Tag: online ordering

While restaurants and cafes used to have to deliver the food themselves, the process has undergone quite a few changes in recent years, with the advent of online food delivery platforms, with UberEats, Deliveroo and GrubHub as newer examples.

If you’re looking to create your own delivery platform, there are several things we can learn from these businesses. Let’s dive into some of the key features that can ensure your own platform will enjoy a fair level of success at the very least.

Must-Have Features to Build an Attractive Food Delivery Platform

If your aim is to drive your business to greater heights and provide an exceptional user-experience at the same time, your online food delivery platform must be equipped with advanced UI features. The list below contains a selection of some of the cutting-edge features you should definitely consider adding to your own platform.

An Aesthetically Designed Homepage and Intuitive User Interface

Aesthetics and intuitive design are the cornerstones to driving deeper user engagement. Your homepage should be pleasing to the eye, and easy to navigate with a clear navigation interface. Some of the key features to consider include:

  • The top banner housing all the main components like log-in/register.
  • A strategically designed banner image showing exquisite culinary food dishes. This is essential in enticing users to order food online.
  • A compelling tagline that makes your service seem more welcoming.
  • As most of these services are location-based, you must incorporate a search bar along with the location tracker on the homepage itself.

A ‘How It Works’ Section

One of the major goals of any new platform catering to a niche market is to make its novice users aware of how the platform works. Therefore, your food ordering and delivery portal ought to have a dedicated section, which guides users to perform various operations on the marketplace. It’s vital to place major emphasis on the design of this page.

Reviews & Ratings

Your food delivery marketplace must enable the customers to give reviews and ratings on your service and food. This will help you evaluate your offerings and make the necessary adjustments.  Also, businesses are beginning to realize the importance of customer reviews to enhance their brand identity as reviews highly influence the decision-making process of new customers on where to order their food from.

Login/Signup

When it comes to the login/signup process on an online food delivery platform, it needs to be as simple, intuitive and should take the least amount of time possible to complete. This is because your aim should be to streamline the food ordering process. Rather than using a dedicated login page, your website can use a popup. Users can either use one-click login via Facebook/Google/Twitter or go for the traditional way of logging in with a username and password.

To expand your reach to a wider audience and deliver a personalized experience to the customers, your online food delivery platform should incorporate multilingual functionality. Enabling customers to search and operate in their language helps you enhance customer engagement.

Account Activation

In order to eliminate spam accounts and build a strong user base, you can also have a pre-activation verification system in place, where you require users to confirm their email to activate their accounts. Alternatively, you can also add an OTP service in place to verify via mobile number.

Customer Dashboard

A comprehensive user dashboard helps customers easily manage their account details and keep track of their activities on your app. The customer dashboard should be designed in a way that the customers can easily access the information and manage their account on the platform. The dashboard can include such features as:

Wallet – allowing customers to add funds to an online wallet will save them needing to enter their credit card details each time they place an order, and also improve online security.

Delivery Address – Users generally tend to order food from their homes as well as offices on a regular basis, making an option where users can add default addresses comes in handy. This makes it easier for users to order food quickly, eliminating the hassle of filling the same addresses again and again.

A “Your Orders” Section – For a better user experience, your online food ordering and delivery platform must have a dedicated section for customers to view their current and past orders.

Another excellent feature that appears to be making waves in the current global climate is:

Geofencing for Seamless User Experience

Features like Geofencing could play a crucial role in providing superior customer experiences and increase your restaurant’s sales. With geofencing, you can set virtual boundaries marking locations where you deliver and notify the customers when they enter that predefined location. This location-based service can ensure safer deliveries during the ongoing pandemic.

Final Thoughts

In recent years, the food ordering market has grown rapidly. Rather than going to an eatery, people prefer to order food online. This has resulted in huge demand for online food delivery and the outcome is the rise of platforms like Grubhub, Deliveroo, and Uber Eats.

If you want accelerated growth for your online food delivering business, your solution should be equipped with exclusive functionalities and impressive features. This would surely help you in capturing the bulk of the market share and driving exponential business growth. If you need an expert team to help you get started, why not get in contact with Linkeo Ltd and enquire about their Deliver by Linkeo project.

If you’re still thinking long and hard about entering the $61.5 billion catering market, you should think again. Catering can drive strong business results, and online ordering, in particular, can turbocharge your entry into catering.

How? Well, according to recent research, one-third of catering customers place their orders online and more customers are expected to follow. As you can see, if your catering company doesn’t offer online ordering, you’re missing out on a third of your potential market. Think about how that can add up over time.

If you don’t have online ordering for your catering business, it’s a good moment to pause and consider its benefits. Here are some of them:

Reach and Retain More Catering Customers

In our current climate of busy work schedules, catering customers expect businesses to make it easy to place last-minute orders. Regardless of how you feel about that, most business catering orders are placed at the last minute: 38 percent are ordered just hours before they’re needed, and 69 percent need to be filled within a day. Today’s catering customers don’t have time to fill out an order form and wait 24 hours for a reply. And they don’t want to hear “please hold.” To meet your customers’ needs, your restaurant needs the flexibility and instant transactions of online ordering. With online ordering, your business has a better chance to compete.

Save Time and Money on Restaurant Labour

When you power your catering business with online ordering, your employees spend less time walking away from their main duties to answer the phone. Because catering orders are more complicated than takeout, your employees can spend a lot of time on the phone taking down those orders. This isn’t good for restaurants, which rely on highly efficient staff. But with the help of online ordering, you can improve your employees’ efficiency and cut down on labour costs.

Improve Order Accuracy

A lot of details get lost in translation with phone orders. But when you offer online ordering, customers can manage and adjust their catering orders easily, which can reduce errors. Plus, restaurants can avoid the heated “he said, she said” exchange and check the system if there’s a difference of opinion. In the long run, this can save time, money, and headaches.

Prevent Common Mistakes

For some customers, scheduling a catering order can get quite complicated, especially when dealing with large group orders, dietary restrictions, and budgets. Unless you have well-trained staff members who can answer all their questions, a lot can fall through the cracks. When catering customers make a mistake, this can be frustrating for both sides. Fortunately, some online platforms are specifically designed to support customers in the complicated aspects of ordering catering. For instance, some online platforms feature automated calculators, menu labels and fields to make customization easy. Plus, at checkout, the website will remind customers if there’s too much food in their carts—or not enough—so that things go smoothly.

Improve Your Customers’ Ordering Experience

Online ordering contributes to a great customer experience, with features like 24/7 customer service and digital support. It can strengthen customer affinity with your brand and build customer loyalty, too. Whether you choose to work with a third-party vendor or hire an agency to build an in-house ordering system, make sure your website is mobile-friendly and easy to navigate. Also, look at other features of the system: Does it offer behind-the-scenes customer support, which may help encourage customers to place orders on your website? Are there other added features like rewards points? Customers love that sort of stuff. In the end, a better experience can help you build loyalty and sales.

Capture Data

Data solves a lot of mysteries, like who your catering customers are and what they prefer to order. In knowing this, you can enhance the customer experience, improve your marketing strategy and bolster sales. If you want to leverage data this way, online ordering systems allow you to capture and store your customers’ email addresses, phone numbers, order preferences, and more. Use this information to market directly to your customers through email and text, based on what they frequently order. You can even use data to craft and deliver a personalized customer experience, which pays off in the medium and long term.

Despite these incredible benefits, not every restaurant that could use online ordering does. So, consider moving your catering order system online. Your customers will love you for it. If you’re interested in a third-party platform to give your catering business a competitive advantage, learn more about Deliver by Linkeo today.

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