Tag Archives: Ideas

Advertising creation is probably the most exciting and sometimes the most hectic part of the advertising industry. Although one might think that advertising/ creative people are a bit weird, sometimes even called aliens because of their extravagance or eccentricity, there is nonetheless a lot of organization and structure in a creative team and they can even talk of ‘strategies’ which is a term more often heard in management departments.

Therefore, let us discover that thrilling aspect of the advertising industry and understand how it all comes to life!

The Design ProcessThe Design Process

Designers do not work in a disorganized way as many might think, in fact one of the first things design students learn is ‘The Process’ of designing, in other words: what are the logical sequence/steps that are needed to produce a final acceptable solution. The design process we will see is not only used in advertising, but is widely applied across other creative fields such as Architecture, Product design, Fashion design, Engineering among others. Thus, we can say that the design process is almost ‘universal’. Although there are a lot of variants to the process that some organizations customize according to their own work flow, the fundamentals always stay the same.

The most recognized process is:

  • Define the problem
  • Research
  • Ideation
  • Development and Refinement
  • Final
  • Evaluation

Define the Problem – Creative Brief 

In the context of advertising, the first stage of the design process would be the brief – which is often written by the client, a marketing person, or a creative director. A brief is highly important as the rest of the project will depend on whether the problem has been well defined at the beginning. If it is too confusing, too vague, or misleading, the designers risk doing the wrong research and generating the wrong/irrelevant ideas. Therefore, it can be said that when writing a brief, the person writing it should be very precise, very clear and as explicit as possible.

One practical way to learn about creative briefs is to actually write one yourself. Below are some examples of real briefs written by professionals. Read and analyze them, pay attention to the headers, and the chronology of information.

Various templates exist, but in the end one has to bear in mind that the final objective of a brief is to give the designer maximum information as well as the right information so that he can generate ideas with the right parameters so that the final solution doesn’t become completely irrelevant to the client’s initial objectives.

Research

ResearchThe second stage of the design process is about research. Especially for beginners who have little experience with various products available on the market, it is important to carry out your research on the subject at hand. For example, you have been assigned the task of designing a magazine advert for the latest mobile phone manufactured by a company. Your research would be on the following:

  • The mobile phone itself, its main features, its USP (unique selling proposition, i.e., the best pixel precision on the market), its main functionalities
  • Competitors’ mobile phones competing in the same category, and also what was their competitor’s communication strategy.
  • Research existing adverts about mobiles phones, the design trend for that kind of product
  • A research (if not given from the client or a marketing dept.) on the target audience, their behaviour, their expectations from a mobile phone.

Carrying this research will allow the designer:

  • To know what the competitors are doing in terms of advertising for similar products and even measure to some extent the success of that approach. If it was a negative response, the designer would avoid repeating the same mistake; if it was a successful campaign, analyze what have been the factors leading to that success.
  • To know more about the product itself to know what feature(s) could be most important to highlight in the campaign.

In the end, the data will help the designer proceed to the next stage with more relevancy and thus generate ideas that are likely to connect with the client’s objectives/needs.

 

One of the most romantic holidays of the year is just around the corner and we know how stressful it can get for all parties involved! Regardless of how long you have been together, planning the perfect date is not easy, especially if you’re short on cash this year! But there are tons of ways to make this day special.

So, whether you want to splurge or can’t afford to, this gift guide is perfect for you! You will find here the absolute best things to do on Valentine’s Day that you don’t normally do as a couple. Valentine’s Day doesn’t have to be only about gift. Remember that the best Valentine’s Day gift is spending time together. So, with a little planning ahead, you can plan the perfect date that won’t cost you the earth!

Date Ideas

Other than the typical candle-light dinner, there are several other things you can do as a couple. You could, for instance, opt for one (or more) of the following:

  • Breakfast in bed

Whip up a delicious breakfast and enjoy it while lounging in your bed with your boyfriend, girlfriend or spouse.

  • Spa break for two

Spas are ridiculously romantic! That oasis of tranquillity is perfect for celebrating Valentine’s Day with some blissful relaxation.

  • Visit the roller rink  

Even if you don’t know how to roller skate you are guaranteed to have a good time! You will get some good laughs out of it as you hold hands and try to stay upright.

  • Go wine and chocolate tasting.

Although delicious on their own, they are even better when paired together! You get brownie points If your date has a sweet tooth! And once the booze is flowing, use it as an opportunity to find out as much as you can about each other!

  • Go dancing!

Whether it’s dancing lesson or a live music scene, find a place where you can hold each other close and dance! It’s going to be just as fun even if you have two left feet!

  • Be competitive!

Plan a game night! Cook something or order your favourite take-out meals and decide whose is best. Either way, the loser buys drinks! And it’s going to be just you two… So, why not make it a little bit risqué and have the loser perform a striptease as well?

  • Skip the dinner date altogether

Instead, get some dessert and order their finest champagne! Avoid the stuffy traditional, and sometimes even boring, dinner date and go straight for the sweet stuff.

  • Take a trip together or go for a drive

You can either take a weekend to go somewhere you’ve never been before or go for a long drive together. It’s not the destination that matters. It’s your sense of adventure and being together!

  • Movie Marathon

Grab some popcorn or a bottle of wine, settle in on the couch and cozy up together in your winter finest for an evening filled with your favourite rom-com!

  • Bundle up and look at the stars

Pack a blanket, some snacks and a bottle of wine for a low-key date that has plenty of romance. Pack a picnic and enjoy the night skies. If you live in a cold climate, picnic inside and get the fireplace cranking

  • Have a three-course date

Instead of having dinner in only one restaurant, split the dinner into three stages: appetizers, entrees and dessert. Then have each of these in the restaurant or place where a milestone in your relationship took place.

  • Recreate your first Valentine’s Day date

This is akin to literally taking a trip down memory lane – back when you were starting to fall for each other.

And why not make the day extra special and get your SO a gift?

The gift doesn’t have to be expensive! Below is a list of gift ideas ranging from affordable to lavish.

1. Food and Drinks

  • A box of macarons or chocolates
  • A dozen cake pops
  • A bottle of champagne
  • Chocolate-covered strawberries

2. Flowers

You would typically get them a bouquet of roses. Maybe even a rose for every year you have been together! But what if they are not big fans of roses? Well, it doesn’t have to be roses! Go with the flowers they prefer.

3. Jewellery & Accessory

  • A custom name necklace
  • A nice watch
  • A nice leather wallet

4. Miscellaneous

  • Nice headphones
  • A stuffed animal
  • A silk robe
  • A spa kit with candles, lotions and soaps
  • Gear for their favourite hobby
  • A lucky bamboo plant
  • A luxurious fur throw
  • Personalized phone case with a sweet message

5. Tickets and Subscriptions

  • Tickets to see their favourite band
  • A wine subscription
  • Men’s clothing subscription
  • Cheese of the month subscription
  • Plane tickets (for a weekend getaway, maybe?)

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