Contents

– What is sign design?

– Sign design: stages of the project

– Your sign design budget

– Specialist companies

How to make your sign project a reality?

A sign is a very effective advertising medium that helps to develop your business. It is the reflection of your image that you transmit through its design.

What does the design of a sign consist of?

A sign’s design is an essential element that should not be neglected to fulfil its advertising functions.

While making your sign project a reality, it is crucial to keep in mind that a quality sign must be:

– Visible: the visibility of a sign is a significant element in measuring its impact on your shop front. Pedestrians and motorists must see it for your business to attract the attention of as many people as possible.

– Legible: the sign must be legible at a glance, which is why the choice of graphics is essential.

– Impactful: its impact is measured through many factors such as your choice of lighting, colours, the curious and unexpected layout, or the choice of letters, decorative motifs…

Sign design: project stages

Before choosing a sign for your business, there are several things you should consider to make an appropriate choice.

Also, you must carry out your sign project by asking yourself a few essential questions.

Market research

The design of a sign should consider your current and potential customers who may walk into your shop. Sign shapes and sizes will differ depending on the target audience you want to reach and your business area.

How do you want to communicate with your customers?

Your sign should be a lasting eye-catcher for the consumer. Elements of your sign may vary depending on your business’s location and the distance from which it can be seen by its size, shape, advertising message, or logo.

What do you want to say?

You also need to think about the advertising message you want to get across. It should be clear and straightforward but also powerful for it to be understood and remembered.

What image do you want to convey?

The aesthetic aspects of your sign are of paramount importance in this image. Its size, colours, and materials used are all elements to be studied during the design of your sign.

Your budget for the design of your sign

The price of the sign depends on many elements. It would help if you consider specific vital criteria that will have a determining impact on the price of your future sign:

– illuminated or non-illuminated sign;

– energy consumption;

– standard or customised sign; maintenance costs;

– maintenance costs.

Specialist companies

Specialised professionals in advertising and signs, teachers and advertising companies can help you design your sign.

They know the market perfectly and will be able to design with you a sign that perfectly meets your expectations in compliance with the legislation on outdoor advertising. They will guide you through the different stages

– analysis of your needs ;

– definition of the specifications;

– computer design, using computer tools that allow the design of your sign to be simulated in its environment;

– the estimate;

– the production of the prototype.

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Contents
– Illuminated signs: definition
– Types of illuminated signs
– Why choose an illuminated sign?
– Use of the neon sign

The choice of lighting system is an important step in the design of a sign, as it allows the company to stand out from its competitors and be visible during closing hours. This is why the place of illuminated signs in commercial activity plays a key role.

Illuminated signs: definition

Illuminated signs are one of the most effective media for advertising communication. Regardless of the lighting technology, it is always equipped with either LED or neon lighting.

Just like a shop sign, it consists of all illuminated inscriptions, shapes or images that can be placed on the facade of a building where an activity is carried out.

The sign, whether illuminated or not, is a means of display that allows:

– to attract customers;
– to promote the image;
– to convey a message.

Types of illuminated signs

Illuminated signs allow you to promote your business day and night, and are available in different models:

– Illuminated boxes;
– LED signs;
– neon signs.

Illuminated signs can be:

– either illuminated from the inside, as is the case for lightboxes or certain sign letters;
– or backlit.

What is a lightbox?

It is widely used in the field of signage and advertising communication. The lightbox is a visual device that allows a poster to be displayed. Totally or partially transparent, it has a luminous electrical installation (LED or neon backlighting) that allows you to enhance your display.

The models of lightboxes

Several types of lightboxes are currently available on the market:

– The simple lightbox, which allows highlighting an advertising poster on the front part of the box.
– The double-sided lightbox, which offers the possibility of displaying 2 models of visuals on both sides. These include flag signs.
– The scrolling lightbox, which can display several visuals scrolling successively. This is notably the case for certain advertising panels.
– The stretched canvas lightbox, which allows for the display of large lengths or large surfaces, as is the case for advertising tarpaulins.

What is an LED sign?

The LED illuminated sign is a form of dynamic advertising that uses diodes and can be remotely controlled via a computer. This offers many advantages over traditional neon signs or lightboxes.

The LED illuminated sign has light-emitting diodes for its illumination. Regardless of the model or brand of the sign, the process remains the same: these diodes allow electricity to pass through the material and the energy that is released allows the sign to be illuminated from the outside.

Depending on the materials of the sign, the colour of the light will be different. This material will also determine the wavelength of the light emitted.

What type of LED sign for your shop?

The LED sign can be used both indoors and outdoors. Depending on your needs, you can choose between:

– The programmable LED sign:

◦ Placed outdoors, you can program it to flash or scroll.
◦ It also allows you to broadcast a message to the public day and night.
– The decorative LED sign:

◦ Placed indoors, this luminous LED sign groups together LED display screen type signs or decorative LED signs.
◦ It allows you to highlight an advertising message or a commercial offer.

What is a neon sign?

The use of neon offers a definite advantage in illuminated signage. Like the lightbox and the LED sign, the neon sign allows you to durably spread the image of your activity, your business or your products.

To be seen, the neon sign is one of the most effective media.
There are two types of neon signs:

– Glass neon signs: these are illuminated signs lit by fluorescent tubes. These tubes illuminate, from below, a box which is equipped with a glass face.
– Flexible neon signs: these use the latest lighting technology to overcome the disadvantages of conventional neon signs.

Use of the neon sign

Depending on the type of business you wish to equip with an illuminated sign, certain types of display media should be preferred.

To date, neon signs are mainly used by night-time businesses such as:

– bars,
– hotels,
– restaurants, etc.

Why choose an illuminated sign?

An illuminated sign is a company visual that promotes contact with the customer. Putting an illuminated sign on your company or shop allows you to:

– stand out from the competition;
– catch the customer’s eye;
– be visible day and night.

Use of illuminated signs

Illuminated signs are of vital importance for a shop or business, whether it is located in a busy street or in a less commercial area.

This utility can be found in:

– advertising signs;
– shop signs;
– signs for bars, tobacconists, bakeries, restaurants, etc.

In our next publications, we will present the advantages and disadvantages of lightboxes, LED signs and neon signs. Stay posted, and remember to leave your comments below.

Tag Archives: Illuminated signs

Tips for Choosing Your Sign Design