Content Analysis: Strengths and Limitations
![Content Analysis: Strengths and Limitations](https://www.localbiz-blog.com/wp-content/uploads/2021/08/science-1182713_960_720.jpg)
“Content analysis is a research method for the objective, systematic and quantitative description for the content of the communication.” – Bernard Berelson If you ask me, content analysis refers to a popular technique used by many researchers to investigate the content of documents, media and other such material, where the sorting out and recording process […]