket pages too.

Offers on delivery are one of the most powerful promotional tools you have at your disposal. Any promotion is your opportunity to get the customer to do what you want them to do as cheaply as possible – in other words, with minimal impact on your margins. If you are already offering free P&P on everything then use “Free upgrade to [better delivery service]” as the big promotion. A permanent free P&P offer of some sort can also be very powerful. For example, if your average order value is $50, then give anyone who spends more than $50 free P&P.

How A Good Delivery Strategy Can Encourage Repeat Purchases

E-commerces are all looking to turn buyers into repeat customers, and your delivery strategy can play a vital role in making this happen. You need to approach the first order someone places with you as a test. The customer wants to see if they can trust you, so you need to make sure you do an excellent job on the order.

This means delivering on your promises – the right goods must be delivered on time, in one piece and as promised. And that’s just the bare minimum. You also need to have a robust plan to fall back on if things go wrong. Rather than looking at it as a problem to be solved, look at every issue as an opportunity to build more trust in your brand.

If you really want to get that second order, you need to be proactive. Put a clear call to action into that package to ask for the next order and wow the customer as well. For instance, you could add

  • a copy of your catalogue (if you have one);
  • a leaflet featuring your bestselling products;
  • an offer such as free P&P on your next order, or a code for a discount on the next order.

Even if you can’t add anything to the package, you might want to consider putting a promotional message on the dispatch paperwork.

If you’re looking to wow your customers, here are a few suggestions:

  • Brand your packaging – This could be as simple as a sticker or a stamp (some find this helps recruit new customers when their parcels arrive in offices).
  • Include a surprise gift: This doesn’t need not be big or complicated. A coaster, pen, sticker or bookmark can have a big impact.
  • Wrap the products nicely in tissue paper or anything else you can do to make opening that parcel feel special.
  • Add a “packed by” card from the person who actually packed it – creating a human connection always helps.

We hope this article has helped you realize the power of delivery for an e-commerce. If you would like to learn more, or have your own online platform created by a professional team, contact Linkeo Ltd today and enquire about the Deliver By Linkeo line of products.

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